June 5, 2025 • 19 mins
Answer this week's question...
Are you more TEAM email list or TEAM website?
Relying only on social media to communicate with your audience? Big mistake!
What happens if your account gets hacked or the algorithm stops showing your posts? It feels like we’re seeing that happen more and more, right?
That’s why every entrepreneur needs an email list—so you own your audience and a website—so you have a place that’s yours.
We know it sounds like a lot of extra work, but it doesn’t have to be.
In this episode, we share the major benefits of having non-social media ways of talking to your people, and who knows, you may end up actually loving it!
Grab a cup and enjoy!
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
About 10 to 15% of your audience sees your posts.
Speaker 2 (00:04):
Right, but you have a shot at 100% of your email
lists getting your email.
Speaker 1 (00:08):
They might not open it but Right, but they might see
it.
And I mean I would say for me asolid open rate is about 50%,
so that's a lot higher than 10%.
It's Coffee Social, the podcast, all about social media and
business.
And now here are your hosts,Jonathan Howard and Mimi.
Speaker 2 (00:33):
Langley.
Hi everyone.
Hi Jonathan Howard, hello MimiLangley, I see you bopping your
head over there.
Speaker 1 (00:42):
Bopping my head.
I didn't feel like moving.
The rest of my body is frozensolid.
Speaker 2 (00:46):
No, but it's summertime.
Speaker 1 (00:47):
I know it's summertime, it's summertime.
Speaker 2 (00:50):
It's summertime out there, it's summertime.
Speaker 1 (00:52):
I'm drinking warm coffee.
Speaker 2 (00:54):
We don't know what time of year it is right now,
you guys, we're in the middle ofwinter, a little behind the
scenes of recording a podcast.
Speaker 1 (01:00):
Yeah, exactly.
Mimi has been pregnant for 27months and we're recording so
that she has some time off afterthe baby comes.
Yeah, it is freezing.
Speaker 2 (01:09):
But look, I'm dressed like for summer and you're
dressed like it's winter.
Speaker 1 (01:11):
still, I'm dressed like it's winter still, because
it's freezing.
It's nine degrees outside.
Speaker 2 (01:16):
Well, that's what you get from being from New York.
Speaker 1 (01:19):
OK, living in New York Down south where you have
snow on the ground down south.
Speaker 2 (01:23):
Oh my gosh, you guys were revealing too much.
We should have coordinated ouroutfits better, though.
Yeah.
Speaker 1 (01:27):
Next time I'm wearing a sweater.
Next episode my gosh.
Speaker 2 (01:30):
So, yes, my husband set up this, my mic stand and I
feel like it's falling, likeit's just something's loose, so
bear with me with the microphone, guys, if you're watching on
YouTube.
Speaker 1 (01:41):
Oh good, isn't on YouTube.
Oh good, then you're going tobe moving the mic.
Stand again.
It's be like holding the mic.
Oh, I miss those days.
I don't, can we?
Speaker 2 (01:54):
bring it back.
No, do you know how much easierit is to edit episodes without
you going?
Stop it right now, mister, theentire time.
Speaker 1 (01:57):
I apologize to all of our listeners who had to listen
to that.
Speaker 2 (02:00):
So mean to be you guys?
Okay, why don't we cheers sothat we can uplift the energy?
Speaker 1 (02:03):
Cheers.
I think the energy is greatright now.
Speaker 2 (02:06):
I don't know what's wrong with you.
I can't even sip.
Okay, hold on.
Where's your gulp?
I had a gulp.
I didn't hear it One more time.
Take two.
Oh, there we go.
I heard it.
It was very light.
It's to your headphones versuslike the speaker on your phone
or computer.
Anyways, well guys, welcome toCoffee Social.
(02:29):
If it's your first time here,we're a little goofy in the
beginning, but I promise you wewill give you the goods as to
what the title says you're goingto be receiving.
We're going to talk about thepower of having an email list
and a website.
We also have some cons, butit's mostly like all pros.
But why?
Speaker 1 (02:43):
are we bringing this up?
We only have some cons, butcome on.
Speaker 2 (02:46):
Jonathan, why are we bringing this up?
Like what is like?
Why, yeah, what started this?
Speaker 1 (02:50):
Well, what started this was, as many of you may
know, back in the beginning ofthe year.
We lost something that means alot to us for a few hours.
Speaker 2 (03:01):
Does it, though?
I mean it doesn't mean a lot tome.
Speaker 1 (03:03):
I mean it doesn't mean a lot to me.
It doesn't mean a lot to Mimi,because we are not as hip as
many of the kids are these days.
However, losing TikTok was abig deal for a lot of people and
a lot of people.
Tiktok brought last year $25.9billion to the US GDP.
That's a lot of money.
The US GDP, that's a lot ofmoney, and that money could have
(03:29):
all gone away if those peopledidn't have websites and email
addresses for their people.
That's a lot of money to lose,so we want to talk a little bit
about why it's necessary, whatyou can do if you don't have one
, and how you should go abouttracking, running for people and
begging them for their emailaddresses.
Speaker 2 (03:43):
Well, and also, it's not even just TikTok, you guys,
you know it's anything.
I mean.
You know, a lot of us put ourattention into these social
media platforms and like wededicate a lot of our time, a
lot of our energy to likeInstagram or to LinkedIn, or we
go all in on YouTube and it'slike they always say you are,
you're working on borrowed land.
What is it?
What is the working on?
Speaker 1 (04:03):
rented land.
Yeah, say you are.
