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January 8, 2026 17 mins

You just got off a call with a potential client and something feels off.

They asked if they could "just buy one part" of your package. Or if you could have it done by next week. Or they compared your offer to something completely different.

And you answered. You clarified. You explained.

But you didn't stop to ask: why are they confused in the first place?

In this episode, we're breaking down the five client questions that should make you rethink your offer. Not tweak your sales page—actually reconsider what you're selling and who you're selling it to.

Because those questions aren't random. They're patterns showing you exactly where your offer isn't landing.

In This Episode:

  1. Why "Can I just buy one part?" means they don't value your most important work
  2. What "Can you do this by next week?" really tells you about client fit
  3. How vague messaging makes people compare you to the wrong thing
  4. The difference between selling transformation and telling people what they actually get
  5. Why "Is this for me?" means your audience is too broad

Action Steps:

  1. Review the last 5 questions potential clients asked—look for patterns
  2. Get clear on why your offer is structured the way it is
  3. Add a simple "Here's what's included" section to your sales page
  4. Define exactly who your offer is for (and who it's not)

Your offers should be clear, not confusing. And the questions will tell you exactly where to start.

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