May 28, 2024 • 21 mins
This episode is a journey through the shiny, yet deceptive world of social media. Listen as I dissect social media and the complex juxtaposition of influencer marketing. Social media content is often a far cry from reality and is very much produced media. Let this act as your reminder: social media is not real life.
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Welcome back to Confessions of a Wannabe it Girl
, the podcast helping you filterout the BS in pursuits of
becoming your own it girl, orthe very next it girl.
And let's dive in Wannabe itGirls.
Today, about the founding topicof this podcast social media,
we are going to talk about goingbehind the filter, which is
(00:20):
just the tip of the icebergthese days of social media, and
how it is so fake.
At this point, we think it'sfucking normal.
Welcome to Confessions of aWannabe it Girl.
I'm your host, marley Fregging,and I'm here to help you filter
out all the bullshit and becomethe next it Girl.
(00:40):
This podcast explores thereality of what it really takes
to make it out there.
As it turns out, it is way lessInstagrammable than I thought
it was going to be.
I'm still very much a work inprogress, but there's simply
nothing else I'd rather be doingthan chasing my dreams.
So let's learn from my mistakesand work together to achieve
our dreams with more confidence,clarity and direction.
(01:01):
Let's get after it.
Clarity and direction, let'sget after it.
I mean, this is hardly a newconcept of saying that social
media is so fake.
I just think that our retentionfor it has so much more in Was
retention the right word Tomato.
Tomato of it has just soincreased.
(01:21):
We are like Pavlovian to it atthis point.
We've been exposed to it somuch.
We're just so increased.
We are like Pavlovian to it atthis point.
We've been exposed to it somuch, we're just so used to this
innate concept of social media.
Social media fakeness, trending, authentic, filtered, edited.
At this point, it's not jarringand not new.
It's just such a part of lifethat I felt like we need to dive
(01:45):
into what's behind it one moretime.
Not one more time, who knows.
I could talk about this tillI'm dead, but let's talk about
the ever green topic of beautytrends on social media.
I saw this great TikTok a whileback from Ella Helanquez and she
was talking about how youshould never make your body a
(02:06):
trend because trends change, andshe was talking about, in
relationship to plastic surgery,like the BBL was really in
about a year ago.
Do you even know what that is?
Big Brazilian butt lift?
Oh, I thought big, somethingless.
No, brazilian butt lift waslike really in a few years ago
because, you know, kimKardashian had that big ass and
(02:27):
then everybody wanted the bigass.
So you know, people would getBrazilian butt lifts and you
know.
So the big asses aren't inanymore.
I mean they're not, not in.
They're not the top trend.
Right now.
The top trend is definitely theOzempic body, like we're back
to heroin chic and being superskinny and like whatnot to
heroin chic and being superskinny and whatnot.
Point being it ebbs and flows.
Not saying that these thingsaren't attractive, but why on
(02:53):
earth would you make somepermanent changes or things that
are on your body a trend?
Fashion is a whole otherproblem that I'm not willing to
get into.
But we can throw away, changein clothing, outgrow things,
upgrade our style, but like yourbody isn't something we should
feel like we can trade in and goget a new one every day.
I mean plastic surgery, notagainst it, actually kind of pro
(03:16):
plastic surgery awareness here,in fact but these are big life
altering decisions and it's notsomething that we should make be
a trend that can flow in andout with the times.
Like the weirdest thing to mewith beauty trends on social
media is for a second, there Ifound myself I would say this is
(03:37):
right after I graduated collegenice and secure time to tap
into, I was like I didn't feellike I was maybe pretty enough
to live in LA and at the timemaybe still somewhere in the
world.
The duck lips was like in and Iwas like, in order to feel
pretty, I have to look like Ihave lip filler.
That is not a real look.
(03:58):
To look like you have lipfiller, it is such a bad A it's
a bad idea and B I could rabbithole here but point being is
like there is beauty trends wesee on social media and we think
we need to have them.
A I think the biggest one thatpeople can really tap into is,
(04:21):
you know, having a certain body,having a certain body type,
having a certain weight andcertain look and all these
things.
