When you hear 'personal brand,' you might picture influencers and viral videos. But for C-suite leaders, it's about something else entirely — visibility, thought leadership, and becoming the go-to voice in your industry.
Too many executives and women in the C-suite avoid personal branding. Bieng influential does not mean you have a milion followers. It does not mean you post outfits of the day and what you had for dinner.
But influence isn’t about followers — it’s about impact.
Building a personal brand as an executive can have career changing benefits. From landing the next position to leading your favorite company. Visibility creates opportunity.
Building a personal brand doesn’t mean you have to dance on TikTok or post your lunch on LinkedIn. In this episode we review the misconceptions women executives and women in the c-suite have when it comes to building a personal brand.
If you enjoyed this episode please rate and review! You can join my email list and check out some resources to help you with brand strategy and social media strategy here: https://www.dharilo.com/dharilo-ig-links
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