Are you curious about UGC? Thinking about making content your side hustle or full-time hustle? Or maybe you are stuck and need a shift in your life? Taylor from Melrose Marketing has the tea on content and life switches! Taylor shares invaluable tips on the hybrid creator model and emphasizes the importance of confidence, self-love, and understanding your worth. We discuss her journey from teaching to content creation, the courage to charge fairly, and strategies to balance content creation with personal well-being. This episode offers practical advice and inspiration for anyone looking to succeed in content creation.
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Welcome back to Confessions of a Wannabe it Girl
, the podcast helping you filterout the BS in pursuit of
becoming the next it girl.
And in today's episode we arediving into the world of UGC
content creation.
Content creation, mind shiftingourselves to be more confident
with posting online, touching alittle bit on, like, the
(00:21):
management of content creation.
You know creating content andalso really the thing that is
the big takeaway for me in thisepisode is the confidence to
shift and like, take the leap,pivot in your career.
And we are joined by Taylorfrom Melrose Marketing.
She is a social media like guruin the marketing space to dive
(00:45):
into making that content as aUGC creator, making that bag,
getting that side hustle in, andshe is also huge on mindset.
So we kind of combine the twoin this episode and I'm so
excited for you to hear it.
So let's dive in.
Speaker 2 (01:01):
Welcome to Confessions of a Wannabe it Girl
.
I'm your host, marley Fregging,and I'm here to help you filter
out all the bullshit and becomethe next it Girl.
This podcast explores thereality of what it really takes
to make it out there.
As it turns out, it is way lessInstagrammable than I thought
it was going to be.
I'm still very much a work inprogress, but there's simply
(01:22):
nothing else I'd rather be doingthan chasing my dreams.
So let's learn from my mistakesand work together to achieve
our dreams with more confidence,clarity and direction.
Let's get after it.
Speaker 1 (01:34):
Well, welcome back to Confessions of a Wannabe it
Girl.
I'm sitting here with thelovely Taylor.
Welcome, taylor.
Thank you for having me.
I am so excited to have you.
We're going to talk about aplethora of things.
We're talking a lot about thesocial media industry, ugc,
mindset and big life pivots.
So are you ready to dive in?
I'm so ready.
All right, let's do it.
(01:55):
So I kind of want to start with, because I feel like a lot of
people are looking to build thatside hustle and a lot of us are
dreaming of doing that sidehustle in social media.
Yeah, and I kind of want to getyour feelings on the space
right now, like, what do youneed to be successful in the
content industry?
And I know that's a wide scape.
(02:15):
So, yes, feel free to dive intoit wherever you'd like.
Speaker 3 (02:19):
Yes, okay, well, I guess do you want to know about
the social media management sideof things, or the content
creation side, or like thefreelance sort of content
creation for businesses?
Speaker 1 (02:29):
I want to do it from the content creator side.
And then I want to hear yourpoint of view as someone who has
been a manager.
Yes, Okay great.
Speaker 3 (02:37):
So, in terms of being a content creator and actually
making money, having your sidehustle, maybe even turn into a
full-time hustle and actuallymaking money having your side
hustle maybe even turn into afull-time hustle I think it's
really a unique opportunityright now where brands don't
necessarily care about yourfollower count how they used to
and your engagement.
So now we have something calledUGC, which is user-generated
content, where, as a contentcreator, you can sell your
(03:00):
content to brands and it doesnot matter what your audience
looks like, because you're notactually posting it.
I mean, you can, but the brandis not looking for exposure
through you.
They're looking for really good, relatable, beautiful content
that they can post to help themsell and then also to use for
paid ads.
So there's kind of twodifferent ways you can go about
it.
If you do have a large audiencealready and you're like, okay, I
(03:23):
want to utilize this audience,I want to be able to, you know,
post, have an influence, makesales that way for that brand,
you can charge for your exposureor your audience.
But if you're a UGC creator,then you can just sell them the
content and it doesn't matterwhat your audience size is.
That being said, there are alot of content creators who do
have a large audience, who dosome like influencer
(03:44):
collaborations, where it'sreally aligned, and they're
posting for their audience andthey also do UGC, so just
creating the content.
So all of this to say thatthere's kind of different ways
to go about it, but justwhatever kind of works for you.
And it is a very unique pointin time where this didn't exist,
like four years ago, at leastnot in the way that it does now?
Speaker 1 (04:01):
Yeah, totally I love that.
I love the idea of the hybridcreator that is doing UGC as
well as, like, maybe theinfluencing, and you know, you
can kind of do it all a la carteand make it as you go.
Now, if you are somebody whowants to do UGC now I don't know
(04:25):
how to quite put all the wordsto this To me it seems almost
faceless.
It's just putting in content.
Is that always true?
Speaker 3 (04:34):
Not necessarily.
It can definitely be faceless,and the funny thing is like I
actually have some posts comingup that I'm planning because I
want to tell my audience, likelook at all the faceless UGC
that I've made, because it'sactually quite a bit, which is
really nice, because then youliterally don't even have to do
your makeup, Like you could justshow the products.
But I would say that's not theonly way to do UGC.
It is one way for sure.
When you do have your face,though, typically you can charge
(04:56):
a little bit more and typicallyif you have some with your face
, great.
But I know there's a lot ofpeople who don't even feel
comfortable with that, who aremaking really good money without
ever showing their face, whichis crazy.
(05:17):
Like what a cool time to livein what a crazy thing is.
Speaker 1 (05:20):
Because it started, you know, as social media
started as like such a link tothe person thing and now it's
completely de-linked by havingUGC.
Yeah, with the UGC creation, ifthere are somebody who are not
also maybe per se, an influencerand they don't have a following
, how do you get in the gamehere?
Speaker 3 (05:42):
Yes, okay, I love this question.
So if you don't have afollowing, you want to get into
it.
First of all, obviously, startan Instagram because even though
the follower number doesn'tmatter, these brands are still
going to look at it to see,because it's kind of like your
online portfolio, right.
And also, if you're hashtaggingproperly, if you have a
strategy, brands can actuallyfind you that way and you'd be
surprised how many like reallyteeny tiny creators get big
(06:04):
deals just from being discoveredthat way.