And you know, you can start tofeel really insecure if you
don't have the things thatyou've seen on Instagram.
And I will never forget themoment that I saw someone's I
want to say it was a TikTok andI was like, oh my God, I could
(04:42):
so recreate that video, like Iam just as beautiful and as
gorgeous and as together as thatperson.
Let me make a very similarTikTok.
Hers has, like you know, half amillion views.
Mine will obviously have a lotof views and it hits 200.
Nothing makes you feel moreinsecure than fucking that.
(05:05):
Comparing yourself A to theonline world in the comfort of
your own bedroom and your mirror, but then putting yourself
online comparing yourselvesexternally, can really do
something.
Needless to say, social mediawe don't know how it's curated,
how it's created, what's goingon for that person in the actual
(05:29):
filming or photo taking processin our lives, which I'm going
to break up like an odd topicthat I feel like is I hope
people know about, is delayedposting.
(05:50):
People post sometimes likehours later, days later, weeks
later.
I don't think this is like anew concept but, like I'm just
saying, like the delayedness ofposting really allows for a lot
of curation to happen in thatspan of time that you've delayed
(06:12):
.
I mean, we're talking aboutediting picture, fakeness,
testing it on the feed, showinga friend or two.
So delayed posting, while forcreators and you know just
anybody on social media at all,you know, might give a little
bit more time to go over if theylike it, it also gives a lot
more time to change and removethe realness of that photo.
(06:37):
That photo, that moment, thatvibe can kind of like go away
and even though it may appear toyou watching somebody's
Coachella vlog?
They still have like a wholeday to edit it.
Yes, they are still atCoachella, maybe, but it just
the curation really happens inthe delayed posting and that
(07:01):
instant thing of social media Iwould say has gone down so much
more and has become so much moreof a let me go home, plan it
out, pace it out, figure out howI'm going to lay it out.
So the instant, authentic inair quotes momentum has
definitely decreased and I willsay people definitely do delayed
(07:23):
posting for a lot of reasons.
You know, people have full-blowncontent days where all they do
is take pictures of outfits ormake TikTok reels.
You know, it's not all so likeon the fly and in the moment,
but also a huge reason I don'tknow if people know this that,
like celebrities post superdelayed content and specifically
(07:44):
stories for safety reasons,because you can easily figure
out where a person is by theirposts.
This is a niche reference.
So go with me.
A few years ago I want to sayit was Shia LaBeouf did
something, I don't remember what, and they were trying to figure
out the location or somethingof this and a flag was flying in
(08:06):
the background of his photo orsomething and just because of
that flag in the background ofhis photo, they could figure out
the longitudes and latitudesand exact location.
There are smart people outthere in the world and so
whatever you're posting on theinternet can be somewhat
traceable.
I mean, I have looked at peopleI maybe don't exactly know's
(08:32):
Instagram and seen a location Irecognize in the background and
then maybe I know where theylive.
There's a safety element ofdelaying your posts that go in.
I mean, I think about this onecelebrity who's maybe one of the
biggest it girls of the moment.
She posted a story at a verytrendy workout place and I
(08:59):
literally could.
I've been to multiple locationsof this workout place and I
could tell which location it wasand I was like for my sake,
because I would have fangirledand freaked out, but also for
her sake.
I hope this is super delayed,which I'm sure it was.
I'm just saying again, this iswhy this shit is fake.
It is not real, but we at thispoint think that is fucking
(09:23):
normal.
But was it ever normal to takea photo and tell people where
you were?
Also, I'd like to point out asafety factor here.
Someone brought up to me notposting photos or content
exposing the outside of myapartment building, even because
then people can maybe figureout where you live.
(09:44):
Just a side safety note here.
That being said, though,authenticity why did that become
the biggest buzzword of socialmedia?
And I've heard it a lot whenpeople say, like, well, like,
you want to have a social mediafollowing.
Like, just be authentic.
Hey, what the fuck does thatmean?
(10:11):
And be like social media, nomatter how fucking authentic you
try to be, it's not anauthentic media.
I just I don't really believethere's an authentic medium in
the world.
