October 18, 2025 • 54 mins
Nick Synov — founder of SYNOV Agency — shares how his team scaled a Shopify Shoe Brand from $0 to $200K on Black Friday.
He breaks down offer validation, high-AOV bundling, Meta and Google pacing, and creative systems that turn new brands into scalable ecommerce operations.
Hosted by Nick Synov — founder of SYNOV Agency (industrial-grade ecommerce) and SMTTR (AI hardware / GPU distribution), delivering contrarian strategies for brands scaling digital commerce.
Get an E-commerce Audit → https://synov-systems.com/
Subscribe for exclusive insights → https://commercevanguard.com/
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:06):
Um, and today I want to speak
about the traffic and how to really
scale fast based on
the latest experiences.
When we hit several hundred K of
thousands of revenue in the first month.
You know, so it's all about a
lot of misconceptions.
And I even sometimes see
(00:26):
founders who
don't if they already
reached maybe seven figures, like sometimes they have
already 10 million in revenue on different
marketplaces altogether.
But if it's coming deeper to to
traffic and how to scale, they always have
some, you know, bonus point at scaling.
And I just want to share your
(00:48):
general misconceptions today.
Not like just secrets.
How to do some ads or something.
It's, you know, I only want to share a
thing that you won't find on YouTube or any
other program like Facebook or
something like this.
There are a lot of different programs already on
the market, and later on inside the community, I
will be sharing a lot of stuff like how
(01:09):
exactly to launch and plans and everything like this.
But today I just want to speak about some
misconceptions that usually limit
projects at some some certain point.
Why is it not scale?
And then when when they come to us
really they are like, okay, that was
so easy.
Like one tweak, you know, they do it and.
(01:30):
It's.
He could have done it themselves sometimes even, you
know, not just with an engine or
something like this.
So, um, I
think, um, I will, I will share.
I'm not sharing the presentation.
I usually don't do any presentations.
I like to share real life screens with you.
I will try to do it in
a secret way.
(01:51):
So you cannot really see some products behind this
because it's not loud.
But still, I want to share some real data
with you and based on this, maybe you will
get, uh, some, some strategies
better not just, you know,
through the presentations.
So first of all, uh, I want
(02:12):
to focus you on the cases where there were
some real misconceptions and the people
were just stuck, you know?
So, um, this is one of the
projects which we're trying to grow.
I will show you.
This is fashion industry.
I like fashion industry mostly like fashion,
(02:33):
beauty supplements, a top three industry on my list.
I like them the most.
And nobody can tell me really that fashion is
like high return rates or something.
If you want scale fast, it's
fashion, it's beauty.
Supplements and all other categories are usually
slower, the same
amount of efforts.
You know, we just they just store.
So you can really scale so
(02:55):
fast, even if you reach or even if you
put the same amount of money there,
you just can.
But in fashion it's so good.
Of course, with some criterias, but you can
scale fast.
Mostly because, uh, you don't need to
invest a lot of efforts in, in some
content because it's just, uh, picture first.
(03:17):
In other categories, you need to
educate people more.
You need to invest more time, money to build
your shop.
You better.
So, uh, amount of efforts in
fashion is much less.
And then you can just invest all
everything you got in advertising, and you will be
growing very, very fast.
But I will be speaking today what you need
(03:39):
to do first as your homework to be able
then to just, you know, increase
budgets and scale, scale, scale.
So just let's take a look.
This was a year before small brand.
They had some success already.
Like they had one year
with 200 SKUs.
They had some SKUs working well some some not.
(04:00):
And the only thing we did, we changed some
UX for them and they just take a look.
That was one year, you see like one
year before.
And then they came to us preparing
for Black Fridays.
It was trying to scale, but they
didn't know how.
And so Black Friday, first one, we just made
the same amount in one month that they did
(04:20):
a year before this.
So the next month we did much more.
So it was uh, like we scaling
every month at least one more
100 K more.
So it's, you know, it's just about how
we, uh, prepare
before we do any, any
scaling with traffic.
And usually people are afraid of several points
(04:42):
which firstly, uh, conversion rates,
secondly, uh, cost of advertising
and people because of this, they just don't scale
and they still are small, they don't have
enough profit.
So at some point there are just, you know,
simple mass behind this that are
keeping people stuck and that's it.
(05:03):
But for real, you can just be faster.
And, you know, step one, one a little bit
further in front and it will be easier.
So I will just share with you.
So when you scale
you cannot do.
Same good conversion rates when you are with
low budgets in advertising.
(05:24):
You cannot keep the cost per sale low.
You just can't.
This is how algorithmic
ads are working.
So when you scale.
You will have a
larger attribution window.
If anyone doesn't know attribution window I will share
it like this with you.
So attribution window is.
(05:49):
Okay guys, one second.
I'll share my screen one more time.
I'm not sure.
Have you seen what I shared with you?
Like right now?
One second.
Yeah.
Can you see my screen now, guys?
I think it is so.
(06:10):
Let's do it one more time.
So this is a brand that I'm speaking about
as a real case.
How to scale.
So they did 100 K a
year before starting working with us.
(06:31):
And it's not about promoting our agency, but it's
about how how you can implement the same
strategies to like, do
even from zero.
Just in several weeks.
We scaled it in several weeks.
And you can do the same way and it
works later on.
The same strategy, the same approach
works after you just implemented
it, you know?
(06:51):
So what I want to share with you is,
is just when you
scale, people try to keep up the
same cost per acquisition or the same
conversion rate, but it doesn't work like this
at all.
So and the main
reason is this.
(07:12):
So usually when you try
to scale with
advertising, it's the most effective way.
First of all, because um, people
think they will do some organic stuff, they will
do some influencers or
something like this.
And don't get me wrong, you need to do
all of this, but I think this is the
(07:34):
second priority.
First, and the main traffic sources you want to
do is Facebook,
Google, uh, Instagram.
Then you can go for other platforms.
But for real?
For real.
Launching Facebook and Google is the first
priority that will give you all
other channels growing.
(07:55):
So what I mean, and this is a great
example to understand how attribution
model works, how you really convert clients
and why Amazon have higher conversion rates.
It's why some people staying on Amazon and they
just, you know, don't have the same
amount of revenue.
They could have much more on Shopify in most
(08:16):
cases, but they just don't do this.
And they keep on Amazon because they think of
conversion rates.
So it's strange for me.
You can make profit.
It's just the number is different and you don't
understand the logic behind it, how it works.
And, you know, one of the customers of mine
told me this.
She was uh, like in, uh, you
know, in, in the age
(08:38):
when people are not used to Facebook advertising
on something like this.
And it was a good insight for me to
hear this, that usually people
just, uh, at this age they
don't go for ads with their brands.
They stick to some traditional types of
advertising versus maybe organic or
building distribution networks.
(08:59):
Just calling.
I don't know.
Selling points and try to sell their stuff there.
So I mean, like people of 50
years plus who are doing e-commerce
or just commerce.
So it's very different.
And they don't go for advertising because they
have never experienced and they don't understand how to
spend 50 K into ads, even
(09:19):
though they will get back to
200,000, you know.
So this is just the mindset and the
misconceptions people get.
But first you experience it.
It gets so easy to understand because it
just usually works.
But people are staying behind afraid of
some numbers which they
think are bad.
(09:39):
But for real they are good, normal, and they
still give you the profits.
So the only thing you need to keep in
mind is your profit.
And if your ads
are profitable and.
Everything I will be speaking today is about how
to make them profitable.
Of course, then you can scale, scale, scale
nonstop and put all the amount of
(10:02):
resources you have into ads.
This is how you will get to the
point where you have a huge amount
of list faster.
For example, all all the months if
your K period of sales
is Black Friday.
So all other months you need to focus to
be profitable, but still to grow your email list.
(10:22):
So in your Q4, you will just hit the
sales with your email list first.
You just will be pushing all the stuff through
email list like daily, all this Black
Friday which you will be doing daily
sales, and then Friday, Black Friday, I mean, you
will do several emails, you know.
And if you have several hundred thousands of users
(10:42):
in your email list, you will get like several
hundred thousand dollars of revenue there.
So it is different when you don't
invest in the ads, you won't get any.
This leads from nowhere.
And if you think you'll leverage somehow
Amazon Walmart lists, you can.
But people are just not so intent
from those and you need still to
(11:03):
grow them somewhere.
And yesterday Chase
diamond email guy told us even
if you have a debt list, which is
any type of list for marketplaces,
you need to re-engage it and use.
The best way to re-engage the list is to
churn it through
the advertising still.
(11:23):
So, um, in order.
To get the email list in order to have
a very
good organic searches.
Usually people just are not
clear about the organic searches.
For example, if you will check uh,
your any competitor and we will do this together
(11:44):
with you in our community where we will be
doing some brainstorming.
I usually show just pick one case, one project,
and I show their competitors, and usually they are
like, oh, this competitor, they have
like a huge organic traffic, you know.
Uh, so, uh, when I show, what I
show usually is that this organic traffic is usually
(12:05):
like 60 to 80%.
This is just brand searches.
So it's just people looking for
their brand name.
So it's not real, uh, see, or
results like when people invest it into some keywords,
you know, and they are on the first page,
mostly e-commerce projects for
3 to 5 years.
They don't focus at all at their SEO.
(12:26):
They are still profitable and growing.
So, uh, I would say the first
priority you need in your shop in order to
really scale is to get your
misconceptions blown away.
I will talk a little bit more
about which misconceptions.
Make sure you have a profitable model.
And then the second stage is when you
(12:48):
just go into advertising and are
all in as much as it's possible, you put
all and all the revenue back into
ads, and this is how you grow, and the
profit you make comes from the organic
searches then and from your email list.
That's where you make money as a founders
email list.
