July 3, 2025 • 20 mins
Answer this week's question...
Are you TEAM TONE DOWN the cussing if your audience asked you to or TEAM HECK NO this is who I am?
Want to grow your brand? Start by listening.👂
Even if you're just starting out, you can still connect with your people—and build content that actually solves their problems.
In this episode of Coffee Social, we’re covering how to look for customer feedback, how to get your audience to tell you what they want, and more!
When you stop guessing and start listening, everything gets easier—your content, your offers, your confidence.
Grab a cup and enjoy!
DID YOU LOVE THIS EPISODE A LATTE? 😂
Give the podcast 5 STARS & write an awesome review! It helps your hosts so much!
PS: Mimi loves stars
FOLLOW YOUR COFFEE SOCIAL HOSTS
Instagram: @coffeesocialpodcast
Jonathan: @jonathanrhoward
Mimi: @mimilangley_
WATCH THE PODCAST
YouTube: @coffeesocialpodcast
ADDITIONAL BUSINESS RESOURCES (our sponsors for today)
Signature Membership (Instagram, Storytelling, Signature Style)
bit.ly/signaturemember
Get SIGNATURE STYLE Tips Delivered Right to Your Inbox
Join Jonathan’s VIP Status Newsletter
https://sunny-builder-4038.kit.com/efd6f6bbe4
* Podcast Disclaimer: This podcast is for informational and entertainment purposes only and should not be considered legal advice. We are not responsible for any losses, damages, or liabilities that may arise from the use of this podcast. We may earn a commission from the links listed in this description.
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
I'm working with Gary Vee.
What?
Speaker 2 (00:03):
It's Coffee Social, the podcast, all about social
media and business.
And now here are your hosts,Jonathan Howard and Mimi Langley
.
Speaker 1 (00:17):
Hi everyone.
Hi, Jonathan Howard, you werewaiting for me.
Speaker 2 (00:21):
Hello, Mimi Langley.
Speaker 1 (00:23):
He was waiting for me patiently.
Speaker 2 (00:27):
Mimi Langley, did you notice that it's been a long
time since I've used the cupsfrom our intro episode?
Speaker 1 (00:31):
Oh my gosh, I thought that that was broken.
I thought you dropped it.
Speaker 2 (00:35):
No, no.
Who makes it?
Speaker 1 (00:38):
La Crusette.
Speaker 2 (00:40):
La Crusette.
Speaker 1 (00:41):
I said it.
Speaker 2 (00:44):
Yes, it's not Le Croissant.
Speaker 1 (00:45):
Oh my gosh, I need to go back and listen to that.
That was a hilarious intro.
I'm just saying we had somegood times during season one.
Speaker 2 (00:52):
Good times, good times.
Season two is a different story.
Speaker 1 (00:56):
We were fresh on the market.
You guys, we were, you know.
Now we're like old and haggard.
I'm kidding, it's a podcast.
We're like old and haggard.
Speaker 2 (01:05):
Speak for yourself.
Speaker 1 (01:08):
You guys.
We wanted to come on here andtell you tell you what Jonathan
the importance of what?
The importance of?
Speaker 2 (01:17):
listening to your audience.
Speaker 1 (01:18):
You know I like to talk about that a lot you know
and you would think that it'snot boring like a boring topic.
It's an important topic becausea lot of entrepreneurs they
have like this idea in theirmind.
They're like this is what thepeople need.
I'm going to create this andit's going to sell like hotcakes
.
Speaker 2 (01:35):
It's going to be unbelievable.
Everything's going to be great.
Speaker 1 (01:40):
No, Not always.
Now, sometimes that works out,not always.
Speaker 2 (01:44):
Not always, but yeah, there works out.
Not always, not always, butyeah, there's a little bit more
to it than that.
Speaker 1 (01:48):
Let's say yeah, well, okay.
So what we're going to do iswe're going to jump into it.
Speaker 2 (01:53):
We want to give it to you guys.
Speaker 1 (01:55):
So the importance of listening to your audience, why
you should be listening to youraudience more often, okay, and
I'm just going to put this lineout there, and then, jonathan,
you take it away.
Speaker 2 (02:04):
Okay.
Speaker 1 (02:06):
When you listen to your people, it basically takes
the guesswork away.
Speaker 2 (02:10):
Absolutely so.
I mean one of the things andyou guys hear me say this all
the time.
You're probably tired of mesaying this but where is your
notebook?
You should have a notebook thathas every single thing
anybody's ever asked you aboutyour business, because you need
to be answering those questions.
Those are the things thatpeople want to know.
So if you listen to youraudience and you get that
(02:31):
feedback, what do they want toknow?
What are they asking me?
What are they calling me about?
What are they commenting on myposts about?
Put that all in one notebook.
Then you will have endlesscontent that you can create,
because you don't have to justcreate something new all the
time.
You should be answering thosequestions and repeatedly
answering those questions.
So that is the first place thatyou're listening to your
(02:52):
audience.
What are they asking you?
And that notebook is gold.
Speaker 1 (02:56):
Can I, can I?
And I'm going to butt in herejust a second because you guys
will be answering.
Well, what if I don't have anaudience yet?
Jonathan?
We're going to get to that, sostick around for the entire
episode, because we will betalking about that.
Don't let me forget Jonathan.
Okay, but another thing, liketaking out the guesswork, I
think for me is obviously thequestions are super important,
(03:19):
like what do they need?
What are they needing, actuallyneeding?
Where are they stuck?
Like what, what are they needing, actually needing?
Where are they stuck?
You know they can also helpguide you with.
You know what kind of contentdo they like to to see?