But if you want to get started,start an Instagram page, have
all your work up on there.
So let's say, like, okay, youare starting from zero.
You have no brand deals.
You have hella products at home.
I know you do.
You have makeup, you have hairstuff, you have clothes.
Like, create UGC with thatright.
Like it's literally called usergenerated content.
So it's very natural, it's veryraw, it's less curated.
(06:27):
If you're someone who's like,maybe, a foodie, I know you go
out to eat, I know you cook, Iknow you have snackies at home
so like, start creating contentand building up your portfolio
with the things that you have inyour home I think a lot of
people think, okay, I need to goout and buy all this stuff and
spend all this money and investin my business when, like, you
don't actually have to.
You can, if that's what youwant, but you don't have to.
(06:48):
So I would say, build up yourportfolio and then create a
media kit.
So your media kit shouldshowcase, like, all your UGC
videos, your photos, if you like, photos of yourself, like
outfit photos, stuff like that.
All of that should be in thereand then come up with your rates
.
And I'm going to give ashameless plug right now.
Yes, I do have something calledthe creator course, where I
literally teach you everythingyou need, like literally what
(07:11):
needs to go in your media kithow to pitch to brands, what to
say, what not to say, all ofthat.
So, if you're interested I'msure the link will be below, but
, um, but yeah, so that's howyou can get started and really,
again, you don't have to reallyinvest in anything.
You don't even need a camera.
Like, if you have an iPhone andit's one of the latest ones,
the last like three, you'reliterally good, wow, yeah.
Speaker 1 (07:34):
So it's like.
It's like it's not that hard,but yet what are the big
barriers to entry you kind ofsee people struggle with kind of
see people struggle with.
Speaker 3 (07:45):
I honestly think the biggest thing and this is why,
like my students, love thetemplates so much and actually
learning how to pitch, cause,even like a lot of my students
who are big creators I'm talkinglike 30, 40, 50 K followers
they were not getting paid branddeals prior to working with me
because they didn't know how tonegotiate, they didn't know how
to read contracts, they didn'tknow how to pitch.
So I think the biggest barrieraside from just the mindset
(08:06):
stuff, which we can obviouslytalk about, but I think the
biggest barrier is not knowinghow to pitch and not knowing
what to ask for, and not knowingyou know even usage rights wise
, like how many months they haveusage for, how to charge
accordingly, how to even if abrand comes at you and they say,
oh, we can't afford that, yourrates just how to figure out.
Okay, how do I negotiate tostill get something that feels
(08:27):
good for me?
Or how can I turn a giftedcollab into a paid collab?
I have a student who she islike blowing up on TikTok right
now, like 100,000 followers.
She turned a gifted collab likesomeone had reached out to her
and she turned it into an $800brand deal just by making sure
she knew how to respond to itand using my template.
So like, yeah, I think that'sthe biggest barrier because
(08:48):
people don't really know andthis is not really taught.
And I kind of learned byaccident because when I was
stepping into the contentcreator scene, I just remember
being like, okay, I think I canmake money from this.
Like I think I can, and I justkind of I kind of use what I had
from my previous career, whichwas a teacher.
I had a major in English, so Ilike I'm good at writing.
I was like, okay, let me justexperiment and see, you know
(09:10):
what I can get for this.
And it worked out.
So, yeah, I think that'd be thebiggest barrier.
Speaker 1 (09:14):
Seeing you're a major in English and good at writing,
can you give us, without givingall the juice away from your
course, maybe an example of abad pitch versus a good pitch?
Speaker 3 (09:26):
Yes, I would say, a bad pitch is like a DM that says
, hey, I want to work with youand that's it.
Yeah, or like hey, do you wantto collab?
Or actually, I think the worstis when you can tell it's a
clear copy and paste yeah, solike obviously I have a template
, but you have to personalize it.
Like you need to go to thebrand's website, look at their
(09:46):
about us.
You have to talk about theirbrand ethos, their mission, who
they've worked with in the past,why you love the brand.
I think that's a huge red flagfor a brand looking at a message
that just looks like hey, Ilove your products, I want to
work with you.
Here's how many followers Ihave.
Speaker 1 (10:01):
Whoa wait, I'm having like not deja vu, but, like I,
it's all making sense to me.
So Taylor actually reached outto me to be on the podcast and
you brought up the fact that youhad loved a previous guest and
I was like.
Oh, she's tapped in and itworked.
Speaker 3 (10:15):
Yeah, it literally worked.
Yes, I'm sitting here.
That's the thing.
Like, when I listened to yourpodcast, I didn't want to send
you a message like hey, I'mgoing to be in LA, do you want
to collab?
Because you'd be like okay, butlike whatever.
Like I wanted to tell you why Ilove the podcast, why I
resonate with you.
There's a reason I'm pitching.
So, even if you know you're acreator, there's a reason why
you're pitching the brand.
So just tell them.
And if there is no reasonyou're pitching to the brand
(10:36):
besides money, then maybe youneed to check check yourself.
Speaker 1 (10:41):
Okay, so what?
So?
A good pitch includes thepeople you've seen with it, the
arts people you see that youadmire, uh, why you align with
the brand and as well as theirmorals.
And a bad pitch is probablyjust a simple dm being like I'd
love to collab.
Yeah, great, yeah.
Do you feel strongly about dmsversus?
Speaker 3 (11:00):
email, not particularly, like I've had a
lot of great collabs comethrough DMs.
I would say, though, like ifyou can do both, do both,
because like then you just havedouble the chance of being seen.
But also, like sometimes my DMsare just a hot fucking mess and
things just get lost in thesauce.
So it's not that I don't wantto respond or that I don't want
to collab with whoever isreaching out, but sometimes I
just genuinely don't see it.
(11:21):
So I would say, like, do both.
Speaker 1 (11:23):
Yeah, I would agree.
I mean, I would agree with that, just from, like an actor
standpoint of, and also workingin production a little bit as
well, is like it takes a coupleof times to see a person before
they really stand out.
