Cryptocurrency Revolutionizing the Coffee Industry CTUTP - 20

Streamlining Coffee Transactions with Cryptocurrency

• Examine how cryptocurrencies can drastically reduce transaction fees compared to traditional methods (up to 3.5%) to near-zero, especially for international trade, as exemplified by El Salvador's coffee industry, which utilises Bitcoin.

• Discuss how blockchain enhances supply chain transparency and prevents unethical sourcing by allowing tracking of coffee from farm to cup.

• Explore case studies of coffee businesses that implement these practices to enhance their financial outcomes and ethical standards.

• Expanding Market Reach through Digital Currency

• Highlight the rise of tech-savvy consumers in regions like the UAE who are increasingly using cryptocurrency, broadening the market base for coffee retailers.

• Illustrate the role of blockchain in establishing trust with consumers who prioritise ethical sourcing and traceability in competitive markets.

• Analyse how businesses that accept cryptocurrencies can better engage with a diverse demographic, adapting to market trends driven by digital currency preferences.

• Enhancing Customer Engagement and Loyalty

• Discover how tokenisation in coffee businesses enables customers to earn rewards, fostering stronger connections between cafes and their patrons.

• Discuss innovative business models emerging from blockchain technology that enable co-creation, where consumers can influence product offerings through decentralised decision-making.

• Present actionable ideas for integrating these technologies into coffee delivery services, encouraging listener participation and community building.