The LinkedIn-Podcast Power Move: How to Turn DMs into Dollars with Karen Yankovich

What if you treated your LinkedIn profile like your podcast’s VIP backstage pass? In this episode of Communication Queens, we’re marrying the power of podcasting with the profitability of LinkedIn—and the results are straight 🔥.

I sat down with Karen Yankovich, CEO of Uplevel Media and unapologetic LinkedIn powerhouse, to talk about why this often-overlooked platform isn’t just for “boring business bros”—it’s where relationships and referrals are born. Karen shares the untapped magic of aligning your podcast visibility strategy with your LinkedIn presence, why you’re leaving literal thousands on the table, and how to ditch the pitch-and-pray approach for a strategy that actually converts.

You’ll learn:

• Why a killer profile is just step one (and why no one’s seeing it)
  
  
• The conversation-first DM strategy that opens doors to dream interviews
  
  
• How Karen closed a $30K client from a show with less than 10 downloads 🎤
  
  

This isn’t a tech tutorial—it’s a mindset shift. If your visibility game has stalled, this convo is your wake-up call. Let’s root your story into relationships that pay—with LinkedIn as your money tree.

👑 Ready to turn your voice into your most profitable asset? Press play, Queen.

 

Enjoy, sovereigns!

 

Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, Amazon Music, or your other favorite podcast listening platform. You can also watch the episode on Youtube.

Quotes:

"Stop pitching. Start talking. The DMs are where the dollars live." ~ Kimberly Spencer

 

"Visibility without strategy is just noise." ~ Kimberly Spencer

 

"Authenticity isn’t just a buzzword—it’s your best strategy." ~ Kimberly Spencer

 

Moments of Note:

[00:00:00] Welcome to the Visibility Matrix
📌 “Referrals happen on LinkedIn” — The untapped platform that powers podcast guesting and lead generation.

[00:01:42] Meet Your Hosts & Why This Conversation Matters
📌 Kimberly Spencer introduces the mission of Communication Queens and tees up the game-changing convo with Karen Yankovich.

[00:02:20] Why LinkedIn is Podcasting’s Secret Weapon
📌 Discover why the LinkedIn audience perfectly overlaps with podcast listeners—and how this platform can 10x your visibility.

[00:04:24] Your Profile is Not a Résumé—It’s a Personal Brand Billboard
📌 Karen explains how to transform your LinkedIn profile into a client-magnet that positions the YOU you’re becoming.

[00:06:22] Where You’re Leaving Money on the Table (and Don’t Even Know It)
📌 The mistake most entrepreneurs make: Great profiles that no one sees. Here's how to actually build trust and visibility.

[00:08:23] The Real ROI of Podcast Guesting + LinkedIn DMs
📌 Why visibility without connection is worthless—and how to use LinkedIn DMs to build genuine, profitable relationships.

[00:10:48] How to Reach Out to Podcast Hosts the Right Way
📌 Scripted outreach, VA support, and the human touch that turns cold contacts into hot collabs.

[00:13:24] LinkedIn as a Relationship Amplifier (Not a Pitchfest)
📌 Karen and Kimberly talk about the spider web effect: Using LinkedIn strategically to boost podcast visibility and referral momentum.

[00:17:49] How to Promote Podcast Appearances Like a Pro
📌 Karen’s behind-the-scenes process for rep