If the person's really busy anddated on the go, getting a
million DMs and emails, I thinkit's something like I don't know
what the psychological numberis.
I want to say it's five toseven times it takes for
(11:46):
somebody to cross yourperspective before you're
supposed to notice them.
So, like, yeah, I agree.
Okay, I would say, though,doing all of this can take a
little bit of balls, and youknow mindset, and I want to talk
about mindset as a contentcreator, as you know, somebody
who works in marketing and isworking as a coach, and then
(12:07):
also somebody who had a hugelife pivot.
Like, what is the mindset?
you need to have to to, like,get out there and be seen.
Yeah.
Speaker 3 (12:18):
Well, I would say, first and foremost, like you got
to be comfortable with beingseen, so that means you need to
love yourself.
Like I know this is so deep,but it really does go that deep.
Like you need to love yourself.
You need to be confident inyourself as a person, outside of
being a content creator, abusiness owner, whatever that
second title is.
And then, on top of that, youneed to understand what you
bring to the table and like,genuinely, there is a moment
(12:40):
where you might ask yourself,like is my content actually
worth paying for?
Because if it's not, then maybeI need to practice a little.
And that's cool, that's fine,that's why I grab things around
your house, practice Right.
But like ask yourself do Ibring something amazing to the
table?
If the answer is yes, start toown that.
If the answer is no, thenpractice and that's it.
But really it is the mindset andhaving the confidence to like
(13:00):
charge what you're worth andalso understand that you deserve
that because it is reallyvaluable.
And I think one thing for me,like just growing up having a
lot of money trauma coming fromnot a lot Like I at first, I was
like oh my God, do I reallyhave the audacity to charge for
this, or like, oh my God, thisfeels kind of easy, like should
I be getting paid for this?
I thought it was like almostwrong, but now I'm very much
(13:22):
like, no, I deserve to be paidfor this, I'm good at what I do
and it also benefits the brand.
It's like if you, if you go forit, right, and I just think the
more that we as women, ascontent creators, get paid well
(13:43):
for what we do, it paves the wayfor the next person who wants
to do it.
Speaker 1 (13:46):
Right, yeah, that's so true.
I remember, ironically on apodcast I think it was, jackie
Schimmel was on who is the hostof the Bitch Bible podcast, was
on the Skinny Confidential twovery big podcasts Love that show
and they were talking about thehuge Call Her Daddy deal to
Spotify and they basically shesaid the same thing and she's
like no, everybody in thepodcast community is being like
(14:08):
ew, her getting a huge, likemillions of dollars, and it's
like no, we should be happy forthat person in the space because
it's changing the space foreverybody.
So even you, starting with thatgifted collab and then getting
$50, is well, the next person.
Maybe they can start at 50 andthey don't have to do the gifted
and same for you as well.
Absolutely, but it still takesa lot of balls and confidence to
(14:32):
like we can sit here on thecouch and talk about it, but
physically sitting behind theredoing it and then negotiating
like it does take a lot ofstrength for you.
Where did that come from?
Cause I know you pivoted frombeing a teacher, which is kind
of really different.
Speaker 3 (14:49):
Yeah, it's extremely different, I would say again,
it's just that confidence pieceand knowing that I can charge as
much.
Like I think when I look at thecontent creators who inspired
me, I'm like, okay, they'remaking bank, okay, they're
making big boss moves, okay,they're getting paid, they're
getting gifted this why not me?
And just knowing that they'renot uniquely, I mean, we're all
(15:09):
special, but they're not moreuniquely special than I am, like
they're not, they're also human, you know, they also come from
whatever backgrounds they comefrom.
So I think for me it was verymuch the confidence, but also
just practicing, like trulypracticing, because there were
times in my early career that Idid not stand up for myself.
(15:30):
There were a lot of brand dealsthat I did for gifted, even just
being younger and working likecustomer service jobs and being
a server.
There were a lot of times thatI did for gifted, even just
being younger and working likecustomer service jobs and being
a server.
There are a lot of times that Ididn't stand up for myself when
men were being icky and justthings like that.
So I think just over time Ikind of learned like, okay, no,
I need to stand up for myself,and it's not necessarily even
like a super assertive,confrontational energy.
(15:52):
It's just no like, stand yourground with how much you're
worth, um, and ask for that, andthen if that brand is not
aligned, then the next one willbe, and I think that's another
thing too.
When it comes to content,creation is like, don't just
settle and don't just say, ohwell, this brand, it's the only
brand that's willing to gift methis in the last week that I've
been pitching, like, no like,stand your ground and really,
(16:12):
just really be open to thepossibility that another brand
will come, even though it feelslike you're closing that door,
but you're really making spacefor brands that will pay you,
yeah, yeah.
Speaker 1 (16:22):
Did any of this like mindset come from being a
teacher and like this ability toreally like create a course and
share it, like what helped youin that transition, like be able
to instruct so well and alsojust also be like I can fucking
leave this career and dosomething so different?
Speaker 3 (16:42):
Yeah, okay.
So this is like super dramatic.
We love drama, we love drama, Ilove drama.
Yeah we all do so.
When I was 22, I was like soanxious, depressed, like I was
in such a victim mindset.
I hated my life and I actuallywanted people to feel bad for me
because, like I was workinglike 60 hours a week trying to
pay my tuition, trying to be aserver.
(17:04):
I also had a family member whowasn't well, so I was taking
care of them.
It's like a whole thing and Iwas just very miserable.
So, at 22, without having toput a trigger warning, I almost
died, like literally.
There was a moment where if Ihad gotten to the hospital eight
minutes later, like I would notbe here.
So that was the moment, likeonce I was conscious again.
(17:24):
That was the moment where I waslike, whoa, okay, something has
to change and it has to startwith me and I deserve to be
happy.
Like nothing else matters, notthe money, not my, my freaking
degree, like nothing.
So that was the moment wherethat light bulb went off.
I was like, okay, I need tochange this.
So I think, in terms of likekind of having the audacity to
make those changes, like Ineeded a big wake up call.
(17:46):
So that was it for me, and thenin terms of leaving my teaching
career.
It was crazy because, like Ihad gone to school, I had this
major in.
