#024 - Ben Lawrence (Sales Guru and Author of "The Heart of the Wolf: The Upside-Down Secret To Being A Kickass Salesperson")

Welcome to the Collab or Die Podcast! In this episode, we are thrilled to have Ben Lawrence as our special guest. Ben is the founder and CEO of Wolf Heart Sales, a renowned organization that empowers salespeople to reach new heights of performance and commission earnings, all while fostering unparalleled customer loyalty.

With his extensive experience and expertise, Ben has become a leading figure in the sales industry. Starting his career with commission-only, door-to-door Yellow Page advertising sales, he quickly fell in love with the profession and dedicated himself to mastering the art and science of sales. Despite initially finishing last in the region, Ben's determination and passion propelled him to become the top producer within just one year. Since then, he has consistently remained a top performer, garnering immense success.

Ben's remarkable journey and exceptional sales techniques are encapsulated in his book, "The Heart of the Wolf, the Upside-Down Secret to Being a Kickass Salesperson." The principles outlined in his book serve as a solid foundation for his coaching, consulting, and sales projects, which he exclusively offers to select clients.

Join us as we delve into Ben's insights and strategies for achieving sales excellence. Whether you're a sales professional looking to enhance your skills or an entrepreneur seeking to build an exceptional sales team, this episode is a must-listen. Get ready to learn from one of the industry's brightest minds and unlock the secrets to maximizing your sales potential.