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February 21, 2025 31 mins

In this episode of the Concierge Medical Marketing Podcast, Dr. Aida Khanum shares her journey from traditional insurance-based pediatric practice to a Direct Primary Care (DPC) model. She discusses the challenges and rewards of transitioning to DPC, including the impact on stress levels and profitability. Dr. Khanum emphasizes the importance of community education and personalized marketing strategies in attracting new patients. She also offers insights into consulting for other physicians looking to make similar transitions, sharing valuable lessons learned along the way. The conversation concludes with advice for new physicians considering a DPC model and the significance of maintaining a sustainable practice size.


Chapters


00:00 Introduction to Concierge Medicine and DPC

06:16 Transitioning from Traditional to DPC Practice

12:01 Challenges in Transitioning Patients to DPC

18:11 Advice for New Physicians Entering DPC

24:02 Flexibility and Personalization in DPC Practices



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