Episode 25: Stand Out or Step Aside: 10 Ways to Boost Your Business Visibility

This week on Confessions From the Home Office Podcast, you'll learn how to get noticed when you put your business or content out into the world. Here are ten strategies!

1. Own Your Digital Real Estate
   • Build and actively maintain your website
   • Ensure site is fast and mobile-friendly
   • Optimize for voice search
   • Run speed tests using tools like Page Speed Insights
   • Check core web vitals
   • Test on multiple devices and browsers
2. Reuse and Repurpose Content
   • Transform podcast content into multiple formats
   • Create show notes, social media posts, blog posts
   • Adapt content for different platforms (LinkedIn, Facebook, Instagram)
   • Don't hesitate to reshare valuable content
3. Local SEO
   • Verify business with Google
   • Regular updates on Google My Business listing
   • Use specific local keywords
   • Create targeted landing pages for services
4. Micro Communities
   • Join relevant Facebook groups, Reddit, Slack, Discord
   • Build rapport before promoting
   • Spend 10-15 minutes daily engaging
   • Focus on providing value
5. Strategic Partnerships and Collaborations
   • Partner with complementary businesses
   • Host joint events
   • Example: Photographer partnership for headshot workshops
   • Start small and test what works
6. Personal Brand Evolution
   • Balance personal and business content
   • Share appropriate behind-the-scenes content
   • Stay authentic and transparent
   • Don't overshare or compromise privacy
7. Video Content Revelation
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