October 7, 2025 • 16 mins
Stop telling yourself “I deserve it.” I did, and it kept me from true financial peace.
In this episode, I get real about the money mindset shift that helped me replace impulsive spending with lasting wholeness. For years, I believed working hard meant I deserved that bag, that trip, that little splurge. But I learned true freedom doesn’t come from what you buy. It comes from the discipline to wait for what truly matters.
I’m sharing my journey from overspending and running my business like a “hobby” to building a life and company grounded in financial clarity. This isn’t about guilt. It’s about growth. If you’ve ever made a money move you regretted, you’re in good company.
🎙 You’ll Hear:
•The moment I realized “I deserve it” was holding me back
•My go-to test before I make any purchase
•How waiting taught me to appreciate what I already have
•Why treating my business like a business changed everything
•The 3 core values that keep me accountable and growing
My Challenge for You:
Before your next purchase, pause and ask yourself: does your bank account agree that you deserve it? Wait for what matters. I’m rooting for you and will walk along side you as we step forward into financial wholeness together.
🔗 Sponsored by:
TOCH Construction: https://www.tochconstruction.com/
Allstate Insurance – Rob Shaw: https://agents.allstate.com/robert-shaw-harrisburg-pa.html
Chavis Law Firm: https://www.chavislawfirm.com/
Dirty Dog Hauling: https://dirtydoghauling.com/
💼 Powered by The Erica Rawls Team: https://ericarawls.com/
Like this episode? Leave a review and share it with someone who needs a reminder to wait for what truly matters.
🔔 Subscribe and join our community for more real conversations about money, mindset, and growth.
#WaitForWhatMatters #MoneyMindsetShift #FinancialWholeness #MindfulSpending #FinancialDiscipline #FaithAndFinances #SmartMoneyMoves #FromHobbyToBusiness #FinancialPeace #CoffeeWithE
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Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Erica Rawls (00:00):
Hey! You deserve it! Go get it! Go get that
thing! Because you deserve it!Time out! You do not! And let me
share why.
I have a challenge for you.
(00:26):
Let's roast that little voicethat comes in your head and
says, you know what?
I deserve this when it comes topurchasing a thing.
Because I do believe that youdeserve it.
Probably your whole familybelieves you deserve it.
You worked hard for it.
And yet I think that you shouldwait.
And here's why.
(00:47):
Because I'd rather you befinancially whole, really being
able to appreciate the thingwhen you purchase it.
So let's check out that bankaccount.
Is your bank account sayingthat you deserve it or is it
saying otherwise?
You decide.
And I want you to do me a favortoo.
Laugh.
Laugh when you make the mistakeof spending money that you
should not, because we all needto give ourselves a little bit
(01:08):
of grace.
And then let's go back and dothe right thing and wait for
what truly matters.
Welcome to my little coffeechat, y'all.
We're going to get dive deepinto a conversation you probably
won't feel comfortable, butit's okay because I had to feel
uncomfortable too when I wasgoing through this journey.
You see, I actually hired acoach to help me through this
(01:29):
whole process.
And I love it so much that Iwanted to make sure it was a
mission that I actually was ableto pursue to help people just
like me.
You want to know what it is?
Always thinking I deserve athing because I work so hard.
I work hard all the time.
And I used to think, well,because I work so hard, I
(01:51):
deserve this bag or these shoesor the splurging of clothes once
in a while.
But then after going through myown process, I realized that do
you really deserve it?
And this is how I figured out Idid not.
You see, I am married when Ihave a bank account.
We have a um a partnership, sowe share a bank account.
(02:17):
However, I have my own bankaccount.
And the reason why we have thatis because I like to spend
money.
So I would put myself on anallowance.
Here's what I didn't realizethat my allowance I was spending
more than I actually wasputting in.
So I was asking, hey, from ourpartnership funds, hey, can I
(02:42):
borrow a couple dollars?
Well, what about the thousanddollars that you had over here?
Where'd that go?
I had to take two seconds tointerrupt this episode.
I would like to thank one ofour most recent guests, attorney
Jenny Chavis, for sponsoringthis show.