Like, I just don't.
Like.
I believe everything isproduced, everything is edited
and everything is curated, yetwe're told to go look inside and
figure out what's authentic andpost that online if you're
(10:33):
trying to build a following.
Yet I'll be completely honestthat when I get on social media,
I'm not following peoplebecause I think they're so
fucking authentic.
I'm following them because theyhave a cool life and I want to
see what it looks like and maybethere's an insecurity there,
not because I'm like they're soauthentic.
I'm going to give them thefollow.
What?
No, that is absolute bullshit.
(10:55):
And again, I refuse to believeeven the most authentic of
authentic videos are not curatedin some form.
You remember when became a trendof I'm not against people
showing emotions the trailer forthis podcast has a clip of me
crying but suddenly it was likevery trendy to be crying on your
(11:18):
social media platform and like.
People were like, wow, that'sso vulnerable and I agree, on
some level let's have some spacefor vulnerability.
But I think it just stood outto us and then we were like, wow
, so clickbaity of us, I'm goingto go follow and like this
person now because they werevulnerable.
And then other people starteddoing it and it totally lost its
(11:38):
authenticity.
Once again Saying that this isnot a shocker to anyone but
marketing is now just socialmedia for the most part.
When we were children, it wasads and commercials and not that
those things don't exist, but Ithink it works too well in
(12:02):
marketing agencies' hands thatsocial media preys on our
insecurities and we think, tofill these voids of our
insecurities, that the thingthat could change them, because
we're so primed from greatmarketing, is to buy more things
to have more things, morethings to have more things, and
(12:28):
the follower count.
The likes and insecurity ofsocial media just played right
into marketing genius's handsand now I feel like the biggest
marketing point is having asocial media presence, having
the right influencers working onyour campaigns, in your
campaigns, to help field theperson viewing attention, reach
their insecurities and then endup making a purchase.
(12:50):
And I think it's happening inthe beauty space, the body space
, clothing and, of course, myfavorite one kind of like the
wealth space.
I think that marketing andluxury goods really have a big
pivot back into the world ofsocial media and they did it in
(13:11):
the most smart way because youdon't realize it's happening.
And they do have now sometraditional influencer marketing
.
But it was just like oh, bychance, on top of it, these
people have these luxury thingsby chance.
I'm not going to push it on you, but you're going to notice it
in the background that I haveluxury goods and maybe that was
(13:34):
the luxury goods marketingstrategy all along was just like
oh and comma and I have a blank, blank bag.
I don't know how they did it.
Point being, it's such amarketing tool.
Now it's again not real, it isfake.
It's so crazy.
The potentially biggestinfluencer at the moment.
(13:56):
She was telling a reallyfucking interesting story on her
TikTok channel.
I was sucked into this story.
And yet I didn't realize that,as she was telling this super
fucking interesting story thatshe was testing out new
lipsticks, it was so casual, itwas so underwhelming and I was
(14:21):
like, damn, she's really good atmaking fucking ads.
And then I had to look at thebottom to realize that the
products had been tagged in.
I was like, wow, innately,subconsciously, she made it
super casual, easy, probably forherself to make that video.
And then me as a viewer, socasually, was like, wow, she's
(14:43):
trying out new lip products.
It was clearly a one take video.
She was just telling a storyand putting on lipstick and it
was excellently done.
But not all ads are as clean asthat.
Even though that was like asuper clean ad, I still wonder
if someone had to review that ad, give approval, pass it on
(15:08):
again, making it a producedmedium, which swings me more
into the editing realm.
God, I mean the things you cando on a phone.
To edit things now in variousapps, within the apps of
Instagram and TikTok now, is soimpressive.
And then, let alone having afull-blown, just like we do for
(15:28):
this podcast video editor tohelp you create any kind of
content.
It's a normal part of the job atthis point, like so many big
influencers, medium influencersand even small influencers at
this point, outsource contentcreation, content editing, and
(15:49):
it's so normal that we likeforget that that wasn't
originally the original purposeof having social media.