Where would they like you knowyour Facebook or, excuse me,
your community to be hosted onLike.
(03:39):
Are they Facebook people?
Are they more into WhatsApp?
So, like you know, listen toyour audience, talk to them, get
their feedback.
Speaker 2 (03:46):
Yep, absolutely.
When you've got an audience,you should be getting their
feedback, you should be findingout where they want to go, what
problems they have allows you tobuild solutions that are
directed at them.
If you know what problems theyhave and they're telling you
I've got this problem, I can't,I can't figure out how to make
money off of social audio, Mimican then go in and say, well,
(04:08):
here are five ways that you canmake money off of social audio,
and A, B, C and D I've gotaproduct for each one of them.
So whichever one you want to do, let me know.
I got something for you so thatallows her to build products to
serve them, that allows them tofeel like they're heard, seen
and respected as members of youraudience and they get a
solution to a problem they have.
Speaker 1 (04:30):
I think they're all important, but I think for sure,
like when you feel seen I meanthink about yourself as somebody
who following another coach,and they acknowledge your
question and they answer it,even you do you feel heard and
it kind of builds.
It builds that memorableexperience Like you won't forget
that moment.
If that makes sense, you'retaking it to the next level.
Speaker 2 (04:52):
And so many coaches.
I mean think about the peopleyou follow.
Have they made you feel seen?
Have they?
Do they get you?
Do you go?
Oh, my God, that's so me.
That's what you want youraudience to feel and that's what
you're doing with certaincoaches.
So think about those thingsthat connect and think maybe
about where your favorite coachwas a year ago.
Could you be there, becausethat there's still an audience
(05:16):
that's a year behind you.
Speaker 1 (05:20):
So this brings up, like when you're listening to
your audience, you know they maybe requesting these things from
you Like maybe they want you totell them okay.
Well, has there ever been atime where you've pivoted?
Because that's where I am rightnow.
I'm in the middle of wanting topivot.
Can you tell us a story abouthow you've pivoted in the past?
Like, what did you go through?
Speaker 2 (05:45):
Like things that you would never even think that
would be important to youraudience.
Slash community, whatever youwant to call them Exactly.
I mean, I shared a LinkedInpost today I think I think it
was earlier this morning abouthaving an idea that seems so
crazy that nobody would everthink it would be normal, and I
shared that in the sense that itended up creating a content
series that I used on my, on myInstagram.
That did really well and peoplewere over the over there, you
(06:09):
know they loved it, yeah.
So you just never know.
I mean, he's going to guesswhat content series that is now.
Speaker 1 (06:16):
Oh my gosh, don't put me on the spot.
I mean, I'm thinking about it.
There's so many that you'vedone.
Speaker 2 (06:22):
Underwater mermaid weddings.
Speaker 1 (06:24):
Why did I just get a flash of like Zoolander?
Did you ever see Zoolander whenBen Stiller is the merman?
Speaker 2 (06:30):
Yeah, I'm a merman who Come on?
You don't remember who plannedunderwater mermaid weddings,
weddings well, I know her.
Speaker 1 (06:43):
No becky, I don't.
Maybe we, maybe I wasn'tfollowing you then?
Yes, you were.
I saw a glimpse of becky andthen you kind of took becky off
once she her, her.
Speaker 2 (06:54):
Well, her husband got eaten by a shark, so oh my gosh
, I missed this whole series.
Speaker 1 (06:59):
Jonathan howard, he's putting me on the spot, but I'm
telling you I swear you werearound for that series I was
around for the series when beckywas in her bathrobe all the
time yeah, that was, that wasthe series.
Speaker 2 (07:11):
At the end of the series she got her husband got
eaten by a shark.
Okay, okay, we have to focus.
Speaker 1 (07:15):
We're gonna go back, all right back, bringing it back
.
You guys, we could literallyhave we ever told you how hard
it is for us to make a microepisode.
It's impossible.
Anyway back, okay, so hopefullythis is encouraging you to open
the doors more for communicationwith your people.
And maybe you're wondering well, how the heck do I even do that
?
Like, how do I even get peopleto engage in the first place?
(07:37):
Like, what can I do that peoplewould want to give me their
questions and their feedback?
So, like Jonathan, I know youhave some ideas.
Speaker 2 (07:45):
I have some ideas and we're going to save the really
good one that we have for theend.
So I'm going to say the firstthing you can do is you can poll
your audience on Instagram.
There's so many ways you canask your audience questions on
Instagram.
Do polls on Instagram, you know.
Use your stories to connect andsay, hey, do you want to see A
or B, b or C, c or D?
I mean it's like going to theeye doctor in your Instagram
(08:06):
stories, but you could still doit.
So there's that there is.
I mean just asking themquestions in your posts, like,
hey, we're going, I'm doing this, what would you prefer?
You want to learn more aboutthis or this?
You know easy things like that,and they do actually allow you
to do polls in your in yourposts.
Now, um, I mean going onrunning a quiz on linkedin you
(08:29):
can do as well or a poll onlinkedin.
So all sorts of places you canask questions.
The other thing you can do isyou can just ask your audience
flat out if you're talking, ifyou have a one-on-one with
somebody or a group session withpeople, hey, so I'm glad you
came to this.
What, what would you want tosee next.
What are you struggling with?
You know, just simple questionslike that, easy to do.
Speaker 1 (08:51):
I personally like if I'm trying to get them to ask me
their questions or like, whatare they struggling with?
I love going live, whether it'son social audio or Instagram
live or Facebook live wherever Ifeel like there's just
something when you're live,whether it's on social audio or
Instagram live or Facebook livewherever I feel like there's
just something.