Chavis Law Firm is an elite lawfirm in central Pennsylvania
that helps with estate planningas well as understanding what
(03:03):
type of business entity youshould enter into when starting
your business.
If you're looking for a greatattorney that understands estate
planning as well as businessentity, how to start the right
way, you want to check outattorney Chavis, Chavis Law
Firm.
Now, back to the show.
Ooh, did not want to share thatinformation.
You want to know why?
Because I couldn't account forit properly.
(03:25):
So why am I sharing this withyou?
Because you probably were justlike me, or you know someone
that you can um actually applythis uh the same story to, and
it doesn't feel good.
Now, was I ever broke?
No, I was never broke, butcould I be where somewhere
further than where I am today?
A hundred percent.
Because one thing I don't liketo do is to hear people tell me,
(03:45):
no, I can't get a thing.
So I had my decision I had tomake.
Instead of saying I deservethis, I decided to look at my
bank account to allow me to getan understanding of that was
going to be my litmus test.
If I had the money in myaccount, then sure.
When I had that small voicesaying, girl, you deserve this,
(04:07):
you can go out there and getthat back.
If my bank account said it,then I would do it.
But then I noticed when Istarted doing that little small
thing, I realized that I reallydidn't deserve it, or I didn't
want it.
Why?
Because I was building afinancial habit that allowed me
(04:27):
to wait for what matters.
That is so golden.
So I no longer worried aboutokay, looking at the latest
fashions or the latest thingsthat were out, or you know, the
bells and whistles.
Because you know what?
In real estate, there's a lotof shiny objects, and you could
actually spend a lot of moneytrying to keep up with all the
(04:51):
latest and the greatest.
So there's two dynamics here.
So you have personal and youhave business.
Now remember, this platform isfor all women and leadership,
and more than likely you own abusiness or you run some type of
business so you really canrelate.
So let's break this down, ifyou will.
So let's talk about thepersonal side.
(05:12):
Whenever you want to purchasesomething, think about how
you're going to obtain it.
A lot of times the best way todo that I'm learning is through
cash, because building credit ordebt through credit is not the
best way.
(05:33):
Now you can use creditresponsibly, but it's not
necessarily the best way.
I found that your moneyactually goes further when you
use cash because you don't haveto pay for interest rate unless
you get the 0% interest cards,right?
And you're responsible enoughto pay it off within a couple
months.
But a lot of us, the creditcard companies, they love us
(05:54):
because you pay just enough inorder for them to actually earn
some interest by the time that18 months comes up.
So if you're the type of personthat is disciplined enough to
do the credit cards 18 monthsand no interest in 18 months,
then I say, okay, possibly youcould use that.
However, for the majority ofthe people, I recommend just
(06:16):
saving up for that thing.
And honestly, what is thatthing that you're saving up for?
Does it really matter?
You're probably a little bitlike me, and you have a lot of
clothes, you have you have bagsthat you can recycle, or you can
actually you have friends thatno longer want to use a bag,
which I've done it quite often,and I exchanged it for a bag
that they no longer want.
(06:37):
You're going to save a lot ofmoney by doing that small thing.
And let's talk about clothes.
I know for me, my trigger whenit comes to shopping is when the
seasons change.
I mean, the fashion industryknows it.
Their perfect person is someonelike myself that waits for the
seasons to change, just get alittle crisp in the air.
(06:59):
It's fall season now.
You know, the first thing Istarted doing is looking at the
latest fashion trends.
Now, you hear those people sayyou can design yourself on a
dime, you have Fashion Nova, youhave Shean, you have all these
other small boutiques that youcan buy for like pennies on a
dollar.
And yet, have you found thatyou still spend more than you
(07:21):
probably budgeted for for thoseitems?
So I recommend looking in yourcloset.
You probably have an outfitthat has a tag on it that you
bought last fall.
I promise you, you have atleast one item.
And what I suggest is see howyou can recycle that.
(07:41):
Is there someone that you canwalk you can wear it to?
Dirty Dog Hauling.
Thank you so much for yoursponsorship.
If you're looking for junkremoval company, they are the
go-to company.
