December 19, 2024 • 24 mins
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It’s that time of the year when most business owners reflect on the year’s past and craft new ideas for the year to come. This episode of Coffee Social is dedicated to celebrating your wins and aligning your online goals with your overall business strategy for the new year.
We discuss what analytics you should actually be looking at when it comes to auditing your content on social media (especially Instagram). And, Jonathan prompts all of us to take a look at our signature style.
Are you including a key visual? Does each post scream who you are & what you're all about?
If you’ve never audited your own content before, this is an episode that you don’t want to miss!
Grab a cup and enjoy!
EPISODE HIGHLIGHTS
: Revisit Your Goals
: Spot Your Rockstar Posts
: Check Your Signature Style
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Let's go out on a limb and say that your top 25
posts were all carousels.
Well then, no shit, you need todo more carousels.
Speaker 2 (00:08):
It's Coffee Social, the podcast, all about social
media and business.
And now here are your hosts,jonathan Howard and Mimi Langley
.
Hi everyone, my gosh.
Hi Jonathan Howard, hello MimiLangley Is the worst hearing.
(00:29):
What do I sound like?
Speaker 1 (00:32):
Like a dying frog, don't make me laugh.
No, you're fine.
You sound like a podcaster,really.
Speaker 2 (00:40):
Yes, I don't even have an expensive mic.
This is good.
Speaker 1 (00:44):
All you have to do is get sick, you guys and then you
sound like the best podcasterin the world you can have top
voice badge.
Speaker 2 (00:51):
There we go.
That's how you get it.
There you go.
I feel like I sound like raspy,like it's almost like the voice
I've always wanted.
Speaker 1 (00:58):
You know what I mean well, yeah, you mentioned
somebody's voice Lindsay Lohan,yeah.
Speaker 2 (01:04):
She used to have a raspy voice.
I feel right A little bit,maybe not anymore.
Speaker 1 (01:10):
I mean, who knows now she's done a lot of stuff to
her voice that probably can'trecover from.
Speaker 2 (01:14):
Her voice has definitely changed, just like
Britney.
Speaker 1 (01:16):
Yeah.
Speaker 2 (01:17):
Well, cheers, oh yeah , cheers.
Look, I forgot Cheers.
Speaker 1 (01:23):
My espresso is cold now.
Speaker 2 (01:26):
Yeah, my cold espresso is pour it into my cold
brew oh my gosh, did you reallyjust do that?
It's a little, a little bitter,a little better.
Can you believe that we arealmost into 2025, like it's like
right around the corner?
Speaker 1 (01:41):
for all intensive purposes oh my gosh.
Speaker 2 (01:45):
Well, this episode is actually inspired by you,
jonathan, because you wrote me.
I'm on your VIP newsletter.
By the way, if you're notsigned up for Jonathan's email
list, you should get on there,because he will use you share.
Like what is your email listabout?
Speaker 1 (02:05):
So my email list is really a lot of it, I would say
a lot of the top tips that Idon't give out necessarily to
everybody.
I might post the same articleon LinkedIn and email it, you
know, a few weeks later, orsomething like that.
However, my email list alwaysgets extra bonus tips, so I
always make sure I have bonustips in the email.
It's different from theLinkedIn one, so I try to get
(02:29):
people some extra value wheneverpossible.
Speaker 2 (02:32):
Yeah, we'll put the link below for you to sign up
for his email list, but anywho,this episode was inspired by
that.
I didn't even think we weregoing to have an episode like
this, but it's perfect timing,because the new year is upon us
and it's never too late toreflect and revisit things.
And you have a list for us like, quote unquote the best way to
end 2024.
Speaker 1 (02:53):
Right, and it was a very chill audit of your content
, I think.
Is what is that?
What I titled it?
I don't remember.
Speaker 2 (03:01):
I can't remember.
Speaker 1 (03:01):
I think the blog post might be chill audit of your
content.
Speaker 2 (03:04):
At first I thought you were auditing my content.
I'm like, please don't go overthere, don't you dare do that.
I've already done that, okay.
Well, why don't we go into thefirst one?
Speaker 1 (03:14):
Absolutely, but should we first introduce
ourselves?
Oh my gosh.
Yes, because my name isJonathan Howard.
I'm the owner of Success onSocial and I help successful
female coaches reach their idealclients on social media with
their signature style, and I'llpass it over to you, mimi.
Speaker 2 (03:30):
Oh my gosh, I haven't even practiced my new intro yet
, because LinkedIn audio changed.
Everything changed,everything's changing.
But hi everyone, I'm MimiLangley.
I teach women in business howto utilize social audio, aka
audio marketing, to help growtheir businesses and gain
visibility, and all the greatstuff that audio marketing can
do for you.
Speaker 1 (03:49):
So especially when you have no voice.
Speaker 2 (03:52):
Yeah, it's not fun.
I you know I love to talk likeit's not fair, I know.
Can I ask you real quick beforewe dive into the list yes, like
the best ways to of the bestways to end 2024?
Or maybe this question could befor after why is it important?
When I look at your list, it'slike why is it important for us
(04:14):
to reflect as business owners?
I guess that would be thequestion.
Speaker 1 (04:18):
Well, one, because we don't celebrate our wins enough
, and when you do an audit, youcan see your wins and you should
celebrate those wins.
I believe it might have beenthe email or the blog post where
I said take yourself out tolunch and celebrate the wins
that you got.
Like, actually do those thingsbecause you deserve to celebrate
.
You did accomplish a lot in thepast year.
(04:40):
So that's one.
Two, it allows you to see ifyou met your goals.
You can't tell if you met yourgoals on social media unless you
do the measurement.
And three, it allows you to bebetter in the next year, and
that's why you should alwaysjust do a quick audit just to
see.
Speaker 2 (04:58):
I love that you use the word audit.
I never hear anyone use that,so I really like that a lot.
I can really audit.
That makes sense.
Okay, very good, I love that.
All right, let's dive into thefirst one.
The first one is revisit yourgoals.