When you're live, it's likepeople are so willing to talk
back to you.
Yep.
Yep For sure, Definitely onsocial audio.
Speaker 2 (09:13):
but definitely on.
Speaker 1 (09:14):
Instagram lives yeah.
Speaker 2 (09:16):
On social audio, and one of the things that I do on
social audio and in mymemberships actually, because it
helps me get content is I holdoffice hours.
Office hours allows you to seewhat people are struggling with,
what are they struggling with,it gives you content, ideas, and
it allows you to help them withthose problems in that moment.
Speaker 1 (09:38):
Yeah, I like that whole office hours concept Very
good.
Okay, so what if I don't havean audience?
What if I'm like brand new andI'm still like I don't know, am
I even at that point where it's?
Speaker 2 (09:46):
important for me to listen to an audience yes, First
, you know, listen to the fewpeople that you have, because
there are people that are anaudience.
Almost immediately upon showingup on social media, you'll have
that one person that is a superfan right away.
We don't know why they found us, but they did and they love us,
so that's awesome.
(10:07):
Listen to those people.
Next, go into other people'srooms and on other people's
social media in your niche andlook at what questions they're
being asked in their commentsand during the rooms and
sessions.
The comment section of yourcompetitors is gold.
It's gold because those arequestions that are being asked
(10:27):
of that competitor that you cananswer, and it's giving you
insight.
Speaker 1 (10:31):
Oh sorry.
Speaker 2 (10:32):
So go to.
If I'm me, I would go toRocky's page social with Rocky.
I'd go to her page and I'd lookand see what questions people
are asking her in her commentsand then I would create content
that answers those questions,because I know somebody's asking
those questions.
Speaker 1 (10:53):
Right, I had to write down what I was going to say
before I forget, okay.
Speaker 2 (10:57):
Go ahead.
Speaker 1 (10:57):
Trying hard not to jump over each other, but we're
from New York.
This is just how people talk.
Speaker 2 (11:01):
I don't know what you're talking about.
Speaker 1 (11:05):
But yeah, like, if you have an idea like, oh, like
their audience is my audience,like that's who I'm trying to
attract, like you, you know, asa business owner, you kind of
have this idea in your head.
Like I'm trying to attract, youknow, women 30 plus and they're
kind of like doing this withtheir lives and they want to be
doing this, like maybe it's busymoms who want to, you know,
side hustle and they're in their30s, you know, then you can go
(11:27):
after those people that alreadyhave an audience like that, like
what Jonathan's saying, likeyou're kind of borrowing their
audience in a sense.
Speaker 2 (11:38):
You're borrowing them for feedback because you know
there's people out there andthey may not be attracted to
social with Rocky, but they havethe same questions as her
audience does.
You want to get those types ofpeople so you can answer those
questions.
You're borrowing her audienceto do surveying and figure out
what people are looking for.
Speaker 1 (11:53):
Yeah and shout out to Rocky Hi Rocky, Hi Rocky.
Also, it made me think of when,going back to when you're
talking to your audience, likeyou know, it doesn't have to be
a big audience.
You guys, just like Jonathansaid, you could have a good
solid five people that arewilling to give you everything
you need to get going, Right.
But it's funny because youmight think in your head oh, I'm
(12:16):
serving, you know, women 30years and older.
You know 30 to 40 years old,and they make this much money
and all this stuff.
And then you learn, just bylistening to your audience, this
is who they really are, Right,Do you know what I'm saying?
Like you, I don't know.
There's so much.
Speaker 2 (12:30):
Yeah, there's so much you can do with it and you are,
you know, really in theirsecond act looking for you know
a way to get seen on socialmedia, and that's really who I
(12:51):
help.
So, women 40 to 60 years old,that wasn't my demographic
originally, but it is mydemographic.
It's the people I help.
Speaker 1 (12:59):
So do you feel like you attracted those people, or
do you feel like those peoplewere always with you, but you
just didn't see that they were40 to 60 years old?
Speaker 2 (13:07):
I think they were always with me.
I think they always resonatedwith me for certain things I'm
very much my age and I think itattracts people that are my age
Hashtag read book.
Speaker 1 (13:20):
That's an inside joke .
Okay, go back to you, Jonathan.
Speaker 2 (13:23):
But yeah, I think it attracted people that were in
that age group and and I workwell with them because they do.
I think the other thing is theway that I teach.
I keep it really basic.
They don't need to know all thetech like inside and out.
I can walk them through some ofthat stuff without them getting
overwhelmed.
Speaker 1 (13:40):
And you noticed that by looking.
Now I'm making this a longerepisode, I'm sorry.
Speaker 2 (13:43):
You are.
Speaker 1 (13:44):
But you noticed that by listening, like they were the
ones that stood up and wouldask you the questions and you're
like oh ding, like a light bulbwent off.
Speaker 2 (13:53):
Yeah, it was like okay, and for a while I didn't
want to speak just to womenbecause I'm a male coach and
that's a little bit of amismatch, but it ended up being
like that was all I wasattracting anyway.
So why not just speak to themso that they get a clearer
message?
Speaker 1 (14:07):
That's so good, okay, well, guys, we're going to wrap
this up.
Speaker 2 (14:11):
I know that, john, we have one really good tip.
Speaker 1 (14:15):
Oh my gosh, there's no wrapping it up.
Speaker 2 (14:16):
Yes, tell us the really good tip One, really good
tip.
So, and actually Minnie and Ilearned this while we were at
Podcast Movement last year.
Speaker 1 (14:24):
Shout out to Podcast.