Whether you have a small job ora large job, and even
excavation, you want to checkthem out.
They are reasonable and alsotimely and effective.
(08:01):
Dirty Dog Hauling.
Now back to the show.
For example, I have this shirton.
I never ever wore it.
You know how long I've had it?
Literally had it for fiveyears.
And I'm asking myself, whydidn't I ever wear this shirt?
I don't know.
So because I'm applying theseprinciples, what thing you're
not going to find for me, I'mnot going to be a hypocrite.
So if I'm asking you to do athing, you're going to see me in
the streets, and you're goingto know if I purchase something
(08:23):
new.
And I better be able to explainmyself.
I'm asking you to challenge mebecause I want to challenge you
when I see you.
That's how we're going to gotogether.
We're going to be rooting foreach other.
So that's on the personal side.
Wait for what matters, earn theright to save money, or earn
the right to purchase a thing bysaving money.
And let's try not to use creditcards unless you can do it
(08:46):
responsibly.
And we'll dive more into thatas we build this community.
But I wanted to start there.
Now let's talk about on thebusiness side.
There has come a time in mybusiness finances that I had to
make a decision.
So I wasn't, because I have astable income coming in on a
(09:09):
monthly basis when it came tothe partnership that I have, I
realized that I wasn't being themost financially responsible
when it came to my business.
Because I wanted so much tomake sure that the people around
me, they were eating to thepoint where I was treating my
business like a hobby.
Meaning there would be sometimes when I would not even be
(09:30):
able to pay myself in order toadd to our personal wealth, my
family's personal wealth,because I wanted to make sure
everyone around me was eating.
And I had to make a harddecision.
It was the worst decision I hadto make in my life to decide
whether or not I was going to bekeeping this hobby, because
that's all it was.
(09:51):
It was literally volunteerhobby work, or start treating my
business like a business.
Gratefully enough, I'm here tosay that I decided to treat my
business like a business.
So all these things that yousee out on the internet, people
with these highlight reels,going on these vacations,
(10:13):
running these so-calledsuccessful businesses.
I remember being that persontoo.
And it's not until you startpeeling back the curtain that
you really see, are you runninga profitable business,
profitable business, or what Irefer to as are you running a
hobby?
A hobby is when you have abusiness that is not profitable,
(10:34):
and you literally going to workto make sure that everyone else
around you is eating.
And if you're anything like me,it was exhausting for me.
So it has to be exhausting.
So how do you get yourself outof that?
Well, for me, it started withfiguring out what my core values
were.
My core values is what I wasgoing to use to hire and fire
(10:59):
good, talented people.
And then once I got to my corevalues, I know what you're
thinking.
When you start with yourfinances, well, no, because I
didn't want to go back to thesituation I was.
So I had to figure out how Iwas going to be able to hold
myself accountable, is to createthese core values.
Hey, I need to take two secondsto interrupt this wonderful
show that you're watching.
(11:20):
I run a real estate business,and the way we fund this podcast
is through that business, theErica Ross team.
I would love it if you wouldjust give us one opportunity to
service your real estate needs,whether you are in Central PA or
around the entire world.
Think of us first so we canhelp you.
Now back to the show.
Once I created these corevalues, I was literally able to
(11:42):
go back, find a mentor that wasgoing to be able to hold me
accountable to these corevalues, you know, that innate
feeling inside of you.
So my core values isexcellence, growth mindset, and
collaboration.
And it's with these three corevalues I'm able to see and
(12:02):
actually appreciate the peacethat I now have.
Now let's go to the financialside of it.
The financial side, I had to doa lot of soul searching.
I had to do a lot of cuts.
I had to do a lot ofadjustments.
And when I tell you, that'sprobably the hardest thing that
I had to go through, but it wasvery necessary.
(12:23):
Very necessary.
Because again, do you want ahobby or do you want a business?
Running your business like abusiness means you have to make
hard decisions.
And you have to be able toensure that you implement things
that you're going to be able tomeasure.
And what you measure, you'll beable to improve.
And what you review, you'll beable to gauge whether or not you
(12:47):
need to course correct.