English Worked your ass offbecause, like I had, gone to
school, I had this major inEnglish, worked your ass off,
worked my ass off, paid so muchmoney to do this.
And I just got to a place whereI'm like, okay, I have a great
career, I'm being paid well, andnow I'm going to tear this shit
down and nope, yeah, and on tothe next.
(18:07):
But I really had no idea.
Like back then I knew that Iliked content creation.
Was it paying my bills?
Absolutely not.
I was getting some money, butdefinitely not enough to sustain
myself.
But I just knew again I'm like,okay, I just deserve to be
happy, like there's somethingelse for me.
And, like you said, I think alot of my mindset did come from
(18:27):
teaching, where I'm like, okay,I have these little humans kind
of depending on me to teach them.
How old did you teach?
So I taught kindergarten andgrade eight.
Ah, cute, I know, so cute.
I like the kindergartens better, yeah, because, like, think of
yourself in grade Like I wasannoying, yeah, yeah, and fuck
that, yeah, fuck that.
Love to them, though, butanyway.
So, yeah, I just realized like,okay, I want to do something
where I can inspire and teach,and maybe the time my boyfriend
(18:54):
and I were moving out into ourown place.
So I moved out jobless and soin Canada I don't know if any of
your audience is from Canada.
Speaker 2 (19:01):
Yes, can't be that different.
Speaker 3 (19:03):
Yeah, yeah, whatever so we have something called like
unemployment insurance.
Oh, that's nice.
Yeah, we also have free healthcare.
Shout out to Canada, yeah,shout out.
But um, so with that like EIit's called, they pay you, you
like 60 of your wages whenyou're out of a job and you're
currently looking.
So when we moved in, I literallyhad no job.
I was on ei.
I was getting like 60 of what Iwould normally get paid and I
(19:24):
just started applying for jobsbecause, like, okay, there has
to be something out there.
I didn't even know, like, whatI wanted to do career-wise.
I was like, let me just get aminimum wage job so I could at
least keep a roof over our heads, you know, with my boyfriend.
So I ended up working at OrangeTheory and when I worked there
I just knew I'm like, okay, thisis not going to be my forever.
But I thought my mindset waslike this is what I'm going to
(19:46):
do to fund my dreams, until mydreams fund my life, basically.
So I did that.
And then one day the owner ofOrange Theory was like, hey, we
know you do content creation.
Like, do you know how to dosocial media management?
It's like, yes, I do.
I did not.
Speaker 1 (20:01):
Yeah, yeah.
No, I love a blatant ballsy lie.
Yeah, I don't.
But I'm not going to tell youthat and I'm going to step into
it.
I'm going to figure it, thefuck out, yeah.
Speaker 3 (20:11):
Just figuring it the fuck out, because my belief was
like everything is figureoutable.
That was the book I read bymarie forleo, like during this
time, I love it's so good.
If you haven't figureoutable,it's called everything is
figureoutable, I love.
Okay, yeah, you shoulddefinitely read it.
Um, so, anyway, that happenedon a friday where she asked me
over the weekend.
So I had 1400 in my bankaccount and I invested 1100 into
(20:34):
a social media manager program.
Yep, and I learned how to be asocial media manager.
Like over the fucking weekend.
You did just the whole course,the whole course.
You were just like fuck it,yeah, didn't sleep, did the
whole course.
I came up with a like proposaland I asked them, like I pitched
.
I said will you pay me $800 amonth to do this?
And I had, like, this wholething.
They're like, yeah, sure.
(21:01):
I was like, oh, my God, shit,okay.
So I made some of my money back, great, yeah.
And now I'm like okay, I canwork minimum wage for you know,
40 hours a week, but now I alsoget $800.
Yeah, I remember calling myboyfriend and my parents being
like holy shit, I'm about to getpaid $800 a month.
Like this is crazy.
So started doing that, it wasgreat.
Their social media starteddoing really well.
And I found out I was like, oh,I actually have a really good
like grasp on this, yeah, and itwas going perfect.
And then COVID hit yes, andthey were like just kidding, we
(21:24):
can't pay you because we have nomembers, we can't be open.
I was like fuck.
Speaker 1 (21:28):
Okay, yeah, you grind it in the moment and it paid
off, yeah.
Speaker 3 (21:31):
So I was like again, that happened on a Friday where
we had like a lockdown, and thenover that weekend I was like,
okay, if I can pitch this tothem and I can do this for them,
I could totally do it for otherpeople.
So I started like cold DMing Iguess warm, because I kind of
knew the people I was DMing,asking if anyone needed a social
media manager.
I announced it on social media,just saying, hey, I'm a social
(21:52):
media manager now, and by MondayI landed my first client, Damn.
So I think, in terms of yourquestion of like what was the
mindset and just how did I goabout navigating all of that, I
think it was very much like Ijust deserve to be happy and
fuck it.
Like everything isfigureoutable and I always I
always to this day have themindset of like you can perfect
(22:13):
it as you go, you don't have tobe perfect right when you launch
it and also you have to jumpbefore you're ready.
Like I very much have a belief,like people always say, I'll
believe it when I see it, butfor me it's like I'll believe it
so that I can see it.
Yeah, that's my very long-windedanswer to your question.
Speaker 1 (22:29):
I love that.
I almost say I'm like I'mpondering it so much, everything
is figureoutable but also like,do you ever get like worried?
Speaker 2 (22:38):
Yes, girl, okay, and like what do?
Speaker 1 (22:40):
you do when you get stressed in these moments of
like, I, you know, I don't knowhow the bills are going to get
paid, I don't know the nextsteps.
Yeah, like, and you're in theprocess of get.
What did you say I want to?
I see it so I can believe it,or I believe it so that I can
believe it, or I believe it sothat I can see it.
Yeah, yeah, you know.
I think about you're sittingthere practicing filming the
(23:00):
products.
You're filming a highlighterand it's not there yet.
Yeah, how do you push throughthat?
It's not there yet.
Speaker 3 (23:05):
Yeah Well, I would say like I always compare this
to going to the gym right, it'slike okay, if you want to start
a fitness routine and you havegoals, like the first day you go
to the gym, you're not going toleave and be like, oh shit, I
look fucking snatched Right,like you're not going to do that
.