You're working on borrowed land.
What is?
Speaker 2 (04:05):
it.
What is the working on rentedland?
Yeah, exactly.
So, which is why we bring up anemail list and a website,
because those are yours.
You own that shit, you own that.
Speaker 1 (04:19):
You know, you said S-H-I-T.
You can spell it out.
I think that that counts.
Speaker 2 (04:22):
Ok, you own that shit .
Ok, so before we dive into theemail list and the website, the
pros and cons mostly pros,jonathan, do you want to tell
people who you are Sure?
Speaker 1 (04:31):
My name is Jonathan Howard.
I'm the owner of Success onSocial, and I help successful
coaches reach their idealclients through developing their
signature style, so they're nolonger the best kept secret in
their niche so smooth and sofast.
Speaker 2 (04:41):
Hi, I'm Mimi Langley and TBD.
You know 2025 is throwing mefor a loop.
I have to be honest with youguys.
Typically, you might know mefor teaching women in business
how to utilize social audio, akaaudio marketing.
But 2025, it's bringing somenew stuff my way.
So fingers crossed, Hopefullywe'll have that children's book
(05:03):
written.
Yes, yes.
New York Times bestseller.
Speaker 1 (05:06):
New York Times bestselling author.
New York Times bestsellingchildren's author, mimi Langley.
Speaker 2 (05:10):
for you, ladies and gentlemen, oh, my goodness, can
you imagine?
And then you're just going tobe a big hot shot.
I already know Jonathan Howard,so don't forget about me.
Okay, all right, you guys,let's dive into this let's start
with you.
Want to start with email.
Speaker 1 (05:26):
Let's start with email.
Speaker 2 (05:27):
Yeah, okay, so go ahead A pro, tell us a pro.
Speaker 1 (05:31):
A pro.
You have all their emailaddresses so that you can reach
them when and if your platformgoes down or disappears, like
TikTok might have.
May still be.
We don't know.
It could be gone already.
We'll update you guys in thenotes below.
We don't know it could be gonealready.
Speaker 2 (05:44):
We'll update you guys in the notes below.
We'll let you know what's goingon.
Speaker 1 (05:48):
But yeah, I mean you're able to have retained the
audience that you have on theplatform by, if you have their
email addresses, you can get intouch with them.
Speaker 2 (05:56):
Exactly, I mean, think about it, you guys, like I
remember last year whenLinkedIn audio went bye bye and
so many people depended onLinkedIn audio.
Now, granted, you could make apost on LinkedIn and reach
people, because it wasn't theentire LinkedIn shutting down,
but for a lot of people it'slike you know.
Think about it like that wejust don't know what's going to
go away if it goes away, if itgets shut down.
So having their email addressis like having, like a mailing
(06:21):
address where you cancommunicate with them via letter
, via letter, via letter.
Speaker 1 (06:27):
We're going to send the carrier pigeon over to them.
No, but it's better than acarrier pigeon and it's your
audience, it is.
Speaker 2 (06:37):
You're right.
And another pro, I think, foran email list is you're not
battling an algorithm.
If that makes sense, I feellike maybe email has an
algorithm.
It doesn't though right.
Email doesn't battling analgorithm, if that makes sense.
I feel like maybe email has analgorithm.
It doesn't though right.
Speaker 1 (06:48):
Email doesn't have an algorithm.
Email has deliverability issuessometimes, but that's only if
you are either one sending spamor two.
You've got bad email addresseson your thing and that can be
handled by cleaning your list ona regular basis.
Speaker 2 (07:03):
Okay, yeah, and we won't jump too far into
deliverability and all that, butit is something to look into.
But yeah, you're not fightinglike the social media algorithm.
Like, for example, if Instagramsaid you're only going to get
seen if you make reels andyou're not one to make reels,
it's like you know you'refighting against that, Whereas
email, you know you schedule itand it gets delivered period
(07:26):
Right.
Speaker 1 (07:26):
How many of my emails do you see, Mimi?
Speaker 2 (07:28):
Oh, my gosh Every time.
Speaker 1 (07:30):
Every time I see, every time you email.
How many of my posts do you see?
Oh, it's yeah.
Speaker 2 (07:34):
Yeah, If it pops up yeah, there's a difference.
Speaker 1 (07:37):
I always am able to reach Mimi by having by sending
an email, because she opens them, so she's going to see them
anyway.
Speaker 2 (07:46):
You know that's a really I love how you
demonstrated like you paintedthat picture, because I think
everybody can take that withthem, right?
We don't get to see everybody'sposts.
What was the percent?
Speaker 1 (07:56):
I don't know if it's different now, but About 10 to
15% of your audience sees yourposts.
Speaker 2 (08:02):
But you have a shot at 100% of your email lists
getting your email.
They might not open it, butRight, but they might see it.
Speaker 1 (08:09):
And I mean I would say for me a solid open rate is
about 50 percent, so that's alot higher than 10 percent.
Speaker 2 (08:18):
A lot and they're not easily.
Here's the other thing too.
Another pro is they're noteasily, not short attention span
, but they're not influenced byor they're not like scrolling
when you're checking your email.
You're not necessarily likewhen you actually open up an
email.
You're there to read it most ofthe time, right, right.
Speaker 1 (08:36):
Versus when you're on Instagram, you scroll yeah.
Speaker 2 (08:39):
Yep.
So it's how you play, like howyou are using the actual feature
.
Yeah, yep, exactly.
Speaker 1 (08:45):
I just thought about that on the fly.