It was very like on the fly andjust to have it just really
dives into the curation againand the brain power, like I
think about again biggeraccounts and particularly
(16:11):
celebrity accounts, who didn'tcome into social media because
of social media.
They are having to use socialmedia because of their
profession, the teams that sitbehind this person and pitch
ideas of what TikToks and socialmedia clips or stories or
photos to take, like it's just,like not measurable, to Sally in
(16:37):
her bedroom with just like heriPhone, like they're just it's
comparing apples, like a full.
No, not comparing apples, it'sa full blown set experience with
editors, writers, producers andthen just one person.
And I do think that's why, whenone person with like one iPhone
has a great idea and makeshilarious content, we flock to
(16:59):
it, naturally or subconsciously,because we're like, damn, this
one person had this great idea.
But inevitably these peoplestart to blow up, I hate to say
it, start to become unrelatablebecause now their life looks so
different and trying to holdonto that relatability is a real
skill and a real talent andsome good therapy and some good
(17:21):
groundingness, I think andthere's not a lot of people in
the space honestly I think, evenme included that can do it that
great.
It's a tricky thing, but againit goes back to the curation of
things.
It's just so much time, energy,money and editing goes into
(17:44):
social media channels.
Now Look at what's going on inthe TV and film industry right
now.
There's less and less showsbeing made.
There was a huge boom, and nowwhat's going on in the TV and
film industry right now?
There's less and less showsbeing made.
There was a huge boom and nowthere's just so much more push
for people to be on their phones.
I've heard people recently sayI just can't wait to go home and
just get 20 minutes of scrolltime to just dump the brain.
(18:04):
And for me that used to be togo home and watch TV, but now I
would watch two to three hoursof TV a night.
Now I'm maybe watching 30minutes because I've spent an
hour to two hours on my phoneJust saying where are the
eyeballs?
Again, it's becoming a curated,produced media to the next
(18:25):
level.
And while we're staying on thenegative fucking side, I want to
talk about something that I'vetouched on a little bit before
here.
Why are people so fucking boldin the comment section the
negative comments given thereare plenty of nice comments out
there too, the people justreally like.
Why do you want to share yournegative comments?
(18:47):
Maybe it makes you feel better?
I don't get it.
But, like I have seen on myYouTube channel, on other
people's channels, on otherpeople's TikToks just like the
most negative, unnecessarystatements, and I'm just like
God, this is just not that deep.
It's not that deep that peopleare posting this shit and people
(19:10):
are into it.
But then it's also like it'snot that deep.
It's not deep enough to leave anegative comment about it, like
we're just out here forentertainment.
A little bit it bugs me andI'll be honest, when I get one
negative comment on YouTube, itdoes hurt my feelings a little
bit.
It doesn't send me through adesperate spiral and I can only
imagine what people on the risego through, because I do think
(19:33):
once you hit risen you become alittle callous to it, but on the
rise it is probably a hardfucking spell to go to and it's
just like, again, not that deep.
So I just want to leave bysaying we have so passed the
point of social media not beinga thing.
I think it's people's businesscards.
(19:55):
All the time when I meet newpeople I don't want to ask for
their phone number because Ithink it's weird and creepy and
there's the intonation of you'rebeing hit on or whatnot.
But I'll ask them for theirInstagram.
I'm like, yeah, let's connect.
What's your Instagram?
We are so past the point ofInstagram and social media and
TikTok not being a thing.
But let's maybe stop it fromwhat you think about yourself
(20:20):
and your self-esteem, at leastsome of the time.
I understand how people put workinto these metrics.
It's their jobs, and so peoplehave like identifying factors to
being on social media.
It's a form of expression,creative expression, if you will
but we just can't put our fullself-worth into social media.
(20:42):
I think a lot of people knowthis.
I'm about it Like dive in onthe social media, but don't
forget to just kind of giveyourself a little tap on the
screen and close out that thisis just like not that real and
not that neat.
That being said, guys, thankyou so much for listening to
Confessions of a Wannabe it Girlwith our very grassroots topic
again talking about the bullshitin the world out there as we
(21:06):
filter through it, and I hope tosee you guys next Tuesday.