Speaker 2 (14:25):
Movement Yep.
And this was to open up oneslot on your calendar each month
and have an appointment withsomebody in your audience, or a
couple of people in youraudience, but allow them to book
that appointment and just talkto them about what it is they
need from you, what they likefrom you, what they dislike from
you, whatever it might be, andthat way you get some insight
(14:48):
into your audience and whatthey're looking for.
Speaker 1 (14:50):
Which I thought was really brilliant, you know
because and there are peoplethat will take the initiative,
or you- can always ask thembecause and there are people
that will take the initiative,or you can always ask them hey,
I have, you know, this dayavailable If you, if you are
okay with chatting with me totalk about the podcast.
Would love your feedback, youknow, so you don't have to
always wait for them to take theaction.
You could actually pursue themand ask if they have feedback.
Um, but I love that, jonathan,and also, don't neglect your
(15:13):
email list.
You can still be surveyingpeople through your email list
and get some answers to yourquestions, and there's so many
ways, guys.
Speaker 2 (15:21):
So many ways, but you should be talking to your
audience Period.
That's the key.
Don't ignore them.
That's the key thing.
Speaker 1 (15:25):
If they're telling you, hey, I don't like those red
sunglasses anymore.
And you're getting like 100people a day telling you what do
you think about this?
What last one, last, okay,cursing, okay.
(15:48):
Now, this is just an example.
Right, like some people are forcursings or cussing, some
people are, you know anti.
What if you are known like you,cuss, like you know anti?
What if you are known like you,cuss, like you know you'll say
the F word or drop something.
And you notice that you'regetting a lot more comments
nowadays saying, hey, can youjust kind of back off on cursing
?
What do you think about that?
(16:08):
Now you're listening to youraudience, in a sense, because
you're like, okay, I recognizeyou.
Speaker 2 (16:13):
You're listening to your audience in a sense, but
you also have to do like I don'tknow that I would.
My content wouldn't be the sameif I didn't curse in it.
Honestly, I curse that much.
I curse a little bit.
Speaker 1 (16:27):
I curse a little bit.
Speaker 2 (16:29):
A lot, or WTF a good amount, so I I wouldn't, it
wouldn't be the same.
So if it's a few people saying,hey, could you turn the cursing
down a little bit, I would sayprobably not my people.
But if I had, like, if I had ayounger audience, like before
the 40 to 60, like the 28 to 40that had young kids in that were
(16:55):
always going to be around whenthey're listening to my stuff,
that would be a different story,because most of my audience has
either gotten grown, kids orthat are out of the house, or
teenagers that are cursing atthem anyway.
So it's a little bit differentright um, but definitely, you
know, listen to your audience,see what works for you.
Speaker 1 (17:14):
I'm gonna curse, but but at least I think at the end
of the day, like the point is,at least communicate with them
too like you're listening, butyou're also acknowledging.
Speaker 2 (17:22):
Hey, I see your guys's comments yes, I'm sorry
that I said yeah, because Ithink a lot of people ignore it.
Speaker 1 (17:30):
If you're getting like hundreds of comments about
the same thing, I wouldn'tignore it.
I would acknowledge it in myopinion.
Speaker 2 (17:36):
Yeah, absolutely, and it also allows you to get ahead
of the conversation because itcould turn into a bigger thing
than it is worth.
So always stay ahead of yourconversation.
Write your own story.
All right, we're done.
Speaker 1 (17:47):
Gosh, you guys, you guys, what we thought was just
small talk, I mean, this couldreally.
This is a big topic now that.
I've opened up the door to theother angle of it.
Speaker 2 (17:59):
Yep, write your own stories in another episode.
Speaker 1 (18:04):
We should Getting ahead of the story you guys.
All right, jonathanathan, tellme what they should do.
They should go, they have to do, but what they?
Speaker 2 (18:13):
should go over to um, wherever they listen to a
podcast, and give me me fivestars, five stars anytime you
review it.
If you're over on spotify, askus questions, give us a rating.
If you're on apple, give us arating, write a review.
Whatever you got, um, and withthat, mimi, I'm going to throw
it to you for where else theycan find us.
Speaker 1 (18:31):
Well, we're on Instagram Coffee Social Podcast.
We're on YouTube, if you'drather watch us which, by the
way, I don't know if you guysknow this, but I've been wearing
a blanket in every singleepisode since the intro trailer
in season one.
Speaker 2 (18:44):
She wears a blanket.
Speaker 1 (18:45):
Wait, did I wear a blanket during that one?
I think.
Speaker 2 (18:47):
I did, yes, you did.
Speaker 1 (18:51):
You said it was going to be your thing and I was like
your thing is going to be ablanket and it was supposed to
also be holding the microphone,but here we are.
Speaker 2 (18:58):
Even the people that do the podcast in the bed that
you said you wanted to mimicwith the blanket.
Have mic stands.
Speaker 1 (19:05):
Leave me alone with my mic stand.
No, but we're on YouTube so, ifyou don't know, I wear a
blanket all the time.
Check out YouTube once in awhile and watch one of the
podcast episodes.
Speaker 2 (19:16):
See what color blanket Mimi's wearing today Not
just a blanket, by the way.
She wears clothes under theblanket.
Speaker 1 (19:23):
Yeah, oh, my gosh you guys.
Yeah, thank you for being clearabout that, because I don't
know.
I don't have an importantquestion of the day.
Speaker 2 (19:31):
You don't.
Speaker 1 (19:32):
No, what the hell?
Okay, here's the question.
Speaker 2 (19:37):
Okay.
Speaker 1 (19:38):
Are you team?