Speaker 2 (08:46):
That's actually a really good pro Yep.
Thank you, thank you.
Speaker 1 (08:49):
All right, okay, what else?
Speaker 2 (08:53):
should we have.
Well, do you want to just throwsome cons in there?
Speaker 1 (08:56):
Okay, we can throw some cons in there.
I hate to include cons.
Speaker 2 (08:59):
but just so you're aware, honestly is probably not
even the right word for this,it's probably just a heads up.
Heads up.
Okay, yeah, unless you're usingMailChimp.
Speaker 1 (09:09):
Unless you're using MailChimp or something like that
, you gotta pay, and it's notthat it's really expensive, but
it's a little bit expensive.
And two, you've gotta maintainyour list.
That's work, so, and then, ofcourse, you need to create a
regular flow to your email list,which might be challenging for
some people, but you can alsouse some of the things that
(09:29):
you're posting on social media,because only 10% of your
audience sees that.
Speaker 2 (09:34):
Honestly, that's not a bad idea.
You can write like a littleinsert and then drop, you know,
like the post.
There's so many ways to createan email.
Speaker 1 (09:43):
Five lessons from the last room.
I ran on social audio.
Speaker 2 (09:47):
Yeah, I mean, and then ChatGPT will help you too.
You don't have to use ChatGPTto write your copy, but they can
at least give you ideas as towhat you can write about Other
than paying money and obviouslybe patient, because you have to
grow your list.
The other thing I had on myquote, unquote cons is you're
still fighting against a fullinbox for somebody, so you still
(10:09):
have to stand out.
You have to find a way, andusually, by standing out, it's
usually your subject line thatdoes it.
Speaker 1 (10:15):
Yeah, your subject line, that's what's going to get
people to open it, and itshouldn't be always about
selling.
Your subject line should beabout some problems that they
have.
Remember, I tell you, guys, youneed to be creating content
around the things that youraudience is asking for.
Create email about the thingsyour audience is asking for.
Provide them those answers.
They'll open it up.
Speaker 2 (10:36):
Nine times out of ten , would you say.
The hook is kind of like asubject line in a way yeah, yep,
okay.
Speaker 1 (10:42):
Absolutely.
Speaker 2 (10:43):
In all your content.
Speaker 1 (10:44):
that should be the case.
Your hook is your first line.
It gets people interested inwhat you're writing about.
If you have a really boringhook, first line subject line
who the hell is going to read itif it doesn't interest them?
Right Headline in a newspaper,redbook article.
It doesn't matter, redbook,redbook.
Speaker 2 (11:10):
Are they even around anymore?
I don't think so.
But anyways, jonathan, so thatwould be for emails.
You guys, the point at the endof the day is have one,
regardless of these quoteunquote cons.
It's worth it If you can beconsistent with it.
It's worth growing your emaillist.
It's a great way to connect,absolutely Okay.
Last one would be the website.
So we talked email list, nowwebsite.
What would be?
This is like up in the air,because I've always thought
about this too.
Like, is a website necessary?
(11:30):
Yes, but even if I have anemail list.
I recommend both.
Okay, so tell me why.
Speaker 1 (11:35):
Because it's your home.
It's your home to put stuff.
It's your home to control whatyou're putting out there.
It is your home to sell.
Like, if you're using socialmedia to sell, you're paying
money to social media platform.
They're getting anywhere fromyou know, most of the time 30
percent, because that's whatbetween any payments on the
Apple store.
(11:55):
That's what they're getting is30 percent of what you would get
.
Speaker 2 (11:59):
So like you're selling within the app.
Speaker 1 (12:01):
OK, Hello, frustration Like and then if
you're selling elsewhere, youelsewhere, there may be a fee
from that place.
So yeah, if you have your ownwebsite, you can sell.
What does that?
Speaker 2 (12:12):
mean you were talking about e-commerce, like the
e-commerce portion of a website.
Speaker 1 (12:16):
So if you don't have your own website, then you're
going to be paying those fees toother places.
You're going to be trying to doit through Gumroad or whatever.
Hey, I like.
Speaker 2 (12:25):
Gumroad.
Speaker 1 (12:26):
I understand, but if you're doing it through your own
website, there aren't as manyfees.
You do have to pay the creditcard processing fee because
you're a business, but if youget a good credit card processor
that's actually fairly minimaland you can run your
transactions.
So having your own website is,in my opinion, absolutely
necessary.
And that's odd because itwasn't my opinion until fairly
(12:50):
recently.
I've always had my own website,but I've let it expire.
I've had to redo it you knowstuff like that.
It's really necessary.
Speaker 2 (12:57):
I agree with you.
I like the analogy of it's yourhouse, like everything is under
this big umbrella, like,literally, your people do not
have to go anywhere else.
It's like all in one place.
It's a beautiful thing and youcontrol what you want people to
see.
That's it's so customizable.
Speaker 1 (13:15):
Yep.
Speaker 2 (13:16):
It's a win, it's a huge win.
Speaker 1 (13:18):
It's a huge win.
Speaker 2 (13:19):
But you know, along with wins there are cons for
websites, money and maintenanceright it's money and maintenance
Money and maintenance rightit's money and maintenance,
money and maintenance.
But also I feel like whenyou're on social media platforms
, almost they like provide youan audience Not always
guaranteed, but usually they'llfeed people to your social media
(13:39):
handle or whatever it is On awebsite.
Yes, google helps and obviouslyyou could do word of mouth, but
it can be harder sometimes toactually get people get traffic.