(13:09):
And the cases I just have shown you, they
made 20 to 30,000 of
revenue from email list from the first
month, and all other money you
just reinvest into advertising as
much as possible.
This is how you really grow fast with your
traffic system and the funnels.
So if you combine all the stuff together, what
(13:31):
we spoke about all these days and
about email marketing, can buildings very good yields
and use things I will
talk about today.
You'll be able just to grow insanely,
insanely fast.
So as I told you,
there are some niches that I would like to
focus on.
Like fashion is the fastest thing, you can
(13:53):
scale it very, very fast.
Like it's very easy to get to 1 million
per month within one year.
It's very easy.
If in fashion you still will have a
higher rate comparing to other niches.
Of course it could be a 15 percentage or
like 20 percentage in Black Friday.
If you if if you are in fashion industry
(14:14):
and you have something more, uh, I
will tell you just because you don't spend your
time there optimizing, there's a whole amount of
things you can do in fashion to decrease
their return rates.
So, uh, but still, uh, first thing
first is like picking the good niche.
If you are in, in in fashion, in, uh,
beauty in supplements, you can scale really fast.
(14:36):
You just need to prepare and make your homework
very well.
So those are things.
That's why I wanted to you to
hear Daniel first.
You cannot grow if you don't have a brand,
and you are just thinking about your product as
the product centric universe and how you improve the
product and you and you forgot about your customer.
You are not customer centric.
You are not problem centric.
(14:57):
You don't have your real customer experience.
You don't understand there are problems.
There are lifestyles good enough.
You won't be able to make them fall in
love with your product, and they just will be.
Even if it's so very logical how you try
to sell the product.
It's not about logical, only you need
to have some.
As I like to say and people say in
(15:19):
marketing, marketing, you need to have some dramatic
demonstration around your product, how
it solves some problem, how it says tell
some story.
When when your product can tell a story, it's
like insanely good product.
And if it's all combined together with brands.
So you say you have a lot
of products together.
This is the first thing that you
(15:41):
need to scale.
So the next stage to scale
is just drop your guard
about the conversion rate and cost per acquisition.
So this is
what I'm sharing right now on my screen is
how attribution model looks like.
So let's take a look.
(16:01):
One segue here a little bit focused.
So usually for example if you do Facebook ads
a lot um most of
the traffic are usually mobile traffic.
And we all know this here right.
So when does it click on add in.
Uh any in any for
example TikTok Facebook Instagram.
Uh, it opens this browser page, but
(16:23):
it doesn't open a browser app so it doesn't
redirect you to your browser app.
It opens the page inside Facebook,
inside Instagram.
So people usually they just look through and maybe
they like the product, maybe they close
the page fast.
But if they like the product, the ad
will show several times more for them, and
(16:43):
usually towards people who
buys within several touchpoints.
Within 1 to 3 days, it's just
about up to five percentage of people who
will buy.
Other people.
They want to see it much more time and
it's just logical, is it?
If you will scan any niche,
(17:06):
you will understand that the niche have some
amount of people who can buy.
So any niche, any industry
has its size.
So as its size, it depends
not only just about I don't know.
If you sell something for garden, you
can try to check the amount of
homes on the market with with a garden
(17:28):
or patio.
But it's not like this.
There is still some variables.
If the if the homeowner
is caring about the
about the house.
So if if the home owner really
lives in this house though, this is how people
usually care.
If he rents out this house, he doesn't care
(17:48):
if he is caring about the house
and want to improve it and have a garden.
And you have some product for this garden, for
example, then you need just to
understand if.
He is on the right stage to show you,
as I said.
So if you try to just to push an
ad to any home owner and just, you
(18:09):
know, claim, hey, homeowners,
uh, I have a good product for you.
They won't buy unless they, at
some point in their lives, really
need this product.
For example, people don't buy the hose,
uh, every day.
They buy it once, maybe in several years, unless
it twists or breaks somehow.
And, uh, this latest hose on the
(18:31):
market, you really have unbreakable
visible hose.
So you can keep it maybe ten years in
your garden, and maybe it will only be ruined
with, I don't know, uh,
hot summer or something like this.
So this is very important to
understand that the amount of the, the size of
your niche is limited.
(18:52):
And, uh, so this whole audience who can buy
within one day, it's just it's not so big.
So usually when you scale, you're
starting hitting this audience who are not so ready
to buy.
And, uh, but they may,
may be interested.
So you will see them being engaged,
even maybe making some add to cards at your
(19:14):
shop and you will see this engagement from them.
But because they are a target audience, but still
they are not on the stage to buy.
So they are not like a qualified target
audience who is ready to buy.
And if you speak about those two segments, so
first segment is early buyers who will buy.
Uh, within several days there are still two more
segments which are buying within timeframe
(19:37):
of 5 to 10 days and 5 to 10
touchpoints, and people buying within 15
touchpoints and around 2
to 3 weeks.
So when you scale your
ads, because of all this
algorithm out there in Facebook ads and Google
ads, all these algorithms, they
work like this.
They first, if you especially you have all
(20:00):
the conversion tracking enabled.
You tell people, you tell algorithm
when somebody added to car something
or purchase something.
People will, you know,
go and put something to the card.
Some people will buy and based on all this
behavior on your website, ads are starting
showing more to those who buy first.
(20:22):
And when you have small amount of
budget, a daily budget, I mean in your ad.
Algorithm will just focus on,
I don't know, maybe $30, $100
of daily budgets.
He will spend all this money to get all
these people who are ready to buy.
But when you're scaling like thousands a
day, you cannot like expect
(20:44):
algorithm to show to only people who
are there to buy.
Algorithm is most likely focus on
the long term perspective.
Like maybe two weeks and be being
profitable within two weeks.
Because at least the trials in
algorithm are different between systems.
But usually it's like seven days of attribution.
(21:05):
So algorithm is not looking at
one day conversion window.
It's looking about seven day conversion and is
already three weeks conversion units and more.
You can scale scale this window more.
So an algorithm analyzes if this
person will buy within seven
days seven days.
And so it's not like this.
(21:25):
And even sometimes if you are doing some
advertising and traffic.
So you will check and see for example, okay,
this ad seems like it doesn't perform well and
you turn it off, but in several days some
purchases come back from this add so and
you like okay this was a good ad and
I somehow I stopped it.
And now you need to launch it again and
(21:48):
wait again before it gives you some purchases.
But still, it was a good campaign and you
had to keep it because it's giving
you some purchases.
So this is one of the big misconceptions.
And usually if you will dive deeper, for example,
in some worry, uh,
worry ful
(22:08):
on every stage, how to build your ad
campaigns and everything.
Your third stage will be psychological, like
in trading, for example.
You need to be ready to see those numbers,
be how you spent and invest money in it.
And then later on they convert.
But for real, with a good product
and some things you need to prepare,
(22:29):
you can be seeing results with it several days.
So when you scale and you put like maybe
300, 500, 1000 a day,
you can see results within several days sometimes,
and I can prove it to you.
Also when you start with your Shopify store,
for example, or any other store, but I
suggest Shopify or Magento list.
(22:51):
You will.
If you start, you can see 15 days
until for sale if you go with
$30 per day, for example, ad budget.
But if you will put 200 per
day, you will give, you will have
within 15 days, you will have 20 sales,
for example.
And those 20 sales will
(23:13):
be faster educating
algorithm and it will be giving you more
and more purchases within better cost
per acquisition price.
So within 15 days, for example, if
you spend $30 per day and you made only
one purchase, you will just lose a
lot of money.
But if you invest it faster, you will have
(23:33):
faster data and you will be having more
purchases faster, and you will be with
better profits faster.
So this is really how it works.
And sometimes people are just afraid of those numbers.
They don't invest, they try to keep low.
And this is the way how they are
stuck and they die within this just lose
the money and that's it.
(23:54):
So when you scale, really, you need to keep
in mind all these three stages.
As you see, most of the people they buy
within late touchpoints, at least three visits
of your website.
And usually if you go in your Google Analytics,
people are they don't really understand sometimes
what all
this information means.
So if you will check direct visits for example.
(24:18):
You cannot even see it here
on set, please.
Okay.
Let's go.
Last, last seven days, for
example, it will be shown.
So you can see the direct which usually
you see like and use.
(24:38):
People think like okay, direct uh
conversions purchases that happen from direct.
It's my brand.
It works very well.
People know my brand for real.
It's not this way.
So usually people are opening your,
uh, ad in Facebook.
Inside Facebook.
There is a small window like
browser style at opens your Shopify store.
(25:01):
They check it, they like it.
So the second step they usually do, they go
into search engine and they try to search for
a brand because they don't have any credit
card attached or saved inside,
uh, Facebook browser.
They don't have, uh, opportunity to
share the link in a good way.
It's very hard.
(25:21):
So you cannot save this link or
something like this.
So usually if they want anything more than
just viewing this, they go and open the
browser up and they start searching for your brand.
This is how people are getting this 60 to
80 percentage of brand searches on
the second stage.
After this, after they spend second touchpoint mid
(25:43):
touchpoint from organic search.
Then on the short touchpoint
usually they go and start putting all this brand
name uh again.
And there is an autofill in the browser,
uh, search bar.
And they just hit this.
And this is how direct visit happens.
So direct visits is something when within
7 to 28 days, people
(26:05):
are going through the steps from
advertising to visiting your website for the
short time.
This is direct usually.
So this is attribution model and it's just
technical and behind the scenes you
also can have different parts of
life for people.
For example, when they first entered your website, they
could be just, you know, uh,
(26:27):
distracted with something with work or something else,
but they like the product.
And it was just maybe their lunch and
they just want to, uh, invest more time in
your product, maybe on weekend because, for example,
checking the style of your, uh,
t shirts or the sizes, it takes more time.
Or if it's electronics product, it's
(26:48):
also it takes time to pick a
certain thing.
