49. BTS of My Brand Evolution and Why It’s More Than a Logo with Tiffany Neuman

Do you have an established brand or are you trying to figure out your branding for the first time? Either way, this episode is packed with branding advice that you can use for years to come. 

The thing about branding is that it evolves over time just like you do as a human being! You’re meant to evolve and the same goes for your business. 

In this episode, I’m joined by my brand strategist Tiffany Neuman to discuss how my brand has evolved over the last six years so you can see what a brand evolution looks like. This episode will show you what you can do to update your brand and keep it true to your values over time. 

Tiffany Neuman is a visionary branding strategist who helps highly-motivated women entrepreneurs up-level their businesses. After 15 years in the corporate world working with brands like FedEx, Adidas, and Burt’s Bees, she left to establish a revolutionary branding business that stays one step ahead of trends. Tiffany now works with clients across the globe to help them 10x their sales and shine even brighter in their niches. 

Topics covered in this episode include:

• The importance of creating the foundations for your brand 
• How to choose your brand colors 
• Why you need to trademark 
• What you need to know about logos

Tune in to find out what I’ve tweaked, what I’ve deleted altogether, and what I’ve done to stay in alignment with my present voice, all with Tiffany’s expert guidance. 

Show notes are always available at elainelou.com/podcast/49.

Resources Mentioned:

Brand Evolution Slides: https://drive.google.com/file/d/1dANLYSlXT9wsX08hHVXhhCxp-0hW2GdR/view


Visit Tiffany’s Website: https://yourlegacybrand.com/ 

Join the Legacy Lounge Collective: https://yourlegacybrand.com/legacy-lounge-collective/ 

Listen to The Legacy Lounge Podcast: https://yourlegacybrand.com/podcast/ 

Follow @tiffanyneumancreative on Instagram: https://www.instagram.com/tiffanyneumancreative/ 

Sign Up for the GIFS + Gifts Newsletter: www.elainelou.com/join/

Where We Can Connect:

Apply to schedule a call to see if the Color Your Dreams Inner Circle is a good fit for you: https://elainelou.com/innercircle

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