September 18, 2023 • 17 mins
The CNECT code helps remind us to apply empathy when creating our communication, to think in terms of, "Hey, what does my audience need?" That's the information that goes in. "How will they best receive it?" That goes to choosing appropriate words, structures, and metaphors—different for a project manager than a marketing executive.
The language we use and how it's written should connect with the target audience. It should show our readers the information they need in a way that is easiest for them to consume.
Join OSPeas Christine Buehler, Chris Fenwick, Felicity Brand, and Jeffrey A. "jam" McGuire for this quick, helpful podcast about decoding communication that connects.
Welcome to the Open Strategy Partners podcast, "Communicate, Connect, Grow!" At Open Strategy Partners, we specialize in strategic product communication. We help you communicate the value of what you do, connect you with the people who need to know about it, and grow.
To get in touch with us, follow what we’re doing, or learn about our Writer Enablement Workshops, you can:
- Go to our website
- Email us at hello@openstrategypartners.com
- Hit us up on Twitter
- Subscribe to our podcast wherever you listen to podcasts
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Carl Richards (00:07):
Hi, I'm Carl from OSP and this is Communicate
Connect Grow, the OSP podcast.
On today's episode, we'retalking about avoiding jargon in
your writing with the editingcode CNECT.
If you want to be a moreeffective writer, a more
transparent editor, developclear strategic thinking or
learn from our network of expertfriends and colleagues.
(00:29):
That's what we're here for.
We divide our episodes acrossthree themes Communicate,
Connect and Grow.
This is a Communicate episodeand we're talking about
connecting with your audiencewith our editorial code CNECT.
The Connect editing code fallsinto the style and phrasing
(01:04):
phase of the editing process andit's about using words and
clear language.
In our documentation about thiscode, it says use language that
will connect with your targetaudience, but avoid jargon that
will prevent non-experts fromgaining value from your writing.
Jeffrey A. "jam" McGuire (01:20):
Hi, I'm Jam that is short for
Jeffrey Alexander McGuire.
I had the great good fortune tostart Open Strategy Partners
with my business partner in 2017, and here we are recording in
2023, and we're still talkingabout it.
Back in the early days of thecompany, I was the writer and
the editor and Tracy was thestructure and ideas and strategy
(01:44):
person, and when I would edither writing, she would get upset
and ask why I did something andwhy I made a change.
Over time, we came to therealization that if we had a set
of codes that explained what Iwas doing, that that would help
(02:05):
her let go of her precious wordsand come to an improved overall
result.
And here we are.
The Connect code is similar tomany of the other codes we use,
but it's got its own flavor.
The Connect code is aboutapplying empathy.
Our codes talk about beingclear.
(02:28):
They talk about building trustwith the audience and they talk
about empathy, which also, ofcourse, goes towards building
trust.
I need to make sure that anarticle that I'm editing is
pitched in a way that'sappropriate for the audience
that I'm expecting to read it.
If it's for developers, itshould be kind of no nonsense
(02:50):
and absolutely can be highlytechnical.
If it's for marketers, itprobably should be less
technical.
For example, to connect withthe marketer, I need to talk
about achieving a marketer'sgoals.
The language and the way it'swritten should connect with the
target audience.
There you go.
It should show them theinformation they need in a way
(03:13):
that is easiest for them toconsume.
Christine Buehler (03:16):
I'm Christine Bueller.
I'm a communications consultantat OSP, where I work on
creating blog posts andmarketing materials for our
often but not always open sourceand technology clients.
The Connect editing code isabout using language that lands
(03:42):
well with your target audience,but also avoiding jargon that
will prevent other people fromgetting value from your writing.
Chris Fenwick (03:54):
I'm Chris Fenwick and I do copywriting at OSP and
also editing.
I mean, I think of it primarilyas being about avoiding
extremely dry jargon.
Actually, it's about makingsure that the audience that
you're writing for will respondor, like that, the piece will
(04:14):
maybe resonate with them in somecapacity.
So I think it's not just aboutit's about, in some sense, not
being excessively dry andtechnical, but also coming up
with ways that will make themsee the relevance of what you're
saying to them or that theywill respond to more emotionally
maybe.
Felicity Brand (04:34):
G'day.
I'm Felicity Brand, I'm acommunications consultant at OSP
and I write and edit all daylong.
The CNECT code falls into ourstyle and phrasing phase and
it's about using language thatwill connect with your audience
and avoiding jargon that willprevent non-experts from gaining
(04:55):
value from your writing.
