In this episode, Steven Schwartz and Michael Tetreault discuss the evolution of concierge medicine and the importance of effective marketing strategies for medical practices. They explore various aspects of digital marketing, including website design, patient retention, and the significance of building strong relationships with patients. The conversation highlights the need for medical professionals to adapt to changing patient expectations and leverage technology to enhance their practices.
Chapters
00:00 Introduction to Concierge Medicine and Marketing
03:00 The Evolution of Concierge Medicine
05:20 Concierge Medical Marketing: Services and Strategies
11:25 Designing Websites to Convert
14:07 Understanding Customer Avatars and Targeting
19:52 The Power of Marketing Automation
27:27 Automating Patient Engagement
28:52 The Importance of Connection in Healthcare
30:42 New School Marketing Strategies
34:38 Understanding the Need for Marketing
42:25 Creating Value in Patient Relationships
43:46 Free Resources for Medical Professionals
45:48 Recommended Reading for Growth
48:25 Personal Reflections and Faith
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