115 - Why Has Your Reach & Engagement Plummeted? Algorithm Chats

Hey everyone, this week I am so excited to introduce you to the Social Collective’s new marketing toolkit designed to support business owners and marketing managers without the need for long-term agency commitments. After chatting to you about what this amazing new offering includes, I then dive into the importance of adapting to changes in social media algorithms to enhance reach and engagement. I also discuss self-audits for your social media strategy, genuine audience engagements, and how Instagram carousels can improve your content visibility. 

It’s all about creating quality, shareable content, and continuously monitoring and adjusting your strategies to stay ahead. Engagement trumps follower counts, always!

In this episode you will learn:

• Why it’s so important to utilise and effectively interlink all marketing channels
• Insights into adapting social media strategies in response to algorithm changes and increased competition
• How to conduct a self-audit of your social media strategy for better results
• Engagement v.s. Followers, what makes the biggest difference?
• Why posting at the right times for your audience matters
• How you can genuinely engage with your audience on social media
• How Instagram carousels can enhance content visibility and engagement

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What were your key takeaways from this week's episode? Share them with us on Instagram @coffeesandcontentpod – we would love to hear from you. 

Also, please feel free to get in touch with me via the links below or ask a question on Spotify in the Q & A box. 

Resources mentioned:

Social Collective Marketing toolkit

Get in touch:

Instagram - @thesocialcollective_nz; @coffeesandcontentpod

Website - www.thesocialcollective.co.nz

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