105 - Recession-Proof Your Marketing: A Social Media Survival Guide

Marketing is often the first expense people reduce in their business during a recession, but there are actually many benefits of staying consistent with your marketing efforts in times of economic downturn. That’s why this week I explore strategies for businesses to navigate challenging times by leveraging the power of social media. 

From organic content creation to engaging with user-generated content and collaborations, I share actionable insights to maintain brand visibility, relevance, and connection with your audience. And guess what, some of these strategies won't cost you a thing!

This episode will provide you with a comprehensive guide to adapt the way you market your business and thrive in uncertain economic climates. 

In this episode you will learn:

• How to focus on organic content creation using the tools available to you
• Strategies for utilising user-generated content (UGC) and leveraging collaborations to amplify brand reach
• Techniques for reminding your audience the value of your products or services and demonstrating their benefits effectively
• How to embrace video content to increase visibility and engagement
• Tips on starting conversations and interacting authentically with your audience
• How to monitor and adjust your social media strategy in response to changing market dynamics

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I would love to know what your key takeaways are from this episode, and what you would like to learn more about in future episodes. Please feel free to get in touch with me via Instagram or email. 

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Get in touch:

Instagram - @thesocialcollective_nz and @loren_thesocialcollective
Website - www.thesocialcollective.co.nz

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