Episode 38: The Invisible Work of Running a Business

In this episode of the Confessions in the Home Office Podcast, I'm talking about  the often-overlooked aspects of running a business, the invisible work that keeps everything functioning. These are the tasks that are unglamorous but essential administrative duties that rarely receive recognition: managing emails, updating CRMs with new contacts, scheduling social media posts, planning launches, updating websites, handling accounting, setting client boundaries, and filing taxes.

These non-billable tasks feel endless but are critical for business survival and growth and talk about a recent conversation with a client who was overwhelmed by project requests and emails, highlighting that even successful business owners struggle with administrative burdens.

Addressing the common suggestion to delegate these tasks, I have team members who help with social media, programming, and invoice preparation. I also share a past experience where tasks went uncompleted for months because she trusted too much without verification. I also warn against over-reliance on AI, noting instances where AI tools provided inaccurate information.

There are ways to make these tasks easier: building systems, batching content, scheduling emails, setting reminders, using project management software, and dedicating specific calendar time for administrative tasks. I also think mindset is important, accepting that a never-ending to-do list is simply part of business ownership, balanced by the freedom and flexibility entrepreneurship provides.

Don't forget, give yourself credit for the unseen work you do! Handling these tasks isn't a sign of failure but rather evidence of building something sustainable!

 

Questions or want to be a guest? [e-mail]

 

#podcast #confessionsfromthehomeoffice #invisiblework #businessownership #marketingconsultinggreenvillesc