Anne Handley has a very famousbook Everybody Writes and she
compares jargon to cholesterol.
She said there's a good and abad kind.
So I suppose the good kind isit can signal belonging if
you're using insider terms thatare familiar to your audience,
but mostly it's the bad kind,okay.
(05:18):
So too often jargon willalienate or exclude a reader who
isn't on the inside, and at OSPwe write for everyone.
So while jargon can be tempting, the risk is too high.
This editing code aligns withour pillar of empathy and we
have another very similarediting code about language
(05:39):
choice, which is term Check outthat episode and that's about
getting the names of technologycorrect.
But CNECT is about avoidingjargon and using language that
everybody can understand.
Some examples of jargon Growth,hacked, incentivize, synergize.
They're sometimes callednon-words.
They don't convey a lot ofinherent meaning.
(06:02):
In my research for this episode, I came across the term
smarketing as an example ofjargon.
I did not understand that term.
It means sales and marketingalignment through constant
communication, and apparently itwas coined over 23 years ago.
So apparently I'm 23 years toolate.
So that's a really good example.
(06:24):
Smarketing is a really goodexample of word choice.
That would definitely put up awall between readers on the
inside who understand the termand readers on the outside who
don't.
Effectively, that's excludingme from this content that I
might have been able to gain alot of value from, but this one
word just was kind of like aclosed door to me.
Carl Richards (06:49):
Let's explore how you use this code as an editor.
Jeffrey A. "jam" McGuire (06:53):
The connect code helps remind us to
apply empathy when we'recreating our communication, to
think in terms of hey, what ismy audience need?
That's the information thatgoes in.
How will they best receive it?
That goes into my choice ofwords and structures and perhaps
the metaphors that I want touse different for a project
(07:16):
manager than a marketingexecutive, for example.
Christine Buehler (07:20):
Yeah, as an editor, connect or "scenic
avoiding so reading jargon canmean a lot of wasted time for an
editor.
Editors naturally want to beefficient and it's hard to be
(07:42):
efficient if you have to pauseand look up words multiple times
in a single paragraph, letalone an entire piece of writing
.
It can really slow you down andit's also taking your attention
away from your main job, whichis editing and shaping a piece
(08:03):
of writing.
Chris Fenwick (08:03):
I think I would probably use it just positively
rather than negatively.
So if I felt someone had done agood job of making some
technical issue resonate, then Iwould point it out.
I think it's a difficult one,because the reasons for which a
piece of writing might notconnect could also be covered by
(08:24):
a number of other codes besidesjust this one that could also
explain why it wasn't doing whatyou wanted it to.
So I think I might have endedup using some other codes
instead if I felt like somethingwas wrong with the writing.
Felicity Brand (08:40):
As an editor, you're more able to spot jargon
or language that you don'tconnect with because you're
coming in with fresh eyes.
It may be business or industryjargon, or it may be buzzwords.
When I'm editing, I'll use thiscode to flag opportunities for
choosing other phrases and I'lltypically suggest any that come
(09:00):
to mind, or I'll check with theauthor if that word choice was
intentional.
And I also use this code a lotfor positive feedback so that I
can celebrate word choice thatthe author has made.
That's what makes these codesso flexible.
You can use them to flag thingsto check for other
opportunities.
You can also use them to justcelebrate a great word choice
(09:23):
and reinforce good writinghabits.
Carl Richards (09:28):
As a writer.
How do you approach this code?
Jeffrey A. "jam" McGuire (09:30):
The most useful part of the connect
code when I'm drafting is tryingto catch myself not using
jargon.
Jargon when it goes unexplainedwill often exclude outgroup
people or people who are notexperts in a given topic yet
(09:50):
will hinder them learning.
And it's easier for us to beinclusive if we are avoiding
jargon.
And now we have a couple ofother codes that help us with
this.
We have one called term, and Ithink there might be another one
that's acronyms, I think wherebasically the rule is, if we
have a piece of jargon that'sessential to explaining what
(10:13):
we're talking about, then we'regoing to have to step back and
explain it.
And is that a parenthetical?
Is it a set of links?
Is it another linking toanother article?
But you can't just leave jargonin place and expect that it's
going to be as effective as itcould be.
Christine Buehler (10:28):
And, as a writer, when I'm using connect,
part of the very beginning of apiece is knowing your target
audience, but you don't want itto be so small that it isn't
welcoming to anyone else.
As a writer generally, you wantyour work to be shared and you
(10:52):
want it to be helpful to as manypeople as possible.