It's going to take time.
So, yeah, I mean whatever ifyou're already snatched happy
(23:25):
for you, whatever placebo, butlike, for the most part, if you
go to the gym on the first day,you're not going to leave with
like tone, ass biceps, you'renot.
You have to just believe thatover time, if you keep doing it,
you keep practicing, you keepshowing up for yourself, your
body composition is going tochange.
I think of career and contentcreation, anything else like
that, right, because I feel likeworking out is the only time
(23:46):
where we say like, yeah, I'mgoing to put in the work and I
just believe that it's going tochange.
But everyone else is like, ohwell, once I get hired or once a
brand reaches out to me, thenI'm legit.
Yes, but like you have to thinkof it like you're going to the
gym, you're building a muscle,you're doing something so that
you can get yourself to thatpoint.
You just have to keep believingin it.
Speaker 1 (24:05):
I love that because I do think that, yes, we look for
the external validation to deemus to be in the place that we
want to be, but instead ofacknowledging the steps and
realizing you're already thereand then those other things seem
to just usually fall in place.
It's crazy.
So you see a lot of peopleworking in creation.
(24:26):
You've worked as a creatoryourself, yeah.
What are the differencesbetween the people who really
make it and the people who don'tLike?
Is there a drive or a workethic, or just like?
Oh, they just like understandhow to make an aesthetic video.
What do you see?
Speaker 3 (24:43):
Yeah, I think there's so many layers to this one.
So I think, like number one,the number one reason why people
don't make it is because theygive up point blank, period.
Um, I think a lot of peoplethey think that if they don't
land a brand deal in the firstmonth, or they're not getting a
ton of brand deals within youknow six months, that like oh,
I'm just not good at this, butit's like, no, you just keep
(25:03):
going.
So I think that's the firstthing.
A lot of people just straightup give up.
I think a lot of people alsoaren't willing to understand
that maybe they're not wherethey want to be, but, like, how
do I work on it?
Right?
So, like, if your content's kindof mid and you're like I see
all these content creators doingthese cool things, like do your
research?
Like scroll, tiktok, actuallylook at and analyze, okay, what
(25:24):
makes this video so good?
Is it the quality, is it thelighting, is it the jump cuts,
is it the music, is it trending?
Like, do your research?
Like, social media is literallyfree, so if you can look up,
you know what are the trends andalso recognize, like, okay,
what actually feels aligned forme, because there's a lot of
content creators out there whohave content that I would never
do but I love it for them, youknow.
(25:45):
And then there's contentcreators who do stuff that's
similar to me and I feelinspired.
So owning, like, okay, what ismy zone of genius?
Maybe you're really fuckingfunny and maybe you can have
like really funny hooks or likedo silly things in your videos.
Maybe you're a dancer andthat's like your vibe.
If you don't dance, if you'renot funny, don't try to be that
Right, you know, like, justdon't.
Or like if you are kind ofsassy and the way that you
(26:08):
captivate your audience and yourUGC is by saying something like
kind of controversial or likeout there, do you Right?
So so like owning that, butalso just like being relentless
at, you know, your pursuit ofbeing great.
Because I think, like again backto the example with the gym
like if you kind of half-ass it,if you go twice a week and
you're like, okay, I'm justmoving my body, I mean no shade
to anyone who's doing it justfor that reason, like that's
(26:28):
cool.
But if you're really like,motivated, and you say, okay, I
have a body composition goal andI want to, you know, do x, do X
, y, z.
Like show the fuck up foryourself.
You know, like get it, go inthere, do the work.
And I think it's the same withcontent creation, like do your
research, look at the trends,look at what's successful and
even, too, if you have like adream brand that you really want
(26:48):
to work with, go and look atwhat kind of content creators
they're posting.
Go analyze that content, lookat the theme of their page.
Like you know, I see a lot ofcontent creators try to pitch to
like I don't know, summerFridays or something, and their
content's very like dark andmoody.
You're not going to get thatsummer Fridays collab because
there's a very bright, airy,like colorful right.
So just even looking at all ofthose things, I forgot what your
(27:09):
initial question was.
Speaker 1 (27:10):
No, honestly it answered it Cause I honestly
don't remember listening to youso much as well.
There's a little bit ofresilience in here.
There's also in my mind, youknow there's quality, there's
quantity and then there's kindof like you know the aspect of
well, I'm just making videos tomake videos, and a little bit of
(27:30):
mindset and self-care there.
How do you pick the balance of,like, I'm going to get a really
beautiful quality video today,versus I'm going to have 10
videos, versus I just need abreak today.
Like I can't film.
How do you sift through all that?
Speaker 3 (27:46):
Yeah, I think honestly, it really depends on
the person, but get really goodat just listening to yourself.
That's the first thing I wouldsay.
I'd also say time block.
So like I'm sure that mostpeople listening who want to
know how to get into thisthey're also doing other things,
maybe they're working, maybethey have their own business,
whatever.
Like block your time.
So what I used to do when I wasworking at Orange Theory and
doing all of this at the sametime, even like when I was a
(28:07):
teacher and a server and inuniversity, I would pick a day
and say, okay, I'm going tobatch content on this day, okay,
I'm going to do my makeup onthis day and like film a few
things here.
If you're someone like me whohas your own business, so for me
, on Tuesdays and Thursdays,those are my like meeting slash,
podcast recording, slash, liketalking days where I'm out in
the world or on zoom and you'retraveling, and it's a Tuesday
(28:29):
and you've still got this down,damn Like okay, good, yeah, I'm
pretty like rigid with it, to behonest because,
I feel like if I, for mepersonally, how my brain works,
is like, okay, if Tuesday,Thursday are my talking days and
I know I'm going to be withpeople, I know I'm going to be
on Zoom, that's going to be mymindset all day.
Monday, wednesday are my adminlike quiet days.
So maybe I'll shoot contentthose days, maybe I'm doing
(28:50):
emails, creating I don't knowwhatever, just quiet work.
And then Fridays I usually liketo take off, especially in the
summer.
