Bienvenidos a “Conecta y Conquista”, el espacio donde exploramos las ideas que mueven al mundo y descubrimos cómo la conexión humana impulsa la innovación constante. En este episodio, Arturo del Toro y Amilcar Sosaya reciben a una de las voces más influyentes del marketing y el branding en Colombia: Lina Echeverry, doctora en integración y desarrollo económico, MBA y economista, reconocida como LinkedIn Top Voice de LATAM y Woman to Watch.
Juntos desmenuzamos los mitos que rodean el marketing digital –desde la confusión entre redes sociales y estrategia real– y denunciamos la sobreabundancia de “gurús” y cursos instantáneos que diluyen el valor de la disciplina. Lina nos muestra cómo la inteligencia artificial puede potenciar –pero nunca reemplazar– el pensamiento analítico y el criterio necesario para crear planes de marketing sólidos.
Lina Echeverri
https://www.linkedin.com/in/lina-echeverri/
INFORMACIÓN y PATROCINIOS
Conecta y Conquista es Producido en Monte Green Studios
Conducen el episodio:
Arturo Del Toro
https://www.linkedin.com/in/arturodeltoro/
Amílcar Zozaya
https://amilcarzozaya.com
Del Toro Saab Consulting
Aprende Inteligencia Artificial
Optimal: Un Programa de IA Para Líderes
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