So usually people say first and then only they
come back to buy.
So it takes time.
Up to two weeks in some cases, and
it just depends about how much you invest into
your advertising.
What's your average window and amount
of touchpoints to convert the person?
(27:09):
So the more you spend, the larger
you will have, and you need to wait more
time in order for your ad
campaign to convert.
But you can have indicators
if the ad campaign is working and you can
keep it, or you need to shut it down.
And this is what I will be showing you.
So like I just want to share it.
(27:30):
So within one day sometimes you can
see this good, uh, conversion
rate and it's okay, but you cannot really
scale, uh, and keep this conversion rate
when you will be scaling, you will still
will, uh, have like ad two cars, you
see, like almost eight percentage.
Sometimes it's more or less.
(27:51):
But when you scale for real,
you'll be having pretty much the same add to
cart cards, but conversion rates into
an on checkout will be lower just
because people are not ready to buy at
the moment very fast.
So the conversion rates will drop and even in
some cases, in some cases we have very
(28:12):
low conversion rates because I don't know, the product
is expensive, but
still it doesn't.
It is not connected
with the profit.
So the conversion rates between every
industry is very different and on
every scale it is different.
If you are making several, I don't
know, 1050 K per month, it will be
(28:34):
very high.
If you make 100 to 500,000 per month,
it will be around maybe 1 to 3 percentage.
And it's very rare cases when it's
higher, you know, and you don't need to purchase
this first.
You need to work on conversion rates.
You need to understand how the flows on your
websites work.
You need to have tracking enabled when
(28:55):
you can browse.
You know, video recordings, how people
visit your website.
Like looking at hodja or clarity.
You need to improve your website and work on
this, but don't think that you cannot scale
unless you have low conversion rates.
It doesn't matter.
So this is the first misconception.
Another misconception I want to talk about a bit
(29:16):
is about cost per acquisition.
So really
in a lot of cases I will share you
one of these cases.
So people are just stuck with it.
I want to have sales maybe within
$10, $20, $30.
Just because people think that, you
know, this is what I get on Amazon and
(29:38):
I want to have it here also.
No, it doesn't work like this at all.
All the latest years ads cost
almost doubled.
So it's getting more and more expensive.
The good thing is, if you have old account,
if you have audience, you can keep up and
you can keep all your
acquisition costs still
(30:00):
the same level.
But when you scale with the scaling, you will
be having more and more expensive
cost per acquisition.
So you you can say this a pretty high
and we have a different campaign and they all
work together.
And in some cases we can have up
to 200 per cost per acquisition.
You know, it's also growth with a
(30:20):
cost per product.
And I'm also the guy who
likes more expensive products as more
as much expensive as possible.
So I'm in love with some
luxury products.
It's like very great, very easy to scale, to
tell the truth.
And you can really scale if you don't have
the margin, as I just told us.
(30:41):
So when you are looking forward to
scale, you will be having increase
on over the Or at cost and that's it.
So sometimes people just came to us and like,
okay, we're struggling, we cannot scale
and they are wise because they try to keep
it like $30 per client.
And it's not the way you scale really.
(31:02):
It's in some cases it's just not
possible to scale with this limited,
uh, cost per acquisition.
So you need to scale, you need to
invest more into every new customer.
And this is the way how you
do it first.
So your home task
before all this.
Is to have a model where you understand
(31:24):
how you really make money, your profit.
So before you go in and just, you
know, start buying
all your new customers with three times
more, uh, course, than you did before.
You need to understand how really you can
make money from this very, very fast.
So the thing that we want,
(31:46):
uh, usually in every project is, first, that we
understand that there is an effective amount of
stock that you can use in it.
So in many
cases, we can have a shop
with 30 products which
are great products.
But in sales really
in advertising can mean only 1
(32:08):
or 2 products.
So the effectiveness of the stock is 10%.
For example, in some cases, and we have
seen the projects, uh, work this project up to
200,000 SKUs.
Uh, when you don't invest like thousands
of uh, units in one SKU.
I mean, when you have lower, like, for example,
(32:28):
ten pieces of this size, ten pieces of this
size, like a lot of variations, you know.
So in these cases, your effectiveness
of stock can be higher, but usually
also when you are scaling, uh, amount of
products in your shop, you don't need to be
afraid of effectiveness.
You just need to work on it.
But still not every product you launch will be
(32:50):
working very well, and not every product you launch
will be the product you can sell from advertising.
But you still need to have a stock where
you have some effective part of it,
which you can really use in it.
So first things we always test out which
part of talk is good.
So you need to understand like where you can
invest money.
And the thing is that what we
(33:13):
advertise is in most cases where different
is what you can see on website.
I don't mean you, you can tell people
like we have this, but you don't have this
on website.
I mean that you can advertise one product, but
on the page, on the landing page, for example,
you can have 20 products, different ones, and
the product you advertise can be on the second
(33:34):
page even, you know.
But if the if you can keep
the offer relevant still, for example, if this
category is still relevant for you, it can work
very well.
So this is a different approach.
You need to test what works in ads for.
Then you need to test what landing page works
on the other side.
Then you also need to test the audiences of
(33:55):
course to understand this.
But all this combined together how it works.
But these are three variations.
We test first audiences, we
test what works in it and what works
on website to sell.
After we understand this, we can
scale a little bit better.
And the next part, next
part for us.
(34:17):
Important one is to be
able to have a higher
LTV, uh, from the customer.
And there are two parts of LTV.
So the first one is when you are making
more money from the one this first
sale, uh, and the second part of
LTV is all your secondary sales
(34:37):
for which you are making from or
retargeting from email list and from
social media following.
And as I told you, as you have more
ads, you will have more social media following bigger
email list and email list.
Use your main goal and you will have more
organic search.
Also, it will be not growing very fast, but
(34:57):
as for example a revenue from email list
but still it will be growing.
So from advertising you need to make
first touchpoint first sale.
You need to make as much money as possible.
So you need to really understand
how to make cross sales or
upsells or down sales first.
So for example you need to use
(35:20):
just, you know, send page
to upsell products.
Uh, or even if you have one product which
is not the case where you really
can scale with mono products.
It's very rare case when you can scale.
It's like maybe one of your products can have
one separate great landing page, but it's
(35:41):
one of your ten projects.
But you cannot really scale very well with if
you have just one product.
So your home task force will be, you know,
to test up more products.
If you want to go to Shopify and scale
and have big profits more than you
have on Amazon, first you need to have some
more products here.
So and this later on if you
(36:02):
have things to sell.
But even if you have one product, for example,
you can upsell.
For example, if you will take a
look at the biggest and the greatest funnels.
They are in supplements.
Usually they sell one piece very
cheap EV to start with to test something,
maybe $20 and it could
(36:23):
be even, you know, zero profit
for first sale.
But if you know your product is good enough
and you can, you know, sell it multiple times
because the product is good, uh,
then you can tell people, okay.
It's my favorite part.
Uh, you can buy three products and you can
save maybe 30% off.
(36:44):
So it's the first part is when you bundle
one product just multiple three times.
And the best part is, of course, when you
can bundle several products together in fashion, you
can create looks, looks, the pages with
looks when you showcase.
This is how you can look in our outfit.
Full outfit like jeans, sweater,
(37:05):
or just maybe shoes
with a purse.
This is a great way how you can sell
to some percentage of people extra product, and it
will be just higher average amount of,
uh, your average order value.
So this is how you can make more money
from, uh,
average first sale.
(37:26):
So looks in fashion bundles in
all other niches.
And the other part is which is my favorite
also is subscribe and save when you can
have 20 to 30% of
discounts of your subscriptions.
This is how you can really make people,
uh, buy your first time, even,
(37:47):
uh, with some percentage for, for example,
20 percentage of people can buy subscriptions
like this.
People sometimes are afraid of this and they say,
okay, I'm not sure because people are not, you
know, buying it, uh, second time
within second months.
They sometimes buy it from short months or something.
But the reality is, even if you launch it
(38:08):
and they are not buying the subscription
model from the first month or something, they
will be seeing the subscription model and they will
be still buying first time as it is, but
the next time they will just go in
several months and they will use the subscription model
just because it's cheaper for them.
It looks like a cheaper of course 30 percentage
(38:30):
off, but for real, what you
have, you will be having average,
uh, increase from every average your, uh,
customer at least 2.5.
This is what we have in hundreds of projects.
We have average of 2.5 months,
averagely per year, that we can keep a
subscription with the customer.
(38:50):
So on average, on average with
a we don't even say it with a great
product or something.
People are with you 2.5 months per
year on average.
So this is how you can control it.
So implement bundles, implement
subscriptions and this is how you can make money
both from the first sale more and just increase
(39:10):
your LTV instead.
So why do we speak about this?
So we we are focusing on, uh,
only profit.
So we are looking only at a
return on investment.
And there is another misconception.
People are thinking about the return of investment.
Worry.
You know, like it should be 300,
200 or something.
(39:31):
They just have their imaginary number.
But the real cases, higher revenue
will have less profit.
So return of investment will be less
in terms of percentage.
But still the profit around the cash
will be bigger.
So it doesn't really matter.
Uh, for most cases when we scale the
(39:52):
brand and people were just, you know, astonished and
like, so for real if you will have
like enough team.
But we could do this ourselves.
But they got this misconception first that they need
to have some imaginary return of
investment, conversion rates or cost for acquisitions.
It's why they never scale.
So this is how it really works.
(40:14):
And you need just to have campaigns with a
good return of investment.
And this is how you really scale.
And uh, also.
Some campaigns you
just cannot scale.
You need to keep low.
Some campaigns you need to, uh,
scale as fast as possible.
Unless you hit some point where, you know,
(40:35):
okay, it's not profitable.
Profitable anymore, and I turn it off.
