In this episode of Confessions From the Home Office, I'm talking about the all-too-familiar experience of marketing content brand burnout. As content creation and social media have become essential parts of marketing, many professionals find themselves hitting a wall creatively.
I share personal experiences with content burnout, revealing that the average content marketer now creates 3-5 pieces of content per week per client—translating to thousands of pieces yearly for agencies and consultants.
The episode breaks down how to recognize true content burnout versus just having a tired day, offering practical strategies to overcome it, including:
- Taking genuine breaks away from electronics and screens
- Entering "idea mode" without pressure to create finished content
- Repurposing existing content through hub-and-spoke models
- Creating content banks to draw from during creative droughts
- Working with your natural energy cycles rather than forcing creativity
- Using AI as a supplementary tool while maintaining brand voice
- Prioritizing quality over quantity in content production
At the end of the episode I have one action I want you to take this week to get you past burnout!
Don't forget to subscribe, like, follow, share, and comment on the podcast to help more people discover Confessions From the Home Office!
I can be reached at wendi@wendihill.com
#podcast #ConfessionsFromtheHomeOffice #contentmarketing #contentburnout #marketingburnout #contentcreation
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