So do you want to get into thedetails of what that means?
And we're talking mostly socialmedia content.
Is that the angle you're comingfrom?
Speaker 1 (05:19):
Okay, I'm coming from social media content, but your
social media content should bereflective of your business
goals.
So if you met your social mediagoals, you should have at least
come close to meeting yourbusiness goals.
And that's important to knowbecause when you make your goals
for the next year, you can takethat into account and make sure
(05:41):
that you're setting goals thatare going to correspond with
your overall business goals,because if you don't do that,
you're just relying on socialmedia to do what Like it's just
throwing stuff at the wall,hoping something brings you
people.
And that doesn't work, so itdoes not work by the way it
doesn't.
Speaker 2 (06:02):
I promise you it doesn't Drink your cold espresso
if you're watching the YouTubevideo.
Speaker 1 (06:07):
Yeah, in my cold brew .
So really look at what thegoals were and see what engaged
well, what performed well, whatyou're looking at there's a
metric for every goal on socialmedia.
That's a whole other episode.
But find the metric that isrepresentative of what you want
(06:29):
to accomplish.
Like, if you want to grow youraudience, you want more
followers.
If you want to get more peopleto get on your newsletter list,
you need more link clicks.
So find those things that aregetting that measure what you
want to accomplish and see howyour post did based on that one
metric.
I say focus on one or twometrics, things that you want to
(06:50):
accomplish with social mediaand look how you did with those
and then see what you could dobetter next year.
That's really what.
When you're evaluating yourgoals and you know if you made a
big mistake, if you, you knowthere's a lot of things that can
come into it.
Or if you just got lost duringthe year, and that's okay.
We all have those years wherewe just get lost and we don't
(07:14):
know what we did.
I'm not raising my hand to that.
Speaker 2 (07:17):
No, but you actually.
I took a line from I think itwas your LinkedIn post.
You put adjusting is part ofthe process.
So what do you mean byadjusting as part of your
process?
Like give yourself grace, likethat you had to adjust, or what?
Yeah, yeah, nobody.
Speaker 1 (07:32):
And I repeat, nobody knows exactly what's going to
work for your profile Period.
I don't care what anystrategist says, they don't know
what's going to work for yourprofile.
So you have to test things andwhen you're testing things, you
have to adjust, because there'sgoing to be things that you try
(07:53):
and they don't work, and that'scool, be happy with that.
You learn something.
It's a data point.
Speaker 2 (07:58):
I you know I'm all for testing, so I love that.
Um, okay, Anything else onrevisiting your goals?
Speaker 1 (08:06):
Yeah, let's go to a fun one.
Speaker 2 (08:08):
Okay, oh, okay.
Well, I liked that you use theword rock star.
And I love that you do this,spot your rock star posts.
And I know you just mentionedabout stats and stuff like.
So, like Instagram, they prettymuch give you everything that
you really really need to see asa business owner for your posts
, right, right, like clicks andstuff.
Speaker 1 (08:27):
And all of that.
You can see all that.
You have to sort it and findthe right metric for you, but
it's all there in your insightsso you can find whatever you
need.
If you have a business orcreator account, you can find
all the numbers you need onthose accounts, okay, Can I ask
you?
About Personal.
Doesn't give you metrics.
Speaker 2 (08:46):
Okay, so you have to have a business account on.
Speaker 1 (08:47):
Instagram.
Speaker 2 (08:48):
Yeah, okay, that's good to note.
I'm sure some people right noware heading over to their
Instagram to change it over.
And you said a while back thatyou can go from business back to
personal if you ever wanted to.
Speaker 1 (08:59):
You can yeah, absolutely, but you'll lose all
the metrics and all that.
So if you're a business, be abusiness.
Speaker 2 (09:07):
Right.
Speaker 1 (09:08):
Okay, makes sense.
Speaker 2 (09:09):
Also ManyChat.
I know a lot of people useManyChat for Instagram.
I'm sure ManyChat gives you howmany people Do they give you
how many people commented theword?
Speaker 1 (09:20):
Yes, yep, okay, and you can see that across your
social Okay.
Speaker 2 (09:23):
Well, no, okay, that's a goal.
But yeah, rockstar posts.
Okay, real quick.
Okay, if I wasn't using thestats, I mean I should be using
the analytics to recognize myRockstar posts, like, I wouldn't
recommend that I manually gothrough my posts and look at
them.
Speaker 1 (09:40):
Well, I mean, you can manually go through your posts
and look at them, but you needto know the numbers on them.
So there's a place for gutfeeling.
There's a place for feel goodcontent.
There's a place for justputting out something because it
matters to you.
So there's a place for all ofthat.
But all of that is emotional,and emotions don't really tell
(10:12):
the full story.
So if you want to see what isactually your top performing
post, use your numbers, and theyone either have no idea, or two
they say, oh, this is my bestseries, everybody loves it.
And you go in and look at theanalytics and this happens to me
too.
I'm like I love this series,everybody must love it and it
doesn't get the numbers thatthey think it gets.
(10:34):
It's not one of their bestperforming.
So really looking at thenumbers is important.
Speaker 2 (10:40):
Jonathan knows this.
Like I'm so scared of data Ijust won't look at data because
I feel like data can alsodestroy your mindset and I don't
know.
Obviously there's a lot of pros.
You have to look at data.
That's just how businessoperates.
Speaker 1 (10:54):
And you can't let it destroy your mindset, because
what it's doing is telling youwhat your audience wants to see.
And if you want to help youraudience, then just take it as
okay.
This is what my audience wantsto see, because there are going
to be good posts.
There are going to be poststhat performed way outperformed
other posts.
So when you find those rockstarones and then you know you can
(11:15):
do more of that because that'swhat your audience is looking
for.
That's where you know differentseries for people come out of.
That's where you know the onethat takes off and they create
more of it.
That's just paying attention towhat their numbers are.
Speaker 2 (11:29):
I feel like, if you haven't in 2024, I feel like a
lot of people will in 2025, justby you saying that, it makes a
lot of sense.
