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April 19, 2025 33 mins

In this episode of the Concierge Medical Marketing Podcast, host Steven Schwartz interviews Dr. Penni Vachon, a nurse practitioner and owner of DPC Launchpad. Dr. Vachon shares her journey from traditional insurance-based practice to establishing a Direct Primary Care (DPC) model, emphasizing the importance of holistic care and patient relationships. The conversation covers the challenges of transitioning to DPC, marketing strategies, and the significance of mentorship in the DPC community. Dr. Vachon also discusses the recent DPC Launchpad conference, offering insights into the future of healthcare and the growing trend of DPC practices.


Chapters


00:00 Introduction to Dr. Penny Vachon

01:31 Transitioning from Traditional to Direct Primary Care

05:56 The Benefits of Direct Primary Care

09:29 Advocacy and Coordination of Care

10:34 Managing Patient Panels and Complexity

12:54 Marketing Strategies for Growth

17:32 Challenges in Starting a DPC Practice

19:20 DPC Launchpad: Educating Future Practitioners

24:16 Advice for Aspiring DPC Practitioners

28:13 Setting Boundaries with Patients

30:09 Finding Work-Life Balance

34:00 The Future of Direct Primary Care


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