Blockchain Transforming Coffee Industry CTUTP - 18

Blockchain and the Coffee Revolution

• An overview of blockchain technology's vital role in enhancing transparency and accountability within the coffee supply chain.

• Insight into Moyee Coffee and bext360's collaborative blockchain platform, enabling stakeholders to access real-time data on sourcing and quality.

• Discussion of how blockchain mitigates traditional inefficiencies and complexities in coffee production, ensuring fair compensation for farmers.

Starbucks Odyssey and Customer Engagement

• In-depth look at Starbucks’ Web 3.0 loyalty program, highlighting the educational aspect of "Journey Stamps" NFTs.

• Exploration of how tokenisation fosters direct, peer-to-peer relationships between consumers and coffee brands, enhancing engagement and loyalty.

• Overview of the Starbucks Odyssey beta launch in late 2022 and its innovative approach amid the challenges of a fluctuating crypto market.

Empowering Farmers and Building Ethical Connections

• Examination of how blockchain technology guarantees fair compensation for farmers by providing transparent transaction records.

• Discussion on how technological innovations contribute to sustainability in the coffee industry, promoting ethical sourcing practices.

• Insights on aligning consumer choices with brands that prioritise transparency and ethical practices, fostering a community of mindful consumers.