So the another part of all this
scaling process is how we, uh,
how we really, uh, turn ads off when we
turn them off.
We know exactly how much money we
will make from, uh, our email
list and organic and social media following.
(40:57):
We know this part.
You know, it's very flexible.
You can.
You can know this.
So what do we do?
We calculate this bonus point
where we turn it off.
So we just launch and we
scale very carefully.
It's usually if we dive deeper like 30
(41:18):
percentage every several days and we
check then the changes of
return of investment from this ad campaign.
So this column and then we see for
example okay it's
2.4.
We know we are not profitable anymore with this
project because uh, of the
(41:41):
margins and everything, and our
email list is not making it for
us to be profitable.
So what I'm saying we are
not checking only ads
to be profitable.
We are taking all the revenue we are getting
from all the channels, and we know that we
can spend on ads.
2030 percentage.
(42:03):
It depends of the.
Willingness to scale.
Sometimes in some cases, we spend even 40
percentage from revenue on ads, and
we have maybe ten percentage in profit still, but
we spend just to scale faster, you know.
But we know this 40 percentage.
We know the real amount of money we
(42:23):
have and we know when then we can turn
the ads off because, okay, if we will
go less than
2.4, it is not
profitable anymore.
It's more than 40 percentage of
from this campaign.
So this is how we really scale.
We don't look at ad campaign as it is
should be profitable.
(42:43):
And sometimes people ask us, you know,
Facebook says he give
us some customers.
And Google says that he also
took part in this acquisition of this customers.
So we only check in every system
effectiveness of of these ads.
Even if Facebook was first touchpoint and Google was
second touchpoint, it doesn't really matter much.
(43:05):
And only thing that matters that we have,
uh, our ad spend
less than a certain amount of,
uh, percentage from revenue that we
are comfortable with.
If you are low on this amount,
just and calculate.
Check your competitors and see if they are
(43:26):
bigger than you multiple multiple times,
then they are doing the same kind of telling
you and just start increasing percentage of
from revenues that you are spending on ads, even
if you are very bad in your advertising.
And we will work on this in our community
later on.
But even if you're bad with your ads, you
can still scale your email
(43:47):
list and everything.
And with more data, you will have more
opportunity to improve your shop, to improve your email
list, to segment, and everything like this.
You will still have more money in the end
of the day because you have email list.
Of course you need to work with email list.
It's not like it's coming.
Uh, like you have email list and it's equals
(44:08):
more revenue.
So you need to work on the other hand
with email list also.
But still the process is this way.
You scale because your fixed amount of,
uh, percentage from revenue spent and you
just spent as much as possible.
And the other part, of course, we do a
lot of work how we optimize ads.
It's not just like we put the money there
(44:28):
and we just scale.
No, of course not.
But in order to be
effective, scaling in, just to scale and not
being stuck, just think about
misconceptions that you might have Focused
someway because somebody told you some conversion
rate that should be there.
It doesn't really matter.
Only thing that matters is your profit, and they
(44:51):
will increase only when you will increase
your traffic.
And the first thing that you can increase is
really add traffic.
Then you can acquire more
influencers because
for example, like we do with or like with
Brand Mariner with Daniel, uh, who
was on our first day.
(45:12):
They have really a huge outreach of influencers.
And later on when they come and
they are
influencers, agrees to work with us.
So what we sell to them is that if
your content is good enough, if you
have some sales for us and we see it,
we will pick one out of five
influencers and we will do
(45:34):
advertising for you.
So what we have, for example, I don't know
some Kate and Mary more like,
you know, a partnership ad and we spend ads
on on your page.
So here is getting more followers like
this, more reach and engagement
from users, and we
get much more sales.
(45:55):
So for these campaigns sometimes we have
20 to 1 return of investment.
20 to 1.
But the thing is this all sets are not
scalable a lot.
It's just because the audience of this
influencer is not so big.
So we are using a little bit of audience
of this influencer.
So we are looking forward to work
(46:17):
with advertising and influencers together.
So growing traffic we can
acquire bigger influencers.
We can sell them better.
How to work with us because of we have
huge traffic.
You will have much bigger email list.
You will make more money from your email list.
And on the other hand, in the end also
you will grow your organic traffic.
(46:38):
So this is how it works.
And at some point we know okay,
so we want to scale faster, but we have
all these ad campaigns and we see already.
So the effectiveness of launching new ad
campaigns and new creatives doesn't work
so well as it work was maybe when we
launch ten campaigns per month.
So 20 complaints per month doesn't really make sense
(47:00):
because effectiveness is lower and lower with every
complaint we add.
So at this point we understand, okay, Facebook is
enough, Google is enough.
We go to TikTok, we go to Pinterest, we
go to Reddit.
So we just go to multiple channels,
which every channel have a little bit different audience.
But also it helps us to
cover some point of customer acquisition on his
(47:22):
customer journey, which helps us to increase
the percentage of people we can convert.
So in the end of the day, we still
have much more sales.
So we use omnichannel approach and it's much
more simple than you think.
You just need to work with every,
uh, with every cabinet, uh, with
every platform separately.
And just give it time sometimes because
(47:45):
Pinterest, Reddit sometimes they're not so fast.
Twitter is not so fast with results.
So but it doesn't mean you need to invest
six months or something.
I mean, just not several days.
It could be several weeks.
So if you are doing your homework then
you can have good results.
So I can show you like this for example.
So we would test a lot of stuff.
(48:07):
So for example you can see there is uh
23 campaigns.
It's it's Facebook reporting.
So 23 campaigns will launch.
And out of these 23 campaigns, after
testing a lot of stuff inside, we have really
scaled and used only 5 or 6
campaigns to get some revenue.
And uh, all other campaigns, they just don't
(48:29):
work out for us.
We just do a lot of complaints.
We put a lot of content out there thanks
to influencers also, and that's how we really scale.
We just do a lot of content, do a
lot of analytics, do a lot of ad campaigns.
And then in the end of the day, we
try to get campaigns with a lot of data,
like 50 plus sales per week in one campaign,
and this is how we scale.
(48:49):
But if you're doing all this process like a
checklist, you cannot scale.
But also if you are stuck with some
misconceptions, with the numbers
somebody told you some way or you just mentioned
yourself, it doesn't work like this.
So for real, of course.
Yes, we had campaigns giving us
insanely good results like 20 to
(49:09):
1 return of investment this.
Uh, light blue color.
Aurora's return on its pan.
You can see 21, 17 to 1, 13 to
1, 13 to 1, 10 to 1, seven, one,
six, two, 6 to 1.
But really the scaling happens and
we have really revenue.
And we can scale campaigns which are
(49:30):
lower with the return of events.
And that's how it works.
You cannot change the market.
That's how all ads tools are working.
So you need just to work on these
rules and scale within them.
And it's really this easy.
You can just, you know, go and
put all a lot of work into content.
So you have very variety of content.
(49:51):
You cannot scale with one photoshoot or something.
But when you have all this content and there
are AI which can generate content for you right
now, you can pretty much scale.
So I'm pretty sure it's much easier than what
people usually think.
It takes a team, it takes some expertise.
But this is this is this easy.
So all these parts together are connected.
(50:13):
What everyone shared with you.
I'm making sure that we have enough
mentorship in our A community.
So I want to have everyone in place so
you can get rid of all of the misconception.
It doesn't matter for me if you have 10
million in revenue on
the average scale.
I mean 200 million in revenue.
(50:34):
I'm pretty sure there are still a lot of
misconceptions and room to increase and
improvements on different points.
Sometimes you are very good with your shop,
with your ads, and you need just to focus
on adding more products and launching them in with
some special process to test them
and see if this product is good enough to
(50:54):
scale within your shop.
And then you can maybe have
another hero product.
But sometimes you have very good products already, but
you don't have a good shop.
I have seen so many shops and they try
to scale and launch it with
insanely good products, but the shop is just,
you know, it's catalog style.
(51:15):
It's nothing about selling.
There is no sale process, nothing.
It just catalog of products.
You cannot scale like this.
And when you do an advertising just
product focused, you just focus your product.
You can scale this easier.
So inside the community.
I will make sure, guys, that you have all
these places together and we can work on this
(51:36):
to grow.
Tomorrow you will be having
100 million of our revenue.
Uh, guys will tell
you how it looks like to get rid of
most of misconception and start scaling,
because usually misconceptions is what?
Heading us back.
Uh, from from the results we want.
(51:58):
And I know on at one point that
maybe wanting some results
is sometimes better because of dopamine and all this
stuff, but for real, uh, if you
are having a process in your mind
when you reach some results and you have another
goal, it's much better than just keeping
this pace with stress and trying to invest
(52:21):
and grow.
Sometimes people are not like just
growing, and they stuck in several years with
the same revenue, and they still are like,
you know, in this dopamine, uh,
they have they have some.
Happiness within this, but still the
dream of growing.
So my goal inside our
(52:42):
community also is to work on mindset so we
really can grow.
So if you have guts and
you really wish to grow in our community,
and I will present you how we will work
inside the community, I will tell you about the
masterminds and how they are special.
They will be different.
They will be more about results than just people
(53:03):
talking together and just fancy masterminds.
But we will be doing courses together inside our
community, and this is how we will grow and
really focus on challenges and go
in these challenges and not be just speaking
about them.
So for me, it's very important to get rid
from all the misconceptions for myself and
to help you.
(53:23):
So if you have any questions
for mindset and how you can, you
know, improve here, just
please, uh, just
please keep all this
information for tomorrow.
Tomorrow, all these, uh, speakers will, uh,
I'm pretty sure just, you know, blow your mind.
And then later on we can work together with
(53:45):
them also.
Um, but first of all, um,
I think working with yourself just in
network, checking what everyone else is
doing and check and think when you thought it
one way, but it was just your misconception, and
you can be doing it already months
before for it.