You know, a thick and fast useof jargon is almost like reading
a different language or readingan academic paper meant for
only other academics, so thatprohibits your work from being
(11:13):
accessible to other people.
Chris Fenwick (11:15):
I think the general principle is there in
the background, but notnecessarily a conscious
awareness of the codes.
I think when there's reallyspecific things like technical
terms to define and so on, thenthere are more obvious codes and
principles that come to mind.
I think it's more a case ofjust like how can you write an
introduction that is going to belively and get somebody's
(11:39):
attention and show them therelevance of what you're doing?
Felicity Brand (11:42):
I have a guilty admission as a writer, I'm not
thinking about the CNECT code.
I often rely on jargon, andthat's because I'm lazy, so
jargon is a really usefulshorthand when you want to get
your ideas out.
I'll often use jargon as aplaceholder.
When I'm writing, I'm gettingmy thoughts out and then once I
(12:03):
feel like I've formulated myargument and I'll do another
pass to replace jargon orreplace empty cliches with more
meaningful or clearerexpressions.
It's challenging.
You can't always see it whenyou're deep in it.
As a writer, you can't alwaysspot your jargon, and that's
(12:23):
where you rely on your friendlyeditor and their fresh eyes.
Carl Richards (12:29):
For the reader to have a great experience.
Here's why this editing code isextremely important.
Jeffrey A. "jam" McGuire (12:34):
As a reader, I don't want to feel
left out If you throw a wholebunch of information at me that
I need because I'm trying tomake an informed decision about
spending my harder time andmoney.
I want to feel like I reallyunderstand what's going on, and
if you shut me out by expectinga certain amount of knowledge
(12:55):
that's inappropriate for mylevel of experience or my needs
from your product or service,it's going to be really, really
hard for me to make the decisionto try you out.
Christine Buehler (13:05):
For readers.
Connect is important becausejargon kind of locks you out,
especially if you're newer to acertain subject.
It might prohibit you fromreading that specific piece of
writing, but it also mightdiscourage you from learning
(13:26):
more about that topic at all.
You might think, well, thistopic is clearly too complex.
I've changed my mind.
I don't want to learn aboutthis anymore.
At OSP we definitely don't wantthat to happen.
Chris Fenwick (13:41):
All the codes are ultimately aimed at the reader,
actually, not just some of thestyle or phrasing ones, and
again I think they're always.
Their success is usually therefor a reader when they're not
visible, like the readershouldn't be sort of alienated
from the piece or reflecting onit too much, it should just be.
The point of the code is toguarantee writing that is
(14:04):
effective, not writing thatnecessarily makes you step back
from it and wonder, like what'swrong with this?
Felicity Brand (14:10):
As a reader, I think the author is lazy.
If I encounter a lot of jargonor non-words, I'll think maybe
this article was just writtenfor SEO purposes and doesn't
contain anything meaningful fora human.
So I'll quickly leave.
You're losing a really greatopportunity to connect with your
audience if you don't choosewords that everyone can
(14:32):
understand.
Carl Richards (14:49):
I hope you, dear listener, have not spotted any
jargon in this episode.
If so, we sincerely apologize.
Next time you start creating apiece of content, sidestep the
non-words and try to use real,clear language that everybody
understands.
Share your examples orquestions with us via Twitter,
at open underscore strategy, oremail hello at
(15:12):
openstrategypartnerscom.
This was one of the editorialcodes we use at OSP.
We'll be sharing more of themas we go.
If you'd like to learn more inthe meantime, come over to
openstrategypartnerscom, have alook at our writer enablement
workshops, case study offeringor get in touch to talk about
(15:32):
your strategy or productcommunication needs.
Thanks to everyone whocontributed to this podcast, all
the P's at OSP.
Thanks to our clients whobelieve in us.
Shout out to Patrick Gaumontfor our high energy maple syrup
flavored theme music and to MikeSnow for additional horn
arrangements.
Thank you for listening andsubscribing about our three
(15:56):
themes on the podcast.
You'll hear from differentmembers of the OSP team hosting
episodes over time.
Communicate All thingscommunication we share how we
tackle writing, editing, wordchoices, formats, processes and
more.
Connect In-depth conversationswith interesting, smart people
(16:16):
about who they are, what they doand how they approach their
life and work as communicators,technologists and leaders.
Grow, we cover strategicapproaches to understanding and
expressing the value of what youdo, including tools, templates
and practical applications.
We also feel strongly aboutbuilding a mindful, positive,
(16:39):
human first culture at work.