No, really, thank you, I try.
So you know we're looking atthe most likes, what got the
most comments, the most shares.
I also see here what themes orstyles consistently clicked with
(11:52):
your audience.
Speaker 1 (11:53):
All these are things that you can go to to see, yeah,
yeah, and you can look at youranalytics and see, maybe the top
25 posts for you were allcarousels.
Let's go out on a limb and saythat your top 25 posts were all
carousels.
Well then, no shit, you need todo more carousels.
Convert some of your reels thatyou've done and the information
(12:15):
in those reels into a damncarousel.
You can even use the reel inthe carousel.
Speaker 2 (12:19):
And that's just based on how my audience likes to
receive content.
Okay, so you know, even ifInstagram wrote a post saying,
hey, we're seeing real reelsreally take off, that might not
necessarily be true for myaudience.
Speaker 1 (12:33):
Right, you want to do some reels to test it, because
that's a trend that the platformis saying.
So you want to see how it does,but you don't have to go all in
on reels.
If that's the case, I mean,like it was two years ago,
people went all in on reels andsome audiences weren't about
reels.
Some people may have lost realcustomers because they weren't
(12:56):
creating any other content.
Speaker 2 (12:57):
Okay, that makes a lot of sense.
I want to ask, like, let's say,you post a lot like you post a
lot on Instagram.
Speaker 1 (13:08):
Does Instagram give you, like, my top 25?
Or do I literally?
You can just go and look atyour analytics and sort it out
and it'll give you what your topposts were.
Speaker 2 (13:13):
Okay, okay.
So it's pretty quick.
It's pretty quick.
Do you just go off of the lastlike your top 10?
Like, what number do you focuson?
Speaker 1 (13:24):
It depends.
I usually visited it each monthand I look at what was the top
for the month, and you know Ilook at it regularly.
If you're doing a year end, Iwould look at it for the year
and I would just sort it bywhatever is the top and see
until it gets to a point whereit doesn't seem like it matters
as much when it comes to thenumbers.
(13:45):
See, maybe the top 25 posts foryou were all carousels.
Let's go out on a limb and saythat your top 25 posts were all
carousels.
Well then, no shit, you need todo more carousels.
Convert some of your reels thatyou've done and the information
in those reels into a damncarousel.
You can even use the reel inthe carousel.
Speaker 2 (14:09):
And that's just based on how my audience likes to
receive content.
Okay, so even if Instagramwrote a post saying, hey, we're
seeing reels really take off,that might not necessarily be
true for my audience.
Speaker 1 (14:24):
Right, you want to do some reels to test it, because
that's a trend that the platformis saying.
So you want to see how it does,but you don't have to go all in
on reels if that's the case, Imean, like it was two years ago,
people went all in on reels andsome audiences weren't about
reels.
Some people may have lost, youknow, real customers because
(14:46):
they weren't creating any othercontent.
Speaker 2 (14:50):
Okay, that makes a lot of sense.
I want to ask, like let's say,you post a lot, like you post a
lot, on Instagram.
Does Instagram give you like mytop 25?
Speaker 1 (15:03):
Or do I?
Literally, you can just go andlook at your analytics and sort
it out and it'll give you whatyour top posts were.
Speaker 2 (15:08):
Okay, okay.
So it's pretty quick.
It's pretty quick.
Have you done this yet?
I'm putting you on the spot,since we're almost done with the
air.
Speaker 1 (15:16):
Well, since when this airs, we're in 2025.
Yes, I've done this.
Speaker 2 (15:21):
No, this is not airing in 2025.
Speaker 1 (15:24):
It's airing in 2025.
It's pretty much complete.
My audit is pretty muchcomplete.
Yes, Okay, I've done there's.
I go a lot deeper than thisbasic audit.
I'm a little less lightweight,because I'm crazy and I also
want to revisit my content in alot of different ways.
(15:45):
So I'm brief formatting for2020.
Speaker 2 (15:49):
So, if somebody wanted to book a session with
you just to do an audit.
Do you do those?
Speaker 1 (15:55):
I do content audits.
They're signature style contentaudits.
I forget my price point on itand I don't want to quote the
wrong price because I know theprice is going up a little bit
for 2025.
But I don't want to quote thewrong price.
But I do book under myone-on-one sessions.
I have an audit and they get a30-page report pretty much of
(16:18):
what I find and what they can doactionable items that they can
actually do in order to get seenon social media and also
implement their signature style.
Speaker 2 (16:28):
Okay.
So you guys hear that Like, ifyou don't care to do this, like
me, I would hire out probably if.
I had a lot of content to gothrough.
So there we go.
We'll put the link.
I'll remind Jonathan to give methat link.
I'll put it in the descriptionbelow for you guys.
Okay, last thing on the listBest way to end the year.
(16:49):
Check your signature style,which this has been your tagline
, your phrase I don't even knowwhat you call it.
Your tagline, your phrase.
I don't even know what you callit.
Speaker 1 (17:00):
It's been my thing, it's my you know.
If you know me, it's all aboutthis signature style.
It's been what I've talkedabout all year and it's been
what I.
It's what I believe youabsolutely need in order to be
successful on social media, andin 2025, it's going to be even
more so, and the reason I saythat is because in 2025, we're
(17:21):
hitting peak saturation.
People are seeing it right now.
In 2025, TikTok is facing a banas of January 19th.
Speaker 2 (17:33):
And that's in the US.
Speaker 1 (17:34):
Yeah, in the US there's going to be a massive
influx of people on Instagram.
You're going to have to standout and if you don't have a way
to stand out, something thatmakes you different, you're just
going to blend in with thewhole crowd and nobody's going
to see your content and yourpeople won't see your content.
(17:55):
It'll be like talking to abrick wall and the one thing
that gets you around that,honestly, is a signature style,
something that makes youdifferent, something that allows
you to be seen through all thevisual stimuli they're getting
as they're swiping and stayingon a post for two seconds, Like
(18:15):
that's what time you've got.
