Future-proof collaboration with OKR | Sandra Pretzer

In this episode, Sandra Pretzer explains how to have the right conditions to experiment with OKR strategic objectives, and the pitfalls to avoid. The interview highlights that KPIs are lagging indicators useful for understanding past performance but insufficient for strategic planning. SMART goals offer a more focused approach, but lack a framework for broader communication and strategic vision. In contrast, OKRs emphasize a future-oriented, strategic approach, incorporating a company vision and narrative to drive organizational alignment and innovation, thereby fostering greater customer-centricity and long-term sustainability. 👉 Abonne toi à ma chaîne pour ne pas manquer les prochaines vidéos https://www.youtube.com/@collaboration-solved?sub_confirmation=1 👉 Laisse pas un algorithme te dire ce que tu devrais lire. Reçois l'essentiel des contenus par courriel (promis, pas de spam) https://collaborationsolved.kit.com/347bbd9db9 Overview: - The difference between S.M.A.R.T. objectives, KPIs and OKRs - Pitfalls to avoid with OKRs - The right conditions for experimenting with OKRs "If we want to continue doing business in 20 years' time, relying on objectives based simply on performance is heading for the wall." Chapters: 00:00 Intro 02:27 Differentiating between SMART Goals, KPIs, and OKRs 08:38 Focusing on Strategic Goals with OKRs 13:31 The Narrative Element in OKRs 17:39 Changing Role of Leadership in OKR Adoption 19:22 Starting Small and Iterating with OKRs 22:08 OKRs: A Framework for Staying Relevant in Dynamic Markets 24:50 OKRs for Turning Customers into Fans and Acquiring Markets Resources: Sandra Pretzer's profile https://www.linkedin.com/in/sandra-pretzer-b24a8430/

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