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July 31, 2025 15 mins

Answer this week's question...

Are you TEAM hide & ignore it or TEAM tell the truth?

Not every collab is meant to last. And that’s okay. 💔

Let’s be real—sometimes a business collaboration just isn’t the vibe you thought it would be. Whether it’s a social media series or brand partnership, you had high hopes. Matching energy. Maybe even a shared Canva folder. But somewhere along the way you realize… this isn’t working.

In this episode of Coffee Social, we’re talking about the awkward, uncomfortable, but completely necessary art of ending a collaboration gracefully (and professionally).

If you’ve been feeling stuck, stressed, or guilty about wanting to pull the plug on a collab—you’re not alone. Mimi opens up about the internal panic she feels when ending partnerships, while Jonathan brings his signature bluntness (and some very needed tough love 💥).

You don’t have to ghost, lie, or over-explain. You just need honesty, boundaries, and a little courage.

Pour yourself a strong brew—it’s time for the breakup talk.

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Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:01):
It's Coffee Social, the podcast, all about social
media and business.
And now here are your hosts,Jonathan Howard and Mimi.

Speaker 2 (00:12):
Langley, Hi everyone, Hi Jonathan Howard.

Speaker 1 (00:18):
Hi Mimi Langley.

Speaker 2 (00:19):
Why were you giving me that look?

Speaker 1 (00:21):
Oh, no reason.
Hey, remember in the lastepisode where I was complaining
because the cleaning lady wascleaning vacuuming when I told
her not to.

Speaker 2 (00:27):
Yes, first world problems, it wasn't the cleaning
lady.

Speaker 1 (00:29):
It was my neighbor.

Speaker 2 (00:30):
Okay, wait a minute.
So they were in your house, orit was-.
No, I could just hear him fromhe was vacuuming his car Wow.
I wonder if he heard youstomping like a crazy person
Probably.
Can I tell you one time, okay,we lived in an apartment
building in LA this is a truestory, okay, and I bought an
elliptical machine becauseobviously I wanted to get fit.
I'm in LA, hello Hollywood, andwe were on the third floor,

(00:51):
anyways, I would work out on it,obviously, and the people
downstairs, apparently theyheard it, apparently it's loud,
and they banged on the ceilingwith a broom every single time I
got on the elliptical.
I'm like I mean, what do you do, do you?

Speaker 1 (01:05):
stop, you stop.
It is impolite to be disturbingpeople in such a loud way.

Speaker 2 (01:10):
This is my apartment.

Speaker 1 (01:12):
I know I used to get mad when the people upstairs
from me would have their highheels on.
I'm like take your heels off.
What are you?
A nine foot tall drag queen?
God damn it.

Speaker 2 (01:22):
I know, and it really does sting because you know,
especially if you're in like anold building, I mean you can
hear everything, everything,everything.

Speaker 1 (01:28):
Yeah, more than you want to know.

Speaker 2 (01:31):
Yeah, so shout out to all of our apartment livers I
remember that.

Speaker 1 (01:34):
I remember that Absolutely, oh my gosh, jonathan
.

Speaker 2 (01:36):
So can I?
Can I admit something to you?

Speaker 1 (01:38):
What.

Speaker 2 (01:39):
I'm nervous about this episode.

Speaker 1 (01:42):
Why are you nervous?

Speaker 2 (01:43):
about this episode?
Why are you nervous about thisepisode?
So you guys, as you can see bythe title, we're going to be
talking about kind of how to getout of a collaboration.
We have an episode aboutcollaborating and the benefits
and all that, but there are sometimes where it just doesn't
work out.

Speaker 1 (01:55):
Yeah.

Speaker 2 (01:56):
It's almost like breaking up with someone, so
we're going to talk about it,we're going to share some
stories.
It's going to be a fun episode,but hopefully informative.

Speaker 1 (02:04):
We're going to have a breakup episode.

Speaker 2 (02:06):
I can't do this.
I can't do this anymore.
Like if someone's trying tobreak up with me.
I like run to my room and, likeyou can't do it.

Speaker 1 (02:13):
We're going to call this the breakup episode by the
way oh my gosh we should.

Speaker 2 (02:16):
That was great.
All right, well, here, let'squickly cheers.

Speaker 1 (02:22):
Yes, let's coffee cheers.

Speaker 2 (02:24):
And if you have tea or matcha.
We don't judge around here.
Cheers.

Speaker 1 (02:28):
We might.

Speaker 2 (02:30):
Jonathan, do you want to tell people who you are real
quick, before we dive into thisbreakup stuff?

Speaker 1 (02:34):
Sure so when you're breaking up with me.
My name is Jonathan Howard andI'm the owner of Success on
Social.
I help successful coaches reachtheir ideal clients on social
media through developing theirsignature style and sharing
their story Over to you, mimi.