Much easier than you think.
(54:06):
I think that's very important.
So guys, thank you.
It was very hard I think with a lot
of worry, a little bit boring but
inspiring information.
And we will be working together with you
all the next month, all
the next month, all this year on your goals.
Thank you very much, guys.
Um, and today I want to speak
about the traffic and how to really
scale fast based on
the latest experiences.
When we hit several hundred K of
thousands of revenue in the first month.
You know, so it's all about a
lot of misconceptions.
And I even sometimes see
(00:26):
founders who
don't if they already
reached maybe seven figures, like sometimes they have
already 10 million in revenue on different
marketplaces altogether.
But if it's coming deeper to to
traffic and how to scale, they always have
some, you know, bonus point at scaling.
And I just want to share your
(00:48):
general misconceptions today.
Not like just secrets.
How to do some ads or something.
It's, you know, I only want to share a
thing that you won't find on YouTube or any
other program like Facebook or
something like this.
There are a lot of different programs already on
the market, and later on inside the community, I
will be sharing a lot of stuff like how
(01:09):
exactly to launch and plans and everything like this.
But today I just want to speak about some
misconceptions that usually limit
projects at some some certain point.
Why is it not scale?
And then when when they come to us
really they are like, okay, that was
so easy.
Like one tweak, you know, they do it and.
(01:30):
It's.
He could have done it themselves sometimes even, you
know, not just with an engine or
something like this.
So, um, I
think, um, I will, I will share.
I'm not sharing the presentation.
I usually don't do any presentations.
I like to share real life screens with you.
I will try to do it in
a secret way.
(01:51):
So you cannot really see some products behind this
because it's not loud.
But still, I want to share some real data
with you and based on this, maybe you will
get, uh, some, some strategies
better not just, you know,
through the presentations.
So first of all, uh, I want
(02:12):
to focus you on the cases where there were
some real misconceptions and the people
were just stuck, you know?
So, um, this is one of the
projects which we're trying to grow.
I will show you.
This is fashion industry.
I like fashion industry mostly like fashion,
(02:33):
beauty supplements, a top three industry on my list.
I like them the most.
And nobody can tell me really that fashion is
like high return rates or something.
If you want scale fast, it's
fashion, it's beauty.
Supplements and all other categories are usually
slower, the same
amount of efforts.
You know, we just they just store.
So you can really scale so
(02:55):
fast, even if you reach or even if you
put the same amount of money there,
you just can.
But in fashion it's so good.
Of course, with some criterias, but you can
scale fast.
Mostly because, uh, you don't need to
invest a lot of efforts in, in some
content because it's just, uh, picture first.
(03:17):
In other categories, you need to
educate people more.
You need to invest more time, money to build
your shop.
You better.
So, uh, amount of efforts in
fashion is much less.
And then you can just invest all
everything you got in advertising, and you will be
growing very, very fast.
But I will be speaking today what you need
(03:39):
to do first as your homework to be able
then to just, you know, increase
budgets and scale, scale, scale.
So just let's take a look.
This was a year before small brand.
They had some success already.
Like they had one year
with 200 SKUs.
They had some SKUs working well some some not.
(04:00):
And the only thing we did, we changed some
UX for them and they just take a look.
That was one year, you see like one
year before.
And then they came to us preparing
for Black Fridays.
It was trying to scale, but they
didn't know how.
And so Black Friday, first one, we just made
the same amount in one month that they did
(04:20):
a year before this.
So the next month we did much more.
So it was uh, like we scaling
every month at least one more
100 K more.
So it's, you know, it's just about how
we, uh, prepare
before we do any, any
scaling with traffic.
And usually people are afraid of several points
(04:42):
which firstly, uh, conversion rates,
secondly, uh, cost of advertising
and people because of this, they just don't scale
and they still are small, they don't have
enough profit.
So at some point there are just, you know,
simple mass behind this that are
keeping people stuck and that's it.
(05:03):
But for real, you can just be faster.
And, you know, step one, one a little bit
further in front and it will be easier.
So I will just share with you.
So when you scale
you cannot do.
Same good conversion rates when you are with
low budgets in advertising.
(05:24):
You cannot keep the cost per sale low.
You just can't.
This is how algorithmic
ads are working.
So when you scale.
You will have a
larger attribution window.
If anyone doesn't know attribution window I will share
it like this with you.
So attribution window is.
(05:49):
Okay guys, one second.
I'll share my screen one more time.
I'm not sure.
Have you seen what I shared with you?
Like right now?
One second.
Yeah.
Can you see my screen now, guys?
I think it is so.
(06:10):
Let's do it one more time.
So this is a brand that I'm speaking about
as a real case.
How to scale.
So they did 100 K a
year before starting working with us.
(06:31):
And it's not about promoting our agency, but it's
about how how you can implement the same
strategies to like, do
even from zero.
Just in several weeks.
We scaled it in several weeks.
And you can do the same way and it
works later on.
The same strategy, the same approach
works after you just implemented
it, you know?
(06:51):
So what I want to share with you is,
is just when you
scale, people try to keep up the
same cost per acquisition or the same
conversion rate, but it doesn't work like this
at all.
So and the main
reason is this.
(07:12):
So usually when you try
to scale with
advertising, it's the most effective way.
First of all, because um, people
think they will do some organic stuff, they will
do some influencers or
something like this.
And don't get me wrong, you need to do
all of this, but I think this is the
(07:34):
second priority.
First, and the main traffic sources you want to
do is Facebook,
Google, uh, Instagram.
Then you can go for other platforms.
But for real?
For real.
Launching Facebook and Google is the first
priority that will give you all
other channels growing.
(07:55):
So what I mean, and this is a great
example to understand how attribution
model works, how you really convert clients
and why Amazon have higher conversion rates.
It's why some people staying on Amazon and they
just, you know, don't have the same
amount of revenue.
They could have much more on Shopify in most
(08:16):
cases, but they just don't do this.
And they keep on Amazon because they think of
conversion rates.
So it's strange for me.
You can make profit.
It's just the number is different and you don't
understand the logic behind it, how it works.
And, you know, one of the customers of mine
told me this.
She was uh, like in, uh, you
know, in, in the age
(08:38):
when people are not used to Facebook advertising
on something like this.
And it was a good insight for me to
hear this, that usually people
just, uh, at this age they
don't go for ads with their brands.
They stick to some traditional types of
advertising versus maybe organic or
building distribution networks.
(08:59):
Just calling.
I don't know.
Selling points and try to sell their stuff there.
So I mean, like people of 50
years plus who are doing e-commerce
or just commerce.
So it's very different.
And they don't go for advertising because they
have never experienced and they don't understand how to
spend 50 K into ads, even
(09:19):
though they will get back to
200,000, you know.
So this is just the mindset and the
misconceptions people get.
But first you experience it.
It gets so easy to understand because it
just usually works.
But people are staying behind afraid of
some numbers which they
think are bad.
(09:39):
But for real they are good, normal, and they
still give you the profits.
So the only thing you need to keep in
mind is your profit.
And if your ads
are profitable and.
Everything I will be speaking today is about how
to make them profitable.
Of course, then you can scale, scale, scale
nonstop and put all the amount of
(10:02):
resources you have into ads.
This is how you will get to the
point where you have a huge amount
of list faster.
For example, all all the months if
your K period of sales
is Black Friday.
So all other months you need to focus to
be profitable, but still to grow your email list.
(10:22):
So in your Q4, you will just hit the
sales with your email list first.
You just will be pushing all the stuff through
email list like daily, all this Black
Friday which you will be doing daily
sales, and then Friday, Black Friday, I mean, you
will do several emails, you know.
And if you have several hundred thousands of users
(10:42):
in your email list, you will get like several
hundred thousand dollars of revenue there.
So it is different when you don't
invest in the ads, you won't get any.
This leads from nowhere.
And if you think you'll leverage somehow
Amazon Walmart lists, you can.
But people are just not so intent
from those and you need still to
(11:03):
grow them somewhere.
And yesterday Chase
diamond email guy told us even
if you have a debt list, which is
any type of list for marketplaces,
you need to re-engage it and use.
The best way to re-engage the list is to
churn it through
the advertising still.
(11:23):
So, um, in order.
To get the email list in order to have
a very
good organic searches.
Usually people just are not
clear about the organic searches.
For example, if you will check uh,
your any competitor and we will do this together
(11:44):
with you in our community where we will be
doing some brainstorming.
I usually show just pick one case, one project,
and I show their competitors, and usually they are
like, oh, this competitor, they have
like a huge organic traffic, you know.
Uh, so, uh, when I show, what I
show usually is that this organic traffic is usually
(12:05):
like 60 to 80%.
This is just brand searches.
So it's just people looking for
their brand name.
So it's not real, uh, see, or
results like when people invest it into some keywords,
you know, and they are on the first page,
mostly e-commerce projects for
3 to 5 years.
They don't focus at all at their SEO.
(12:26):
They are still profitable and growing.
So, uh, I would say the first
priority you need in your shop in order to
really scale is to get your
misconceptions blown away.
I will talk a little bit more
about which misconceptions.
Make sure you have a profitable model.
And then the second stage is when you
(12:48):
just go into advertising and are
all in as much as it's possible, you put
all and all the revenue back into
ads, and this is how you grow, and the
profit you make comes from the organic
searches then and from your email list.
That's where you make money as a founders
email list.
(13:09):
And the cases I just have shown you, they
made 20 to 30,000 of
revenue from email list from the first
month, and all other money you
just reinvest into advertising as
much as possible.
This is how you really grow fast with your
traffic system and the funnels.
So if you combine all the stuff together, what
(13:31):
we spoke about all these days and
about email marketing, can buildings very good yields
and use things I will
talk about today.