Speaker 1 (13:50):
Right, right, but that's a matter of you know,
using your social media to drivetraffic to your people, to your
place so you want to get yoursocial media should be driving
traffic to your home.
It shouldn't be driving trafficto another social media, which
is sometimes something that Isee people making the mistake of
.
A lot Like they would drive andI understand why this happened,
(14:10):
but, like on Clubhouse, peoplewould drive people to Instagram.
And instead of driving peopleto another social media, you
should be driving them to yourhome.
Speaker 2 (14:19):
I love.
I just love that you're puttinghome with it.
I'm like that totally changesit.
For me.
That's really cool.
A pro would be you have abetter chance of showing up on
SEO on Google, sometimes becauseof the SEO that your, your
website can bring.
Yep, there's a lot of benefitsand you can put your social
media handles on your website soeverybody knows where you are.
Speaker 1 (14:38):
Yep.
Speaker 2 (14:40):
Exactly.
Speaker 1 (14:40):
Exactly.
Speaker 2 (14:41):
That's really.
That's it.
The con is really just you haveto pay for it.
It's usually not a one-time fee, so just know that there's some
investment, but at the end ofthe day usually the pros
outweigh that.
Speaker 1 (14:53):
Yeah, and if you're in an in-between town but you
still want to have a home todrive people to.
A lot of the email listplatforms allow you to build
landing pages, and you can builda landing page with your
newsletter that captures emailaddresses and can act as a place
for people to go to see moreabout you.
Speaker 2 (15:11):
I have been trying to get Jonathan to like because
you use ConvertKit right Tobuild a page, I do, but then you
also use Canva to help actuallybuild it right.
Speaker 1 (15:21):
Most of my ConvertKits are on ConvertKit.
I do have some that are biggerideas, like my membership that I
have a Canva that leads into aConvertKit.
Speaker 2 (15:31):
I've been trying to get him to make a course about
this because I think that that'sso brilliant, because some
people don't want to invest in adomain and do a host for their
site and all that.
So if you're already paying forConvertKit because you have an
email list, it might be worthyour while to at least just get
a page, a landing page.
Speaker 1 (15:48):
Yep, okay, more than the basic one you can do on
ConvertKit, because they're verylimited on ConvertKit.
Speaker 2 (15:53):
Okay Well, but you like it.
I mean it's been working?
Speaker 1 (15:55):
Yeah, no, it works for me.
Speaker 2 (15:56):
Okay, I like that.
We need the people.
You need to teach people.
If, by the time we upload thisepisode and Jonathan has
something out for that, we'llput it in the show notes below
for you guys.
Speaker 1 (16:10):
Because I don't get to go out on maternity leave.
Speaker 2 (16:11):
Stop it.
Also, he's drinking hot coffeetoday.
I feel like the energy is allover.
It's all over the place.
Speaker 1 (16:17):
Nobody knows what's happening today.
Speaker 2 (16:18):
No one knows.
I'm shivering, but I'm drinkinghot coffee.
It's snowing in the south.
It's apparently summertimeright now.
While you're watching this.
I don't know what's happening,jonathan.
Yes, let's go ahead, we'll winddown.
Speaker 1 (16:28):
Wind this down, because we're already at 20
minutes for a short episode, yes, so wherever you listen to your
favorite podcast, we hopeyou're listening to us there,
because we want to be whereyou're listening to your
favorite podcast, not your leastfavorite, and we want to make
sure that you give us a review.
Mimi hasn't gotten five starsin a long time, a long time.
We've recorded 20, 30 episodesand Mimi has not gotten five
(16:51):
stars, now granted only two ofthem have been posted, but we
still recorded 30 episodes andMimi hasn't gotten five stars,
so make sure that you give usfive stars wherever you listen
to your favorite podcast.
Speaker 2 (17:03):
Wait, wait, wait, jonathan, if they've already
given the five stars on theirphone, go ahead and grab
somebody else's phone.
Speaker 1 (17:09):
Grab somebody else's phone, give us five stars.
Download the episode on theirphone.
Give us five stars.
You know what else you can do.
You can go over to the other,your least favorite platform,
and also give us five stars.
Speaker 2 (17:21):
Five all around, maybe, and make comments.
Speaker 1 (17:22):
By the way, you can comment on our episodes on
Spotify.
Mimi, over to you.
Where else can they?
Speaker 2 (17:25):
find us Well.
We're on Instagram at CoffeeSocial Podcast, and we're on
YouTube.
So if you'd rather watch thepodcast versus just listening,
we're there so you guys canactually see our facial gesture.
If you had to choose only one,are you team email list or team
website Email list?
Speaker 1 (17:45):
Yeah, I thought you were going to say email list,
yeah email list.
Speaker 2 (17:47):
That might be something to take with you guys
If you had to start with justone.
Start with the email list.
Speaker 1 (17:53):
And Mimi, what are you?
Speaker 2 (17:54):
I feel like email list, because it's almost like
direct messaging.
So do you know what I'm sayingLike?
It's like I want to also remindpeople hey, I'm out there go to
me.
Speaker 1 (18:03):
Yeah, okay email list for me too, there you have it,
and mimi's email or website ismimi langleycom.
Mine is success on dot social.
Yeah, I like yours.
Well, my company name issuccess on social, so and it has
the dot actually in the companyname officially.
Speaker 2 (18:22):
I know I love that.
You're so brilliant Genius.
Okay, well, thank you guys forlistening and watching.