So you need something that'sgoing to say oh my God, that's
Mimi.
I know this post is Mimi,because Mimi always does this
Right and that catches theirattention.
Speaker 2 (18:29):
Yeah, well, I think we have an episode about things
to look at.
Yeah, it's coming up, you guys,so stick with Coffee Social.
Make sure you're following thepodcast.
Okay, but with Signature Stylethings to look out for.
We have like colors and fonts.
What else would you throw?
Speaker 1 (18:46):
So colors and fonts are part of your branding and
your branding is one aspect ofyour signature style.
Your personality is anotheraspect.
Your content that you'reputting out there is another
aspect.
So making sure that yourcontent what I always tell
people make sure your contentfeels like you Like if somebody
sees my content, they know it'smine.
(19:07):
That's what you want to create.
They know it's mine, that'swhat you want to create.
You want to create that.
You know the words, you use thefonts, you use the colors you
use.
Your personality, how youapproach different things, your
(19:28):
catchphrases, your you knowvisual element All of that goes
into your signature style and itshould catch people right away
and all your content should.
It should have a vibe.
Speaker 2 (19:35):
yeah that vibe is you ?
So yeah, it'd be weird if I am,if people are so used to me
talking lifestyle and motherhoodand stuff and then all of a
sudden I post something aboutspace, right like nasa.
Speaker 1 (19:47):
Where'd that come?
Speaker 2 (19:48):
from yeah, I'd have to create a NASA account.
Speaker 1 (19:53):
There's news hacking, but like come on.
Speaker 2 (19:58):
I would really have to align NASA with motherhood.
I don't know.
Speaker 1 (20:01):
Yeah, I don't know how you do that, but you know,
in 2025, I think being moreniche focused on Instagram is
the only way you're going to getseen.
Speaker 2 (20:12):
Wait, wait, don't give it away, Jonathan.
You got to hold on a second.
They got to wait for theepisode.
Okay, okay, okay.
Speaker 1 (20:19):
Oh my gosh.
Speaker 2 (20:19):
I love it.
I know you get so excited aboutthis stuff.
This is Jonathan's world, like.
This is what he's all about.
I love having conversationswith you about social media and
all that because, like you, justknow your stuff, you keep up
with it, like I keep up withcelebrities.
Speaker 1 (20:35):
Yeah, and I don't get the celebrity thing, but I
appreciate that you know thosethings?
Speaker 2 (20:42):
Hey, it has.
Do you have your Christmas tree?
Speaker 1 (20:44):
up.
Yes, my Christmas tree is up.
Speaker 2 (20:46):
How many Christmas trees do you have?
Be honest, I have one Christmastree.
Why did?
Speaker 1 (20:52):
I think you had seven .
No, my.
When I grew up we used to havelike three or four.
Speaker 2 (20:57):
Okay.
Speaker 1 (20:58):
Okay, yeah.
Speaker 2 (20:59):
So you have one tree.
Yeah, I'm sure you're going todo a real showing it, right.
Speaker 1 (21:04):
I'm sure I haven't done any this year.
I know it's weird.
Speaker 2 (21:06):
I know I'm like where's the Christmas content.
Jonathan, I know you lovechristmas.
Speaker 1 (21:18):
I love christmas yeah , okay, well, that's it folks,
that's what we have for you, all, right?
Well, yeah, there we are.
Good night, have a wonderfulday, goodbye, um.
No, if you guys haven't alreadygone over to wherever you
listen to podcasts and given usa rating and that rating should
be five stars.
Mimi doesn't like it when shedoesn't get five stars we'll
make it pc, uh.
(21:38):
But however many stars you wantto give us, we want your
feedback because we want to knowwhat we're doing well, what
we're not doing well and whatyou'd like to see on the podcast
.
So make sure you head over towherever you listen to podcasts
and give us a rating, write areview If you want to.
If you love us, if you hate us,we might ignore you.
No, we won't ignore you.
Speaker 2 (21:57):
I'm ignoring.
Speaker 1 (21:58):
I don't like.
No, you're not.
No, you're not Cause I'll readit and I'll tell you what we got
to fix.
But anyway, head over, give usa review, let us know what
you're thinking, and you canalso find us anywhere on social
media.
Mimi is working on all sorts ofsites and stuff.
I'm not going to say OnlyFanstoday because it's the holiday
(22:20):
season.
We don't want to promote thattype of media.
Speaker 2 (22:23):
I don't think OnlyFans is ready for us, no.
Anyway, mimi over to you.
I have the most importantquestion of them all for this
episode what is that question,mimi?
We need you guys to answer it,so either put it in the YouTube
comments or let us know onInstagram.
So obviously, this wholeepisode is about reflecting and
(22:43):
seeing how your 2020, 2024, Ican see my reflection in my
coffee 2024.
How many times do I say thatdon't look at yourself through
your coffee cup?
I'm reflecting yourself I'mreflecting you're so good go
ahead.
Okay, the question is are youteam reflect and reset or are
(23:07):
you team full steam ahead, whichI know?
There's a lot, a lot of peopleout there that just don't even
stop Like, they're just likewhatever.
Let's keep going.
Speaker 1 (23:17):
Reflect and reset.
Speaker 2 (23:19):
I feel like.
Speaker 1 (23:19):
I'm reflecting reset too.
You got to do it on the move,though.
Speaker 2 (23:24):
I know that's where we see.
I feel like it's okay.
Speaker 1 (23:28):
I mean you don't have to take like a week long pause
but like take a day or two tolike not do anything and just
focus on resetting, reflect andreset on the move and move.
Social media isn't going toslow down Social media is not
going to slow down for you.
Speaker 2 (23:47):
That's the thing you made me.
Cough with that and move part.
Speaker 1 (23:50):
Yeah, social media is not slowing down for you.
Don't miss the thing.
You made me cough with that andmove part.
Yeah, social media is notslowing down for you.
Don't miss the train.
Full speed ahead, get on thetrain.
Speaker 2 (23:56):
You guys, we will be with you all of 2025.