You'll be able just to grow insanely,
insanely fast.
So as I told you,
there are some niches that I would like to
focus on.
Like fashion is the fastest thing, you can
(13:53):
scale it very, very fast.
Like it's very easy to get to 1 million
per month within one year.
It's very easy.
If in fashion you still will have a
higher rate comparing to other niches.
Of course it could be a 15 percentage or
like 20 percentage in Black Friday.
If you if if you are in fashion industry
(14:14):
and you have something more, uh, I
will tell you just because you don't spend your
time there optimizing, there's a whole amount of
things you can do in fashion to decrease
their return rates.
So, uh, but still, uh, first thing
first is like picking the good niche.
If you are in, in in fashion, in, uh,
beauty in supplements, you can scale really fast.
(14:36):
You just need to prepare and make your homework
very well.
So those are things.
That's why I wanted to you to
hear Daniel first.
You cannot grow if you don't have a brand,
and you are just thinking about your product as
the product centric universe and how you improve the
product and you and you forgot about your customer.
You are not customer centric.
You are not problem centric.
(14:57):
You don't have your real customer experience.
You don't understand there are problems.
There are lifestyles good enough.
You won't be able to make them fall in
love with your product, and they just will be.
Even if it's so very logical how you try
to sell the product.
It's not about logical, only you need
to have some.
As I like to say and people say in
(15:19):
marketing, marketing, you need to have some dramatic
demonstration around your product, how
it solves some problem, how it says tell
some story.
When when your product can tell a story, it's
like insanely good product.
And if it's all combined together with brands.
So you say you have a lot
of products together.
This is the first thing that you
(15:41):
need to scale.
So the next stage to scale
is just drop your guard
about the conversion rate and cost per acquisition.
So this is
what I'm sharing right now on my screen is
how attribution model looks like.
So let's take a look.
(16:01):
One segue here a little bit focused.
So usually for example if you do Facebook ads
a lot um most of
the traffic are usually mobile traffic.
And we all know this here right.
So when does it click on add in.
Uh any in any for
example TikTok Facebook Instagram.
Uh, it opens this browser page, but
(16:23):
it doesn't open a browser app so it doesn't
redirect you to your browser app.
It opens the page inside Facebook,
inside Instagram.
So people usually they just look through and maybe
they like the product, maybe they close
the page fast.
But if they like the product, the ad
will show several times more for them, and
(16:43):
usually towards people who
buys within several touchpoints.
Within 1 to 3 days, it's just
about up to five percentage of people who
will buy.
Other people.
They want to see it much more time and
it's just logical, is it?
If you will scan any niche,
(17:06):
you will understand that the niche have some
amount of people who can buy.
So any niche, any industry
has its size.
So as its size, it depends
not only just about I don't know.
If you sell something for garden, you
can try to check the amount of
homes on the market with with a garden
(17:28):
or patio.
But it's not like this.
There is still some variables.
If the if the homeowner
is caring about the
about the house.
So if if the home owner really
lives in this house though, this is how people
usually care.
If he rents out this house, he doesn't care
(17:48):
if he is caring about the house
and want to improve it and have a garden.
And you have some product for this garden, for
example, then you need just to
understand if.
He is on the right stage to show you,
as I said.
So if you try to just to push an
ad to any home owner and just, you
(18:09):
know, claim, hey, homeowners,
uh, I have a good product for you.
They won't buy unless they, at
some point in their lives, really
need this product.
For example, people don't buy the hose,
uh, every day.
They buy it once, maybe in several years, unless
it twists or breaks somehow.
And, uh, this latest hose on the
(18:31):
market, you really have unbreakable
visible hose.
So you can keep it maybe ten years in
your garden, and maybe it will only be ruined
with, I don't know, uh,
hot summer or something like this.
So this is very important to
understand that the amount of the, the size of
your niche is limited.
(18:52):
And, uh, so this whole audience who can buy
within one day, it's just it's not so big.
So usually when you scale, you're
starting hitting this audience who are not so ready
to buy.
And, uh, but they may,
may be interested.
So you will see them being engaged,
even maybe making some add to cards at your
(19:14):
shop and you will see this engagement from them.
But because they are a target audience, but still
they are not on the stage to buy.
So they are not like a qualified target
audience who is ready to buy.
And if you speak about those two segments, so
first segment is early buyers who will buy.
Uh, within several days there are still two more
segments which are buying within timeframe
(19:37):
of 5 to 10 days and 5 to 10
touchpoints, and people buying within 15
touchpoints and around 2
to 3 weeks.
So when you scale your
ads, because of all this
algorithm out there in Facebook ads and Google
ads, all these algorithms, they
work like this.
They first, if you especially you have all
(20:00):
the conversion tracking enabled.
You tell people, you tell algorithm
when somebody added to car something
or purchase something.
People will, you know,
go and put something to the card.
Some people will buy and based on all this
behavior on your website, ads are starting
showing more to those who buy first.
(20:22):
And when you have small amount of
budget, a daily budget, I mean in your ad.
Algorithm will just focus on,
I don't know, maybe $30, $100
of daily budgets.
He will spend all this money to get all
these people who are ready to buy.
But when you're scaling like thousands a
day, you cannot like expect
(20:44):
algorithm to show to only people who
are there to buy.
Algorithm is most likely focus on
the long term perspective.
Like maybe two weeks and be being
profitable within two weeks.
Because at least the trials in
algorithm are different between systems.
But usually it's like seven days of attribution.
(21:05):
So algorithm is not looking at
one day conversion window.
It's looking about seven day conversion and is
already three weeks conversion units and more.
You can scale scale this window more.
So an algorithm analyzes if this
person will buy within seven
days seven days.
And so it's not like this.
(21:25):
And even sometimes if you are doing some
advertising and traffic.
So you will check and see for example, okay,
this ad seems like it doesn't perform well and
you turn it off, but in several days some
purchases come back from this add so and
you like okay this was a good ad and
I somehow I stopped it.
And now you need to launch it again and
(21:48):
wait again before it gives you some purchases.
But still, it was a good campaign and you
had to keep it because it's giving
you some purchases.
So this is one of the big misconceptions.
And usually if you will dive deeper, for example,
in some worry, uh,
worry ful
(22:08):
on every stage, how to build your ad
campaigns and everything.
Your third stage will be psychological, like
in trading, for example.
You need to be ready to see those numbers,
be how you spent and invest money in it.
And then later on they convert.
But for real, with a good product
and some things you need to prepare,
(22:29):
you can be seeing results with it several days.
So when you scale and you put like maybe
300, 500, 1000 a day,
you can see results within several days sometimes,
and I can prove it to you.
Also when you start with your Shopify store,
for example, or any other store, but I
suggest Shopify or Magento list.
(22:51):
You will.
If you start, you can see 15 days
until for sale if you go with
$30 per day, for example, ad budget.
But if you will put 200 per
day, you will give, you will have
within 15 days, you will have 20 sales,
for example.
And those 20 sales will
(23:13):
be faster educating
algorithm and it will be giving you more
and more purchases within better cost
per acquisition price.
So within 15 days, for example, if
you spend $30 per day and you made only
one purchase, you will just lose a
lot of money.
But if you invest it faster, you will have
(23:33):
faster data and you will be having more
purchases faster, and you will be with
better profits faster.
So this is really how it works.
And sometimes people are just afraid of those numbers.
They don't invest, they try to keep low.
And this is the way how they are
stuck and they die within this just lose
the money and that's it.
(23:54):
So when you scale, really, you need to keep
in mind all these three stages.
As you see, most of the people they buy
within late touchpoints, at least three visits
of your website.
And usually if you go in your Google Analytics,
people are they don't really understand sometimes
what all
this information means.
So if you will check direct visits for example.
(24:18):
You cannot even see it here
on set, please.
Okay.
Let's go.
Last, last seven days, for
example, it will be shown.
So you can see the direct which usually
you see like and use.
(24:38):
People think like okay, direct uh
conversions purchases that happen from direct.
It's my brand.
It works very well.
People know my brand for real.
It's not this way.
So usually people are opening your,
uh, ad in Facebook.
Inside Facebook.
There is a small window like
browser style at opens your Shopify store.
(25:01):
They check it, they like it.
So the second step they usually do, they go
into search engine and they try to search for
a brand because they don't have any credit
card attached or saved inside,
uh, Facebook browser.
They don't have, uh, opportunity to
share the link in a good way.
It's very hard.
(25:21):
So you cannot save this link or
something like this.
So usually if they want anything more than
just viewing this, they go and open the
browser up and they start searching for your brand.
This is how people are getting this 60 to
80 percentage of brand searches on
the second stage.
After this, after they spend second touchpoint mid
(25:43):
touchpoint from organic search.
Then on the short touchpoint
usually they go and start putting all this brand
name uh again.
And there is an autofill in the browser,
uh, search bar.
And they just hit this.
And this is how direct visit happens.
So direct visits is something when within
7 to 28 days, people
(26:05):
are going through the steps from
advertising to visiting your website for the
short time.
This is direct usually.
So this is attribution model and it's just
technical and behind the scenes you
also can have different parts of
life for people.
For example, when they first entered your website, they
could be just, you know, uh,
(26:27):
distracted with something with work or something else,
but they like the product.
And it was just maybe their lunch and
they just want to, uh, invest more time in
your product, maybe on weekend because, for example,
checking the style of your, uh,
t shirts or the sizes, it takes more time.
Or if it's electronics product, it's
(26:48):
also it takes time to pick a
certain thing.
So usually people say first and then only they
come back to buy.
So it takes time.
Up to two weeks in some cases, and
it just depends about how much you invest into
your advertising.
What's your average window and amount
of touchpoints to convert the person?
(27:09):
So the more you spend, the larger
you will have, and you need to wait more
time in order for your ad
campaign to convert.