But if I am working a Friday,then it's going to be another
like quiet admin day.
I think doing it that way isreally helpful because your
brain is not trying to switchback and forth.
I mean, obviously, if you're inuniversity or you're working
and you have to do it after work, like you can still time block
(29:10):
your day, cause even for me,like I kind of feel like I have
three days in one all the time,right.
So my morning is always likethat's for me, that's when I go
to the gym, that's when I do mymeditation, my me time, whatever
for a few hours.
The rest of my day, like theafternoon, until like five ish,
that's my business stuff.
So I work on my business, Icreate content, I work with
(29:31):
clients, I coach, whatever, andthen in the evening, once my
boyfriend gets home, that's ourtime, and I feel like that's a
third day within my day.
So, even if you are working andyou're doing multiple things at
once, like you can time blockthat way and say, okay, from
this time to this time you knowI'm working, and then I'm taking
a break, having dinner, dinnerand then at least for an hour or
two in the evening maybe I'mcreating content, or maybe on
the weekend I have a couplehours set aside.
(29:52):
Um, and I don't think there's aright or wrong way to go about
it, it's just it has to feelgood to you, because if you are
like stressed about it, ifyou're like, oh shit, I gotta
make content, it feels like anobligation, like it's not gonna
be fun.
And aren't we doing this forfun?
Yeah, you know, like we want tomake money, obvi, but like you
want to have fun when you do itso well and like we can see it
when it's not that too.
Speaker 1 (30:11):
You can hella see it.
You can see it in yourself andyou can see it when you watch
people and you're like theydon't want to do that.
Yes, a thousand percent, it'sjust not.
I love what you're saying aboutI'm like that sitting here
thinking like I can't wait torework my life by that I mean
I'm like, oh, maybe I should dothis this this time.
You're super entrepreneurial, aswell as having these amazing
(30:32):
mindsets and like understandingof the creator space.
Like, what would you say tosomebody who wants to get out of
a career they're in and shiftto being an entrepreneur?
Yeah, Okay.
Speaker 3 (30:45):
So I would say, first of all, just know that your
idea is not crazy, because Iremember when I first was
talking about like oh, I want toquit as a teacher, I had some
friends and family who were likewhat the fuck are you talking
about?
Like you have a safe job, likeyou get benefits, like what are
you doing?
You know, but understandingthat your vision is there for a
reason, like it's on your heartfor a reason, otherwise it
(31:08):
wouldn't be there, like you'remeant to have it.
So if you are in a nine to fiveand you want to leave and you
feel like, okay, I don't know ifI should do this, just know
that that desire is on yourheart for a reason.
Number one.
Number two, though just know,like again back to Marie Forleo,
everything is figureoutable.
So what's the worst that canhappen?
Right, maybe you leave the joband then this is not working out
(31:31):
for you in the way that youthought.
So you get another job, you getanother part-time where you
start serving and you make tips,like whatever, you will figure
it out.
I know, obviously there'slayers to this.
Of course there's some peoplewho have families and different
obligations, so like sometimes,in those cases I would say, like
you know, make it your sidehustle then and just commit and
say okay, you know what, hiMisty.
Speaker 1 (31:51):
There's a cat here.
This is Misty.
Hi, misty, she's so cute.
She's so cute, she's being bold, she usually doesn't come out.
Speaker 3 (32:01):
Oh, I love that.
Okay, sorry, no, that's great,love the kids, but continuing.
I think if you do haveobligations and you are a little
bit more I don't want to say Idon't want to, I don't even want
to say that word out loud, butlike you have a little bit more
restriction on what you can dowith your time, I would say just
choosing, like you make time.
So, even if it's just an hour aday, like, move towards that
goal always and always askyourself, with everything that
(32:22):
you're doing, is this gettingcloser?
Is this getting me closer to mygoals?
Right, because even with thejob that you have, like maybe
there's another job that you canfind that has equal or similar
pay, but it's more in line withwhat you like or it's going to
help you open doors.
Like even with my boyfriend, hejust got a promotion at his job
, he's now working in like themarketing space there and that's
more in line with what he wantsto do as an entrepreneur,
(32:43):
because he also has a businessand yeah, like there's just so
many ways that you can getcloser to your goal.
And I also think one more thingI'll say about this is like you
don't have to go balls to thewall and quit if that's going to
send your nervous system into afucking fight or flight.
Because for someone like melike I'm kind of delulue,
obviously, with all thesestories I'm giving you I kind of
(33:04):
do well when my back is againstthe wall and I feel pressure,
but for some people, like thatis not going to serve them.
So just understanding whereyou're at and what makes you
feel more motivated Because forme, if I feel a little bit
unsafe, I feel like I have moremotivation, but for some people
that would just shut them down.
So all of this to say likereally it's about leaning into
your intuition and understandingwhat works well for you and
(33:26):
also where you're at in life.
Again, if you have moreobligations, like you can still
move towards it without quitting.
Speaker 1 (33:30):
Tomorrow, again, if you have more obligations, like
you can still move towards itwithout quitting tomorrow.
Yeah, no, I agree, I'm someonewho is also delusional and I do
like to have my back up againstthe wall, but I'm realizing in
this moment my back is super upagainst the wall.
Speaker 2 (33:40):
Yeah.
Speaker 1 (33:40):
I need a little less.
Yeah, you know it is reallylistening to yourself, seeing
what you can figure out and alsowhat you can sustain, like I
cannot sustain this place at alland I think that it takes a lot
of honesty, confidence, mindset, but also like passion and want
to like stick it out withthings.
Taylor, you are so wonderful.
(34:01):
I just really appreciate youtelling us all this stuff about
you know hustling, but alsocreation and entrepreneur and
mindset Like it's just a wealthof knowledge.
And you know, I want to leaveus on a final note, like if you
were to go back and like redoany of this journey, is there
anything you would maybe dodifferent?
Speaker 3 (34:24):
Ooh.
Part of me feels like no,because everything that I've
done and haven't done has led meto where I'm at now.
I guess maybe one thing that Iwould do different is just trust
a little more, Because I thinklike I would freak out a lot,
and, like you know, actually anearlier question that I didn't
even answer was do I freak outsometimes?