So stick with us, thank you.
Speaker 1 (24:01):
Jonathan Howard We'll be in season two all of 2025.
Cheers, that's craziness.
Speaker 2 (24:06):
Thank you everyone for listening and watching.
See everyone later.
Bye, Jonathan Howard.
Speaker 1 (24:34):
Bye, Mimi Langley.
Let's go out on a limb and say that your top 25
posts were all carousels.
Well then, no shit, you need todo more carousels.
Speaker 2 (00:08):
It's Coffee Social, the podcast, all about social
media and business.
And now here are your hosts,jonathan Howard and Mimi Langley
.
Hi everyone, my gosh.
Hi Jonathan Howard, hello MimiLangley Is the worst hearing.
(00:29):
What do I sound like?
Speaker 1 (00:32):
Like a dying frog, don't make me laugh.
No, you're fine.
You sound like a podcaster,really.
Speaker 2 (00:40):
Yes, I don't even have an expensive mic.
This is good.
Speaker 1 (00:44):
All you have to do is get sick, you guys and then you
sound like the best podcasterin the world you can have top
voice badge.
Speaker 2 (00:51):
There we go.
That's how you get it.
There you go.
I feel like I sound like raspy,like it's almost like the voice
I've always wanted.
Speaker 1 (00:58):
You know what I mean well, yeah, you mentioned
somebody's voice Lindsay Lohan,yeah.
Speaker 2 (01:04):
She used to have a raspy voice.
I feel right A little bit,maybe not anymore.
Speaker 1 (01:10):
I mean, who knows now she's done a lot of stuff to
her voice that probably can'trecover from.
Speaker 2 (01:14):
Her voice has definitely changed, just like
Britney.
Speaker 1 (01:16):
Yeah.
Speaker 2 (01:17):
Well, cheers, oh yeah , cheers.
Look, I forgot Cheers.
Speaker 1 (01:23):
My espresso is cold now.
Speaker 2 (01:26):
Yeah, my cold espresso is pour it into my cold
brew oh my gosh, did you reallyjust do that?
It's a little, a little bitter,a little better.
Can you believe that we arealmost into 2025, like it's like
right around the corner?
Speaker 1 (01:41):
for all intensive purposes oh my gosh.
Speaker 2 (01:45):
Well, this episode is actually inspired by you,
jonathan, because you wrote me.
I'm on your VIP newsletter.
By the way, if you're notsigned up for Jonathan's email
list, you should get on there,because he will use you share.
Like what is your email listabout?
Speaker 1 (02:05):
So my email list is really a lot of it, I would say
a lot of the top tips that Idon't give out necessarily to
everybody.
I might post the same articleon LinkedIn and email it, you
know, a few weeks later, orsomething like that.
However, my email list alwaysgets extra bonus tips, so I
always make sure I have bonustips in the email.
It's different from theLinkedIn one, so I try to get
(02:29):
people some extra value wheneverpossible.
Speaker 2 (02:32):
Yeah, we'll put the link below for you to sign up
for his email list, but anywho,this episode was inspired by
that.
I didn't even think we weregoing to have an episode like
this, but it's perfect timing,because the new year is upon us
and it's never too late toreflect and revisit things.
And you have a list for us like, quote unquote the best way to
end 2024.
Speaker 1 (02:53):
Right, and it was a very chill audit of your content
, I think.
Is what is that?
What I titled it?
I don't remember.
Speaker 2 (03:01):
I can't remember.
Speaker 1 (03:01):
I think the blog post might be chill audit of your
content.
Speaker 2 (03:04):
At first I thought you were auditing my content.
I'm like, please don't go overthere, don't you dare do that.
I've already done that, okay.
Well, why don't we go into thefirst one?
Speaker 1 (03:14):
Absolutely, but should we first introduce
ourselves?
Oh my gosh.
Yes, because my name isJonathan Howard.
I'm the owner of Success onSocial and I help successful
female coaches reach their idealclients on social media with
their signature style, and I'llpass it over to you, mimi.
Speaker 2 (03:30):
Oh my gosh, I haven't even practiced my new intro yet
, because LinkedIn audio changed.
Everything changed,everything's changing.
But hi everyone, I'm MimiLangley.
I teach women in business howto utilize social audio, aka
audio marketing, to help growtheir businesses and gain
visibility, and all the greatstuff that audio marketing can
do for you.
Speaker 1 (03:49):
So especially when you have no voice.
Speaker 2 (03:52):
Yeah, it's not fun.
I you know I love to talk likeit's not fair, I know.
Can I ask you real quick beforewe dive into the list yes, like
the best ways to of the bestways to end 2024?
Or maybe this question could befor after why is it important?
When I look at your list, it'slike why is it important for us
(04:14):
to reflect as business owners?
I guess that would be thequestion.
Speaker 1 (04:18):
Well, one, because we don't celebrate our wins enough
, and when you do an audit, youcan see your wins and you should
celebrate those wins.
I believe it might have beenthe email or the blog post where
I said take yourself out tolunch and celebrate the wins
that you got.
Like, actually do those thingsbecause you deserve to celebrate
.
You did accomplish a lot in thepast year.
(04:40):
So that's one.
Two, it allows you to see ifyou met your goals.
You can't tell if you met yourgoals on social media unless you
do the measurement.
And three, it allows you to bebetter in the next year, and
that's why you should alwaysjust do a quick audit just to
see.
Speaker 2 (04:58):
I love that you use the word audit.
I never hear anyone use that,so I really like that a lot.
I can really audit.
That makes sense.
Okay, very good, I love that.
All right, let's dive into thefirst one.
The first one is revisit yourgoals.
So do you want to get into thedetails of what that means?
And we're talking mostly socialmedia content.
Is that the angle you're comingfrom?
Speaker 1 (05:19):
Okay, I'm coming from social media content, but your
social media content should bereflective of your business
goals.
So if you met your social mediagoals, you should have at least
come close to meeting yourbusiness goals.