Thank you so much for listeningto Confessions of a Wannabe it
Girl.
Don't forget to rate andsubscribe to the show.
As always, we'll see you nextTuesday.
Welcome back to Confessions of a Wannabe it Girl
, the podcast helping you filterout the BS in pursuits of
becoming your own it girl, orthe very next it girl.
And let's dive in Wannabe itGirls.
Today, about the founding topicof this podcast social media,
we are going to talk about goingbehind the filter, which is
(00:20):
just the tip of the icebergthese days of social media, and
how it is so fake.
At this point, we think it'sfucking normal.
Welcome to Confessions of aWannabe it Girl.
I'm your host, marley Fregging,and I'm here to help you filter
out all the bullshit and becomethe next it Girl.
(00:40):
This podcast explores thereality of what it really takes
to make it out there.
As it turns out, it is way lessInstagrammable than I thought
it was going to be.
I'm still very much a work inprogress, but there's simply
nothing else I'd rather be doingthan chasing my dreams.
So let's learn from my mistakesand work together to achieve
our dreams with more confidence,clarity and direction.
(01:01):
Let's get after it.
Clarity and direction, let'sget after it.
I mean, this is hardly a newconcept of saying that social
media is so fake.
I just think that our retentionfor it has so much more in Was
retention the right word Tomato.
Tomato of it has just soincreased.
(01:21):
We are like Pavlovian to it atthis point.
We've been exposed to it somuch.
We're just so increased.
We are like Pavlovian to it atthis point.
We've been exposed to it somuch, we're just so used to this
innate concept of social media.
Social media fakeness, trending, authentic, filtered, edited.
At this point, it's not jarringand not new.
It's just such a part of lifethat I felt like we need to dive
(01:45):
into what's behind it one moretime.
Not one more time, who knows.
I could talk about this tillI'm dead, but let's talk about
the ever green topic of beautytrends on social media.
I saw this great TikTok a whileback from Ella Helanquez and she
was talking about how youshould never make your body a
(02:06):
trend because trends change, andshe was talking about, in
relationship to plastic surgery,like the BBL was really in
about a year ago.
Do you even know what that is?
Big Brazilian butt lift?
Oh, I thought big, somethingless.
No, brazilian butt lift waslike really in a few years ago
because, you know, kimKardashian had that big ass and
(02:27):
then everybody wanted the bigass.
So you know, people would getBrazilian butt lifts and you
know.
So the big asses aren't inanymore.
I mean they're not, not in.
They're not the top trend.
Right now.
The top trend is definitely theOzempic body, like we're back
to heroin chic and being superskinny and like whatnot to
heroin chic and being superskinny and whatnot.
Point being it ebbs and flows.
Not saying that these thingsaren't attractive, but why on
(02:53):
earth would you make somepermanent changes or things that
are on your body a trend?
Fashion is a whole otherproblem that I'm not willing to
get into.
But we can throw away, changein clothing, outgrow things,
upgrade our style, but like yourbody isn't something we should
feel like we can trade in and goget a new one every day.
I mean plastic surgery, notagainst it, actually kind of pro
(03:16):
plastic surgery awareness here,in fact but these are big life
altering decisions and it's notsomething that we should make be
a trend that can flow in andout with the times.
Like the weirdest thing to mewith beauty trends on social
media is for a second, there Ifound myself I would say this is
(03:37):
right after I graduated collegenice and secure time to tap
into, I was like I didn't feellike I was maybe pretty enough
to live in LA and at the timemaybe still somewhere in the
world.
The duck lips was like in and Iwas like, in order to feel
pretty, I have to look like Ihave lip filler.
That is not a real look.
(03:58):
To look like you have lipfiller, it is such a bad A it's
a bad idea and B I could rabbithole here but point being is
like there is beauty trends wesee on social media and we think
we need to have them.
A I think the biggest one thatpeople can really tap into is,
(04:21):
you know, having a certain body,having a certain body type,
having a certain weight andcertain look and all these
things.
And you know, you can start tofeel really insecure if you
don't have the things thatyou've seen on Instagram.
