030 | Jason Young | Ballistic With Benjamin

• Jason Young transitioned from seminary to e-commerce through a passion for technology and community service.
• His agency, Ballistic, focuses on the firearms industry, which presents unique challenges and opportunities.
• The firearms e-commerce space is often overlooked by mainstream tech companies due to perceived risks.
• Building relationships is crucial in the firearms industry, where trust and loyalty are paramount.
• Personalization in e-commerce is becoming increasingly important, especially in sensitive markets like firearms.
• Merchants need to navigate the complexities of compliance and regulations in the firearms industry.
• Owning the platform allows businesses to pivot quickly in response to market changes.
• The industry is experiencing a golden era of e-commerce with more options than ever before.
• Trade shows are vital for relationship building rather than just closing deals.
• The future of e-commerce will focus on personalized experiences while respecting customer privacy.