Don't forget we have a ton ofepisodes on the Coffee Social
podcast library, wherever youlisten to podcasts.
So go check out those and we'llsee you soon.
Bye everyone.
Bye, jonathan Howard, bye guys.
(18:43):
Bye everyone.
Bye, jonathan Howard, bye guys.
About 10 to 15% of your audience sees your posts.
Speaker 2 (00:04):
Right, but you have a shot at 100% of your email
lists getting your email.
Speaker 1 (00:08):
They might not open it but Right, but they might see
it.
And I mean I would say for me asolid open rate is about 50%,
so that's a lot higher than 10%.
It's Coffee Social, the podcast, all about social media and
business.
And now here are your hosts,Jonathan Howard and Mimi.
Speaker 2 (00:33):
Langley.
Hi everyone.
Hi Jonathan Howard, hello MimiLangley, I see you bopping your
head over there.
Speaker 1 (00:42):
Bopping my head.
I didn't feel like moving.
The rest of my body is frozensolid.
Speaker 2 (00:46):
No, but it's summertime.
Speaker 1 (00:47):
I know it's summertime, it's summertime.
Speaker 2 (00:50):
It's summertime out there, it's summertime.
Speaker 1 (00:52):
I'm drinking warm coffee.
Speaker 2 (00:54):
We don't know what time of year it is right now,
you guys, we're in the middle ofwinter, a little behind the
scenes of recording a podcast.
Speaker 1 (01:00):
Yeah, exactly.
Mimi has been pregnant for 27months and we're recording so
that she has some time off afterthe baby comes.
Yeah, it is freezing.
Speaker 2 (01:09):
But look, I'm dressed like for summer and you're
dressed like it's winter.
Speaker 1 (01:11):
still, I'm dressed like it's winter still, because
it's freezing.
It's nine degrees outside.
Speaker 2 (01:16):
Well, that's what you get from being from New York.
Speaker 1 (01:19):
OK, living in New York Down south where you have
snow on the ground down south.
Speaker 2 (01:23):
Oh my gosh, you guys were revealing too much.
We should have coordinated ouroutfits better, though.
Yeah.
Speaker 1 (01:27):
Next time I'm wearing a sweater.
Next episode my gosh.
Speaker 2 (01:30):
So, yes, my husband set up this, my mic stand and I
feel like it's falling, likeit's just something's loose, so
bear with me with the microphone, guys, if you're watching on
YouTube.
Speaker 1 (01:41):
Oh good, isn't on YouTube.
Oh good, then you're going tobe moving the mic.
Stand again.
It's be like holding the mic.
Oh, I miss those days.
I don't, can we?
Speaker 2 (01:54):
bring it back.
No, do you know how much easierit is to edit episodes without
you going?
Stop it right now, mister, theentire time.
Speaker 1 (01:57):
I apologize to all of our listeners who had to listen
to that.
Speaker 2 (02:00):
So mean to be you guys?
Okay, why don't we cheers sothat we can uplift the energy?
Speaker 1 (02:03):
Cheers.
I think the energy is greatright now.
Speaker 2 (02:06):
I don't know what's wrong with you.
I can't even sip.
Okay, hold on.
Where's your gulp?
I had a gulp.
I didn't hear it One more time.
Take two.
Oh, there we go.
I heard it.
It was very light.
It's to your headphones versuslike the speaker on your phone
or computer.
Anyways, well guys, welcome toCoffee Social.
(02:29):
If it's your first time here,we're a little goofy in the
beginning, but I promise you wewill give you the goods as to
what the title says you're goingto be receiving.
We're going to talk about thepower of having an email list
and a website.
We also have some cons, butit's mostly like all pros.
But why?
Speaker 1 (02:43):
are we bringing this up?
We only have some cons, butcome on.
Speaker 2 (02:46):
Jonathan, why are we bringing this up?
Like what is like?
Why, yeah, what started this?
Speaker 1 (02:50):
Well, what started this was, as many of you may
know, back in the beginning ofthe year.
We lost something that means alot to us for a few hours.
Speaker 2 (03:01):
Does it, though?
I mean it doesn't mean a lot tome.
Speaker 1 (03:03):
I mean it doesn't mean a lot to me.
It doesn't mean a lot to Mimi,because we are not as hip as
many of the kids are these days.
However, losing TikTok was abig deal for a lot of people and
a lot of people.
Tiktok brought last year $25.9billion to the US GDP.
That's a lot of money.
The US GDP, that's a lot ofmoney, and that money could have
(03:29):
all gone away if those peopledidn't have websites and email
addresses for their people.
That's a lot of money to lose,so we want to talk a little bit
about why it's necessary, whatyou can do if you don't have one
, and how you should go abouttracking, running for people and
begging them for their emailaddresses.
Speaker 2 (03:43):
Well, and also, it's not even just TikTok, you guys,
you know it's anything.
I mean.
You know, a lot of us put ourattention into these social
media platforms and like wededicate a lot of our time, a
lot of our energy to likeInstagram or to LinkedIn, or we
go all in on YouTube and it'slike they always say you are,
you're working on borrowed land.
What is it?
What is the working on?
Speaker 1 (04:03):
rented land.
Yeah, say you are.
You're working on borrowed land.
What is?
Speaker 2 (04:05):
it.
What is the working on rentedland?
Yeah, exactly.
So, which is why we bring up anemail list and a website,
because those are yours.
You own that shit, you own that.
Speaker 1 (04:19):
You know, you said S-H-I-T.