And that's important to knowbecause when you make your goals
for the next year, you can takethat into account and make sure
(05:41):
that you're setting goals thatare going to correspond with
your overall business goals,because if you don't do that,
you're just relying on socialmedia to do what Like it's just
throwing stuff at the wall,hoping something brings you
people.
And that doesn't work, so itdoes not work by the way it
doesn't.
Speaker 2 (06:02):
I promise you it doesn't Drink your cold espresso
if you're watching the YouTubevideo.
Speaker 1 (06:07):
Yeah, in my cold brew .
So really look at what thegoals were and see what engaged
well, what performed well, whatyou're looking at there's a
metric for every goal on socialmedia.
That's a whole other episode.
But find the metric that isrepresentative of what you want
(06:29):
to accomplish.
Like, if you want to grow youraudience, you want more
followers.
If you want to get more peopleto get on your newsletter list,
you need more link clicks.
So find those things that aregetting that measure what you
want to accomplish and see howyour post did based on that one
metric.
I say focus on one or twometrics, things that you want to
(06:50):
accomplish with social mediaand look how you did with those
and then see what you could dobetter next year.
That's really what.
When you're evaluating yourgoals and you know if you made a
big mistake, if you, you knowthere's a lot of things that can
come into it.
Or if you just got lost duringthe year, and that's okay.
We all have those years wherewe just get lost and we don't
(07:14):
know what we did.
I'm not raising my hand to that.
Speaker 2 (07:17):
No, but you actually.
I took a line from I think itwas your LinkedIn post.
You put adjusting is part ofthe process.
So what do you mean byadjusting as part of your
process?
Like give yourself grace, likethat you had to adjust, or what?
Yeah, yeah, nobody.
Speaker 1 (07:32):
And I repeat, nobody knows exactly what's going to
work for your profile Period.
I don't care what anystrategist says, they don't know
what's going to work for yourprofile.
So you have to test things andwhen you're testing things, you
have to adjust, because there'sgoing to be things that you try
(07:53):
and they don't work, and that'scool, be happy with that.
You learn something.
It's a data point.
Speaker 2 (07:58):
I you know I'm all for testing, so I love that.
Um, okay, Anything else onrevisiting your goals?
Speaker 1 (08:06):
Yeah, let's go to a fun one.
Speaker 2 (08:08):
Okay, oh, okay.
Well, I liked that you use theword rock star.
And I love that you do this,spot your rock star posts.
And I know you just mentionedabout stats and stuff like.
So, like Instagram, they prettymuch give you everything that
you really really need to see asa business owner for your posts
, right, right, like clicks andstuff.
Speaker 1 (08:27):
And all of that.
You can see all that.
You have to sort it and findthe right metric for you, but
it's all there in your insightsso you can find whatever you
need.
If you have a business orcreator account, you can find
all the numbers you need onthose accounts, okay, Can I ask
you?
About Personal.
Doesn't give you metrics.
Speaker 2 (08:46):
Okay, so you have to have a business account on.
Speaker 1 (08:47):
Instagram.
Speaker 2 (08:48):
Yeah, okay, that's good to note.
I'm sure some people right noware heading over to their
Instagram to change it over.
And you said a while back thatyou can go from business back to
personal if you ever wanted to.
Speaker 1 (08:59):
You can yeah, absolutely, but you'll lose all
the metrics and all that.
So if you're a business, be abusiness.
Speaker 2 (09:07):
Right.
Speaker 1 (09:08):
Okay, makes sense.
Speaker 2 (09:09):
Also ManyChat.
I know a lot of people useManyChat for Instagram.
I'm sure ManyChat gives you howmany people Do they give you
how many people commented theword?
Speaker 1 (09:20):
Yes, yep, okay, and you can see that across your
social Okay.
Speaker 2 (09:23):
Well, no, okay, that's a goal.
But yeah, rockstar posts.
Okay, real quick.
Okay, if I wasn't using thestats, I mean I should be using
the analytics to recognize myRockstar posts, like, I wouldn't
recommend that I manually gothrough my posts and look at
them.
Speaker 1 (09:40):
Well, I mean, you can manually go through your posts
and look at them, but you needto know the numbers on them.
So there's a place for gutfeeling.
There's a place for feel goodcontent.
There's a place for justputting out something because it
matters to you.
So there's a place for all ofthat.
But all of that is emotional,and emotions don't really tell
(10:12):
the full story.
So if you want to see what isactually your top performing
post, use your numbers, and theyone either have no idea, or two
they say, oh, this is my bestseries, everybody loves it.
And you go in and look at theanalytics and this happens to me
too.
I'm like I love this series,everybody must love it and it
doesn't get the numbers thatthey think it gets.
(10:34):
It's not one of their bestperforming.
So really looking at thenumbers is important.
Speaker 2 (10:40):
Jonathan knows this.
Like I'm so scared of data Ijust won't look at data because
I feel like data can alsodestroy your mindset and I don't
know.
Obviously there's a lot of pros.
You have to look at data.
That's just how businessoperates.
Speaker 1 (10:54):
And you can't let it destroy your mindset, because
what it's doing is telling youwhat your audience wants to see.
And if you want to help youraudience, then just take it as
okay.
This is what my audience wantsto see, because there are going
to be good posts.
There are going to be poststhat performed way outperformed
other posts.
So when you find those rockstarones and then you know you can
(11:15):
do more of that because that'swhat your audience is looking
for.
That's where you know differentseries for people come out of.
That's where you know the onethat takes off and they create
more of it.
That's just paying attention towhat their numbers are.
Speaker 2 (11:29):
I feel like, if you haven't in 2024, I feel like a
lot of people will in 2025, justby you saying that, it makes a
lot of sense.
No, really, thank you, I try.
So you know we're looking atthe most likes, what got the
most comments, the most shares.
I also see here what themes orstyles consistently clicked with
(11:52):
your audience.
Speaker 1 (11:53):
All these are things that you can go to to see, yeah,
yeah, and you can look at youranalytics and see, maybe the top
25 posts for you were allcarousels.