That's bound to pop up fromtime to time too.
This podcast is us figuring outcommunication, connection and
growing together.
Subscribe now on YouTube, applePodcast or the podcast channel
of your choice.
Follow us, suggest guests andtopics, ask us questions.
(17:00):
On social media, we are at openunderscore strategy on Twitter
Until next time.
Thanks for listening toCommunicate, Connect.
Grow, the OSP podcast.
Jeffrey A. "jam" McGuire (17:42):
Well, the knee bone is connected to
the thigh bone and the thighbone is connected to the hip
bone.
Hi, I'm Carl from OSP and this is Communicate
Connect Grow, the OSP podcast.
On today's episode, we'retalking about avoiding jargon in
your writing with the editingcode CNECT.
If you want to be a moreeffective writer, a more
transparent editor, developclear strategic thinking or
learn from our network of expertfriends and colleagues.
(00:29):
That's what we're here for.
We divide our episodes acrossthree themes Communicate,
Connect and Grow.
This is a Communicate episodeand we're talking about
connecting with your audiencewith our editorial code CNECT.
The Connect editing code fallsinto the style and phrasing
(01:04):
phase of the editing process andit's about using words and
clear language.
In our documentation about thiscode, it says use language that
will connect with your targetaudience, but avoid jargon that
will prevent non-experts fromgaining value from your writing.
Jeffrey A. "jam" McGuire (01:20):
Hi, I'm Jam that is short for
Jeffrey Alexander McGuire.
I had the great good fortune tostart Open Strategy Partners
with my business partner in 2017, and here we are recording in
2023, and we're still talkingabout it.
Back in the early days of thecompany, I was the writer and
the editor and Tracy was thestructure and ideas and strategy
(01:44):
person, and when I would edither writing, she would get upset
and ask why I did something andwhy I made a change.
Over time, we came to therealization that if we had a set
of codes that explained what Iwas doing, that that would help
(02:05):
her let go of her precious wordsand come to an improved overall
result.
And here we are.
The Connect code is similar tomany of the other codes we use,
but it's got its own flavor.
The Connect code is aboutapplying empathy.
Our codes talk about beingclear.
(02:28):
They talk about building trustwith the audience and they talk
about empathy, which also, ofcourse, goes towards building
trust.
I need to make sure that anarticle that I'm editing is
pitched in a way that'sappropriate for the audience
that I'm expecting to read it.
If it's for developers, itshould be kind of no nonsense
(02:50):
and absolutely can be highlytechnical.
If it's for marketers, itprobably should be less
technical.
For example, to connect withthe marketer, I need to talk
about achieving a marketer'sgoals.
The language and the way it'swritten should connect with the
target audience.
There you go.
It should show them theinformation they need in a way
(03:13):
that is easiest for them toconsume.
Christine Buehler (03:16):
I'm Christine Bueller.
I'm a communications consultantat OSP, where I work on
creating blog posts andmarketing materials for our
often but not always open sourceand technology clients.
The Connect editing code isabout using language that lands
(03:42):
well with your target audience,but also avoiding jargon that
will prevent other people fromgetting value from your writing.
Chris Fenwick (03:54):
I'm Chris Fenwick and I do copywriting at OSP and
also editing.
I mean, I think of it primarilyas being about avoiding
extremely dry jargon.
Actually, it's about makingsure that the audience that
you're writing for will respondor, like that, the piece will
(04:14):
maybe resonate with them in somecapacity.
So I think it's not just aboutit's about, in some sense, not
being excessively dry andtechnical, but also coming up
with ways that will make themsee the relevance of what you're
saying to them or that theywill respond to more emotionally
maybe.
Felicity Brand (04:34):
G'day.
I'm Felicity Brand, I'm acommunications consultant at OSP
and I write and edit all daylong.
The CNECT code falls into ourstyle and phrasing phase and
it's about using language thatwill connect with your audience
and avoiding jargon that willprevent non-experts from gaining
(04:55):
value from your writing.
Anne Handley has a very famousbook Everybody Writes and she
compares jargon to cholesterol.
She said there's a good and abad kind.
So I suppose the good kind isit can signal belonging if
you're using insider terms thatare familiar to your audience,
but mostly it's the bad kind,okay.
(05:18):
So too often jargon willalienate or exclude a reader who
isn't on the inside, and at OSPwe write for everyone.
So while jargon can be tempting, the risk is too high.
This editing code aligns withour pillar of empathy and we
have another very similarediting code about language
(05:39):
choice, which is term Check outthat episode and that's about
getting the names of technologycorrect.