I would stop cursing if themajority wanted me to.
Or are you team?
Heck, no, I'm not going to stopcursing.
This is who I am.
Fuck, no, heck.
No, I'm not going to stopcursing.
This is who I am Fuck no.
Gary V would definitely say no,that's like what he's known for
Yep.
Speaker 2 (19:57):
Call me Gary V.
Speaker 1 (19:59):
Oh my gosh, I'm working with Gary V.
What All right, you guys.
Thank you so much for listeningand watching, and we'll see you
in the next episode.
Speaker 2 (20:08):
Bye everyone.
Bye, jonathan Howard, bye, mimiLangley, gary V, that's right,
bye, gary V.
Call me.
I can see, I can see you inthose, those eyes.
I can see, I can see, I can seeyou in those eyes.
I'm working with Gary Vee.
What?
Speaker 2 (00:03):
It's Coffee Social, the podcast, all about social
media and business.
And now here are your hosts,Jonathan Howard and Mimi Langley
.
Speaker 1 (00:17):
Hi everyone.
Hi, Jonathan Howard, you werewaiting for me.
Speaker 2 (00:21):
Hello, Mimi Langley.
Speaker 1 (00:23):
He was waiting for me patiently.
Speaker 2 (00:27):
Mimi Langley, did you notice that it's been a long
time since I've used the cupsfrom our intro episode?
Speaker 1 (00:31):
Oh my gosh, I thought that that was broken.
I thought you dropped it.
Speaker 2 (00:35):
No, no.
Who makes it?
Speaker 1 (00:38):
La Crusette.
Speaker 2 (00:40):
La Crusette.
Speaker 1 (00:41):
I said it.
Speaker 2 (00:44):
Yes, it's not Le Croissant.
Speaker 1 (00:45):
Oh my gosh, I need to go back and listen to that.
That was a hilarious intro.
I'm just saying we had somegood times during season one.
Speaker 2 (00:52):
Good times, good times.
Season two is a different story.
Speaker 1 (00:56):
We were fresh on the market.
You guys, we were, you know.
Now we're like old and haggard.
I'm kidding, it's a podcast.
We're like old and haggard.
Speaker 2 (01:05):
Speak for yourself.
Speaker 1 (01:08):
You guys.
We wanted to come on here andtell you tell you what Jonathan
the importance of what?
The importance of?
Speaker 2 (01:17):
listening to your audience.
Speaker 1 (01:18):
You know I like to talk about that a lot you know
and you would think that it'snot boring like a boring topic.
It's an important topic becausea lot of entrepreneurs they
have like this idea in theirmind.
They're like this is what thepeople need.
I'm going to create this andit's going to sell like hotcakes
.
Speaker 2 (01:35):
It's going to be unbelievable.
Everything's going to be great.
Speaker 1 (01:40):
No, Not always.
Now, sometimes that works out,not always.
Speaker 2 (01:44):
Not always, but yeah, there works out.
Not always, not always, butyeah, there's a little bit more
to it than that.
Speaker 1 (01:48):
Let's say yeah, well, okay.
So what we're going to do iswe're going to jump into it.
Speaker 2 (01:53):
We want to give it to you guys.
Speaker 1 (01:55):
So the importance of listening to your audience, why
you should be listening to youraudience more often, okay, and
I'm just going to put this lineout there, and then, jonathan,
you take it away.
Speaker 2 (02:04):
Okay.
Speaker 1 (02:06):
When you listen to your people, it basically takes
the guesswork away.
Speaker 2 (02:10):
Absolutely so.
I mean one of the things andyou guys hear me say this all
the time.
You're probably tired of mesaying this but where is your
notebook?
You should have a notebook thathas every single thing
anybody's ever asked you aboutyour business, because you need
to be answering those questions.
Those are the things thatpeople want to know.
So if you listen to youraudience and you get that
(02:31):
feedback, what do they want toknow?
What are they asking me?
What are they calling me about?
What are they commenting on myposts about?
Put that all in one notebook.
Then you will have endlesscontent that you can create,
because you don't have to justcreate something new all the
time.
You should be answering thosequestions and repeatedly
answering those questions.
So that is the first place thatyou're listening to your
(02:52):
audience.
What are they asking you?
And that notebook is gold.
Speaker 1 (02:56):
Can I, can I?
And I'm going to butt in herejust a second because you guys
will be answering.
Well, what if I don't have anaudience yet?
Jonathan?
We're going to get to that, sostick around for the entire
episode, because we will betalking about that.
Don't let me forget Jonathan.
Okay, but another thing, liketaking out the guesswork, I
think for me is obviously thequestions are super important,
(03:19):
like what do they need?
What are they needing, actuallyneeding?
Where are they stuck?
Like what, what are they needing, actually needing?
Where are they stuck?
You know they can also helpguide you with.
You know what kind of contentdo they like to to see?
Where would they like you knowyour Facebook or, excuse me,
your community to be hosted onLike.
(03:39):
Are they Facebook people?
Are they more into WhatsApp?
So, like you know, listen toyour audience, talk to them, get
their feedback.
Speaker 2 (03:46):
Yep, absolutely.
When you've got an audience,you should be getting their
feedback, you should be findingout where they want to go, what
problems they have allows you tobuild solutions that are
directed at them.
If you know what problems theyhave and they're telling you
I've got this problem, I can't,I can't figure out how to make
money off of social audio, Mimican then go in and say, well,
(04:08):
here are five ways that you canmake money off of social audio,
and A, B, C and D I've gotaproduct for each one of them.
So whichever one you want to do, let me know.