Hell yeah, Even to this day,because entrepreneurship is,
(34:48):
like you never actually know forsure where your next paycheck
is coming from Inconsistentconsistent rollercoaster.
Yes, and it really is arollercoaster.
And always when you look backin hindsight it's like, oh, I
could have chilled out a littlebit.
But you know, obviously in themoment it just feels like a lot
and it is a lot.
But I would say like I wouldwork a little bit more on
regulating my nervous system,because when you're like acting
(35:09):
in an energy of desperation,like oh my god, I need to land
this brand deal because I needto pay my bills, or I need to
land this client, or I need tomake the sale, it's just kind of
a desperate, icky energy that Iwouldn't operate from again.
It's not that you can't makesales that way, it just doesn't
feel as good.
So that would be like the onlything I would change.
But I think like failures arenecessary.
I think the mental breakdownsare necessary.
(35:30):
I think it's all.
I think it's all part of thejourney.
So, yeah, that'd be my answer.
Speaker 1 (35:36):
Taylor, thank you so much.
Can you tell everybody wherethey can find you all the good
deets?
Speaker 3 (35:41):
Yes, absolutely.
So you can find me on Instagramat Taylor Francisco.
You can find me on Melrosemarketing studiocom.
Uh, you can hit me up on TikTOK.
It's at Taylor Francisco, and Ialso have one with my boyfriend
.
It's Taylor and Glenn andthat's just where I fuck with
him all the time and prank him.
Super fun over there.
It's very different from myother social.
So if that's more your vibe,hang out with me there.
(36:02):
And if you are looking tobecome a content creator and you
want my guidance, if you wantsome coaching, dm me on
Instagram and let's talk,because you can absolutely do it
and I'm here for you.
Speaker 2 (36:15):
Thank you so much for listening to Confessions of a
Wannabe it Girl.
Don't forget to rate andsubscribe to the show.
As always, we'll see you nextTuesday.
Welcome back to Confessions of a Wannabe it Girl
, the podcast helping you filterout the BS in pursuit of
becoming the next it girl.
And in today's episode we arediving into the world of UGC
content creation.
Content creation, mind shiftingourselves to be more confident
with posting online, touching alittle bit on, like, the
(00:21):
management of content creation.
You know creating content andalso really the thing that is
the big takeaway for me in thisepisode is the confidence to
shift and like, take the leap,pivot in your career.
And we are joined by Taylorfrom Melrose Marketing.
She is a social media like guruin the marketing space to dive
(00:45):
into making that content as aUGC creator, making that bag,
getting that side hustle in, andshe is also huge on mindset.
So we kind of combine the twoin this episode and I'm so
excited for you to hear it.
So let's dive in.
Speaker 2 (01:01):
Welcome to Confessions of a Wannabe it Girl
.
I'm your host, marley Fregging,and I'm here to help you filter
out all the bullshit and becomethe next it Girl.
This podcast explores thereality of what it really takes
to make it out there.
As it turns out, it is way lessInstagrammable than I thought
it was going to be.
I'm still very much a work inprogress, but there's simply
(01:22):
nothing else I'd rather be doingthan chasing my dreams.
So let's learn from my mistakesand work together to achieve
our dreams with more confidence,clarity and direction.
Let's get after it.
Speaker 1 (01:34):
Well, welcome back to Confessions of a Wannabe it
Girl.
I'm sitting here with thelovely Taylor.
Welcome, taylor.
Thank you for having me.
I am so excited to have you.
We're going to talk about aplethora of things.
We're talking a lot about thesocial media industry, ugc,
mindset and big life pivots.
So are you ready to dive in?
I'm so ready.
All right, let's do it.
(01:55):
So I kind of want to start with, because I feel like a lot of
people are looking to build thatside hustle and a lot of us are
dreaming of doing that sidehustle in social media.
Yeah, and I kind of want to getyour feelings on the space
right now, like, what do youneed to be successful in the
content industry?
And I know that's a wide scape.
(02:15):
So, yes, feel free to dive intoit wherever you'd like.
Speaker 3 (02:19):
Yes, okay, well, I guess do you want to know about
the social media management sideof things, or the content
creation side, or like thefreelance sort of content
creation for businesses?
Speaker 1 (02:29):
I want to do it from the content creator side.
And then I want to hear yourpoint of view as someone who has
been a manager.
Yes, Okay great.
Speaker 3 (02:37):
So, in terms of being a content creator and actually
making money, having your sidehustle, maybe even turn into a
full-time hustle and actuallymaking money having your side
hustle maybe even turn into afull-time hustle I think it's
really a unique opportunityright now where brands don't
necessarily care about yourfollower count how they used to
and your engagement.
So now we have something calledUGC, which is user-generated
content, where, as a contentcreator, you can sell your
(03:00):
content to brands and it doesnot matter what your audience
looks like, because you're notactually posting it.
I mean, you can, but the brandis not looking for exposure
through you.
They're looking for really good, relatable, beautiful content
that they can post to help themsell and then also to use for
paid ads.
So there's kind of twodifferent ways you can go about
it.
If you do have a large audiencealready and you're like, okay, I
(03:23):
want to utilize this audience,I want to be able to, you know,
post, have an influence, makesales that way for that brand,
you can charge for your exposureor your audience.
But if you're a UGC creator,then you can just sell them the
content and it doesn't matterwhat your audience size is.
That being said, there are alot of content creators who do
have a large audience, who dosome like influencer
(03:44):
collaborations, where it'sreally aligned, and they're
posting for their audience andthey also do UGC, so just
creating the content.
So all of this to say thatthere's kind of different ways
to go about it, but justwhatever kind of works for you.
And it is a very unique pointin time where this didn't exist,
like four years ago, at leastnot in the way that it does now?
Speaker 1 (04:01):
Yeah, totally I love that.
I love the idea of the hybridcreator that is doing UGC as
well as, like, maybe theinfluencing, and you know, you
can kind of do it all a la carteand make it as you go.
