All Episodes

August 22, 2024 19 mins

On this live we discussed the importance of building a personal brand on social media for CEOs and entrepreneurs and how to strike the balance between business and authenticity.


It's amazing how connecting with customers, stakeholders, and even our own team on a more personal level can be built through social media. Plus, sharing some of ourselves lets people see the real folks behind the business, which builds trust and makes us more relatable. The key is finding that sweet spot between our business and our personal lives. Nobody wants to see just sales pitches all day, right? But on the other hand, some personal stuff can feel a little out there.


The bottom line? Investing in personal branding is an investment in our business. Higher conversion rates, more collaboration opportunities, and even a boost in our careers – it all adds up!


In this live I covered:

  • Building personal brand for CEOs/entrepreneurs, with benefits for business growth
  • 3 reasons why being active on social media is beneficial as a CEO, entrepreneur or thought leader
  • 3 tips to strike a balance between business and authenticity
  • and more!


I can't wait for you to hear it!


P.S. Here are the links to the resources in the episode:


If you enjoyed this episode please rate and review! You can join my email list and check out some resources to help you with brand strategy and social media strategy here: https://www.dharilo.com/dharilo-ig-links


Let's connect on:

Instagram: @DhariLo

Threads: @DhariLo

LinkedIn: Dhariana Lozano

Mark as Played

Advertise With Us

Popular Podcasts

Stuff You Should Know
My Favorite Murder with Karen Kilgariff and Georgia Hardstark

My Favorite Murder with Karen Kilgariff and Georgia Hardstark

My Favorite Murder is a true crime comedy podcast hosted by Karen Kilgariff and Georgia Hardstark. Each week, Karen and Georgia share compelling true crimes and hometown stories from friends and listeners. Since MFM launched in January of 2016, Karen and Georgia have shared their lifelong interest in true crime and have covered stories of infamous serial killers like the Night Stalker, mysterious cold cases, captivating cults, incredible survivor stories and important events from history like the Tulsa race massacre of 1921. My Favorite Murder is part of the Exactly Right podcast network that provides a platform for bold, creative voices to bring to life provocative, entertaining and relatable stories for audiences everywhere. The Exactly Right roster of podcasts covers a variety of topics including historic true crime, comedic interviews and news, science, pop culture and more. Podcasts on the network include Buried Bones with Kate Winkler Dawson and Paul Holes, That's Messed Up: An SVU Podcast, This Podcast Will Kill You, Bananas and more.

The Joe Rogan Experience

The Joe Rogan Experience

The official podcast of comedian Joe Rogan.

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.