Commerce Rewired

AI is no longer a future idea for retail. It is already changing how teams work, how customers discover products, and how businesses make decisions.

In this episode, Chris Parsons and David discuss how retailers can start thinking about AI in a more practical way. Rather than treating AI as a buzzword, they explore how it can be used as a real business tool across marketing, operations, customer experience, analytics, education, and...

The conversation covers a wide range of topics, including the future of AI, ethical issues, technology adoption, community building, event marketing, and the balance between algorithm-based and personal voice-based marketing. Lena Moriarty shares insights on the importance of unplugging, real connections, and her career aspirations. The conversation emphasizes the value of community, realness, and authentic engagement in marketing ...

The conversation covers Nour's background, her role at Holt Renfrew, and her approach to attending industry events. It delves into the importance of loyalty programs and customer engagement, as well as marketing strategies and customer connection. Key takeaways include the significance of marketing automation and the value of networking in the industry.

Takeaways

• Marketing Automation
• Networking

Chapters

• 00:00 Marketing Stra...

The conversation covers topics related to AI and digital transformation, data management and analytics, networking and community engagement, as well as upcoming events and awards. The speakers discuss the impact of AI on commerce, the importance of data management, the significance of networking and community engagement, and the anticipation of upcoming events and awards.

Takeaways

• AI and digital transformation
• Data management and...

The conversation covers topics such as supporting women in leadership, the evolution of passion, cultural differences in the workplace, the desired superpower of listening better, and the potential book title 'Why We Do What We Do.' Paola shares insights on her experiences and perspectives on these themes, providing valuable takeaways for the audience.

Takeaways

• Supporting Women in Leadership
• Evolution of Passion

Paola Bianchi...

The conversation with Alex from eTail Toronto revolves around the importance of community, networking, and relationship-building in the industry. It highlights the value of small shows like eTail Toronto in providing quality time for conversations and networking opportunities. The discussion emphasizes the significance of building trust and leveraging industry relationships for mutual benefit.

Takeaways

• Community building
• Networki...

Tristan from Axeptio discusses the importance of consent management platforms and the positive user experience they create. He emphasizes the engagement and value they bring to brands, going beyond just consent. The conversation also touches on the impact of cookies on personalization and retargeting, as well as the role of cookie banners as an extension of a brand's engagement with users.

Takeaways

• Consent management platforms g...

The conversation with Roger Emeka, the director of customer experience at Browns Shoes, covers topics related to creating a welcoming experience, omni-channel experience, customer experience and AI, and post-purchase follow-up. The discussion emphasizes the importance of customer-centric strategies and leveraging technology to enhance the overall customer journey.

Takeaways

• Customer Experience
• Omni-Channel Experience

Chapters

The conversation covers the introduction of Willet, the benefits of linen bedding, the brand's origins, entrepreneurship trends, participation in eTail, and the challenges and opportunities of Omnichannel strategy for brands.

Takeaways

• Linen bedding offers breathability and temperature regulation
• Entrepreneurial opportunities in the West vs. East
• The importance of Omnichannel strategy for brands

Chapters

• 00:00 Challenges and...

Genevieve Castonguay from ShopLiftr discusses the company's off-site performance engine, trade promotion database, real-time promotions, data depth, client demands, and AI integration. She also highlights the in-house creative and full funnel conversion capabilities of ShopLiftr.

Takeaways

• ShopLiftr's off-site performance engine drives in-store sales for brands and retailers.
• The company's trade promotion database and programmatic...

Content TypeInterview

Primary GoalEducational

SummaryIn this insightful interview, Cassie Anderson, Director of Social Partnerships at Fitlife Brands, shares her expertise on the evolving landscape of e-commerce, social media's impact on marketplace algorithms, and the strategic use of AI in retail. Discover how brands can navigate social platforms, optimize content, and leverage AI for better customer engagement and sales.

Keywordse-...

Content TypeInterview

Primary GoalEducational

SummaryIn this insightful interview, Mélissa Lessard Massard shares her journey in retail, leadership challenges, and advice for women in male-dominated industries. Discover her strategies for growth, team empowerment, and building authentic networks.

Keywordsretail, leadership, women in business, mentorship, team building, career growth, Canadian retail, pet industry

Key Topics

• Leadersh...

Content TypeInterview

Primary GoalEducational

SummaryIn this episode, Jeremy from Intel Dragonfly discusses Canada's leading final mile carrier's innovative solutions for e-commerce logistics, emphasizing cost efficiency, flexible operations, and enhanced consumer experience.

Keywordse-commerce, logistics, final mile delivery, Canada, supply chain, last mile, delivery technology, retail, sustainability, peak season

Key Topics

• Intel ...

The conversation covers the importance of supplier interviews, data collection and ownership, data storage and usage, security and privacy in e-commerce, reasons to engage with Eulerian, unified data and customer journey, challenges in personalization, and connecting with Eulerian. Key takeaways include the importance of data ownership and the need for a unified customer journey.

Takeaways

• Data ownership
• Unified customer journey

The conversation covers a wide range of topics related to retail, marketing, and customer experience. It delves into personalization, challenges in retail, AI in marketing, marketing strategy and growth, Miele experience centers, brand experience and merchandising, omnichannel customer journey, product cycles and innovation, sustainability and longevity, and the warranty and family-owned business. The discussion provides valuable i...

The conversation begins with an introduction to eTale Canada and the rebranding of eTale Toronto. It then delves into Rethink Retail's community platform and its involvement in various aspects of the retail industry. The discussion explores market differences, Canadian retail and e-commerce challenges, adapting to market nuances, and the future of editorial operations.

Takeaways

• Retail Evolution
• Market Differences

Chapters

• ...

The conversation revolves around the anticipation and excitement for eTail Toronto, the partnership for podcast recordings, the executive industry night, sponsors, Paresh's absence, event energy, event sessions and networking, memorable moments, keynote expectations, Caddle's involvement, and closing remarks. The event is highly anticipated, and the podcast recordings with speakers and leaders will provide valuable insights.

Takeawa...

The conversation with Chris Jones provides valuable insights into the cannabis retail industry, covering topics such as consumer perception, building trust, retail strategy, marketing, franchising, employee leadership, risk management, and the future outlook of the industry. Chris shares his experiences, challenges, and strategies in navigating the highly regulated and evolving landscape of cannabis retail.

Takeaways

• Cannabis ret...

Jeremiah Curvers, the founder of PolySleep, shares insights on the early decisions that shaped the success of his business, the challenges of being a CEO, and the importance of company culture. He also discusses the impact of AI on business operations and the significance of making informed decisions in entrepreneurship. Additionally, he emphasizes the value of seeking diverse perspectives and making decisions based on a comprehens...