But CNECT is about avoidingjargon and using language that
everybody can understand.
Some examples of jargon Growth,hacked, incentivize, synergize.
They're sometimes callednon-words.
They don't convey a lot ofinherent meaning.
(06:02):
In my research for this episode, I came across the term
smarketing as an example ofjargon.
I did not understand that term.
It means sales and marketingalignment through constant
communication, and apparently itwas coined over 23 years ago.
So apparently I'm 23 years toolate.
So that's a really good example.
(06:24):
Smarketing is a really goodexample of word choice.
That would definitely put up awall between readers on the
inside who understand the termand readers on the outside who
don't.
Effectively, that's excludingme from this content that I
might have been able to gain alot of value from, but this one
word just was kind of like aclosed door to me.
Carl Richards (06:49):
Let's explore how you use this code as an editor.
Jeffrey A. "jam" McGuire (06:53):
The connect code helps remind us to
apply empathy when we'recreating our communication, to
think in terms of hey, what ismy audience need?
That's the information thatgoes in.
How will they best receive it?
That goes into my choice ofwords and structures and perhaps
the metaphors that I want touse different for a project
(07:16):
manager than a marketingexecutive, for example.
Christine Buehler (07:20):
Yeah, as an editor, connect or "scenic
avoiding so reading jargon canmean a lot of wasted time for an
editor.
Editors naturally want to beefficient and it's hard to be
(07:42):
efficient if you have to pauseand look up words multiple times
in a single paragraph, letalone an entire piece of writing
.
It can really slow you down andit's also taking your attention
away from your main job, whichis editing and shaping a piece
(08:03):
of writing.
Chris Fenwick (08:03):
I think I would probably use it just positively
rather than negatively.
So if I felt someone had done agood job of making some
technical issue resonate, then Iwould point it out.
I think it's a difficult one,because the reasons for which a
piece of writing might notconnect could also be covered by
(08:24):
a number of other codes besidesjust this one that could also
explain why it wasn't doing whatyou wanted it to.
So I think I might have endedup using some other codes
instead if I felt like somethingwas wrong with the writing.
Felicity Brand (08:40):
As an editor, you're more able to spot jargon
or language that you don'tconnect with because you're
coming in with fresh eyes.
It may be business or industryjargon, or it may be buzzwords.
When I'm editing, I'll use thiscode to flag opportunities for
choosing other phrases and I'lltypically suggest any that come
(09:00):
to mind, or I'll check with theauthor if that word choice was
intentional.
And I also use this code a lotfor positive feedback so that I
can celebrate word choice thatthe author has made.
That's what makes these codesso flexible.
You can use them to flag thingsto check for other
opportunities.
You can also use them to justcelebrate a great word choice
(09:23):
and reinforce good writinghabits.
Carl Richards (09:28):
As a writer.
How do you approach this code?
Jeffrey A. "jam" McGuire (09:30):
The most useful part of the connect
code when I'm drafting is tryingto catch myself not using
jargon.
Jargon when it goes unexplainedwill often exclude outgroup
people or people who are notexperts in a given topic yet
(09:50):
will hinder them learning.
And it's easier for us to beinclusive if we are avoiding
jargon.
And now we have a couple ofother codes that help us with
this.
We have one called term, and Ithink there might be another one
that's acronyms, I think wherebasically the rule is, if we
have a piece of jargon that'sessential to explaining what
(10:13):
we're talking about, then we'regoing to have to step back and
explain it.
And is that a parenthetical?
Is it a set of links?
Is it another linking toanother article?
But you can't just leave jargonin place and expect that it's
going to be as effective as itcould be.
Christine Buehler (10:28):
And, as a writer, when I'm using connect,
part of the very beginning of apiece is knowing your target
audience, but you don't want itto be so small that it isn't
welcoming to anyone else.
As a writer generally, you wantyour work to be shared and you
(10:52):
want it to be helpful to as manypeople as possible.
You know, a thick and fast useof jargon is almost like reading
a different language or readingan academic paper meant for
only other academics, so thatprohibits your work from being
(11:13):
accessible to other people.
Chris Fenwick (11:15):
I think the general principle is there in
the background, but notnecessarily a conscious
awareness of the codes.
I think when there's reallyspecific things like technical
terms to define and so on, thenthere are more obvious codes and
principles that come to mind.
I think it's more a case ofjust like how can you write an
introduction that is going to belively and get somebody's
(11:39):
attention and show them therelevance of what you're doing?
