This episode features an interview with Shaun Randol, Founder of Mister Editorial, a mixternal communications newsletter. Shaun has spent a large portion of his career piloting communications for international companies such as Bloomberg and BlackRock.
In this episode, Shawn and Shaun discuss the myth of planning in storytelling, the importance of adapting to new technologies, and maintaining a strategic perspective on the evolution of communications work.
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“I think those of us who have 10 to 15 years left in their career, can't ignore [AI]. They should embrace it, learn to use it. Dial in to one or two tools or use cases and become deeply expert at it immediately. Change comms, multimedia, photography, graphics, storytelling, whatever it is. Pick one or two because there's many of them out there and just get known for it as soon as possible, because that expertise will be needed.” – Shaun Randol
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Episode Timestamps:
*(02:26): Getting to know Shaun
*(09:12): Where Shaun stands today on AI replacing people
*(14:19): How technology changes the way we communicate
*(18:45): Shaun’s opinion on slowing down generative AI
*(29:36): Shaun’s advice for comms professionals using AI
*(35:44): Other ways comms professionals can embrace AI
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Links:
Connect with Shaun on LinkedIn
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