I got something for you so thatallows her to build products to
serve them, that allows them tofeel like they're heard, seen
and respected as members of youraudience and they get a
solution to a problem they have.
Speaker 1 (04:30):
I think they're all important, but I think for sure,
like when you feel seen I meanthink about yourself as somebody
who following another coach,and they acknowledge your
question and they answer it,even you do you feel heard and
it kind of builds.
It builds that memorableexperience Like you won't forget
that moment.
If that makes sense, you'retaking it to the next level.
Speaker 2 (04:52):
And so many coaches.
I mean think about the peopleyou follow.
Have they made you feel seen?
Have they?
Do they get you?
Do you go?
Oh, my God, that's so me.
That's what you want youraudience to feel and that's what
you're doing with certaincoaches.
So think about those thingsthat connect and think maybe
about where your favorite coachwas a year ago.
Could you be there, becausethat there's still an audience
(05:16):
that's a year behind you.
Speaker 1 (05:20):
So this brings up, like when you're listening to
your audience, you know they maybe requesting these things from
you Like maybe they want you totell them okay.
Well, has there ever been atime where you've pivoted?
Because that's where I am rightnow.
I'm in the middle of wanting topivot.
Can you tell us a story abouthow you've pivoted in the past?
Like, what did you go through?
Speaker 2 (05:45):
Like things that you would never even think that
would be important to youraudience.
Slash community, whatever youwant to call them Exactly.
I mean, I shared a LinkedInpost today I think I think it
was earlier this morning abouthaving an idea that seems so
crazy that nobody would everthink it would be normal, and I
shared that in the sense that itended up creating a content
series that I used on my, on myInstagram.
That did really well and peoplewere over the over there, you
(06:09):
know they loved it, yeah.
So you just never know.
I mean, he's going to guesswhat content series that is now.
Speaker 1 (06:16):
Oh my gosh, don't put me on the spot.
I mean, I'm thinking about it.
There's so many that you'vedone.
Speaker 2 (06:22):
Underwater mermaid weddings.
Speaker 1 (06:24):
Why did I just get a flash of like Zoolander?
Did you ever see Zoolander whenBen Stiller is the merman?
Speaker 2 (06:30):
Yeah, I'm a merman who Come on?
You don't remember who plannedunderwater mermaid weddings,
weddings well, I know her.
Speaker 1 (06:43):
No becky, I don't.
Maybe we, maybe I wasn'tfollowing you then?
Yes, you were.
I saw a glimpse of becky andthen you kind of took becky off
once she her, her.
Speaker 2 (06:54):
Well, her husband got eaten by a shark, so oh my gosh
, I missed this whole series.
Speaker 1 (06:59):
Jonathan howard, he's putting me on the spot, but I'm
telling you I swear you werearound for that series I was
around for the series when beckywas in her bathrobe all the
time yeah, that was, that wasthe series.
Speaker 2 (07:11):
At the end of the series she got her husband got
eaten by a shark.
Okay, okay, we have to focus.
Speaker 1 (07:15):
We're gonna go back, all right back, bringing it back
.
You guys, we could literallyhave we ever told you how hard
it is for us to make a microepisode.
It's impossible.
Anyway back, okay, so hopefullythis is encouraging you to open
the doors more for communicationwith your people.
And maybe you're wondering well, how the heck do I even do that
?
Like, how do I even get peopleto engage in the first place?
(07:37):
Like, what can I do that peoplewould want to give me their
questions and their feedback?
So, like Jonathan, I know youhave some ideas.
Speaker 2 (07:45):
I have some ideas and we're going to save the really
good one that we have for theend.
So I'm going to say the firstthing you can do is you can poll
your audience on Instagram.
There's so many ways you canask your audience questions on
Instagram.
Do polls on Instagram, you know.
Use your stories to connect andsay, hey, do you want to see A
or B, b or C, c or D?
I mean it's like going to theeye doctor in your Instagram
(08:06):
stories, but you could still doit.
So there's that there is.
I mean just asking themquestions in your posts, like,
hey, we're going, I'm doing this, what would you prefer?
You want to learn more aboutthis or this?
You know easy things like that,and they do actually allow you
to do polls in your in yourposts.
Now, um, I mean going onrunning a quiz on linkedin you
(08:29):
can do as well or a poll onlinkedin.
So all sorts of places you canask questions.
The other thing you can do isyou can just ask your audience
flat out if you're talking, ifyou have a one-on-one with
somebody or a group session withpeople, hey, so I'm glad you
came to this.
What, what would you want tosee next.
What are you struggling with?
You know, just simple questionslike that, easy to do.
Speaker 1 (08:51):
I personally like if I'm trying to get them to ask me
their questions or like, whatare they struggling with?
I love going live, whether it'son social audio or Instagram
live or Facebook live wherever Ifeel like there's just
something when you're live,whether it's on social audio or
Instagram live or Facebook livewherever I feel like there's
just something.
When you're live, it's likepeople are so willing to talk
back to you.
Yep.
Yep For sure, Definitely onsocial audio.
Speaker 2 (09:13):
but definitely on.
Speaker 1 (09:14):
Instagram lives yeah.
Speaker 2 (09:16):
On social audio, and one of the things that I do on
social audio and in mymemberships actually, because it
helps me get content is I holdoffice hours.
Office hours allows you to seewhat people are struggling with,
what are they struggling with,it gives you content, ideas, and
it allows you to help them withthose problems in that moment.
Speaker 1 (09:38):
Yeah, I like that whole office hours concept Very
good.
Okay, so what if I don't havean audience?
What if I'm like brand new andI'm still like I don't know, am
I even at that point where it's?
