In this episode of the Concierge Medical Marketing Podcast, host Steven Schwartz interviews Dr. Nina Crowley, a nutrition expert and director at SECA, a company specializing in body composition analysis. Nina shares her journey from being a dietitian to working in health psychology and eventually joining SECA. The conversation delves into the importance of body composition analysis in healthcare, particularly in concierge medicine, and how it can enhance patient outcomes. Nina explains the technology behind body composition devices, the metrics they provide, and real-world applications in medical practices. The episode also discusses marketing strategies for integrating body composition services into healthcare practices.
Chapters
00:00 Introduction to Nina Crowley and Her Journey
03:09 Understanding Body Composition Analysis
06:07 The Technology Behind Body Composition Devices
09:19 Integrating Body Composition in Concierge Medicine
12:25 Real-World Applications and Success Stories
15:29 Marketing Body Composition Services
18:20 Conclusion and Resources
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