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September 15, 2025 β€’ 26 mins

Guest: Monica Jeane (MJ) Mitchell

  • Website: mjmitchell.com
  •  
  • Specialty: Preventing burnout in women entrepreneurs through sustainable business practices

Key Topics Discussed:

πŸŒ… Morning Coffee Rituals

  • MJ's daily routine: Dog walk → Coffee on back patio → Grounding before the chaos
  • The power of calm before diving into business demands
  • Creating sacred space for mental and physical preparation

β˜• Coffee Preferences & Coaching Style

  • Favourite flavours: Caramel vanilla, smoky cinnamon blends
  • Meeting clients over coffee walks for more personal, relaxed coaching sessions
  • Using coffee culture to build trust and remove formal barriers

πŸš€ From Serial Entrepreneur to Burnout Coach

  • 30+ years in business ownership across multiple industries
  • Started in fitness/wellness (20 years) → Life coaching → Professional organising
  • Recognised burnout as a common thread across all industries and clients

⚑ The "Band-aids and Duct Tape" Problem

  • Why passionate business owners struggle: Never taught sustainable business practices
  • The loneliness of entrepreneurship and analysis paralysis
  • Importance of outside perspective: "You can't read the label from inside the jar"

🎯 Key Parallels: Coffee Brewing vs. Business Building

  • Patience: Can't rush a perfect cup or sustainable success
  • Enjoyment: Savouring the process, not just rushing to results
  • Seasonality: Different flavours for different business seasons
  • Ritual: Creating consistent routines for clarity and focus

πŸ’‘ Memorable Client Stories

  • "Frappuccino Friday" mastermind sessions in Orlando
  • Salon owner client: Combining hair appointments with business coaching
  • The holistic approach: Personal life changes affect business rhythms

Actionable Tips Shared:

  1. Hire a Coach Early: Get outside perspective and experience-based guidance
  2. Embrace Morning Rituals: Create calm before chaos with intentional routines
  3. Practice Patience: Let your business brew naturally, don't force rapid growth
  4. Connect Personally: Use informal settings (coffee walks) for deeper conversations
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