This episode features an interview with Elizabeth Baskin, CEO of Tribe, Inc., an internal communications boutique working with global brands. Before launching Tribe, she was the CEO of consumer branding agency MATCH, and held management and creative positions at several other ad agencies.
In this episode, Shawn sits down with Elizabeth to discuss the effectiveness of editorial boards and content training for global communications, strategies for maintaining employee engagement and motivation, and the need for honest communications during times of change and uncertainty.
-------------------
“The very most important best practice for internal comms is to recognize that employees do not have to read, watch, listen to anything you do. They don't have to. There's this expectation that they will read it because they're an employee and you're talking for corporate. No. You're competing with Instagram and Hulu and whatever else. You can't write a 700 word wall of text and email it and think everybody's going to find that call to action somewhere in the 17th paragraph. You have to realize that you are not talking to employees in a vacuum. You're talking to them in this world of distractions and media onslaught.” – Elizabeth Baskin
-------------------
Episode Timestamps:
*(02:39): Rapid fire questions
*(06:42): Elizabeth dives into Tribe, Inc.
*(16:04): The challenges of communicating with a deskless workforce
*(27:44): How comms can affect culture
*(32:07): The importance of honest communications
*(41:44): Future internal communications trends
-------------------
Links:
Connect with Elizabeth on LinkedIn
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!