Speaker 2 (02:47):
Well, hi everyone.
I'm Mimi Langley.
I teach women in business howto utilize audio marketing, and
a lot of the times it's going tobe through social audio, kind
of like Clubhouse or LinkedInAudio Xspaces places like that
where you create audio-onlycontent, and it's a great way to
grow your business from theground up.

Speaker 1 (03:04):
So and that's it, we're over, we're over.
We are never, ever, evergetting back together.

Speaker 2 (03:11):
Oh, my gosh Taylor.
Okay, she has to know that wetalk about her every single
episode.

Speaker 1 (03:16):
I know.

Speaker 2 (03:16):
Like she needs to be on this, okay.

Speaker 1 (03:18):
I know I'll let her know when I see her.

Speaker 2 (03:19):
Okay, getting out of a collaboration Now.
First of all, again, we pushfor collaborations, we encourage
you to collaborate because it'sa great way to grow right, to
build connection, all the things, and we'll link the episode
below on the benefits ofcollaborating.
But again, there are thosetimes when it's just not what
you thought it was going to be.

Speaker 1 (03:40):
It's true, it may not be at all what you thought it
was going to be.
Or you may just not jive withthe person and you discover that
a couple tries in.
Maybe you're collaborating onInstagram and a few posts and
you're like these all suck, likeI can't do this anymore.
Or on a social audio platformand you share rooms together and

(04:02):
you're like I want to kill them.
How do you get out of it?

Speaker 2 (04:06):
Well, my answer is you just run and hide, but I
know you don't like it.

Speaker 1 (04:09):
That's not the best way.
Not the best way.

Speaker 2 (04:11):
It's gotten me this far in my life.
I'm just kidding, no, butreally, jonathan, it really is
breaking up with somebody andit's really hard for people to
do because we never want well,not everybody, because there are
some people that purposely wantto hurt you, but the majority
of people, they, don't want tohurt you.
So it's like, how do you comeacross where you want to be

(04:31):
honest and tell the truth andsay this is not really jiving,
but not hurt like you don't wantto hurt them?

Speaker 1 (04:37):
Yeah, and I think one of the most important things
for any situation is to haveopen communication.
Open communication is going tobe the key Now.
This means that you have recapsafter every thing that you do
and just talk to one another andsay, hey, you know, I love this
, but maybe we can work on this.

(04:57):
I love this, but this wasreally hard for me to do with
you on that particular point.
And when you have the opencommunication, it allows you to
kind of flow through theproblems a little bit easier.
Now, if it just comes off aslike you didn't like it, like
after your first or second, andyou're just like I this wasn't,
just didn't fit me right, thenyou have to let them know this

(05:20):
didn't fit me right, this wasn'tright.
It has.
And you know you may want toplay the typical line it's not
you, it's me why that that thatline is there for a reason.
It's there for a reason and justbe like.
It just didn't work for me,this wasn't the right fit for me
.
I'm not it's.
I'm not looking forward todoing another one with you.
Oh my god, don't say that.

(05:42):
You could say that, why not?

Speaker 2 (05:44):
if someone said that to me, I would like cry on the
spot like I would be like momyeah, like it would be like that
, that's like, but there aresome people that don't have a
filter where they will just sayit like that I would say it like
that I'm sorry, I'm not lookingforward to doing another one,
so maybe we just don't doanother one I can't see.

Speaker 1 (06:00):
I have to like beat around the bush like why do you
have to beat around the bushwhen it's what you're honestly
feeling like?
If you're honestly feeling like, oh my god, I I hated every
moment of this experience.
You don't say I hated everymoment of this experience, but
you say, okay, mimi's giving meall sorts of like.
You can't do that.

Speaker 2 (06:17):
You can't do that, that stuff that's for your diary
.

Speaker 1 (06:21):
Okay, that's not what you say to somebody especially
if you say, you say I hatedevery minute of this experience
but you don't want to like burnbridges too, like that's
something I've always beentaught.

Speaker 2 (06:31):
like Don't burn a bridge, don't burn a bridge.
If you're going to explain thatyou want to break up or end
this collaboration, you have todo it in a very professional way
.
Yeah To where the road is stillopen.
But if I don't want the road tobe open, Well you don't know
that, though I mean you do knowit of roads involved.

Speaker 1 (06:51):
There's a lot of roads involved here and,
honestly, if it didn't work outand it's not something that
you're looking forward to doingagain, you let them know.
I'm sorry.
This just didn't work out forme.
I didn't love it, I hate you,whatever.

Speaker 2 (07:04):
Okay, what about just telling a little white lie?
No, I think Never.

Speaker 1 (07:10):
It's never good to lie.

