The Frugalpreneur Method: #MicDrop Podcast Marketing Strategies That Actually Work in 2025 with Sarah St John

Keywords

 

podcasting, marketing, entrepreneurship, Frugalpreneur, podcast growth, networking, podcasting community, podcast marketing agency, podcasting tips, podcast success

Summary

 

In this engaging conversation, the hosts discuss the intricacies of podcast marketing, the importance of building relationships within the podcasting community, and the journey of the Frugalpreneur podcast. They explore the challenges faced by podcasters, the significance of investing in quality equipment and networking opportunities, and the value of sharing personal stories and failures. The discussion highlights the supportive nature of the podcasting industry and the potential for growth and collaboration among podcasters.

 

Sarah talks about podcast marketing, and the things that podcasters typically get wrong. She explains that simply sharing the podcast on social media is not enough, and that there are other ways to reach a podcast audience, such as paid ads, collaborations, and podcast guesting. She also shares her own experience with starting her podcast, The Frugalpreneur, and how it unexpectedly became a top 200 podcast in the entrepreneurship category. 

 

Sarah emphasizes the importance of enjoying the process and not being obsessed with rankings They discuss the impact of being in the Apple Podcast essentials list, and how it can increase visibility and listenership. Sarah shares her checklist for creating eye-catching cover art, such as bold colors and a focused design that stands out while scrolling through podcast apps. They also talk about the power of relationships and credibility that come with having a successful podcast. They brainstorm ways to further use the podcast to market the Frugalpreneur brand and services, including creating a mini-series and potentially getting into the New Forget budgeting strategy. 

 

The guest, Sarah, is from the Podcast Marketing Agency, and she talks about her journey in the podcast industry and how she helps podcasters market and grow their shows. She discusses the importance of networking and building relationships in the industry, as well as investing in conferences and high-quality equipment. Sarah also talks about the collaboration vs. competition mentality in the podcast industry and how that can help podcasters grow. 

Takeaways

 

Podcasters often underestimate the importance of marketing beyond social media.

Paid advertising in podcast directories can yield better results than social media alone.

Networking at podcast conferences is invaluable for building relationships and growing your podcast.

 

The Frugalpreneur podcast started as a marketing tool for a book but became a successful venture on its own.

 

The podcasting community is generally supportive and collaborative rather than competitive.

Cover art and podcast titles play a crucial role in attracting listeners.

 

Investing in quality equipment, like a good microphone, is essential for podcast success.

Sharing personal stories and failures can create deeper connections with listeners.

 

Creating a mini-series can be a great way to explore new topics without committing to a full podcast.

 

The journey of podcasting can lead to unexpected opportunities and growth.

Sound bites

 

"What do podcasters get wrong in their marketing?"

"Invest in podcast conferences for networking."

"The power of the podcast can be exponential."

Chapters

 

00:00 Introduction and Technical Difficulties

00:00 The Importance of Podcast Marketing

02:21 Building Relationships in Podcasting

10:47 The Journey of Frugalpreneur

19:28 Navigating Challenges and Failures

27:31 Investing in Your Pod