This week on Decentralize with Cointelegraph, we’re diving into the often-overlooked engine behind crypto’s public perception: opinion pieces. Joining us are Cath Jenkin, Cointelegraph’s opinion editor; Nikki Brown, chief strategy officer of Melrose PR; and Amal Ibraymi, legal counsel at Aztec Network. Together, we unpack the true power of op-eds in shaping discourse, influencing policy and guiding readers through the chaos of crypto commentary.
We’ll explore:
- How opinion pieces are selected, shaped and edited in Web3 journalism
- The fine line between thought leadership and PR
- What readers should watch out for — and how to spot quality takes.
Whether you’re a founder, a reader or a would-be op-ed contributor, this episode offers a behind-the-scenes look at how narratives are built and who’s writing them.
(02:10) What is a crypto op-ed, really?
(05:34) What makes a compelling crypto op-ed?
(13:37) A legal take on crypto op-eds
(16:17) Web3 op-eds that moved the needle
(19:38) Handling contrarian crypto takes
(22:00) Fluff vs. thought leadership
(23:58) Do policymakers read crypto op-eds?
(26:24) How readers should approach crypto op-eds
(29:35) The future of crypto commentary
(35:12) Crypto takes that will age well
(36:24) Web3 op-eds that made you think
(38:15) The ideal crypto op-ed
This episode was hosted and produced by Savannah Fortis, @savannah_fortis.
Follow Cointelegraph on X @Cointelegraph.
Check out Cointelegraph at cointelegraph.com.
If you like what you heard, rate us and leave a review!
The views, thoughts and opinions expressed in this podcast are its participants’ alone and do not necessarily reflect or represent the views and opinions of Cointelegraph. This podcast (and any related content) is for entertainment purposes only and does not constitute financial advice, nor should it be taken as such. Everyone must do their own research and make their own decisions. The podcast’s participants may or may not own any of the assets mentioned.
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Special Summer Offer: Exclusively on Apple Podcasts, try our Dateline Premium subscription completely free for one month! With Dateline Premium, you get every episode ad-free plus exclusive bonus content.
The Breakfast Club
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.