Let's go out on a limb and saythat your top 25 posts were all
carousels.
Well then, no shit, you need todo more carousels.
Convert some of your reels thatyou've done and the information
(12:15):
in those reels into a damncarousel.
You can even use the reel inthe carousel.
Speaker 2 (12:19):
And that's just based on how my audience likes to
receive content.
Okay, so you know, even ifInstagram wrote a post saying,
hey, we're seeing real reelsreally take off, that might not
necessarily be true for myaudience.
Speaker 1 (12:33):
Right, you want to do some reels to test it, because
that's a trend that the platformis saying.
So you want to see how it does,but you don't have to go all in
on reels.
If that's the case, I mean,like it was two years ago,
people went all in on reels andsome audiences weren't about
reels.
Some people may have lost realcustomers because they weren't
(12:56):
creating any other content.
Speaker 2 (12:57):
Okay, that makes a lot of sense.
I want to ask, like, let's say,you post a lot like you post a
lot on Instagram.
Speaker 1 (13:08):
Does Instagram give you, like, my top 25?
Or do I literally?
You can just go and look atyour analytics and sort it out
and it'll give you what your topposts were.
Speaker 2 (13:13):
Okay, okay.
So it's pretty quick.
It's pretty quick.
Do you just go off of the lastlike your top 10?
Like, what number do you focuson?
Speaker 1 (13:24):
It depends.
I usually visited it each monthand I look at what was the top
for the month, and you know Ilook at it regularly.
If you're doing a year end, Iwould look at it for the year
and I would just sort it bywhatever is the top and see
until it gets to a point whereit doesn't seem like it matters
as much when it comes to thenumbers.
(13:45):
See, maybe the top 25 posts foryou were all carousels.
Let's go out on a limb and saythat your top 25 posts were all
carousels.
Well then, no shit, you need todo more carousels.
Convert some of your reels thatyou've done and the information
in those reels into a damncarousel.
You can even use the reel inthe carousel.
Speaker 2 (14:09):
And that's just based on how my audience likes to
receive content.
Okay, so even if Instagramwrote a post saying, hey, we're
seeing reels really take off,that might not necessarily be
true for my audience.
Speaker 1 (14:24):
Right, you want to do some reels to test it, because
that's a trend that the platformis saying.
So you want to see how it does,but you don't have to go all in
on reels if that's the case, Imean, like it was two years ago,
people went all in on reels andsome audiences weren't about
reels.
Some people may have lost, youknow, real customers because
(14:46):
they weren't creating any othercontent.
Speaker 2 (14:50):
Okay, that makes a lot of sense.
I want to ask, like let's say,you post a lot, like you post a
lot, on Instagram.
Does Instagram give you like mytop 25?
Speaker 1 (15:03):
Or do I?
Literally, you can just go andlook at your analytics and sort
it out and it'll give you whatyour top posts were.
Speaker 2 (15:08):
Okay, okay.
So it's pretty quick.
It's pretty quick.
Have you done this yet?
I'm putting you on the spot,since we're almost done with the
air.
Speaker 1 (15:16):
Well, since when this airs, we're in 2025.
Yes, I've done this.
Speaker 2 (15:21):
No, this is not airing in 2025.
Speaker 1 (15:24):
It's airing in 2025.
It's pretty much complete.
My audit is pretty muchcomplete.
Yes, Okay, I've done there's.
I go a lot deeper than thisbasic audit.
I'm a little less lightweight,because I'm crazy and I also
want to revisit my content in alot of different ways.
(15:45):
So I'm brief formatting for2020.
Speaker 2 (15:49):
So, if somebody wanted to book a session with
you just to do an audit.
Do you do those?
Speaker 1 (15:55):
I do content audits.
They're signature style contentaudits.
I forget my price point on itand I don't want to quote the
wrong price because I know theprice is going up a little bit
for 2025.
But I don't want to quote thewrong price.
But I do book under myone-on-one sessions.
I have an audit and they get a30-page report pretty much of
(16:18):
what I find and what they can doactionable items that they can
actually do in order to get seenon social media and also
implement their signature style.
Speaker 2 (16:28):
Okay.
So you guys hear that Like, ifyou don't care to do this, like
me, I would hire out probably if.
I had a lot of content to gothrough.
So there we go.
We'll put the link.
I'll remind Jonathan to give methat link.
I'll put it in the descriptionbelow for you guys.
Okay, last thing on the listBest way to end the year.
(16:49):
Check your signature style,which this has been your tagline
, your phrase I don't even knowwhat you call it.
Your tagline, your phrase.
I don't even know what you callit.
Speaker 1 (17:00):
It's been my thing, it's my you know.
If you know me, it's all aboutthis signature style.
It's been what I've talkedabout all year and it's been
what I.
It's what I believe youabsolutely need in order to be
successful on social media, andin 2025, it's going to be even
more so, and the reason I saythat is because in 2025, we're
(17:21):
hitting peak saturation.
People are seeing it right now.
In 2025, TikTok is facing a banas of January 19th.
Speaker 2 (17:33):
And that's in the US.
Speaker 1 (17:34):
Yeah, in the US there's going to be a massive
influx of people on Instagram.
You're going to have to standout and if you don't have a way
to stand out, something thatmakes you different, you're just
going to blend in with thewhole crowd and nobody's going
to see your content and yourpeople won't see your content.
(17:55):
It'll be like talking to abrick wall and the one thing
that gets you around that,honestly, is a signature style,
something that makes youdifferent, something that allows
you to be seen through all thevisual stimuli they're getting
as they're swiping and stayingon a post for two seconds, Like
(18:15):
that's what time you've got.
So you need something that'sgoing to say oh my God, that's
Mimi.
I know this post is Mimi,because Mimi always does this
Right and that catches theirattention.
Speaker 2 (18:29):
Yeah, well, I think we have an episode about things
to look at.
Yeah, it's coming up, you guys,so stick with Coffee Social.
Make sure you're following thepodcast.