There were times when I wouldavoid looking at financials
because they were just, I knewthey were dismal.
They were egregious in my mind,right?
Maybe not for you, depending onyou know how much risk you're
willing to take.
But for me, the financials thatwe had, they were terrible.
(13:07):
So I had the pivot.
And I'm grateful that I did.
So what did I do?
Literally, like I was sharingbefore, is I actually got a
mentor and sat down and thenalso incorporated the my help of
my husband, who's a great, hasa great business mind and said,
okay, hey, this is where I am.
This is what I want to cut.
Do you agree or do youdisagree?
Hey, I'm hoping you're enjoyingthis episode of Coffee with E.
(13:30):
I had to take 30 seconds toshare with you one of our
sponsors for this episode, TopConstruction.
They are a premier constructioncompany located in Central PA.
So if you live in Dolphin,Cumberland, Lancaster, and
Lebanon counties, you want tocheck them out.
Not only are they reliable,they are reasonable, and they
get the job done.
Now let's go back to theepisode.
Between that, that the three ofus, I was able to determine,
(13:53):
okay, so this is what I need todo in order to course correct.
It was hurtful.
Um, however, it was necessary.
Now every week I have astanding appointment with myself
to review my financials.
So I'm able to see if I'mspending wisely, am I bringing
in more income than I'm actuallyspending?
And because of that, I'm ableto make sure that I'm
(14:15):
profitable.
And I'm happy to announce thatthe majority of this year we
were definitely profitable.
And because of that, I havepeace of mind.
I'm able to service clientseven better.
And it just, it's funny becauseyou know that saying, what you
focus on expands?
That is so true.
So true.
So I'm here to say to all smallbusiness owners, it's really
(14:37):
important for you to run yourbusiness like a business.
Sure, you may make hugemistakes when it comes to
finances.
You may make small mistakeswhen it comes to your finances.
However, you want to make surethat you are profitable and
you're running your businesslike a business and you do not
have a hobby.
You're not here to do volunteerwork 24-7.
Again, that's exhausting.
Stop it.
(14:58):
Be honest with yourself and thepeople around you.
If you can't afford the peoplethat are around you, then you
need to kindly figure out howyou can course correct and
adjust.
Otherwise, you're going to bemiserable.
Your culture is going toeventually just not be what you
(15:18):
would like it to be.
And you're just running yourbusiness into the ground.
Had to take two seconds tothank Allstate Insurance for
sponsoring this episode.
If you're looking for car,life, or casualty insurance,
they're going to be yourultimate insurance company.
Thank you, Rob Shaw, withAllstate Insurance.
Now, back to the show.
(15:39):
That's a hard lesson.
So that's all I have today.
Thank you for having coffeewith me.
And remember, you are thegreatest thing God has ever
created.
And you're going to have tomake some very hard decisions
when it comes to your businessfinances and your personal
(15:59):
finances.
And together, we're going toget through this.
And I am cautioning you,actually, I'm going to challenge
you, not caution, challenge youto truly wait for what matters.
Hey! You deserve it! Go get it! Go get that
thing! Because you deserve it!Time out! You do not! And let me
share why.
I have a challenge for you.
(00:26):
Let's roast that little voicethat comes in your head and
says, you know what?
I deserve this when it comes topurchasing a thing.
Because I do believe that youdeserve it.
Probably your whole familybelieves you deserve it.
You worked hard for it.
And yet I think that you shouldwait.
And here's why.
(00:47):
Because I'd rather you befinancially whole, really being
able to appreciate the thingwhen you purchase it.
So let's check out that bankaccount.
Is your bank account sayingthat you deserve it or is it
saying otherwise?
You decide.
And I want you to do me a favortoo.
Laugh.
Laugh when you make the mistakeof spending money that you
should not, because we all needto give ourselves a little bit
(01:08):
of grace.
And then let's go back and dothe right thing and wait for
what truly matters.
Welcome to my little coffeechat, y'all.
We're going to get dive deepinto a conversation you probably
won't feel comfortable, butit's okay because I had to feel
uncomfortable too when I wasgoing through this journey.
