Confessions of a B2B Entrepreneur

Confessions of a B2B Entrepreneur

All Tom does is think about and start B2B businesses. This podcast is his excuse to talk about it.* *With awesome B2B entrepreneurs like Nick Huber (Somewhere.com), Rob Walling (TinySeed), David Heinemeier Hansson (37signals), Guillaume Moubeche (lemlist), Chris Walker (Refine Labs), Andrew Gazdecki (Acquire.com), Adam Robinson (Retention.com), Peep Laja (CXL), Gil Allouche (Metadata), Jonathan Dane (KlientBoost), Eric Siu (Single Grain), Arvid Kahl (FeedbackPanda), Carrie Rose (Rise at Seven) and many more.

Episodes

September 18, 2025 35 mins
In this episode of Confessions of a B2B Entrepreneur, Tom Hunt shares his personal playbook for building a SaaS business that sells itself, drawing on key lessons from a recent guest interview. He explains why he's learned to prioritise product-led growth to avoid wasted effort and how to build a business that gets more valuable over time. The episode also breaks down the five-step 'Fame Flywheel' framework, reveals why customer an...
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In this episode of Confessions of a B2B Entrepreneur, host Tom Hunt sits down with Sze Wong, a B2B entrepreneur with over 20 years of experience and co-founder of Zenith Venture Studio, to uncover the truth about building wealth in business. They discuss why a long-term approach to solving "unsexy" problems with powerful tech can lead to lasting financial success. Sze shares insights from his journey of building and selling multipl...
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September 4, 2025 28 mins
In this episode of Confessions of a B2B Entrepreneur, host Tom Hunt welcomes the show's first-ever VC, Manish Patel of Nava Ventures. Manish provides a masterclass on fundraising and the realities of company building. He reveals why VC is the most expensive way to finance your business. He explains how VC is like "nitrous oxide," a fuel that makes you go fast, but is not for every company. You'll learn why "all revenue is not equal...
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In this episode of Confessions of a B2B Entrepreneur, host Tom Hunt is joined by Vahagn Sarksyan, who leads marketing and sales at Krisp. Vahagn challenges the idea that marketing is a cure-all, explaining it's only an amplifier of a product's value. He reveals how a data-driven approach, using marketing insights, can directly influence the product roadmap and boost retention. The conversation also explores how Krisp used the ICE f...
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In this episode of Confessions of a B2B Entrepreneur, host Tom Hunt sits down with Arto Minasyan, co-founder of Krisp, to explore the journey of building a deep tech company from the ground up. Arto shares how he went from a PhD in mathematics to a tech entrepreneur and the pivotal moment a random idea for noise cancellation led to a viral product. He provides invaluable insights on how a business can succeed after past failures an...
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In this episode of Confessions of a B2B Entrepreneur, host Jamie Pagan, from the Revenue Career Ladder podcast, speaks with Tom Hunt, founder of the B2B podcasting agency Fame. They discuss Tom's unconventional career journey, beginning with early jobs frying chips and washing dishes, which instilled a strong work ethic. The conversation traces his path through large consulting firms like Ernst & Young, and Accenture, where he lear...
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In this episode of Confessions of a B2B Entrepreneur, Jeff Rudner, host of 5 to 50: Financial Strategies for Growing Companies, interviews Tom Hunt, Founder and CEO of Fame, to reveal how he built a B2B podcast agency to £4M ARR without external funding. Tom shares lessons from 17 previous business attempts, emphasizing the critical role of financial discipline and the power of hyper-focus on core services. Discover his unique risk...
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In this episode of Confessions of a B2B Entrepreneur, Shenandoah Chefalo, the host of Mindful Management: Creating a Trauma-Informed Work Environment, welcomes Tom Hunt, the Founder and CEO of Fame. What happens when a CEO admits they're figuring it out as they go? Tom candidly shares his blueprint for building a thriving 70-person remote company, emphasizing the power of trust over micromanagement and delving into the essence of t...
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In this episode of Confessions of a B2B Entrepreneur, Tom Hunt interviews Marc Seitz, the Co-Founder of Papermark. Discover how Papermark disrupted the virtual data room market, scaling from $20K to £60K MRR through a unique combination of open-source innovation, strategic SEO targeting established competitors, and a powerful product-led viral growth model. Marc shares invaluable insights into rapid customer support and feature dev...
