Blue Origin "Female Empowerment" PR Disaster: Where Did They Go Wrong?

 You don’t earn your crown by buying a seat on a spaceship. You earn it by boldly owning your truth—and amplifying it with integrity.

 In this fiery episode of Communication Queens, Kimberly Spencer unpacks the spaceflight-sized gap between performative visibility and authentic visibility. Using the recent blUE Origin PR stunt—a celeb-filled "all-female space crew" joyride—as a cautionary tale, Kimberly dishes out a no-fluff lesson in what happens when marketing trades substance for spectacle.

You’ll get real about the difference between “look-at-me” illusions and soul-aligned messaging that actually moves people. Kimberly breaks down why modern audiences are done being duped, how bro marketing just got a glittery bra, and what it really means to shine without faking the spotlight.

Expect juicy storytelling, real talk about PR integrity, and actionable tips to help you stop performing and start positioning from a place of purpose. You’ll also get a sneak peek into her bestselling book Make Every Podcast Want You and how podcast guesting is your ticket to true empire expansion—no spaceship required.

This isn’t just another marketing masterclass. It’s a wake-up call for any Queen ready to ditch the performance and own her voice like the media mogul she is.

 

📚Grab the “Top Books of 2024 to Change Your Life,” the bestseller, multi-gold-medal award-winner, “Make Every Podcast Want You” by Kimberly Spencer. Available now on Amazon: https://amzn.to/42kllur 

 

😎Discover how to get booked on the TOP 5% of podcasts to leverage podcast interviews for lead generation for your business owners, founders, podcasters, and authors. Book your $100K Profit from Guest Podcasting Planning Call here: https://www.communicationqueens.com/get-booked-on-the-top-podcasts

Enjoy, sovereigns!

 

Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, Amazon Music, or your other favorite podcast listening platform. You can also watch the episode on Youtube.

 

Transcript:

For a full episode transcript, it can be found here https://www.communicationqueens.com/blog

Sharables:

For shareable images, quotes, and other social media posts to add some royal sparkle to your socials (with proper tagging and credit, of course), they can be found here.

 

💕 Say “hi” on social:

Communication Queen Facebook: https://www.facebook.com/communicationqueens 

Communication Queen Instagram: https://www.instagram.com/communicationqueensagency 

Communication QueenTikTok: https://www.tiktok.com/@communicationqueens 

Communication Queen Pinterest: https://www.pinterest.com/communicationqueens/ 

Communication Queen Youtube: https://www.youtube.com/@communicationqueens 

 

🎙Subscribe + Listen to the Communication Queens Podcast here:

Apple Podcasts: https://podcasts.apple.com/us/podcast/communication-queen-entrepreneurship-marketing-storytelling/id1718540459.css-j9qmi7{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:row;-ms-flex-direction:row;flex-direction:row;font-weight:700;margin-bottom:1rem;margin-top:2.8rem;width:100%;-webkit-box-pack:start;-ms-flex-pack:start;-webkit-justify-content:start;justify-content:start;padding-left:5rem;}@media only screen and (max-width: 599px){.css-j9qmi7{padding-left:0;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;}}.css-j9qmi7 svg{fill:#27292D;}.css-j9qmi7 .eagfbvw0{-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;color:#27292D;}