Confessions of a B2B Entrepreneur

Confessions of a B2B Entrepreneur

All Tom does is think about and start B2B businesses. This podcast is his excuse to talk about it.* *With awesome B2B entrepreneurs like Nick Huber (Somewhere.com), Rob Walling (TinySeed), David Heinemeier Hansson (37signals), Guillaume Moubeche (lemlist), Chris Walker (Refine Labs), Andrew Gazdecki (Acquire.com), Adam Robinson (Retention.com), Peep Laja (CXL), Gil Allouche (Metadata), Jonathan Dane (KlientBoost), Eric Siu (Single Grain), Arvid Kahl (FeedbackPanda), Carrie Rose (Rise at Seven) and many more.

Episodes

December 11, 2025 31 mins
In this episode of Confessions of a B2B Entrepreneur, host Tom Hunt is joined by Tim Cakir, Founder of AI Operator, to deliver a masterclass on achieving operational efficiency through AI. Tim shares his journey from a growth consultant to an "AI-first" specialist, detailing how the real secret to growth lies in optimising systems and removing repetitive, boring tasks. He reveals that the biggest easy wins for B2B automation involv...
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In this episode of Confessions of a B2B Entrepreneur, host Sam Winsbury is joined by Tom Hunt, Founder and CEO of Fame, who details the counter-intuitive strategy behind scaling his remote B2B podcast agency to over £4M ARR. Tom reveals how he obsessively focuses on client retention as the foundation for growth, enabling him to run a low-cost operational model (zero office, minimal ads) to ensure "no-brainer" client pricing. He exp...
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In this episode of Confessions of a B2B Entrepreneur, Tom Hunt speaks with Aditya Shivkumar, Co-founder of Resolve Disputes Online (RDO), about his transition from lawyer to global legal-tech founder. Aditya reveals how the analytical skills honed in litigation became the most valuable asset for their successful B2B pivot into Online Dispute Resolution (ODR). He shares the entrepreneurial mindset that allowed RDO to treat the COVID...
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In this episode of Confessions of a B2B Entrepreneur, host of The Dojo Digest, Tom Voller is joined by Tom Hunt, Founder and CEO of Fame, to unpack the true blueprint for B2B success. They cut through the noise of saturated content, explaining why the most powerful strategy is to niche down as tightly as possible to win attention and reduce competition. Tom reveals the three non-negotiables for a podcast's growth and the critical r...
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In this episode of Confessions of a B2B Entrepreneur, Tom Hunt speaks with Koby Conrad about scaling Rupa Health from $5M to $75M by driving Negative CAC. Koby explains how he turned their media (podcast, Rupa University) into a profitable asset, not a cost center. The core strategy involved hiring superstar doctor-influencers as full-time employees with equity, rather than paying them small cash fees. This solved the influencer's ...
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In this episode of Confessions of a B2B Entrepreneur, host Tom Hunt interviews Thibault Louis-Lucas (Tibo), the founder of Revid AI, Taplio, and Tweet Hunter. Tibo is now focused on growing five bootstrapped SaaS products concurrently, aiming for $100k MRR each. He shares his highly unconventional, "messy" approach to founder-led distribution, where he lets the environment and co-makers dictate his workflow, rather than sticking to...
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In this episode of Confessions of a B2B Entrepreneur, Tom Hunt shares his personal playbook for building a SaaS business that sells itself, drawing on key lessons from a recent guest interview. He explains why he's learned to prioritise product-led growth to avoid wasted effort and how to build a business that gets more valuable over time. The episode also breaks down the five-step 'Fame Flywheel' framework, reveals why customer an...
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In this episode of Confessions of a B2B Entrepreneur, host Tom Hunt sits down with Sze Wong, a B2B entrepreneur with over 20 years of experience and co-founder of Zenith Venture Studio, to uncover the truth about building wealth in business. They discuss why a long-term approach to solving "unsexy" problems with powerful tech can lead to lasting financial success. Sze shares insights from his journey of building and selling multipl...
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September 4, 2025 28 mins
In this episode of Confessions of a B2B Entrepreneur, host Tom Hunt welcomes the show's first-ever VC, Manish Patel of Nava Ventures. Manish provides a masterclass on fundraising and the realities of company building. He reveals why VC is the most expensive way to finance your business. He explains how VC is like "nitrous oxide," a fuel that makes you go fast, but is not for every company. You'll learn why "all revenue is not equal...