You can spell it out.
I think that that counts.
Speaker 2 (04:22):
Ok, you own that shit .
Ok, so before we dive into theemail list and the website, the
pros and cons mostly pros,jonathan, do you want to tell
people who you are Sure?
Speaker 1 (04:31):
My name is Jonathan Howard.
I'm the owner of Success onSocial, and I help successful
coaches reach their idealclients through developing their
signature style, so they're nolonger the best kept secret in
their niche so smooth and sofast.
Speaker 2 (04:41):
Hi, I'm Mimi Langley and TBD.
You know 2025 is throwing mefor a loop.
I have to be honest with youguys.
Typically, you might know mefor teaching women in business
how to utilize social audio, akaaudio marketing.
But 2025, it's bringing somenew stuff my way.
So fingers crossed, Hopefullywe'll have that children's book
(05:03):
written.
Yes, yes.
New York Times bestseller.
Speaker 1 (05:06):
New York Times bestselling author.
New York Times bestsellingchildren's author, mimi Langley.
Speaker 2 (05:10):
for you, ladies and gentlemen, oh, my goodness, can
you imagine?
And then you're just going tobe a big hot shot.
I already know Jonathan Howard,so don't forget about me.
Okay, all right, you guys,let's dive into this let's start
with you.
Want to start with email.
Speaker 1 (05:26):
Let's start with email.
Speaker 2 (05:27):
Yeah, okay, so go ahead A pro, tell us a pro.
Speaker 1 (05:31):
A pro.
You have all their emailaddresses so that you can reach
them when and if your platformgoes down or disappears, like
TikTok might have.
May still be.
We don't know.
It could be gone already.
We'll update you guys in thenotes below.
We don't know it could be gonealready.
Speaker 2 (05:44):
We'll update you guys in the notes below.
We'll let you know what's goingon.
Speaker 1 (05:48):
But yeah, I mean you're able to have retained the
audience that you have on theplatform by, if you have their
email addresses, you can get intouch with them.
Speaker 2 (05:56):
Exactly, I mean, think about it, you guys, like I
remember last year whenLinkedIn audio went bye bye and
so many people depended onLinkedIn audio.
Now, granted, you could make apost on LinkedIn and reach
people, because it wasn't theentire LinkedIn shutting down,
but for a lot of people it'slike you know.
Think about it like that wejust don't know what's going to
go away if it goes away, if itgets shut down.
So having their email addressis like having, like a mailing
(06:21):
address where you cancommunicate with them via letter
, via letter, via letter.
Speaker 1 (06:27):
We're going to send the carrier pigeon over to them.
No, but it's better than acarrier pigeon and it's your
audience, it is.
Speaker 2 (06:37):
You're right.
And another pro, I think, foran email list is you're not
battling an algorithm.
If that makes sense, I feellike maybe email has an
algorithm.
It doesn't though right.
Email doesn't battling analgorithm, if that makes sense.
I feel like maybe email has analgorithm.
It doesn't though right.
Speaker 1 (06:48):
Email doesn't have an algorithm.
Email has deliverability issuessometimes, but that's only if
you are either one sending spamor two.
You've got bad email addresseson your thing and that can be
handled by cleaning your list ona regular basis.
Speaker 2 (07:03):
Okay, yeah, and we won't jump too far into
deliverability and all that, butit is something to look into.
But yeah, you're not fightinglike the social media algorithm.
Like, for example, if Instagramsaid you're only going to get
seen if you make reels andyou're not one to make reels,
it's like you know you'refighting against that, Whereas
email, you know you schedule itand it gets delivered period
(07:26):
Right.
Speaker 1 (07:26):
How many of my emails do you see, Mimi?
Speaker 2 (07:28):
Oh, my gosh Every time.
Speaker 1 (07:30):
Every time I see, every time you email.
How many of my posts do you see?
Oh, it's yeah.
Speaker 2 (07:34):
Yeah, If it pops up yeah, there's a difference.
Speaker 1 (07:37):
I always am able to reach Mimi by having by sending
an email, because she opens them, so she's going to see them
anyway.
Speaker 2 (07:46):
You know that's a really I love how you
demonstrated like you paintedthat picture, because I think
everybody can take that withthem, right?
We don't get to see everybody'sposts.
What was the percent?
Speaker 1 (07:56):
I don't know if it's different now, but About 10 to
15% of your audience sees yourposts.
Speaker 2 (08:02):
But you have a shot at 100% of your email lists
getting your email.
They might not open it, butRight, but they might see it.
Speaker 1 (08:09):
And I mean I would say for me a solid open rate is
about 50 percent, so that's alot higher than 10 percent.
Speaker 2 (08:18):
A lot and they're not easily.
Here's the other thing too.
Another pro is they're noteasily, not short attention span
, but they're not influenced byor they're not like scrolling
when you're checking your email.
You're not necessarily likewhen you actually open up an
email.
You're there to read it most ofthe time, right, right.
Speaker 1 (08:36):
Versus when you're on Instagram, you scroll yeah.
Speaker 2 (08:39):
Yep.
So it's how you play, like howyou are using the actual feature
.
Yeah, yep, exactly.
Speaker 1 (08:45):
I just thought about that on the fly.
Speaker 2 (08:46):
That's actually a really good pro Yep.
Thank you, thank you.
Speaker 1 (08:49):
All right, okay, what else?
Speaker 2 (08:53):
should we have.
Well, do you want to just throwsome cons in there?
Speaker 1 (08:56):
Okay, we can throw some cons in there.