And I will never forget themoment that I saw someone's I
want to say it was a TikTok andI was like, oh my God, I could
(04:42):
so recreate that video, like Iam just as beautiful and as
gorgeous and as together as thatperson.
Let me make a very similarTikTok.
Hers has, like you know, half amillion views.
Mine will obviously have a lotof views and it hits 200.
Nothing makes you feel moreinsecure than fucking that.
(05:05):
Comparing yourself A to theonline world in the comfort of
your own bedroom and your mirror, but then putting yourself
online comparing yourselvesexternally, can really do
something.
Needless to say, social mediawe don't know how it's curated,
how it's created, what's goingon for that person in the actual
(05:29):
filming or photo taking processin our lives, which I'm going
to break up like an odd topicthat I feel like is I hope
people know about, is delayedposting.
(05:50):
People post sometimes likehours later, days later, weeks
later.
I don't think this is like anew concept but, like I'm just
saying, like the delayedness ofposting really allows for a lot
of curation to happen in thatspan of time that you've delayed
(06:12):
.
I mean, we're talking aboutediting picture, fakeness,
testing it on the feed, showinga friend or two.
So delayed posting, while forcreators and you know just
anybody on social media at all,you know, might give a little
bit more time to go over if theylike it, it also gives a lot
more time to change and removethe realness of that photo.
(06:37):
That photo, that moment, thatvibe can kind of like go away
and even though it may appear toyou watching somebody's
Coachella vlog?
They still have like a wholeday to edit it.
Yes, they are still atCoachella, maybe, but it just
the curation really happens inthe delayed posting and that
(07:01):
instant thing of social media Iwould say has gone down so much
more and has become so much moreof a let me go home, plan it
out, pace it out, figure out howI'm going to lay it out.
So the instant, authentic inair quotes momentum has
definitely decreased and I willsay people definitely do delayed
(07:23):
posting for a lot of reasons.
You know, people have full-blowncontent days where all they do
is take pictures of outfits ormake TikTok reels.
You know, it's not all so likeon the fly and in the moment,
but also a huge reason I don'tknow if people know this that,
like celebrities post superdelayed content and specifically
(07:44):
stories for safety reasons,because you can easily figure
out where a person is by theirposts.
This is a niche reference.
So go with me.
A few years ago I want to sayit was Shia LaBeouf did
something, I don't remember what, and they were trying to figure
out the location or somethingof this and a flag was flying in
(08:06):
the background of his photo orsomething and just because of
that flag in the background ofhis photo, they could figure out
the longitudes and latitudesand exact location.
There are smart people outthere in the world and so
whatever you're posting on theinternet can be somewhat
traceable.
I mean, I have looked at peopleI maybe don't exactly know's
(08:32):
Instagram and seen a location Irecognize in the background and
then maybe I know where theylive.
There's a safety element ofdelaying your posts that go in.
I mean, I think about this onecelebrity who's maybe one of the
biggest it girls of the moment.
She posted a story at a verytrendy workout place and I
(08:59):
literally could.
I've been to multiple locationsof this workout place and I
could tell which location it wasand I was like for my sake,
because I would have fangirledand freaked out, but also for
her sake.
I hope this is super delayed,which I'm sure it was.
I'm just saying again, this iswhy this shit is fake.
It is not real, but we at thispoint think that is fucking
(09:23):
normal.
But was it ever normal to takea photo and tell people where
you were?
Also, I'd like to point out asafety factor here.
Someone brought up to me notposting photos or content
exposing the outside of myapartment building, even because
then people can maybe figureout where you live.
(09:44):
Just a side safety note here.
That being said, though,authenticity why did that become
the biggest buzzword of socialmedia?
And I've heard it a lot whenpeople say, like, well, like,
you want to have a social mediafollowing.
Like, just be authentic.
Hey, what the fuck does thatmean?
(10:11):
And be like social media, nomatter how fucking authentic you
try to be, it's not anauthentic media.
I just I don't really believethere's an authentic medium in
the world.
Like, I just don't.
Like.
I believe everything isproduced, everything is edited
and everything is curated, yetwe're told to go look inside and
figure out what's authentic andpost that online if you're
(10:33):
trying to build a following.