Speaker 2 (07:12):
Okay, listen, I don't believe in lying only when it's
necessary.

Speaker 1 (07:15):
There's no moment when it's necessary.

Speaker 2 (07:17):
No, but I mean like not lying per se, but like using
I guess it would be an excuselike just using something like
again, put it on you Right, likeit could just be like the
schedule just be like.
You know my schedule's changinglike in the next couple of
weeks.
I just don't think I'll be ableto keep up with this.

Speaker 1 (07:33):
Is that really what's happening?

Speaker 2 (07:35):
Are we like in this conversation?
Are we doing a reel?
I want to know.

Speaker 1 (07:38):
I want to know because that's to me.
If that's really what'shappening, then okay, that's
what's happening and I get it.
But if you're lying to me aboutthat and your schedule looks
the same the next damn day,that's going to cause more
problems for me.
I'm going to be like well, whydid she freaking tell me her
schedule was changing, but herschedule is the same exact thing
?
She could have done this roomthis week, but she's instead in
the other room this weekenjoying herself.

Speaker 2 (08:04):
Okay, but listen.
So if you're going to do thatline, if you're going to use
that line, you really do need tochange up your schedule.
You cannot get caught.

Speaker 1 (08:08):
Okay, so you're just creating a lie and falsifying a
lie on top of a lie on top of alie.

Speaker 2 (08:16):
Listen, I know there are some people out there that
understand, be honest andcommunicate.
I know, but it's scary.

Speaker 1 (08:19):
Okay, so what if you're?
It's scary, but it's easierthan making up a whole other
life.
Now, I believe, are you thetype of person that when you
break up with somebody, you haveto go and move cities and
create a new life elsewhere?

Speaker 2 (08:30):
Yes, I have multiple lives.

Speaker 1 (08:32):
Okay, I feel like I'm on true you remember the MTV
true life show?

Speaker 2 (08:36):
That was me.
I have multiple lives.
I've gone down to so manycollaborations.
No, honestly.
Sometimes, though, withcollaborations, sometimes they
just kind of dwindle down ontheir own.

Speaker 1 (08:46):
Yeah, which I love those because it's like okay, I
feel like we're both not feelingthis, you know Well, because
it's like okay, I feel likewe're both not feeling this, you
know Well.
And that's the thing withcommunicating too, because if
you really were so averse to thesituation, chances are they
weren't loving it either,because it's not like you're
putting out good energy.
So having that conversationit's not the end of the world,

(09:10):
like they probably felt italready.
They probably know that you'relike well, you know, it's so
funny.

Speaker 2 (09:15):
It's like I feel like and this happens a lot Like we
just we build it up in our headsLike it's a bigger deal than it
actually is.
Like I'll be completelytransparent with you, I've been
in collaborations where I didnot want to show up, Like I
absolutely hated it, but I stillshowed up because I was too
nervous to tell the person, andI did it for like over a year.

Speaker 1 (09:35):
Yeah, that's not healthy for anybody.
No, because you're not showingup fully You're, you're
miserable in the situation.
They're probably like why theand it could actually hurt a
friendship or relationship orpotential to collaborate again,
because they just saw you for ayear being miserable and they're
like, well, I don't want towork with her.

Speaker 2 (09:55):
She's miserable.
You would never tell, You'dlike you could not tell that I
was miserable.
Behind the scenes I wasmiserable and obviously that
translate to you.

Speaker 1 (10:03):
know your energy when you're not the energy you're
putting out in the in the roomand the experience that probably
other people can read, becauseyou can read energy very well.

Speaker 2 (10:12):
Never read it.
I'm a professional.
Well, this is like a Mimitransparency episode.

Speaker 1 (10:18):
This is a Mimi transparency episode.
This cannot go live.
This is going live, Thanks.
Jonathan, this is an episodethat is really valuable for
people?
I think I think so too.
You know what?
We should wrap it up real soon.

Speaker 2 (10:30):
Well, I think honestly, we've said what we had
.
You don't have to necessarilylike it's not like you're
breaking up with, like aboyfriend or a girlfriend.
You know you can, you can mess.
I think it's fine to text eachother in this.

Speaker 1 (10:46):
Oh, I think it's fine to text each other in this
circumstance and have theconversation that way, if that's
what you're comfortable with,because in most situations, or
have us have it in a socialaudio room if it's a social
audio breakup, why not On?

Speaker 2 (10:59):
stage publicly for everybody to see.
No, by the way, we're notcoming back next week.

Speaker 1 (11:04):
Yeah, so we'll be back next week.
No, we won't.
Bye.

Speaker 2 (11:08):
Oh my gosh.
Okay, but real quick before wewrap it up.
Yeah, how do you like not getinto this position?
I mean, I know that there'ssome ways you can't avoid it,
because you really don't knowhow it's going to go but how?
Can you sort of help setyourself up so that it?