I hate to include cons.
Speaker 2 (08:59):
but just so you're aware, honestly is probably not
even the right word for this,it's probably just a heads up.
Heads up.
Okay, yeah, unless you're usingMailChimp.
Speaker 1 (09:09):
Unless you're using MailChimp or something like that
, you gotta pay, and it's notthat it's really expensive, but
it's a little bit expensive.
And two, you've gotta maintainyour list.
That's work, so, and then, ofcourse, you need to create a
regular flow to your email list,which might be challenging for
some people, but you can alsouse some of the things that
(09:29):
you're posting on social media,because only 10% of your
audience sees that.
Speaker 2 (09:34):
Honestly, that's not a bad idea.
You can write like a littleinsert and then drop, you know,
like the post.
There's so many ways to createan email.
Speaker 1 (09:43):
Five lessons from the last room.
I ran on social audio.
Speaker 2 (09:47):
Yeah, I mean, and then ChatGPT will help you too.
You don't have to use ChatGPTto write your copy, but they can
at least give you ideas as towhat you can write about Other
than paying money and obviouslybe patient, because you have to
grow your list.
The other thing I had on myquote, unquote cons is you're
still fighting against a fullinbox for somebody, so you still
(10:09):
have to stand out.
You have to find a way, andusually, by standing out, it's
usually your subject line thatdoes it.
Speaker 1 (10:15):
Yeah, your subject line, that's what's going to get
people to open it, and itshouldn't be always about
selling.
Your subject line should beabout some problems that they
have.
Remember, I tell you, guys, youneed to be creating content
around the things that youraudience is asking for.
Create email about the thingsyour audience is asking for.
Provide them those answers.
They'll open it up.
Speaker 2 (10:36):
Nine times out of ten , would you say.
The hook is kind of like asubject line in a way yeah, yep,
okay.
Speaker 1 (10:42):
Absolutely.
Speaker 2 (10:43):
In all your content.
Speaker 1 (10:44):
that should be the case.
Your hook is your first line.
It gets people interested inwhat you're writing about.
If you have a really boringhook, first line subject line
who the hell is going to read itif it doesn't interest them?
Right Headline in a newspaper,redbook article.
It doesn't matter, redbook,redbook.
Speaker 2 (11:10):
Are they even around anymore?
I don't think so.
But anyways, jonathan, so thatwould be for emails.
You guys, the point at the endof the day is have one,
regardless of these quoteunquote cons.
It's worth it If you can beconsistent with it.
It's worth growing your emaillist.
It's a great way to connect,absolutely Okay.
Last one would be the website.
So we talked email list, nowwebsite.
What would be?
This is like up in the air,because I've always thought
about this too.
Like, is a website necessary?
(11:30):
Yes, but even if I have anemail list.
I recommend both.
Okay, so tell me why.
Speaker 1 (11:35):
Because it's your home.
It's your home to put stuff.
It's your home to control whatyou're putting out there.
It is your home to sell.
Like, if you're using socialmedia to sell, you're paying
money to social media platform.
They're getting anywhere fromyou know, most of the time 30
percent, because that's whatbetween any payments on the
Apple store.
(11:55):
That's what they're getting is30 percent of what you would get
.
Speaker 2 (11:59):
So like you're selling within the app.
Speaker 1 (12:01):
OK, Hello, frustration Like and then if
you're selling elsewhere, youelsewhere, there may be a fee
from that place.
So yeah, if you have your ownwebsite, you can sell.
What does that?
Speaker 2 (12:12):
mean you were talking about e-commerce, like the
e-commerce portion of a website.
Speaker 1 (12:16):
So if you don't have your own website, then you're
going to be paying those fees toother places.
You're going to be trying to doit through Gumroad or whatever.
Hey, I like.
Speaker 2 (12:25):
Gumroad.
Speaker 1 (12:26):
I understand, but if you're doing it through your own
website, there aren't as manyfees.
You do have to pay the creditcard processing fee because
you're a business, but if youget a good credit card processor
that's actually fairly minimaland you can run your
transactions.
So having your own website is,in my opinion, absolutely
necessary.
And that's odd because itwasn't my opinion until fairly
(12:50):
recently.
I've always had my own website,but I've let it expire.
I've had to redo it you knowstuff like that.
It's really necessary.
Speaker 2 (12:57):
I agree with you.
I like the analogy of it's yourhouse, like everything is under
this big umbrella, like,literally, your people do not
have to go anywhere else.
It's like all in one place.
It's a beautiful thing and youcontrol what you want people to
see.
That's it's so customizable.
Speaker 1 (13:15):
Yep.
Speaker 2 (13:16):
It's a win, it's a huge win.
Speaker 1 (13:18):
It's a huge win.
Speaker 2 (13:19):
But you know, along with wins there are cons for
websites, money and maintenanceright it's money and maintenance
Money and maintenance rightit's money and maintenance,
money and maintenance.
But also I feel like whenyou're on social media platforms
, almost they like provide youan audience Not always
guaranteed, but usually they'llfeed people to your social media
(13:39):
handle or whatever it is On awebsite.
Yes, google helps and obviouslyyou could do word of mouth, but
it can be harder sometimes toactually get people get traffic.
Speaker 1 (13:50):
Right, right, but that's a matter of you know,
using your social media to drivetraffic to your people, to your
place so you want to get yoursocial media should be driving
traffic to your home.
It shouldn't be driving trafficto another social media, which
is sometimes something that Isee people making the mistake of
.