Yet I'll be completely honestthat when I get on social media,
I'm not following peoplebecause I think they're so
fucking authentic.
I'm following them because theyhave a cool life and I want to
see what it looks like and maybethere's an insecurity there,
not because I'm like they're soauthentic.
I'm going to give them thefollow.
What?
No, that is absolute bullshit.
(10:55):
And again, I refuse to believeeven the most authentic of
authentic videos are not curatedin some form.
You remember when became a trendof I'm not against people
showing emotions the trailer forthis podcast has a clip of me
crying but suddenly it was likevery trendy to be crying on your
(11:18):
social media platform and like.
People were like, wow, that'sso vulnerable and I agree, on
some level let's have some spacefor vulnerability.
But I think it just stood outto us and then we were like, wow
, so clickbaity of us, I'm goingto go follow and like this
person now because they werevulnerable.
And then other people starteddoing it and it totally lost its
(11:38):
authenticity.
Once again Saying that this isnot a shocker to anyone but
marketing is now just socialmedia for the most part.
When we were children, it wasads and commercials and not that
those things don't exist, but Ithink it works too well in
(12:02):
marketing agencies' hands thatsocial media preys on our
insecurities and we think, tofill these voids of our
insecurities, that the thingthat could change them, because
we're so primed from greatmarketing, is to buy more things
to have more things, morethings to have more things, and
(12:28):
the follower count.
The likes and insecurity ofsocial media just played right
into marketing genius's handsand now I feel like the biggest
marketing point is having asocial media presence, having
the right influencers working onyour campaigns, in your
campaigns, to help field theperson viewing attention, reach
their insecurities and then endup making a purchase.
(12:50):
And I think it's happening inthe beauty space, the body space
, clothing and, of course, myfavorite one kind of like the
wealth space.
I think that marketing andluxury goods really have a big
pivot back into the world ofsocial media and they did it in
(13:11):
the most smart way because youdon't realize it's happening.
And they do have now sometraditional influencer marketing
.
But it was just like oh, bychance, on top of it, these
people have these luxury thingsby chance.
I'm not going to push it on you, but you're going to notice it
in the background that I haveluxury goods and maybe that was
(13:34):
the luxury goods marketingstrategy all along was just like
oh and comma and I have a blank, blank bag.
I don't know how they did it.
Point being, it's such amarketing tool.
Now it's again not real, it isfake.
It's so crazy.
The potentially biggestinfluencer at the moment.
(13:56):
She was telling a reallyfucking interesting story on her
TikTok channel.
I was sucked into this story.
And yet I didn't realize that,as she was telling this super
fucking interesting story thatshe was testing out new
lipsticks, it was so casual, itwas so underwhelming and I was
(14:21):
like, damn, she's really good atmaking fucking ads.
And then I had to look at thebottom to realize that the
products had been tagged in.
I was like, wow, innately,subconsciously, she made it
super casual, easy, probably forherself to make that video.
And then me as a viewer, socasually, was like, wow, she's
(14:43):
trying out new lip products.
It was clearly a one take video.
She was just telling a storyand putting on lipstick and it
was excellently done.
But not all ads are as clean asthat.
Even though that was like asuper clean ad, I still wonder
if someone had to review that ad, give approval, pass it on
(15:08):
again, making it a producedmedium, which swings me more
into the editing realm.
God, I mean the things you cando on a phone.
To edit things now in variousapps, within the apps of
Instagram and TikTok now, is soimpressive.
And then, let alone having afull-blown, just like we do for
(15:28):
this podcast video editor tohelp you create any kind of
content.
It's a normal part of the job atthis point, like so many big
influencers, medium influencersand even small influencers at
this point, outsource contentcreation, content editing, and
(15:49):
it's so normal that we likeforget that that wasn't
originally the original purposeof having social media.
It was very like on the fly andjust to have it just really
dives into the curation againand the brain power, like I
think about again biggeraccounts and particularly
(16:11):
celebrity accounts, who didn'tcome into social media because
of social media.