You see, I actually hired acoach to help me through this
(01:29):
whole process.
And I love it so much that Iwanted to make sure it was a
mission that I actually was ableto pursue to help people just
like me.
You want to know what it is?
Always thinking I deserve athing because I work so hard.
I work hard all the time.
And I used to think, well,because I work so hard, I
(01:51):
deserve this bag or these shoesor the splurging of clothes once
in a while.
But then after going through myown process, I realized that do
you really deserve it?
And this is how I figured out Idid not.
You see, I am married when Ihave a bank account.
We have a um a partnership, sowe share a bank account.
(02:17):
However, I have my own bankaccount.
And the reason why we have thatis because I like to spend
money.
So I would put myself on anallowance.
Here's what I didn't realizethat my allowance I was spending
more than I actually wasputting in.
So I was asking, hey, from ourpartnership funds, hey, can I
(02:42):
borrow a couple dollars?
Well, what about the thousanddollars that you had over here?
Where'd that go?
I had to take two seconds tointerrupt this episode.
I would like to thank one ofour most recent guests, attorney
Jenny Chavis, for sponsoringthis show.
Chavis Law Firm is an elite lawfirm in central Pennsylvania
that helps with estate planningas well as understanding what
(03:03):
type of business entity youshould enter into when starting
your business.
If you're looking for a greatattorney that understands estate
planning as well as businessentity, how to start the right
way, you want to check outattorney Chavis, Chavis Law
Firm.
Now, back to the show.
Ooh, did not want to share thatinformation.
You want to know why?
Because I couldn't account forit properly.
(03:25):
So why am I sharing this withyou?
Because you probably were justlike me, or you know someone
that you can um actually applythis uh the same story to, and
it doesn't feel good.
Now, was I ever broke?
No, I was never broke, butcould I be where somewhere
further than where I am today?
A hundred percent.
Because one thing I don't liketo do is to hear people tell me,
(03:45):
no, I can't get a thing.
So I had my decision I had tomake.
Instead of saying I deservethis, I decided to look at my
bank account to allow me to getan understanding of that was
going to be my litmus test.
If I had the money in myaccount, then sure.
When I had that small voicesaying, girl, you deserve this,
(04:07):
you can go out there and getthat back.
If my bank account said it,then I would do it.
But then I noticed when Istarted doing that little small
thing, I realized that I reallydidn't deserve it, or I didn't
want it.
Why?
Because I was building afinancial habit that allowed me
(04:27):
to wait for what matters.
That is so golden.
So I no longer worried aboutokay, looking at the latest
fashions or the latest thingsthat were out, or you know, the
bells and whistles.
Because you know what?
In real estate, there's a lotof shiny objects, and you could
actually spend a lot of moneytrying to keep up with all the
(04:51):
latest and the greatest.
So there's two dynamics here.
So you have personal and youhave business.
Now remember, this platform isfor all women and leadership,
and more than likely you own abusiness or you run some type of
business so you really canrelate.
So let's break this down, ifyou will.
So let's talk about thepersonal side.
(05:12):
Whenever you want to purchasesomething, think about how
you're going to obtain it.
A lot of times the best way todo that I'm learning is through
cash, because building credit ordebt through credit is not the
best way.
(05:33):
Now you can use creditresponsibly, but it's not
necessarily the best way.
I found that your moneyactually goes further when you
use cash because you don't haveto pay for interest rate unless
you get the 0% interest cards,right?
And you're responsible enoughto pay it off within a couple
months.
But a lot of us, the creditcard companies, they love us
(05:54):
because you pay just enough inorder for them to actually earn
some interest by the time that18 months comes up.
So if you're the type of personthat is disciplined enough to
do the credit cards 18 monthsand no interest in 18 months,
then I say, okay, possibly youcould use that.
However, for the majority ofthe people, I recommend just
(06:16):
saving up for that thing.
And honestly, what is thatthing that you're saving up for?
Does it really matter?
You're probably a little bitlike me, and you have a lot of
clothes, you have you have bagsthat you can recycle, or you can
actually you have friends thatno longer want to use a bag,
which I've done it quite often,and I exchanged it for a bag
that they no longer want.
