Episode 98: Melissa Henry helps create next level impact

Meet Melissa Henry, a brand strategist and owner of Helluva Brand that helps entrepreneurs build a powerful, visionary brand. After spending 20 years as an accountant and transitioning to brand photography, she had a client that ask if she would coach them on building their personal brand and the rest is history! She explains how she helps clients identify their unique selling proposition that is not only unique but also defensible and relevant. When networking, she encourages you to lean in and ask questions to find out if the person you are talking to has a problem and you someone you know can solve their problem. She recommends seeking out strategic partnerships that share your values. She explains how following her process will save time and money by avoiding on marketing tactics and prioritizing strategy. Check out her Brave Brand Success Guide: https://www.helluva-brand.com/brave-success-guide

Key Takeaways:

-start by asking yourself what it is that you want to do in the world

-from there develop your vision which your north star

-mission is what you are doing to make the vision happen

-consider your core values and how do you express them in marketing and with clients

-identify who the ideal clients are for you and what events going on in their lives

-your unique selling proposition is what makes you different that no one else can replicate

-everybody buys with emotion

Melissa's Links:

https://www.helluva-brand.com/

https://www.linkedin.com/in/melissa-demple-henry/