Despite rumours, Instagram is still thriving, but adapting content strategies is crucial to navigate the changes. So this week I am sharing Instagram updates and trends with you – such as algorithm changes, the introduction of new features like 'direct replace' to combat copied content, the importance of shares and saves as engagement metrics, and Meta Verified. I also talk about Instagram's focus on video content and the updates to its hashtag system to diversify ‘explore’ page content.
In this episode you will learn:
- Adam Mosseri's updates on algorithmic changes within Instagram and Facebook
- How Instagram is giving credit to original creators and limiting visibility of copied content
- Why ‘shares’ and ‘saves’ are currently the most important engagement metrics
- Instagram's focus on video content being driven by consumer behaviour and demand
- How Instagram plans to use its hashtag system to diversify content on explore pages
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Host
Loren Tomlinson
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