A lot Like they would drive andI understand why this happened,
(14:10):
but, like on Clubhouse, peoplewould drive people to Instagram.
And instead of driving peopleto another social media, you
should be driving them to yourhome.
Speaker 2 (14:19):
I love.
I just love that you're puttinghome with it.
I'm like that totally changesit.
For me.
That's really cool.
A pro would be you have abetter chance of showing up on
SEO on Google, sometimes becauseof the SEO that your, your
website can bring.
Yep, there's a lot of benefitsand you can put your social
media handles on your website soeverybody knows where you are.
Speaker 1 (14:38):
Yep.
Speaker 2 (14:40):
Exactly.
Speaker 1 (14:40):
Exactly.
Speaker 2 (14:41):
That's really.
That's it.
The con is really just you haveto pay for it.
It's usually not a one-time fee, so just know that there's some
investment, but at the end ofthe day usually the pros
outweigh that.
Speaker 1 (14:53):
Yeah, and if you're in an in-between town but you
still want to have a home todrive people to.
A lot of the email listplatforms allow you to build
landing pages, and you can builda landing page with your
newsletter that captures emailaddresses and can act as a place
for people to go to see moreabout you.
Speaker 2 (15:11):
I have been trying to get Jonathan to like because
you use ConvertKit right Tobuild a page, I do, but then you
also use Canva to help actuallybuild it right.
Speaker 1 (15:21):
Most of my ConvertKits are on ConvertKit.
I do have some that are biggerideas, like my membership that I
have a Canva that leads into aConvertKit.
Speaker 2 (15:31):
I've been trying to get him to make a course about
this because I think that that'sso brilliant, because some
people don't want to invest in adomain and do a host for their
site and all that.
So if you're already paying forConvertKit because you have an
email list, it might be worthyour while to at least just get
a page, a landing page.
Speaker 1 (15:48):
Yep, okay, more than the basic one you can do on
ConvertKit, because they're verylimited on ConvertKit.
Speaker 2 (15:53):
Okay Well, but you like it.
I mean it's been working?
Speaker 1 (15:55):
Yeah, no, it works for me.
Speaker 2 (15:56):
Okay, I like that.
We need the people.
You need to teach people.
If, by the time we upload thisepisode and Jonathan has
something out for that, we'llput it in the show notes below
for you guys.
Speaker 1 (16:10):
Because I don't get to go out on maternity leave.
Speaker 2 (16:11):
Stop it.
Also, he's drinking hot coffeetoday.
I feel like the energy is allover.
It's all over the place.
Speaker 1 (16:17):
Nobody knows what's happening today.
Speaker 2 (16:18):
No one knows.
I'm shivering, but I'm drinkinghot coffee.
It's snowing in the south.
It's apparently summertimeright now.
While you're watching this.
I don't know what's happening,jonathan.
Yes, let's go ahead, we'll winddown.
Speaker 1 (16:28):
Wind this down, because we're already at 20
minutes for a short episode, yes, so wherever you listen to your
favorite podcast, we hopeyou're listening to us there,
because we want to be whereyou're listening to your
favorite podcast, not your leastfavorite, and we want to make
sure that you give us a review.
Mimi hasn't gotten five starsin a long time, a long time.
We've recorded 20, 30 episodesand Mimi has not gotten five
(16:51):
stars, now granted only two ofthem have been posted, but we
still recorded 30 episodes andMimi hasn't gotten five stars,
so make sure that you give usfive stars wherever you listen
to your favorite podcast.
Speaker 2 (17:03):
Wait, wait, wait, jonathan, if they've already
given the five stars on theirphone, go ahead and grab
somebody else's phone.
Speaker 1 (17:09):
Grab somebody else's phone, give us five stars.
Download the episode on theirphone.
Give us five stars.
You know what else you can do.
You can go over to the other,your least favorite platform,
and also give us five stars.
Speaker 2 (17:21):
Five all around, maybe, and make comments.
Speaker 1 (17:22):
By the way, you can comment on our episodes on
Spotify.
Mimi, over to you.
Where else can they?
Speaker 2 (17:25):
find us Well.
We're on Instagram at CoffeeSocial Podcast, and we're on
YouTube.
So if you'd rather watch thepodcast versus just listening,
we're there so you guys canactually see our facial gesture.
If you had to choose only one,are you team email list or team
website Email list?
Speaker 1 (17:45):
Yeah, I thought you were going to say email list,
yeah email list.
Speaker 2 (17:47):
That might be something to take with you guys
If you had to start with justone.
Start with the email list.
Speaker 1 (17:53):
And Mimi, what are you?
Speaker 2 (17:54):
I feel like email list, because it's almost like
direct messaging.
So do you know what I'm sayingLike?
It's like I want to also remindpeople hey, I'm out there go to
me.
Speaker 1 (18:03):
Yeah, okay email list for me too, there you have it,
and mimi's email or website ismimi langleycom.
Mine is success on dot social.
Yeah, I like yours.
Well, my company name issuccess on social, so and it has
the dot actually in the companyname officially.
Speaker 2 (18:22):
I know I love that.
You're so brilliant Genius.
Okay, well, thank you guys forlistening and watching.
Don't forget we have a ton ofepisodes on the Coffee Social
podcast library, wherever youlisten to podcasts.
So go check out those and we'llsee you soon.
Bye everyone.
Bye, jonathan Howard, bye guys.
(18:43):
Bye everyone.
Bye, jonathan Howard, bye guys.
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