Episode 38: The Invisible Work of Running a Business

In this episode of the Confessions in the Home Office Podcast, I'm talking about  the often-overlooked aspects of running a business, the invisible work that keeps everything functioning. These are the tasks that are unglamorous but essential administrative duties that rarely receive recognition: managing emails, updating CRMs with new contacts, scheduling social media posts, planning launches, updating websites, handling accounting, setting client boundaries, and filing taxes.

These non-billable tasks feel endless but are critical for business survival and growth and talk about a recent conversation with a client who was overwhelmed by project requests and emails, highlighting that even successful business owners struggle with administrative burdens.

Addressing the common suggestion to delegate these tasks, I have team members who help with social media, programming, and invoice preparation. I also share a past experience where tasks went uncompleted for months because she trusted too much without verification. I also warn against over-reliance on AI, noting instances where AI tools provided inaccurate information.

There are ways to make these tasks easier: building systems, batching content, scheduling emails, setting reminders, using project management software, and dedicating specific calendar time for administrative tasks. I also think mindset is important, accepting that a never-ending to-do list is simply part of business ownership, balanced by the freedom and flexibility entrepreneurship provides.

Don't forget, give yourself credit for the unseen work you do! Handling these tasks isn't a sign of failure but rather evidence of building something sustainable!

 

Questions or want to be a guest? [e-mail]

 

Market Momentum is a full-service marketing agency located in Greenville, South Carolina. Market Momentum helps businesses plan and execute their marketing consistently, using online and offline tools. No marketing team member on staff? You probably don't need one. Companies outsource their marketing to us, and we become your Marketing Department. Get all of the expertise without all of the overhead.

Many clients struggle with the technology that goes along with marketing. Don't worry. We have you covered. When you work with us, you get marketing and the technical support you need for your marketing platforms.​ To learn more, visit marketmomentum.biz.

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