Why You're Undercharging (And How to Raise Your Rates Without Losing Clients)

You’re skilled. Experienced. Getting real results for your clients.

And yet… you’re still charging the same rates you set when you were just trying to get someone—anyone—to say yes.

Sound familiar?

In this episode, we’re having the honest conversation so many service providers avoid: you’re probably undercharging—and fear is the reason why. From worrying about losing clients to questioning your own worth, we’re unpacking why pricing stagnates even as your skills, confidence, and results skyrocket.

More importantly, we’re talking about how to raise your rates without blowing up your client roster, your reputation, or your nervous system.

Because raising your rates isn’t about being greedy—it’s about building a business that doesn’t require burnout to survive.

 

In This Episode:

• Why most service providers never update their rates (even when they should)
• The three biggest fears keeping you underpaid—and how to move past them
• How to price based on value, not hours
• A simple framework to determine what you should be charging
• Exactly how to raise your rates with current clients—without awkwardness or panic
• What actually happens when you charge more (spoiler: it’s usually better clients)

 

Key Quotes:

“You’re not undercharging because you’re not good enough—you’re undercharging because you’re scared.”

“Your rates should evolve as you evolve.”

“Raising your rates isn’t about making more money. It’s about sustainability.”

 

Action Steps:

• Look at your current rates and ask: are these based on who I was—or who I am now?
• Calculate your pricing using value, market standards, and sustainability (not vibes).
• Set a realistic timeline to raise your rates and communicate it clearly.
• Update your website, proposals, and offers—and hold the line.

 

About coCreator Society

If pricing conversations make your stomach flip and you’re tired of second-guessing every number in isolation, coCreator Society is where you belong. It’s a space for creative entrepreneurs to talk openly about money, value, and building businesses that actually support real life.

Inside, we workshop rates, unpack pricing strategy, and normalize charging what you’re worth—without shame, hustle, or burnout.

👉 Learn more and join us at cocreatorsociety.com

(Link’s in the show notes.)

You deserve to be paid what you’re worth. And your business deserves better than fear-based pricing.