Episode 36: Yes, No, and Maybe So? The Art of Strategic Flexibility

In this episode of Confessions from the Home Office podcast, I'm discussing how flexibility can both help and hurt your business relationships with clients. With 20 years of experience working from home as a marketing consultant, I'm sharing insights on:

• When being flexible benefits both you and your clients
• Where to draw firm boundaries to protect your business
• How to find the right balance (does that really exist??) that leads to long-term client relationships

Key topics covered include navigating project scope adjustments, handling deadline changes, adapting to communication preferences, and managing budget constraints with clients. I also share an actual client nightmare about non-payment that took 18 months and legal involvement to resolve.

Connect with me on social media or email me at [e-mail] to share your own experiences with client flexibility!

 

Market Momentum is a full-service marketing agency located in Greenville, South Carolina. Market Momentum helps businesses plan and execute their marketing consistently, using online and offline tools. No marketing team member on staff? You probably don't need one. Companies outsource their marketing to us, and we become your Marketing Department. Get all of the expertise without all of the overhead.

Many clients struggle with the technology that goes along with marketing. Don't worry. We have you covered. When you work with us, you get marketing and the technical support you need for your marketing platforms.​ To learn more, visit marketmomentum.biz.

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