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In this episode of Confessions of a B2B Entrepreneur, host Tom Hunt sits down with Alex Heublein, President of Innovation Business at Netsurit, to explore how businesses can effectively implement AI solutions that accelerate productivity and drive growth. Alex shares practical insights on optimising internal processes and enhancing customer research, demonstrating how AI can be a "bicycle for the mind" for your team. Discover how t...
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In this episode of Confessions of a B2B Entrepreneur, Tom Hunt and Boobesh Ramadurai of LatentView Analytics explore how AI is revolutionising B2B marketing. Discover how enterprises can leverage AI for media mix modelling to optimise spend, significantly reduce customer acquisition costs, and boost lifetime value. The episode covers the pivotal shift from SEO to "generative engine optimisation" and the power of combining diverse d...
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In this episode of Confessions of a B2B Entrepreneur, Sam Dunning, host of Breaking B2B, interviews Tom Hunt, CEO and founder of Fame, to uncover the actionable steps for building a 7-figure B2B service business. Tom outlines a practical, six-step framework for growth, starting with gaining expertise by working in an existing B2B company and securing the first client. He stresses the critical role of sales, defining it as one-on-on...
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In this episode of the Confessions of a B2B Entrepreneur, host Tom Hunt chats with Mehdi Tehranchi from KnowledgeNet.ai, an AI expert and seasoned entrepreneur. They discuss how AI is transforming businesses by improving efficiency , turning knowledge into actionable insights , and optimising sales processes by combining internal and external data. Mehdi also highlights the crucial role of human critical thinking when utilising AI'...
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In this episode of Confessions of a B2B Entrepreneur, Tom Hunt speaks with Gabe Lullo, CEO of Alleyoop, a leading SDR-as-a-service firm. Gabe unveils his groundbreaking employee-powered content machine, a unique strategy that remarkably drives 40% of Alleyoop's new business. Drawing from his sixteen years in sales and leadership, Gabe also shares how to overcome common cold outreach pitfalls with data-driven strategies, Alleyoop's ...
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In this episode of Confessions of a B2B Entrepreneur, host Tom Hunt sits down with Nick Huber, founder of Bolt Storage and Somewhere.com, to uncover how he leveraged social media to raise over $40 million and build multiple seven-figure businesses. Discover Nick's "sweaty startup" philosophy, emphasizing executing common business models exceptionally well rather than chasing novel ideas, and how radical transparency on platforms li...
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May 15, 2025 32 mins
In this episode of Confessions of a B2B Entrepreneur, host Tom Hunt chats with the legendary Rob Walling. A true veteran of the SaaS bootstrapping world, Rob shares insights from his two decades in the game, from building and selling Drip, starting the influential MicroConf community and the TinySeed accelerator, to hosting the 'Startup for the Rest of Us' podcast. They discuss the power of compounding effort, the crucial lesson of...
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In this episode of Confessions of a B2B Entrepreneur, Adam Robinson, host of the UnF*ck My Startup, CEO of Retention.com & RB2B, and Pete Crowley, Head of Growth at RB2B, interview LinkedIn virality expert Tom Hunt, who shares his 7-step formula for achieving significant engagement on the platform (300,000+ likes and 175 million views), providing actionable advice on crafting compelling hooks, choosing effective visuals, and levera...
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In this episode of Confessions of a B2B Entrepreneur, host Tom Hunt and Alan Gleeson, a fractional CMO and co-founder of Contento, delve into the dynamic world of B2B marketing, exploring the evolution of marketing access points and the increasing shift towards paid strategies, the crucial relationship between CMOs and CEOs, effective methods for running lean in SaaS businesses, successful B2B campaign strategies, and opportunities...
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April 3, 2025 32 mins
In this episode of Confessions of a B2B Entrepreneur, host Tom Hunt interviews Tomer Dean, co-founder of Lychee, to discuss the journey of building and selling a successful short-form video clip factory. Tomer shares insights on their early days as software developers, the evolution of Lychee, and the strategies behind their growth and acquisition. The conversation covers topics such as building scalable operations, the use of hybr...
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In this episode of Confessions of a B2B Entrepreneur, join host Tom Hunt as he sits down with Kris Rudeegraap, founder and co-CEO of Sendoso, to explore his journey from non-technical founder to scaling a successful B2B gifting platform. Kris shares invaluable insights on founder-led sales, product marketing, and the effective use of AI in outbound sales.
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