They are having to use socialmedia because of their
profession, the teams that sitbehind this person and pitch
ideas of what TikToks and socialmedia clips or stories or
photos to take, like it's just,like not measurable, to Sally in
(16:37):
her bedroom with just like heriPhone, like they're just it's
comparing apples, like a full.
No, not comparing apples, it'sa full blown set experience with
editors, writers, producers andthen just one person.
And I do think that's why, whenone person with like one iPhone
has a great idea and makeshilarious content, we flock to
(16:59):
it, naturally or subconsciously,because we're like, damn, this
one person had this great idea.
But inevitably these peoplestart to blow up, I hate to say
it, start to become unrelatablebecause now their life looks so
different and trying to holdonto that relatability is a real
skill and a real talent andsome good therapy and some good
(17:21):
groundingness, I think andthere's not a lot of people in
the space honestly I think, evenme included that can do it that
great.
It's a tricky thing, but againit goes back to the curation of
things.
It's just so much time, energy,money and editing goes into
(17:44):
social media channels.
Now Look at what's going on inthe TV and film industry right
now.
There's less and less showsbeing made.
There was a huge boom, and nowwhat's going on in the TV and
film industry right now?
There's less and less showsbeing made.
There was a huge boom and nowthere's just so much more push
for people to be on their phones.
I've heard people recently sayI just can't wait to go home and
just get 20 minutes of scrolltime to just dump the brain.
(18:04):
And for me that used to be togo home and watch TV, but now I
would watch two to three hoursof TV a night.
Now I'm maybe watching 30minutes because I've spent an
hour to two hours on my phoneJust saying where are the
eyeballs?
Again, it's becoming a curated,produced media to the next
(18:25):
level.
And while we're staying on thenegative fucking side, I want to
talk about something that I'vetouched on a little bit before
here.
Why are people so fucking boldin the comment section the
negative comments given thereare plenty of nice comments out
there too, the people justreally like.
Why do you want to share yournegative comments?
(18:47):
Maybe it makes you feel better?
I don't get it.
But, like I have seen on myYouTube channel, on other
people's channels, on otherpeople's TikToks just like the
most negative, unnecessarystatements, and I'm just like
God, this is just not that deep.
It's not that deep that peopleare posting this shit and people
(19:10):
are into it.
But then it's also like it'snot that deep.
It's not deep enough to leave anegative comment about it, like
we're just out here forentertainment.
A little bit it bugs me andI'll be honest, when I get one
negative comment on YouTube, itdoes hurt my feelings a little
bit.
It doesn't send me through adesperate spiral and I can only
imagine what people on the risego through, because I do think
(19:33):
once you hit risen you become alittle callous to it, but on the
rise it is probably a hardfucking spell to go to and it's
just like, again, not that deep.
So I just want to leave bysaying we have so passed the
point of social media not beinga thing.
I think it's people's businesscards.
(19:55):
All the time when I meet newpeople I don't want to ask for
their phone number because Ithink it's weird and creepy and
there's the intonation of you'rebeing hit on or whatnot.
But I'll ask them for theirInstagram.
I'm like, yeah, let's connect.
What's your Instagram?
We are so past the point ofInstagram and social media and
TikTok not being a thing.
But let's maybe stop it fromwhat you think about yourself
(20:20):
and your self-esteem, at leastsome of the time.
I understand how people put workinto these metrics.
It's their jobs, and so peoplehave like identifying factors to
being on social media.
It's a form of expression,creative expression, if you will
but we just can't put our fullself-worth into social media.
(20:42):
I think a lot of people knowthis.
I'm about it Like dive in onthe social media, but don't
forget to just kind of giveyourself a little tap on the
screen and close out that thisis just like not that real and
not that neat.
That being said, guys, thankyou so much for listening to
Confessions of a Wannabe it Girlwith our very grassroots topic
again talking about the bullshitin the world out there as we
(21:06):
filter through it, and I hope tosee you guys next Tuesday.
Thank you so much for listeningto Confessions of a Wannabe it
Girl.
Don't forget to rate andsubscribe to the show.
As always, we'll see you nextTuesday.
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