Felicity Brand (11:42):
I have a guilty admission as a writer, I'm not
thinking about the CNECT code.
I often rely on jargon, andthat's because I'm lazy, so
jargon is a really usefulshorthand when you want to get
your ideas out.
I'll often use jargon as aplaceholder.
When I'm writing, I'm gettingmy thoughts out and then once I
(12:03):
feel like I've formulated myargument and I'll do another
pass to replace jargon orreplace empty cliches with more
meaningful or clearerexpressions.
It's challenging.
You can't always see it whenyou're deep in it.
As a writer, you can't alwaysspot your jargon, and that's
(12:23):
where you rely on your friendlyeditor and their fresh eyes.
Carl Richards (12:29):
For the reader to have a great experience.
Here's why this editing code isextremely important.
Jeffrey A. "jam" McGuire (12:34):
As a reader, I don't want to feel
left out If you throw a wholebunch of information at me that
I need because I'm trying tomake an informed decision about
spending my harder time andmoney.
I want to feel like I reallyunderstand what's going on, and
if you shut me out by expectinga certain amount of knowledge
(12:55):
that's inappropriate for mylevel of experience or my needs
from your product or service,it's going to be really, really
hard for me to make the decisionto try you out.
Christine Buehler (13:05):
For readers.
Connect is important becausejargon kind of locks you out,
especially if you're newer to acertain subject.
It might prohibit you fromreading that specific piece of
writing, but it also mightdiscourage you from learning
(13:26):
more about that topic at all.
You might think, well, thistopic is clearly too complex.
I've changed my mind.
I don't want to learn aboutthis anymore.
At OSP we definitely don't wantthat to happen.
Chris Fenwick (13:41):
All the codes are ultimately aimed at the reader,
actually, not just some of thestyle or phrasing ones, and
again I think they're always.
Their success is usually therefor a reader when they're not
visible, like the readershouldn't be sort of alienated
from the piece or reflecting onit too much, it should just be.
The point of the code is toguarantee writing that is
(14:04):
effective, not writing thatnecessarily makes you step back
from it and wonder, like what'swrong with this?
Felicity Brand (14:10):
As a reader, I think the author is lazy.
If I encounter a lot of jargonor non-words, I'll think maybe
this article was just writtenfor SEO purposes and doesn't
contain anything meaningful fora human.
So I'll quickly leave.
You're losing a really greatopportunity to connect with your
audience if you don't choosewords that everyone can
(14:32):
understand.
Carl Richards (14:49):
I hope you, dear listener, have not spotted any
jargon in this episode.
If so, we sincerely apologize.
Next time you start creating apiece of content, sidestep the
non-words and try to use real,clear language that everybody
understands.
Share your examples orquestions with us via Twitter,
at open underscore strategy, oremail hello at
(15:12):
openstrategypartnerscom.
This was one of the editorialcodes we use at OSP.
We'll be sharing more of themas we go.
If you'd like to learn more inthe meantime, come over to
openstrategypartnerscom, have alook at our writer enablement
workshops, case study offeringor get in touch to talk about
(15:32):
your strategy or productcommunication needs.
Thanks to everyone whocontributed to this podcast, all
the P's at OSP.
Thanks to our clients whobelieve in us.
Shout out to Patrick Gaumontfor our high energy maple syrup
flavored theme music and to MikeSnow for additional horn
arrangements.
Thank you for listening andsubscribing about our three
(15:56):
themes on the podcast.
You'll hear from differentmembers of the OSP team hosting
episodes over time.
Communicate All thingscommunication we share how we
tackle writing, editing, wordchoices, formats, processes and
more.
Connect In-depth conversationswith interesting, smart people
(16:16):
about who they are, what they doand how they approach their
life and work as communicators,technologists and leaders.
Grow, we cover strategicapproaches to understanding and
expressing the value of what youdo, including tools, templates
and practical applications.
We also feel strongly aboutbuilding a mindful, positive,
(16:39):
human first culture at work.
That's bound to pop up fromtime to time too.
This podcast is us figuring outcommunication, connection and
growing together.
Subscribe now on YouTube, applePodcast or the podcast channel
of your choice.
Follow us, suggest guests andtopics, ask us questions.
(17:00):
On social media, we are at openunderscore strategy on Twitter
Until next time.
Thanks for listening toCommunicate, Connect.
Grow, the OSP podcast.
Jeffrey A. "jam" McGuire (17:42):
Well, the knee bone is connected to
the thigh bone and the thighbone is connected to the hip
bone.
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