Speaker 2 (09:46):
important for me to listen to an audience yes, First
, you know, listen to the fewpeople that you have, because
there are people that are anaudience.
Almost immediately upon showingup on social media, you'll have
that one person that is a superfan right away.
We don't know why they found us, but they did and they love us,
so that's awesome.
(10:07):
Listen to those people.
Next, go into other people'srooms and on other people's
social media in your niche andlook at what questions they're
being asked in their commentsand during the rooms and
sessions.
The comment section of yourcompetitors is gold.
It's gold because those arequestions that are being asked
(10:27):
of that competitor that you cananswer, and it's giving you
insight.
Speaker 1 (10:31):
Oh sorry.
Speaker 2 (10:32):
So go to.
If I'm me, I would go toRocky's page social with Rocky.
I'd go to her page and I'd lookand see what questions people
are asking her in her commentsand then I would create content
that answers those questions,because I know somebody's asking
those questions.
Speaker 1 (10:53):
Right, I had to write down what I was going to say
before I forget, okay.
Speaker 2 (10:57):
Go ahead.
Speaker 1 (10:57):
Trying hard not to jump over each other, but we're
from New York.
This is just how people talk.
Speaker 2 (11:01):
I don't know what you're talking about.
Speaker 1 (11:05):
But yeah, like, if you have an idea like, oh, like
their audience is my audience,like that's who I'm trying to
attract, like you, you know, asa business owner, you kind of
have this idea in your head.
Like I'm trying to attract, youknow, women 30 plus and they're
kind of like doing this withtheir lives and they want to be
doing this, like maybe it's busymoms who want to, you know,
side hustle and they're in their30s, you know, then you can go
(11:27):
after those people that alreadyhave an audience like that, like
what Jonathan's saying, likeyou're kind of borrowing their
audience in a sense.
Speaker 2 (11:38):
You're borrowing them for feedback because you know
there's people out there andthey may not be attracted to
social with Rocky, but they havethe same questions as her
audience does.
You want to get those types ofpeople so you can answer those
questions.
You're borrowing her audienceto do surveying and figure out
what people are looking for.
Speaker 1 (11:53):
Yeah and shout out to Rocky Hi Rocky, Hi Rocky.
Also, it made me think of when,going back to when you're
talking to your audience, likeyou know, it doesn't have to be
a big audience.
You guys, just like Jonathansaid, you could have a good
solid five people that arewilling to give you everything
you need to get going, Right.
But it's funny because youmight think in your head oh, I'm
(12:16):
serving, you know, women 30years and older.
You know 30 to 40 years old,and they make this much money
and all this stuff.
And then you learn, just bylistening to your audience, this
is who they really are, Right,Do you know what I'm saying?
Like you, I don't know.
There's so much.
Speaker 2 (12:30):
Yeah, there's so much you can do with it and you are,
you know, really in theirsecond act looking for you know
a way to get seen on socialmedia, and that's really who I
(12:51):
help.
So, women 40 to 60 years old,that wasn't my demographic
originally, but it is mydemographic.
It's the people I help.
Speaker 1 (12:59):
So do you feel like you attracted those people, or
do you feel like those peoplewere always with you, but you
just didn't see that they were40 to 60 years old?
Speaker 2 (13:07):
I think they were always with me.
I think they always resonatedwith me for certain things I'm
very much my age and I think itattracts people that are my age
Hashtag read book.
Speaker 1 (13:20):
That's an inside joke .
Okay, go back to you, Jonathan.
Speaker 2 (13:23):
But yeah, I think it attracted people that were in
that age group and and I workwell with them because they do.
I think the other thing is theway that I teach.
I keep it really basic.
They don't need to know all thetech like inside and out.
I can walk them through some ofthat stuff without them getting
overwhelmed.
Speaker 1 (13:40):
And you noticed that by looking.
Now I'm making this a longerepisode, I'm sorry.
Speaker 2 (13:43):
You are.
Speaker 1 (13:44):
But you noticed that by listening, like they were the
ones that stood up and wouldask you the questions and you're
like oh ding, like a light bulbwent off.
Speaker 2 (13:53):
Yeah, it was like okay, and for a while I didn't
want to speak just to womenbecause I'm a male coach and
that's a little bit of amismatch, but it ended up being
like that was all I wasattracting anyway.
So why not just speak to themso that they get a clearer
message?
Speaker 1 (14:07):
That's so good, okay, well, guys, we're going to wrap
this up.
Speaker 2 (14:11):
I know that, john, we have one really good tip.
Speaker 1 (14:15):
Oh my gosh, there's no wrapping it up.
Speaker 2 (14:16):
Yes, tell us the really good tip One, really good
tip.
So, and actually Minnie and Ilearned this while we were at
Podcast Movement last year.
Speaker 1 (14:24):
Shout out to Podcast.
Speaker 2 (14:25):
Movement Yep.
And this was to open up oneslot on your calendar each month
and have an appointment withsomebody in your audience, or a
couple of people in youraudience, but allow them to book
that appointment and just talkto them about what it is they
need from you, what they likefrom you, what they dislike from
you, whatever it might be, andthat way you get some insight
(14:48):
into your audience and whatthey're looking for.
Speaker 1 (14:50):
Which I thought was really brilliant, you know
because and there are peoplethat will take the initiative,
or you- can always ask thembecause and there are people
that will take the initiative,or you can always ask them hey,
I have, you know, this dayavailable If you, if you are
okay with chatting with me totalk about the podcast.
Would love your feedback, youknow, so you don't have to
always wait for them to take theaction.
You could actually pursue themand ask if they have feedback.