Speaker 1 (11:25):
can happen now.
This is one of the tricks thatMimi gives all the time Don't
jump into a marriage.
Don't jump into bed immediately.

Speaker 2 (11:33):
Okay, I have to say I never say jump into bed.

Speaker 1 (11:35):
Right, start off slowly, work with them once,
twice and just commit to thosecouple chances of working
together with them and then, ifthat works out, you can expand
and do more.
But if it's just once and it'skind of like, oh my God, this
sucks so bad, you don't have toworry about breaking up.
It's done, the collaboration isdone.

Speaker 2 (11:57):
It is, and do you feel like you also have to like?
I feel like on the other end,the person's expecting you to be
like, oh, that was so much fun,let's do it again.
But they may not be.

Speaker 1 (12:08):
Maybe they hated you too, and that's okay.
They might've hated you, mimi,it's okay.

Speaker 2 (12:14):
Oh, by the way, I just want to give kudos and
credit to where it's due.
I actually got that like don'tmarry the person, just date them
when you're collaborating.
I got that from Tara, so shoutout to Tara.

Speaker 1 (12:24):
There you go, yeah.
So, and I think that's animportant one, and other ones, I
would say I like, you know,like check-in.

Speaker 2 (12:32):
I think that's important.

Speaker 1 (12:33):
Yes, checking in, having those check-ins after
each event or whatever you'redoing, those are really valuable
because it shows you how youcan do better, each of you, how
you can do better, and really itsays you know, this was fun or
this was good, but it kind ofmaybe not do it again, you know.
And then having one thing thatI think we did really well on

(12:53):
Clubhouse when we were doingsome of these bigger like
collaborations, like when youMimi, you Mimi, you me and
Jennifer Bassman like did thatone room about over, you know
content overwhelm.

Speaker 2 (13:10):
Oh, yeah, yeah, yeah.

Speaker 1 (13:11):
Yeah, like we had a back channel that was going
throughout, not even, but beforethe event and during the event
and then after, where we couldkind of wrap things up and we
could say, hey, that workedreally well, maybe we need to do
this next time, maybe we needto do that next time.
So having open conversation,always opened, is good.

Speaker 2 (13:30):
Yeah.

Speaker 1 (13:31):
What else Mimi?
Anything else.

Speaker 2 (13:33):
No, that's it.
I would just say do the onetime thing and see if you really
do jive off of each other, andsee how they operate and work in
the background too, becausesometimes that might drive you
crazy how they communicate andall that, and if you need, to
break up with me soon if youneed to break up with the person
.
Just hire Jonathan Howard to doit for you.
I'll do it.

Speaker 1 (13:53):
It's not cheap, but I'll do it.

Speaker 2 (13:55):
I will probably hire you.
All right, jonathan, that's it.

Speaker 1 (13:58):
That's what we have for you guys today.
That's the episode.
There we go.
I'm sweating.
You're sweating.
It's like oof.

Speaker 2 (14:03):
I feel like I was on the Maury show or what's one of
those.

Speaker 1 (14:07):
Maury, jerry Springer or something.
Oh, it was Jerry, wasn't it?
It was Jerry, jerry, jerry.

Speaker 2 (14:13):
Maury was the one that said, you are not the
father.

Speaker 1 (14:17):
No, ladies and gentlemen, that was this episode
.
So what do?

Speaker 2 (14:20):
we got to do.
Well, they have to give us fivestars.

Speaker 1 (14:23):
Give us five stars, visit us wherever we are on
social media, and Mimi has aquestion for this one.
Does she?
She doesn't.

Speaker 2 (14:30):
Are you team hide and ignore it.

Speaker 1 (14:34):
Oh yeah.

Speaker 2 (14:35):
Or are you?

Speaker 1 (14:35):
team tell the truth.
Tell the truth.
Are you team hide and ignore itor team tell the truth?
You're going to have to let usknow.

Speaker 2 (14:42):
Please you guys.
We know what Mimi is.
Let us know in the YouTubecomments or on Instagram.
We'd love to hear from you andcheck out the Coffee Social
Library.
We have a ton of episodes aboutsocial media and business, so
definitely would love for youguys to binge listen.

Speaker 1 (14:56):
Binge.
Listen, I think this is likeclose to our 40th one.
I can't believe it, man, shutup Once we get to 50, we have to
have a cake Shut up.
With our faces on it.
Yeah, okay, we'll see if we canafford that by the 50th.

Speaker 2 (15:08):
All right, you guys.
Well, thank you for watchingand listening.
We'll see you in the next one.
Bye everyone.

Speaker 1 (15:14):
Bye Jonathan Howard, Bye Mimi Langley, Outro Music.
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