In this episode of the Concierge Medical Marketing Podcast, host Steve Schwartz interviews Dr. Matthew Hitchcock, a successful DPC physician from Chattanooga, Tennessee. They discuss Matthew's journey from engineering to medicine, the growth of his practice, and the challenges he faced along the way. Matthew shares insights on effective marketing strategies, pricing structures, and the importance of patient retention through word of mouth and social media. He also offers advice for aspiring DPC physicians and discusses the future of the DPC industry.
Chapters
00:00 Introduction to Direct Primary Care
03:33 Matthew's Journey to DPC
06:22 Growth and Challenges in DPC
09:22 Marketing Strategies for DPC Practices
12:10 Pricing Strategies and Patient Retention
15:13 Navigating Employer Groups in DPC
18:22 Overcoming Challenges in DPC
21:04 Advice for Aspiring DPC Physicians
24:10 The Future of DPC and Concierge Medicine
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