(06:37):
You're going to save a lot ofmoney by doing that small thing.
And let's talk about clothes.
I know for me, my trigger whenit comes to shopping is when the
seasons change.
I mean, the fashion industryknows it.
Their perfect person is someonelike myself that waits for the
seasons to change, just get alittle crisp in the air.
(06:59):
It's fall season now.
You know, the first thing Istarted doing is looking at the
latest fashion trends.
Now, you hear those people sayyou can design yourself on a
dime, you have Fashion Nova, youhave Shean, you have all these
other small boutiques that youcan buy for like pennies on a
dollar.
And yet, have you found thatyou still spend more than you
(07:21):
probably budgeted for for thoseitems?
So I recommend looking in yourcloset.
You probably have an outfitthat has a tag on it that you
bought last fall.
I promise you, you have atleast one item.
And what I suggest is see howyou can recycle that.
(07:41):
Is there someone that you canwalk you can wear it to?
Dirty Dog Hauling.
Thank you so much for yoursponsorship.
If you're looking for junkremoval company, they are the
go-to company.
Whether you have a small job ora large job, and even
excavation, you want to checkthem out.
They are reasonable and alsotimely and effective.
(08:01):
Dirty Dog Hauling.
Now back to the show.
For example, I have this shirton.
I never ever wore it.
You know how long I've had it?
Literally had it for fiveyears.
And I'm asking myself, whydidn't I ever wear this shirt?
I don't know.
So because I'm applying theseprinciples, what thing you're
not going to find for me, I'mnot going to be a hypocrite.
So if I'm asking you to do athing, you're going to see me in
the streets, and you're goingto know if I purchase something
(08:23):
new.
And I better be able to explainmyself.
I'm asking you to challenge mebecause I want to challenge you
when I see you.
That's how we're going to gotogether.
We're going to be rooting foreach other.
So that's on the personal side.
Wait for what matters, earn theright to save money, or earn
the right to purchase a thing bysaving money.
And let's try not to use creditcards unless you can do it
(08:46):
responsibly.
And we'll dive more into thatas we build this community.
But I wanted to start there.
Now let's talk about on thebusiness side.
There has come a time in mybusiness finances that I had to
make a decision.
So I wasn't, because I have astable income coming in on a
(09:09):
monthly basis when it came tothe partnership that I have, I
realized that I wasn't being themost financially responsible
when it came to my business.
Because I wanted so much tomake sure that the people around
me, they were eating to thepoint where I was treating my
business like a hobby.
Meaning there would be sometimes when I would not even be
(09:30):
able to pay myself in order toadd to our personal wealth, my
family's personal wealth,because I wanted to make sure
everyone around me was eating.
And I had to make a harddecision.
It was the worst decision I hadto make in my life to decide
whether or not I was going to bekeeping this hobby, because
that's all it was.
(09:51):
It was literally volunteerhobby work, or start treating my
business like a business.
Gratefully enough, I'm here tosay that I decided to treat my
business like a business.
So all these things that yousee out on the internet, people
with these highlight reels,going on these vacations,
(10:13):
running these so-calledsuccessful businesses.
I remember being that persontoo.
And it's not until you startpeeling back the curtain that
you really see, are you runninga profitable business,
profitable business, or what Irefer to as are you running a
hobby?
A hobby is when you have abusiness that is not profitable,
(10:34):
and you literally going to workto make sure that everyone else
around you is eating.
And if you're anything like me,it was exhausting for me.
So it has to be exhausting.
So how do you get yourself outof that?
Well, for me, it started withfiguring out what my core values
were.
My core values is what I wasgoing to use to hire and fire
(10:59):
good, talented people.
And then once I got to my corevalues, I know what you're
thinking.
When you start with yourfinances, well, no, because I
didn't want to go back to thesituation I was.
So I had to figure out how Iwas going to be able to hold
myself accountable, is to createthese core values.
Hey, I need to take two secondsto interrupt this wonderful
show that you're watching.
(11:20):
I run a real estate business,and the way we fund this podcast
is through that business, theErica Ross team.
