In this special Social Sessions edition of Coffees and Content, I'm joined by Amy Dickson — co-founder of Australia’s The Social Summit and social media powerhouse — to unpack everything currently shaking up the digital marketing space.
From the rise (and plateau?) of Threads, to ChatGPT hacks that save you hours, to the real value behind influencer reach (spoiler: it’s not what you think) — this episode is all about what's working right now in social.
Plus, Loren and Amy reveal how to future-proof your content, why virality isn’t a business strategy, and the truth behind growing your audience without selling your soul to the algorithm.
Whether you’re a marketer, creator, or biz owner — this one’s packed with the insights and strategies you need to stay ahead.
🎧 What We Cover:
- ChatGPT hacks that actually save time (and the Barbie box trend taking over)
- Meta’s fact-checking changes & what they mean for content creators
- How to protect your business from platform changes (spoiler: email is your best friend)
- Why micro-influencers may be more powerful than viral ones
- How to grow an audience that actually buys from you
- Amy’s honest take on pivoting her TikTok strategy (150k+ followers!)
- Why your messaging matters more than your reach
🔗 Links & Mentions:
- Follow Loren: @loren.thesocialcollective
- Follow the Podcast: @coffeesandcontentpod
- Follow Amy: @amzdicko
- Follow The Social Summit: @thesocialsummit
- Visit: www.thesocialsummit.au
🎟️ The Social Summit — Sydney, September 19, 2025
Tickets drop early June — follow to stay in the loop.
Have a question? Click here to send it to me!
Stay Connected:
- Website: www.coffeesandcontentpod.com
- Instagram: @coffeesandcontentpod
- Facebook Community: @coffeesandcontentpod
- Substack: https://coffeesandcontent.substack.com/
- Watch on YouTube: Coffees & Content
- Have a marketing question? Email hello@coffeesandcontentpod.com
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Host
Loren Tomlinson
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