113 - Marketing During a Recession: How to Stand Out & Keep Your Audience Engaged

We are all facing challenges during this economic downturn, which is why the resilience and efforts of business owners right now is crucial – so this week I talk about the importance of consistently showing up and marketing your business during a recession, and how you can stand out in a competitive market.

I discuss the value of providing tangible, actionable content to support businesses and the need to go beyond just sharing personal stories. I also explore the difference between sales and marketing, the significance of valuing leads and potential future business, and the necessity of occupying digital real estate through consistent content creation and audience engagement. 

In this episode you will learn:

• Why it's crucial to continue marketing your business consistently during a recession, even if you can only do so organically
• Understand the difference between sales and marketing, and the significance of valuing leads and potential future business
• Strategies for occupying digital real estate and staying in front of your audience
• How focusing on brand awareness now can position your business for success post-recession
• Tips for showing up consistently, including content creation, audience engagement, and using marketing tools efficiently
• How to embrace change and flexibility in your business and social media strategy to adapt to evolving circumstances

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