I would love it if you wouldjust give us one opportunity to
service your real estate needs,whether you are in Central PA or
around the entire world.
Think of us first so we canhelp you.
Now back to the show.
Once I created these corevalues, I was literally able to
(11:42):
go back, find a mentor that wasgoing to be able to hold me
accountable to these corevalues, you know, that innate
feeling inside of you.
So my core values isexcellence, growth mindset, and
collaboration.
And it's with these three corevalues I'm able to see and
(12:02):
actually appreciate the peacethat I now have.
Now let's go to the financialside of it.
The financial side, I had to doa lot of soul searching.
I had to do a lot of cuts.
I had to do a lot ofadjustments.
And when I tell you, that'sprobably the hardest thing that
I had to go through, but it wasvery necessary.
(12:23):
Very necessary.
Because again, do you want ahobby or do you want a business?
Running your business like abusiness means you have to make
hard decisions.
And you have to be able toensure that you implement things
that you're going to be able tomeasure.
And what you measure, you'll beable to improve.
And what you review, you'll beable to gauge whether or not you
(12:47):
need to course correct.
There were times when I wouldavoid looking at financials
because they were just, I knewthey were dismal.
They were egregious in my mind,right?
Maybe not for you, depending onyou know how much risk you're
willing to take.
But for me, the financials thatwe had, they were terrible.
(13:07):
So I had the pivot.
And I'm grateful that I did.
So what did I do?
Literally, like I was sharingbefore, is I actually got a
mentor and sat down and thenalso incorporated the my help of
my husband, who's a great, hasa great business mind and said,
okay, hey, this is where I am.
This is what I want to cut.
Do you agree or do youdisagree?
Hey, I'm hoping you're enjoyingthis episode of Coffee with E.
(13:30):
I had to take 30 seconds toshare with you one of our
sponsors for this episode, TopConstruction.
They are a premier constructioncompany located in Central PA.
So if you live in Dolphin,Cumberland, Lancaster, and
Lebanon counties, you want tocheck them out.
Not only are they reliable,they are reasonable, and they
get the job done.
Now let's go back to theepisode.
Between that, that the three ofus, I was able to determine,
(13:53):
okay, so this is what I need todo in order to course correct.
It was hurtful.
Um, however, it was necessary.
Now every week I have astanding appointment with myself
to review my financials.
So I'm able to see if I'mspending wisely, am I bringing
in more income than I'm actuallyspending?
And because of that, I'm ableto make sure that I'm
(14:15):
profitable.
And I'm happy to announce thatthe majority of this year we
were definitely profitable.
And because of that, I havepeace of mind.
I'm able to service clientseven better.
And it just, it's funny becauseyou know that saying, what you
focus on expands?
That is so true.
So true.
So I'm here to say to all smallbusiness owners, it's really
(14:37):
important for you to run yourbusiness like a business.
Sure, you may make hugemistakes when it comes to
finances.
You may make small mistakeswhen it comes to your finances.
However, you want to make surethat you are profitable and
you're running your businesslike a business and you do not
have a hobby.
You're not here to do volunteerwork 24-7.
Again, that's exhausting.
Stop it.
(14:58):
Be honest with yourself and thepeople around you.
If you can't afford the peoplethat are around you, then you
need to kindly figure out howyou can course correct and
adjust.
Otherwise, you're going to bemiserable.
Your culture is going toeventually just not be what you
(15:18):
would like it to be.
And you're just running yourbusiness into the ground.
Had to take two seconds tothank Allstate Insurance for
sponsoring this episode.
If you're looking for car,life, or casualty insurance,
they're going to be yourultimate insurance company.
Thank you, Rob Shaw, withAllstate Insurance.
Now, back to the show.
(15:39):
That's a hard lesson.
So that's all I have today.
Thank you for having coffeewith me.
And remember, you are thegreatest thing God has ever
created.
And you're going to have tomake some very hard decisions
when it comes to your businessfinances and your personal
(15:59):
finances.
And together, we're going toget through this.
And I am cautioning you,actually, I'm going to challenge
you, not caution, challenge youto truly wait for what matters.
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