Why I'm Not Doing a Black Friday Sale (And Why You Might Want to Skip It Too)

It's Thanksgiving. Your inbox is quiet. You're with your people, eating the food, playing the games.

But tomorrow? Tomorrow your inbox becomes a war zone.

Every business you've ever interacted with will email you. Multiple times. "24 Hours Only!" "Last Chance!" "This Will Never Happen Again!"

Countdown timers. Fake scarcity. Manufactured urgency.

And somewhere in the back of your mind, you're thinking: "Should I be doing something for Black Friday? Am I leaving money on the table?"

Here's the truth: Black Friday isn't right for every business. And "everyone else is doing it" is not a strategy.

In this episode, we're unpacking why I'm sitting out Black Friday, how to decide if it's right for your business, and why choosing your own promotional timing might be the smartest move you make. From fake urgency tactics to attracting the wrong clients, we're getting real about what Black Friday actually costs service-based entrepreneurs.

If you've ever felt pressure to run a sale just because everyone else is, this episode is your permission slip to make a different choice.

In This Episode:

• Why Black Friday has become unbearable (and why the noise matters)
• The fake urgency problem: countdown timers and manufactured scarcity
• Who actually shows up on Black Friday—and are they your ideal clients?
• Why discounting your expertise trains people your work isn't worth full price
• The framework for deciding if Black Friday is right for YOUR business
• How to choose your own promotional timing (and why February works for me)
• Why "I should probably do something" is FOMO, not strategy
• Permission to sit it out—or run a sale strategically

Key Quotes:

"When everyone is screaming at the same volume, nobody's actually being heard."

"Are you doing this because everyone else is, or because you have an actual strategy?"

"You can choose your own time. A time that means something to you or your business. A time when there's way less noise and you can actually be heard."

Action Steps:

1. Ask yourself: Am I doing this because everyone else is, or because I have a real strategy?
2. If you're running a Black Friday sale, answer these 5 questions: Do you have a scalable product? What's your actual goal? Can you handle the energy? Can you deliver the results? What's your post-sale plan?
3. Consider choosing your own promotional timing instead of competing in the Black Friday chaos

About coCreator Society

If you're tired of feeling like you have to do what everyone else is doing, if you want to build a business on your own terms with people who actually get it, come join us inside the coCreator Society.

We talk about strategy over FOMO. Building businesses that work for us, not following everyone else's playbook just because that's what you're supposed to do.

Monthly coaching, hot seats, workshops, and genuine support from people who understand that there's more than one way to do this.

👉 Head to cocreatorsociety.com

Happy Thanksgiving! Whether you're running a Black Friday sale or sitting it out, make sure it's your choice—not pressure.