But you can have indicators
if the ad campaign is working and you can
keep it, or you need to shut it down.
And this is what I will be showing you.
So like I just want to share it.
(27:30):
So within one day sometimes you can
see this good, uh, conversion
rate and it's okay, but you cannot really
scale, uh, and keep this conversion rate
when you will be scaling, you will still
will, uh, have like ad two cars, you
see, like almost eight percentage.
Sometimes it's more or less.
(27:51):
But when you scale for real,
you'll be having pretty much the same add to
cart cards, but conversion rates into
an on checkout will be lower just
because people are not ready to buy at
the moment very fast.
So the conversion rates will drop and even in
some cases, in some cases we have very
(28:12):
low conversion rates because I don't know, the product
is expensive, but
still it doesn't.
It is not connected
with the profit.
So the conversion rates between every
industry is very different and on
every scale it is different.
If you are making several, I don't
know, 1050 K per month, it will be
(28:34):
very high.
If you make 100 to 500,000 per month,
it will be around maybe 1 to 3 percentage.
And it's very rare cases when it's
higher, you know, and you don't need to purchase
this first.
You need to work on conversion rates.
You need to understand how the flows on your
websites work.
You need to have tracking enabled when
(28:55):
you can browse.
You know, video recordings, how people
visit your website.
Like looking at hodja or clarity.
You need to improve your website and work on
this, but don't think that you cannot scale
unless you have low conversion rates.
It doesn't matter.
So this is the first misconception.
Another misconception I want to talk about a bit
(29:16):
is about cost per acquisition.
So really
in a lot of cases I will share you
one of these cases.
So people are just stuck with it.
I want to have sales maybe within
$10, $20, $30.
Just because people think that, you
know, this is what I get on Amazon and
(29:38):
I want to have it here also.
No, it doesn't work like this at all.
All the latest years ads cost
almost doubled.
So it's getting more and more expensive.
The good thing is, if you have old account,
if you have audience, you can keep up and
you can keep all your
acquisition costs still
(30:00):
the same level.
But when you scale with the scaling, you will
be having more and more expensive
cost per acquisition.
So you you can say this a pretty high
and we have a different campaign and they all
work together.
And in some cases we can have up
to 200 per cost per acquisition.
You know, it's also growth with a
(30:20):
cost per product.
And I'm also the guy who
likes more expensive products as more
as much expensive as possible.
So I'm in love with some
luxury products.
It's like very great, very easy to scale, to
tell the truth.
And you can really scale if you don't have
the margin, as I just told us.
(30:41):
So when you are looking forward to
scale, you will be having increase
on over the Or at cost and that's it.
So sometimes people just came to us and like,
okay, we're struggling, we cannot scale
and they are wise because they try to keep
it like $30 per client.
And it's not the way you scale really.
(31:02):
It's in some cases it's just not
possible to scale with this limited,
uh, cost per acquisition.
So you need to scale, you need to
invest more into every new customer.
And this is the way how you
do it first.
So your home task
before all this.
Is to have a model where you understand
(31:24):
how you really make money, your profit.
So before you go in and just, you
know, start buying
all your new customers with three times
more, uh, course, than you did before.
You need to understand how really you can
make money from this very, very fast.
So the thing that we want,
(31:46):
uh, usually in every project is, first, that we
understand that there is an effective amount of
stock that you can use in it.
So in many
cases, we can have a shop
with 30 products which
are great products.
But in sales really
in advertising can mean only 1
(32:08):
or 2 products.
So the effectiveness of the stock is 10%.
For example, in some cases, and we have
seen the projects, uh, work this project up to
200,000 SKUs.
Uh, when you don't invest like thousands
of uh, units in one SKU.
I mean, when you have lower, like, for example,
(32:28):
ten pieces of this size, ten pieces of this
size, like a lot of variations, you know.
So in these cases, your effectiveness
of stock can be higher, but usually
also when you are scaling, uh, amount of
products in your shop, you don't need to be
afraid of effectiveness.
You just need to work on it.
But still not every product you launch will be
(32:50):
working very well, and not every product you launch
will be the product you can sell from advertising.
But you still need to have a stock where
you have some effective part of it,
which you can really use in it.
So first things we always test out which
part of talk is good.
So you need to understand like where you can
invest money.
And the thing is that what we
(33:13):
advertise is in most cases where different
is what you can see on website.
I don't mean you, you can tell people
like we have this, but you don't have this
on website.
I mean that you can advertise one product, but
on the page, on the landing page, for example,
you can have 20 products, different ones, and
the product you advertise can be on the second
(33:34):
page even, you know.
But if the if you can keep
the offer relevant still, for example, if this
category is still relevant for you, it can work
very well.
So this is a different approach.
You need to test what works in ads for.
Then you need to test what landing page works
on the other side.
Then you also need to test the audiences of
(33:55):
course to understand this.
But all this combined together how it works.
But these are three variations.
We test first audiences, we
test what works in it and what works
on website to sell.
After we understand this, we can
scale a little bit better.
And the next part, next
part for us.
(34:17):
Important one is to be
able to have a higher
LTV, uh, from the customer.
And there are two parts of LTV.
So the first one is when you are making
more money from the one this first
sale, uh, and the second part of
LTV is all your secondary sales
(34:37):
for which you are making from or
retargeting from email list and from
social media following.
And as I told you, as you have more
ads, you will have more social media following bigger
email list and email list.
Use your main goal and you will have more
organic search.
Also, it will be not growing very fast, but
(34:57):
as for example a revenue from email list
but still it will be growing.
So from advertising you need to make
first touchpoint first sale.
You need to make as much money as possible.
So you need to really understand
how to make cross sales or
upsells or down sales first.
So for example you need to use
(35:20):
just, you know, send page
to upsell products.
Uh, or even if you have one product which
is not the case where you really
can scale with mono products.
It's very rare case when you can scale.
It's like maybe one of your products can have
one separate great landing page, but it's
(35:41):
one of your ten projects.
But you cannot really scale very well with if
you have just one product.
So your home task force will be, you know,
to test up more products.
If you want to go to Shopify and scale
and have big profits more than you
have on Amazon, first you need to have some
more products here.
So and this later on if you
(36:02):
have things to sell.
But even if you have one product, for example,
you can upsell.
For example, if you will take a
look at the biggest and the greatest funnels.
They are in supplements.
Usually they sell one piece very
cheap EV to start with to test something,
maybe $20 and it could
(36:23):
be even, you know, zero profit
for first sale.
But if you know your product is good enough
and you can, you know, sell it multiple times
because the product is good, uh,
then you can tell people, okay.
It's my favorite part.
Uh, you can buy three products and you can
save maybe 30% off.
(36:44):
So it's the first part is when you bundle
one product just multiple three times.
And the best part is, of course, when you
can bundle several products together in fashion, you
can create looks, looks, the pages with
looks when you showcase.
This is how you can look in our outfit.
Full outfit like jeans, sweater,
(37:05):
or just maybe shoes
with a purse.
This is a great way how you can sell
to some percentage of people extra product, and it
will be just higher average amount of,
uh, your average order value.
So this is how you can make more money
from, uh,
average first sale.
(37:26):
So looks in fashion bundles in
all other niches.
And the other part is which is my favorite
also is subscribe and save when you can
have 20 to 30% of
discounts of your subscriptions.
This is how you can really make people,
uh, buy your first time, even,
(37:47):
uh, with some percentage for, for example,
20 percentage of people can buy subscriptions
like this.
People sometimes are afraid of this and they say,
okay, I'm not sure because people are not, you
know, buying it, uh, second time
within second months.
They sometimes buy it from short months or something.
But the reality is, even if you launch it
(38:08):
and they are not buying the subscription
model from the first month or something, they
will be seeing the subscription model and they will
be still buying first time as it is, but
the next time they will just go in
several months and they will use the subscription model
just because it's cheaper for them.
It looks like a cheaper of course 30 percentage
(38:30):
off, but for real, what you
have, you will be having average,
uh, increase from every average your, uh,
customer at least 2.5.
This is what we have in hundreds of projects.
We have average of 2.5 months,
averagely per year, that we can keep a
subscription with the customer.
(38:50):
So on average, on average with
a we don't even say it with a great
product or something.
People are with you 2.5 months per
year on average.
So this is how you can control it.
So implement bundles, implement
subscriptions and this is how you can make money
both from the first sale more and just increase
(39:10):
your LTV instead.
So why do we speak about this?
So we we are focusing on, uh,
only profit.
So we are looking only at a
return on investment.
And there is another misconception.
People are thinking about the return of investment.
Worry.
You know, like it should be 300,
200 or something.
(39:31):
They just have their imaginary number.
But the real cases, higher revenue
will have less profit.
So return of investment will be less
in terms of percentage.
But still the profit around the cash
will be bigger.
So it doesn't really matter.
Uh, for most cases when we scale the
(39:52):
brand and people were just, you know, astonished and
like, so for real if you will have
like enough team.
But we could do this ourselves.
But they got this misconception first that they need
to have some imaginary return of
investment, conversion rates or cost for acquisitions.
It's why they never scale.
So this is how it really works.
(40:14):
And you need just to have campaigns with a
good return of investment.
And this is how you really scale.
And uh, also.
Some campaigns you
just cannot scale.
You need to keep low.
Some campaigns you need to, uh,
scale as fast as possible.
Unless you hit some point where, you know,
(40:35):
okay, it's not profitable.
Profitable anymore, and I turn it off.
So the another part of all this
scaling process is how we, uh,
how we really, uh, turn ads off when we
turn them off.
We know exactly how much money we
will make from, uh, our email
list and organic and social media following.
(40:57):
We know this part.
You know, it's very flexible.
You can.
You can know this.
So what do we do?
We calculate this bonus point
where we turn it off.
