Confessions Beyond the Food is a podcast about working in the Food Industry. People who work in the Food Industry have grit and lots of stories to tell. W3 Sales, a sales & marketing company, will host this podcast with their confessions on how they have a new, fresh approach and invite guests to confess their secrets to their sauce.
What separates a top-tier sales rep from the rest?
Jason Morgan, DSR of the Month at Edward Don & Company, shares how a customer-first mindset, operational insight, and strategic problem-solving helped him earn one of foodservice’s highest honors.
In this episode:
• How Jason uses his restaurant background to anticipate customer needs
• Managing multiple roles: sales, logistics, credit & more
• Navigating...
10 Real Things to Make the Job Fun
So let’s be honest, work is work. But, that doesn’t mean it has to be boring, stressful, or something you just ‘get through’. At W3 Sales we believe that fun isn’t just a perk, it’s a part of the process. From inside jokes to team banter to real vacation and Think Tanks that spark some really crazy ideas we found that building a connected, energized culture makes everything better. So today we are ...
In this episode of Confessions Beyond the Food, listeners are taken behind the scenes with restaurant industry veteran and creative powerhouse Mark Brezinski—author of Fork Fight and the visionary behind some of the country’s most iconic dining concepts. From the early days of Macaroni Grill to the launch of Pei Wei and collaborations with brands like Pizza Hut and Velvet Taco, Brezinski has left a lasting mark on the foodservice l...
Want the real deal on what it takes to build a successful food service business? Nancy Ridlen keeps it honest, sharing a decade’s worth of hard-earned lessons they don’t teach in business school.
After landing two dream clients, she thought she’d made it—but real growth came from the unexpected twists, tough decisions, and learning to lead with clarity over people-pleasing.
As an Enneagram Three “Achiever,” Nancy ...
On this episode of Confessions Beyond the Food, Liz Oba takes us on a deliciously personal journey—from hospital dietitian to Real Food Mission Ambassador at Thomas Cuisine. Her story is filled with food love, health revelations, and plenty of myth-busting along the way.
Food Was Her First Love: Growing up with adventurous-eating parents, Liz learned to try new foods without fear or pressure—whether it was a funky veggie or an ...
Bill Burden and his daughter Jennifer Rolander explore the deep connections of family, legacy, and leadership that define their business journey. Their conversation reveals how childhood experiences shaped their professional paths and the critical importance of mentorship in family-run enterprises.
• Bill's journey in Burden China from childhood involvement
• Jennifer's early influences and desire for the f...
Just in time for Valentines' Day! 😍 The Real Life Willy Wonka of the Midwest, Dan Abel Jr joins Nancy Ridlen on the latest episode.
Dan shares how he scaled the family business without sacrificing quality. What is so fascinating about the company history is that the Bissinger's roots go back to 1668 in Paris, France, and revolve around King Louis the XIV & Napolean Bonaparte! For over 200 years, the company had the ...
Jennifer Rolander's journey through the food service industry reveals the importance of passion, connection, and mentorship in achieving success. Her experiences highlight the value of lifelong learning and the profound impact of fostering relationships, especially among aspiring culinary professionals.
• Jennifer’s early experiences in her family's pottery business
• Transitioning from restaurant ownership...
Celebrating 10 years of W3 Sales provides a platform for reflection, growth, and valuable lessons learned. Nancy delves into the importance of learning from mistakes, nurturing team culture, adapting to market challenges, and embracing failure as part of the journey.
• Reflecting on the past as a critical step for growth
• Importance of learning from mistakes to avoid the insanity cycle
• People-centered approach...
We explore the importance of relationships and a people-first culture in the food service industry with Jeff Griffiths, President of eSource Miller & our host, Nancy Ridlen. From employee empowerment to customer connections, this episode is packed with insights on creating a thriving business environment.
• Discussing the journey and experiences in the food service industry
• Importance of relationships and cultu...
What if you could transform a century-old company's digital presence while preserving its cherished traditions? Caroline Webre, Ben E Keith's innovative social media marketing manager, shares her inspiring journey of revitalizing this well-established brand's online footprint. With a focus on meaningful interactions over mere follower counts, Caroline reveals her strategies for aligning Ben E Keith's family-orie...
How did Chef David Burke rise from a time when being a chef wasn't highly regarded to become an international culinary ambassador? Listen as we promise to reveal the secrets behind his remarkable journey. From his inventive cake pop creations to his travels across 30 countries, Chef Burke's story is a testament to passion and perseverance in the culinary world.
Managing multiple restaurants across states is no small feat, ...
What happens when you blend the precision of computer science with the heart of hospitality? Join host Nancy Ridlen in this insightful episode of Confessions Beyond the Food as she interviews Aaron Fish, CEO of Trestle Hospitality Concepts.
Aaron shares how senior living communities are transforming with strategic growth, creative revenue opportunities, and elevated dining experiences to meet the demands of a new generatio...
Join our host, Nancy Ridlen, as she sits down with Rebecca Dowda, CEO of More Than Mixology and iSi ambassador. Rebecca shares her inspiring journey as an entrepreneur in the world of handcrafted cocktails. She reveals her passion for fresh ingredients, expert mixology technique, and training the next generation of cocktail creators.
Whether you’re looking to elevate your cocktail game or just starting out, this episode i...
Join us as we sit down with the extraordinary Chef Bradford Thompson, a James Beard Award-winning chef, culinary consultant, and CEO of Bellyful Hospitality. Born and bred in New York City, Chef Bradford shares his experiences of raising a family in the heart of Harlem, where his kids have grown up with a love for cooking and an appreciation for the art of dining. From the bustling streets of NYC to opening over 40 restaurants acro...
In this episode, Chef Robbie shares the essence of his culinary journey, emphasizing the importance of simplicity, quality, and passion in cooking. From humble beginnings to mastering the art of cooking, Chef Robbie highlights the value of hands-on experience, teamwork, and consistency in the kitchen.
He discusses the often-overlooked challenges chefs face, from meeting high diner expectations to managing the complexities and costs ...
In this episode, "The Human Approach to Selling," we dive into the art of building genuine connections in the sales world with Steven Rogers, the Southwest Regional Sales Manager for Inteplast. Hosted by Nancy Ridlen, this week's episode brings you insightful conversations and practical advice on fostering meaningful relationships with clients. Steven shares his approach to connecting with new prospects, from researc...
Following "Hope in Hard Times: Faith Stories from the Trenches," Nancy and Brett dive even deeper into their journeys. In this part 2 episode, "Finding Light: Steps to Hope and Healing," they share the practical steps they've taken to find exactly that. Building on their raw and honest confessions, they outline the tools and strategies that have helped them overcome anxiety, addiction, and the pressures of ...
In this deeply personal episode, we pull back the curtain on the realities behind the food service industry’s shiny facade. Join Nancy Ridlen and Brett Smith as they share their raw, unfiltered journeys through anxiety, depression, and addiction, highlighting the often unseen battles faced by many.
Discover how Nancy’s faith kept her afloat during the toughest times, even when she felt disconnected, and how meeting Brett d...
We're thrilled to introduce you to three dynamic women who are redefining sales in Central Texas and Oklahoma: Lori Cathey, Vina Finke, and Mallary Mann. These powerhouse sales leaders from W3 Sales share their unique insights, strategies, and personal stories that have propelled them to the top of their field.
In this episode, Lori Cathey from Oklahoma discusses her approach to building strong client relationships an...
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