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In this episode of Confessions of a B2B Entrepreneur, host Tom Hunt is joined by Vahagn Sarksyan, who leads marketing and sales at Krisp. Vahagn challenges the idea that marketing is a cure-all, explaining it's only an amplifier of a product's value. He reveals how a data-driven approach, using marketing insights, can directly influence the product roadmap and boost retention. The conversation also explores how Krisp used the ICE f...
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In this episode of Confessions of a B2B Entrepreneur, host Tom Hunt sits down with Arto Minasyan, co-founder of Krisp, to explore the journey of building a deep tech company from the ground up. Arto shares how he went from a PhD in mathematics to a tech entrepreneur and the pivotal moment a random idea for noise cancellation led to a viral product. He provides invaluable insights on how a business can succeed after past failures an...
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In this episode of Confessions of a B2B Entrepreneur, host Jamie Pagan, from the Revenue Career Ladder podcast, speaks with Tom Hunt, founder of the B2B podcasting agency Fame. They discuss Tom's unconventional career journey, beginning with early jobs frying chips and washing dishes, which instilled a strong work ethic. The conversation traces his path through large consulting firms like Ernst & Young, and Accenture, where he lear...
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In this episode of Confessions of a B2B Entrepreneur, Jeff Rudner, host of 5 to 50: Financial Strategies for Growing Companies, interviews Tom Hunt, Founder and CEO of Fame, to reveal how he built a B2B podcast agency to £4M ARR without external funding. Tom shares lessons from 17 previous business attempts, emphasizing the critical role of financial discipline and the power of hyper-focus on core services. Discover his unique risk...
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In this episode of Confessions of a B2B Entrepreneur, Shenandoah Chefalo, the host of Mindful Management: Creating a Trauma-Informed Work Environment, welcomes Tom Hunt, the Founder and CEO of Fame. What happens when a CEO admits they're figuring it out as they go? Tom candidly shares his blueprint for building a thriving 70-person remote company, emphasizing the power of trust over micromanagement and delving into the essence of t...
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In this episode of Confessions of a B2B Entrepreneur, Tom Hunt interviews Marc Seitz, the Co-Founder of Papermark. Discover how Papermark disrupted the virtual data room market, scaling from $20K to £60K MRR through a unique combination of open-source innovation, strategic SEO targeting established competitors, and a powerful product-led viral growth model. Marc shares invaluable insights into rapid customer support and feature dev...
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In this episode of Confessions of a B2B Entrepreneur, host Tom Hunt sits down with Alex Heublein, President of Innovation Business at Netsurit, to explore how businesses can effectively implement AI solutions that accelerate productivity and drive growth. Alex shares practical insights on optimising internal processes and enhancing customer research, demonstrating how AI can be a "bicycle for the mind" for your team. Discover how t...
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In this episode of Confessions of a B2B Entrepreneur, Tom Hunt and Boobesh Ramadurai of LatentView Analytics explore how AI is revolutionising B2B marketing. Discover how enterprises can leverage AI for media mix modelling to optimise spend, significantly reduce customer acquisition costs, and boost lifetime value. The episode covers the pivotal shift from SEO to "generative engine optimisation" and the power of combining diverse d...
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In this episode of Confessions of a B2B Entrepreneur, Sam Dunning, host of Breaking B2B, interviews Tom Hunt, CEO and founder of Fame, to uncover the actionable steps for building a 7-figure B2B service business. Tom outlines a practical, six-step framework for growth, starting with gaining expertise by working in an existing B2B company and securing the first client. He stresses the critical role of sales, defining it as one-on-on...
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In this episode of the Confessions of a B2B Entrepreneur, host Tom Hunt chats with Mehdi Tehranchi from KnowledgeNet.ai, an AI expert and seasoned entrepreneur. They discuss how AI is transforming businesses by improving efficiency , turning knowledge into actionable insights , and optimising sales processes by combining internal and external data. Mehdi also highlights the crucial role of human critical thinking when utilising AI'...
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In this episode of Confessions of a B2B Entrepreneur, Tom Hunt speaks with Gabe Lullo, CEO of Alleyoop, a leading SDR-as-a-service firm. Gabe unveils his groundbreaking employee-powered content machine, a unique strategy that remarkably drives 40% of Alleyoop's new business. Drawing from his sixteen years in sales and leadership, Gabe also shares how to overcome common cold outreach pitfalls with data-driven strategies, Alleyoop's ...
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