So we just launch and we
scale very carefully.
It's usually if we dive deeper like 30
(41:18):
percentage every several days and we
check then the changes of
return of investment from this ad campaign.
So this column and then we see for
example okay it's
2.4.
We know we are not profitable anymore with this
project because uh, of the
(41:41):
margins and everything, and our
email list is not making it for
us to be profitable.
So what I'm saying we are
not checking only ads
to be profitable.
We are taking all the revenue we are getting
from all the channels, and we know that we
can spend on ads.
2030 percentage.
(42:03):
It depends of the.
Willingness to scale.
Sometimes in some cases, we spend even 40
percentage from revenue on ads, and
we have maybe ten percentage in profit still, but
we spend just to scale faster, you know.
But we know this 40 percentage.
We know the real amount of money we
(42:23):
have and we know when then we can turn
the ads off because, okay, if we will
go less than
2.4, it is not
profitable anymore.
It's more than 40 percentage of
from this campaign.
So this is how we really scale.
We don't look at ad campaign as it is
should be profitable.
(42:43):
And sometimes people ask us, you know,
Facebook says he give
us some customers.
And Google says that he also
took part in this acquisition of this customers.
So we only check in every system
effectiveness of of these ads.
Even if Facebook was first touchpoint and Google was
second touchpoint, it doesn't really matter much.
(43:05):
And only thing that matters that we have,
uh, our ad spend
less than a certain amount of,
uh, percentage from revenue that we
are comfortable with.
If you are low on this amount,
just and calculate.
Check your competitors and see if they are
(43:26):
bigger than you multiple multiple times,
then they are doing the same kind of telling
you and just start increasing percentage of
from revenues that you are spending on ads, even
if you are very bad in your advertising.
And we will work on this in our community
later on.
But even if you're bad with your ads, you
can still scale your email
(43:47):
list and everything.
And with more data, you will have more
opportunity to improve your shop, to improve your email
list, to segment, and everything like this.
You will still have more money in the end
of the day because you have email list.
Of course you need to work with email list.
It's not like it's coming.
Uh, like you have email list and it's equals
(44:08):
more revenue.
So you need to work on the other hand
with email list also.
But still the process is this way.
You scale because your fixed amount of,
uh, percentage from revenue spent and you
just spent as much as possible.
And the other part, of course, we do a
lot of work how we optimize ads.
It's not just like we put the money there
(44:28):
and we just scale.
No, of course not.
But in order to be
effective, scaling in, just to scale and not
being stuck, just think about
misconceptions that you might have Focused
someway because somebody told you some conversion
rate that should be there.
It doesn't really matter.
Only thing that matters is your profit, and they
(44:51):
will increase only when you will increase
your traffic.
And the first thing that you can increase is
really add traffic.
Then you can acquire more
influencers because
for example, like we do with or like with
Brand Mariner with Daniel, uh, who
was on our first day.
(45:12):
They have really a huge outreach of influencers.
And later on when they come and
they are
influencers, agrees to work with us.
So what we sell to them is that if
your content is good enough, if you
have some sales for us and we see it,
we will pick one out of five
influencers and we will do
(45:34):
advertising for you.
So what we have, for example, I don't know
some Kate and Mary more like,
you know, a partnership ad and we spend ads
on on your page.
So here is getting more followers like
this, more reach and engagement
from users, and we
get much more sales.
(45:55):
So for these campaigns sometimes we have
20 to 1 return of investment.
20 to 1.
But the thing is this all sets are not
scalable a lot.
It's just because the audience of this
influencer is not so big.
So we are using a little bit of audience
of this influencer.
So we are looking forward to work
(46:17):
with advertising and influencers together.
So growing traffic we can
acquire bigger influencers.
We can sell them better.
How to work with us because of we have
huge traffic.
You will have much bigger email list.
You will make more money from your email list.
And on the other hand, in the end also
you will grow your organic traffic.
(46:38):
So this is how it works.
And at some point we know okay,
so we want to scale faster, but we have
all these ad campaigns and we see already.
So the effectiveness of launching new ad
campaigns and new creatives doesn't work
so well as it work was maybe when we
launch ten campaigns per month.
So 20 complaints per month doesn't really make sense
(47:00):
because effectiveness is lower and lower with every
complaint we add.
So at this point we understand, okay, Facebook is
enough, Google is enough.
We go to TikTok, we go to Pinterest, we
go to Reddit.
So we just go to multiple channels,
which every channel have a little bit different audience.
But also it helps us to
cover some point of customer acquisition on his
(47:22):
customer journey, which helps us to increase
the percentage of people we can convert.
So in the end of the day, we still
have much more sales.
So we use omnichannel approach and it's much
more simple than you think.
You just need to work with every,
uh, with every cabinet, uh, with
every platform separately.
And just give it time sometimes because
(47:45):
Pinterest, Reddit sometimes they're not so fast.
Twitter is not so fast with results.
So but it doesn't mean you need to invest
six months or something.
I mean, just not several days.
It could be several weeks.
So if you are doing your homework then
you can have good results.
So I can show you like this for example.
So we would test a lot of stuff.
(48:07):
So for example you can see there is uh
23 campaigns.
It's it's Facebook reporting.
So 23 campaigns will launch.
And out of these 23 campaigns, after
testing a lot of stuff inside, we have really
scaled and used only 5 or 6
campaigns to get some revenue.
And uh, all other campaigns, they just don't
(48:29):
work out for us.
We just do a lot of complaints.
We put a lot of content out there thanks
to influencers also, and that's how we really scale.
We just do a lot of content, do a
lot of analytics, do a lot of ad campaigns.
And then in the end of the day, we
try to get campaigns with a lot of data,
like 50 plus sales per week in one campaign,
and this is how we scale.
(48:49):
But if you're doing all this process like a
checklist, you cannot scale.
But also if you are stuck with some
misconceptions, with the numbers
somebody told you some way or you just mentioned
yourself, it doesn't work like this.
So for real, of course.
Yes, we had campaigns giving us
insanely good results like 20 to
(49:09):
1 return of investment this.
Uh, light blue color.
Aurora's return on its pan.
You can see 21, 17 to 1, 13 to
1, 13 to 1, 10 to 1, seven, one,
six, two, 6 to 1.
But really the scaling happens and
we have really revenue.
And we can scale campaigns which are
(49:30):
lower with the return of events.
And that's how it works.
You cannot change the market.
That's how all ads tools are working.
So you need just to work on these
rules and scale within them.
And it's really this easy.
You can just, you know, go and
put all a lot of work into content.
So you have very variety of content.
(49:51):
You cannot scale with one photoshoot or something.
But when you have all this content and there
are AI which can generate content for you right
now, you can pretty much scale.
So I'm pretty sure it's much easier than what
people usually think.
It takes a team, it takes some expertise.
But this is this is this easy.
So all these parts together are connected.
(50:13):
What everyone shared with you.
I'm making sure that we have enough
mentorship in our A community.
So I want to have everyone in place so
you can get rid of all of the misconception.
It doesn't matter for me if you have 10
million in revenue on
the average scale.
I mean 200 million in revenue.
(50:34):
I'm pretty sure there are still a lot of
misconceptions and room to increase and
improvements on different points.
Sometimes you are very good with your shop,
with your ads, and you need just to focus
on adding more products and launching them in with
some special process to test them
and see if this product is good enough to
(50:54):
scale within your shop.
And then you can maybe have
another hero product.
But sometimes you have very good products already, but
you don't have a good shop.
I have seen so many shops and they try
to scale and launch it with
insanely good products, but the shop is just,
you know, it's catalog style.
(51:15):
It's nothing about selling.
There is no sale process, nothing.
It just catalog of products.
You cannot scale like this.
And when you do an advertising just
product focused, you just focus your product.
You can scale this easier.
So inside the community.
I will make sure, guys, that you have all
these places together and we can work on this
(51:36):
to grow.
Tomorrow you will be having
100 million of our revenue.
Uh, guys will tell
you how it looks like to get rid of
most of misconception and start scaling,
because usually misconceptions is what?
Heading us back.
Uh, from from the results we want.
(51:58):
And I know on at one point that
maybe wanting some results
is sometimes better because of dopamine and all this
stuff, but for real, uh, if you
are having a process in your mind
when you reach some results and you have another
goal, it's much better than just keeping
this pace with stress and trying to invest
(52:21):
and grow.
Sometimes people are not like just
growing, and they stuck in several years with
the same revenue, and they still are like,
you know, in this dopamine, uh,
they have they have some.
Happiness within this, but still the
dream of growing.
So my goal inside our
(52:42):
community also is to work on mindset so we
really can grow.
So if you have guts and
you really wish to grow in our community,
and I will present you how we will work
inside the community, I will tell you about the
masterminds and how they are special.
They will be different.
They will be more about results than just people
(53:03):
talking together and just fancy masterminds.
But we will be doing courses together inside our
community, and this is how we will grow and
really focus on challenges and go
in these challenges and not be just speaking
about them.
So for me, it's very important to get rid
from all the misconceptions for myself and
to help you.
(53:23):
So if you have any questions
for mindset and how you can, you
know, improve here, just
please, uh, just
please keep all this
information for tomorrow.
Tomorrow, all these, uh, speakers will, uh,
I'm pretty sure just, you know, blow your mind.
And then later on we can work together with
(53:45):
them also.
Um, but first of all, um,
I think working with yourself just in
network, checking what everyone else is
doing and check and think when you thought it
one way, but it was just your misconception, and
you can be doing it already months
before for it.
Much easier than you think.
(54:06):
I think that's very important.
So guys, thank you.
It was very hard I think with a lot
of worry, a little bit boring but
inspiring information.
And we will be working together with you
all the next month, all
the next month, all this year on your goals.
Thank you very much, guys.
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