Um, but I love that, jonathan,and also, don't neglect your
(15:13):
email list.
You can still be surveyingpeople through your email list
and get some answers to yourquestions, and there's so many
ways, guys.
Speaker 2 (15:21):
So many ways, but you should be talking to your
audience Period.
That's the key.
Don't ignore them.
That's the key thing.
Speaker 1 (15:25):
If they're telling you, hey, I don't like those red
sunglasses anymore.
And you're getting like 100people a day telling you what do
you think about this?
What last one, last, okay,cursing, okay.
(15:48):
Now, this is just an example.
Right, like some people are forcursings or cussing, some
people are, you know anti.
What if you are known like you,cuss, like you know anti?
What if you are known like you,cuss, like you know you'll say
the F word or drop something.
And you notice that you'regetting a lot more comments
nowadays saying, hey, can youjust kind of back off on cursing
?
What do you think about that?
(16:08):
Now you're listening to youraudience, in a sense, because
you're like, okay, I recognizeyou.
Speaker 2 (16:13):
You're listening to your audience in a sense, but
you also have to do like I don'tknow that I would.
My content wouldn't be the sameif I didn't curse in it.
Honestly, I curse that much.
I curse a little bit.
Speaker 1 (16:27):
I curse a little bit.
Speaker 2 (16:29):
A lot, or WTF a good amount, so I I wouldn't, it
wouldn't be the same.
So if it's a few people saying,hey, could you turn the cursing
down a little bit, I would sayprobably not my people.
But if I had, like, if I had ayounger audience, like before
the 40 to 60, like the 28 to 40that had young kids in that were
(16:55):
always going to be around whenthey're listening to my stuff,
that would be a different story,because most of my audience has
either gotten grown, kids orthat are out of the house, or
teenagers that are cursing atthem anyway.
So it's a little bit differentright um, but definitely, you
know, listen to your audience,see what works for you.
Speaker 1 (17:14):
I'm gonna curse, but but at least I think at the end
of the day, like the point is,at least communicate with them
too like you're listening, butyou're also acknowledging.
Speaker 2 (17:22):
Hey, I see your guys's comments yes, I'm sorry
that I said yeah, because Ithink a lot of people ignore it.
Speaker 1 (17:30):
If you're getting like hundreds of comments about
the same thing, I wouldn'tignore it.
I would acknowledge it in myopinion.
Speaker 2 (17:36):
Yeah, absolutely, and it also allows you to get ahead
of the conversation because itcould turn into a bigger thing
than it is worth.
So always stay ahead of yourconversation.
Write your own story.
All right, we're done.
Speaker 1 (17:47):
Gosh, you guys, you guys, what we thought was just
small talk, I mean, this couldreally.
This is a big topic now that.
I've opened up the door to theother angle of it.
Speaker 2 (17:59):
Yep, write your own stories in another episode.
Speaker 1 (18:04):
We should Getting ahead of the story you guys.
All right, jonathanathan, tellme what they should do.
They should go, they have to do, but what they?
Speaker 2 (18:13):
should go over to um, wherever they listen to a
podcast, and give me me fivestars, five stars anytime you
review it.
If you're over on spotify, askus questions, give us a rating.
If you're on apple, give us arating, write a review.
Whatever you got, um, and withthat, mimi, I'm going to throw
it to you for where else theycan find us.
Speaker 1 (18:31):
Well, we're on Instagram Coffee Social Podcast.
We're on YouTube, if you'drather watch us which, by the
way, I don't know if you guysknow this, but I've been wearing
a blanket in every singleepisode since the intro trailer
in season one.
Speaker 2 (18:44):
She wears a blanket.
Speaker 1 (18:45):
Wait, did I wear a blanket during that one?
I think.
Speaker 2 (18:47):
I did, yes, you did.
Speaker 1 (18:51):
You said it was going to be your thing and I was like
your thing is going to be ablanket and it was supposed to
also be holding the microphone,but here we are.
Speaker 2 (18:58):
Even the people that do the podcast in the bed that
you said you wanted to mimicwith the blanket.
Have mic stands.
Speaker 1 (19:05):
Leave me alone with my mic stand.
No, but we're on YouTube so, ifyou don't know, I wear a
blanket all the time.
Check out YouTube once in awhile and watch one of the
podcast episodes.
Speaker 2 (19:16):
See what color blanket Mimi's wearing today Not
just a blanket, by the way.
She wears clothes under theblanket.
Speaker 1 (19:23):
Yeah, oh, my gosh you guys.
Yeah, thank you for being clearabout that, because I don't
know.
I don't have an importantquestion of the day.
Speaker 2 (19:31):
You don't.
Speaker 1 (19:32):
No, what the hell?
Okay, here's the question.
Speaker 2 (19:37):
Okay.
Speaker 1 (19:38):
Are you team?
I would stop cursing if themajority wanted me to.
Or are you team?
Heck, no, I'm not going to stopcursing.
This is who I am.
Fuck, no, heck.
No, I'm not going to stopcursing.
This is who I am Fuck no.
Gary V would definitely say no,that's like what he's known for
Yep.
Speaker 2 (19:57):
Call me Gary V.
Speaker 1 (19:59):
Oh my gosh, I'm working with Gary V.
What All right, you guys.
Thank you so much for listeningand watching, and we'll see you
in the next episode.
Speaker 2 (20:08):
Bye everyone.
Bye, jonathan Howard, bye, mimiLangley, gary V, that's right,
bye, gary V.
Call me.
I can see, I can see you inthose, those eyes.
I can see, I can see, I can seeyou in those eyes.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com