Okay, but with Signature Stylethings to look out for.
We have like colors and fonts.
What else would you throw?
Speaker 1 (18:46):
So colors and fonts are part of your branding and
your branding is one aspect ofyour signature style.
Your personality is anotheraspect.
Your content that you'reputting out there is another
aspect.
So making sure that yourcontent what I always tell
people make sure your contentfeels like you Like if somebody
sees my content, they know it'smine.
(19:07):
That's what you want to create.
They know it's mine, that'swhat you want to create.
You want to create that.
You know the words, you use thefonts, you use the colors you
use.
Your personality, how youapproach different things, your
(19:28):
catchphrases, your you knowvisual element All of that goes
into your signature style and itshould catch people right away
and all your content should.
It should have a vibe.
Speaker 2 (19:35):
yeah that vibe is you ?
So yeah, it'd be weird if I am,if people are so used to me
talking lifestyle and motherhoodand stuff and then all of a
sudden I post something aboutspace, right like nasa.
Speaker 1 (19:47):
Where'd that come?
Speaker 2 (19:48):
from yeah, I'd have to create a NASA account.
Speaker 1 (19:53):
There's news hacking, but like come on.
Speaker 2 (19:58):
I would really have to align NASA with motherhood.
I don't know.
Speaker 1 (20:01):
Yeah, I don't know how you do that, but you know,
in 2025, I think being moreniche focused on Instagram is
the only way you're going to getseen.
Speaker 2 (20:12):
Wait, wait, don't give it away, Jonathan.
You got to hold on a second.
They got to wait for theepisode.
Okay, okay, okay.
Speaker 1 (20:19):
Oh my gosh.
Speaker 2 (20:19):
I love it.
I know you get so excited aboutthis stuff.
This is Jonathan's world, like.
This is what he's all about.
I love having conversationswith you about social media and
all that because, like you, justknow your stuff, you keep up
with it, like I keep up withcelebrities.
Speaker 1 (20:35):
Yeah, and I don't get the celebrity thing, but I
appreciate that you know thosethings?
Speaker 2 (20:42):
Hey, it has.
Do you have your Christmas tree?
Speaker 1 (20:44):
up.
Yes, my Christmas tree is up.
Speaker 2 (20:46):
How many Christmas trees do you have?
Be honest, I have one Christmastree.
Why did?
Speaker 1 (20:52):
I think you had seven .
No, my.
When I grew up we used to havelike three or four.
Speaker 2 (20:57):
Okay.
Speaker 1 (20:58):
Okay, yeah.
Speaker 2 (20:59):
So you have one tree.
Yeah, I'm sure you're going todo a real showing it, right.
Speaker 1 (21:04):
I'm sure I haven't done any this year.
I know it's weird.
Speaker 2 (21:06):
I know I'm like where's the Christmas content.
Jonathan, I know you lovechristmas.
Speaker 1 (21:18):
I love christmas yeah , okay, well, that's it folks,
that's what we have for you, all, right?
Well, yeah, there we are.
Good night, have a wonderfulday, goodbye, um.
No, if you guys haven't alreadygone over to wherever you
listen to podcasts and given usa rating and that rating should
be five stars.
Mimi doesn't like it when shedoesn't get five stars we'll
make it pc, uh.
(21:38):
But however many stars you wantto give us, we want your
feedback because we want to knowwhat we're doing well, what
we're not doing well and whatyou'd like to see on the podcast
.
So make sure you head over towherever you listen to podcasts
and give us a rating, write areview If you want to.
If you love us, if you hate us,we might ignore you.
No, we won't ignore you.
Speaker 2 (21:57):
I'm ignoring.
Speaker 1 (21:58):
I don't like.
No, you're not.
No, you're not Cause I'll readit and I'll tell you what we got
to fix.
But anyway, head over, give usa review, let us know what
you're thinking, and you canalso find us anywhere on social
media.
Mimi is working on all sorts ofsites and stuff.
I'm not going to say OnlyFanstoday because it's the holiday
(22:20):
season.
We don't want to promote thattype of media.
Speaker 2 (22:23):
I don't think OnlyFans is ready for us, no.
Anyway, mimi over to you.
I have the most importantquestion of them all for this
episode what is that question,mimi?
We need you guys to answer it,so either put it in the YouTube
comments or let us know onInstagram.
So obviously, this wholeepisode is about reflecting and
(22:43):
seeing how your 2020, 2024, Ican see my reflection in my
coffee 2024.
How many times do I say thatdon't look at yourself through
your coffee cup?
I'm reflecting yourself I'mreflecting you're so good go
ahead.
Okay, the question is are youteam reflect and reset or are
(23:07):
you team full steam ahead, whichI know?
There's a lot, a lot of peopleout there that just don't even
stop Like, they're just likewhatever.
Let's keep going.
Speaker 1 (23:17):
Reflect and reset.
Speaker 2 (23:19):
I feel like.
Speaker 1 (23:19):
I'm reflecting reset too.
You got to do it on the move,though.
Speaker 2 (23:24):
I know that's where we see.
I feel like it's okay.
Speaker 1 (23:28):
I mean you don't have to take like a week long pause
but like take a day or two tolike not do anything and just
focus on resetting, reflect andreset on the move and move.
Social media isn't going toslow down Social media is not
going to slow down for you.
Speaker 2 (23:47):
That's the thing you made me.
Cough with that and move part.
Speaker 1 (23:50):
Yeah, social media is not slowing down for you.
Don't miss the thing.
You made me cough with that andmove part.
Yeah, social media is notslowing down for you.
Don't miss the train.
Full speed ahead, get on thetrain.
Speaker 2 (23:56):
You guys, we will be with you all of 2025.
So stick with us, thank you.
Speaker 1 (24:01):
Jonathan Howard We'll be in season two all of 2025.
Cheers, that's craziness.
Speaker 2 (24:06):
Thank you everyone for listening and watching.
See everyone later.
Bye, Jonathan Howard.
Speaker 1 (24:34):
Bye, Mimi Langley.
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