In this recast episode of Commerce Famous (first published in November 2023), host Ben Marks is joined by Brian Lange, an industry veteran from Future Commerce. They dive deep into the evolution of ecommerce, exploring how the sector has transformed over the years, especially with the rise of mobile and AI technologies. The discussion covers the journey from open-source platforms to the dominance of SaaS solutions, and how these changes have influenced both consumer behavior and business strategies.
Listeners will gain insights into the unique challenges and opportunities within the ecommerce space, the concept of the participatory economy, and how consumers are increasingly shaping brand narratives. The episode also highlights the importance of staying agile and innovative to remain competitive in the fast-evolving digital landscape.
Brian Lange on LinkedIn
Future Commerce
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