Now, if you are somebody whowants to do UGC now I don't know
(04:25):
how to quite put all the wordsto this To me it seems almost
faceless.
It's just putting in content.
Is that always true?
Speaker 3 (04:34):
Not necessarily.
It can definitely be faceless,and the funny thing is like I
actually have some posts comingup that I'm planning because I
want to tell my audience, likelook at all the faceless UGC
that I've made, because it'sactually quite a bit, which is
really nice, because then youliterally don't even have to do
your makeup, Like you could justshow the products.
But I would say that's not theonly way to do UGC.
It is one way for sure.
When you do have your face,though, typically you can charge
(04:56):
a little bit more and typicallyif you have some with your face
, great.
But I know there's a lot ofpeople who don't even feel
comfortable with that, who aremaking really good money without
ever showing their face, whichis crazy.
(05:17):
Like what a cool time to livein what a crazy thing is.
Speaker 1 (05:20):
Because it started, you know, as social media
started as like such a link tothe person thing and now it's
completely de-linked by havingUGC.
Yeah, with the UGC creation, ifthere are somebody who are not
also maybe per se, an influencerand they don't have a following
, how do you get in the gamehere?
Speaker 3 (05:42):
Yes, okay, I love this question.
So if you don't have afollowing, you want to get into
it.
First of all, obviously, startan Instagram because even though
the follower number doesn'tmatter, these brands are still
going to look at it to see,because it's kind of like your
online portfolio, right.
And also, if you're hashtaggingproperly, if you have a
strategy, brands can actuallyfind you that way and you'd be
surprised how many like reallyteeny tiny creators get big
(06:04):
deals just from being discoveredthat way.
But if you want to get started,start an Instagram page, have
all your work up on there.
So let's say, like, okay, youare starting from zero.
You have no brand deals.
You have hella products at home.
I know you do.
You have makeup, you have hairstuff, you have clothes.
Like, create UGC with thatright.
Like it's literally called usergenerated content.
So it's very natural, it's veryraw, it's less curated.
(06:27):
If you're someone who's like,maybe, a foodie, I know you go
out to eat, I know you cook, Iknow you have snackies at home
so like, start creating contentand building up your portfolio
with the things that you have inyour home I think a lot of
people think, okay, I need to goout and buy all this stuff and
spend all this money and investin my business when, like, you
don't actually have to.
You can, if that's what youwant, but you don't have to.
(06:48):
So I would say, build up yourportfolio and then create a
media kit.
So your media kit shouldshowcase, like, all your UGC
videos, your photos, if you like, photos of yourself, like
outfit photos, stuff like that.
All of that should be in thereand then come up with your rates
.
And I'm going to give ashameless plug right now.
Yes, I do have something calledthe creator course, where I
literally teach you everythingyou need, like literally what
(07:11):
needs to go in your media kithow to pitch to brands, what to
say, what not to say, all ofthat.
So, if you're interested I'msure the link will be below, but
, um, but yeah, so that's howyou can get started and really,
again, you don't have to reallyinvest in anything.
You don't even need a camera.
Like, if you have an iPhone andit's one of the latest ones,
the last like three, you'reliterally good, wow, yeah.
Speaker 1 (07:34):
So it's like.
It's like it's not that hard,but yet what are the big
barriers to entry you kind ofsee people struggle with kind of
see people struggle with.
Speaker 3 (07:45):
I honestly think the biggest thing and this is why,
like my students, love thetemplates so much and actually
learning how to pitch, cause,even like a lot of my students
who are big creators I'm talkinglike 30, 40, 50 K followers
they were not getting paid branddeals prior to working with me
because they didn't know how tonegotiate, they didn't know how
to read contracts, they didn'tknow how to pitch.
So I think the biggest barrieraside from just the mindset
(08:06):
stuff, which we can obviouslytalk about, but I think the
biggest barrier is not knowinghow to pitch and not knowing
what to ask for, and not knowingyou know even usage rights wise
, like how many months they haveusage for, how to charge
accordingly, how to even if abrand comes at you and they say,
oh, we can't afford that, yourrates just how to figure out.
Okay, how do I negotiate tostill get something that feels
(08:27):
good for me?
Or how can I turn a giftedcollab into a paid collab?
I have a student who she islike blowing up on TikTok right
now, like 100,000 followers.
She turned a gifted collab likesomeone had reached out to her
and she turned it into an $800brand deal just by making sure
she knew how to respond to itand using my template.
So like, yeah, I think that'sthe biggest barrier because
(08:48):
people don't really know andthis is not really taught.
And I kind of learned byaccident because when I was
stepping into the contentcreator scene, I just remember
being like, okay, I think I canmake money from this.
Like I think I can, and I justkind of I kind of use what I had
from my previous career, whichwas a teacher.
I had a major in English, so Ilike I'm good at writing.
I was like, okay, let me justexperiment and see, you know
(09:10):
what I can get for this.
And it worked out.
So, yeah, I think that'd be thebiggest barrier.
Speaker 1 (09:14):
Seeing you're a major in English and good at writing,
can you give us, without givingall the juice away from your
course, maybe an example of abad pitch versus a good pitch?
Speaker 3 (09:26):
Yes, I would say, a bad pitch is like a DM that says
, hey, I want to work with youand that's it.
Yeah, or like hey, do you wantto collab?
Or actually, I think the worstis when you can tell it's a
clear copy and paste yeah, solike obviously I have a template
, but you have to personalize it.
Like you need to go to thebrand's website, look at their
(09:46):
about us.
You have to talk about theirbrand ethos, their mission, who
they've worked with in the past,why you love the brand.
I think that's a huge red flagfor a brand looking at a message
that just looks like hey, Ilove your products, I want to
work with you.
Here's how many followers Ihave.
Speaker 1 (10:01):
Whoa wait, I'm having like not deja vu, but, like I,
it's all making sense to me.
So Taylor actually reached outto me to be on the podcast and
you brought up the fact that youhad loved a previous guest and
I was like.
Oh, she's tapped in and itworked.
Speaker 3 (10:15):
Yeah, it literally worked.
Yes, I'm sitting here.
That's the thing.
Like, when I listened to yourpodcast, I didn't want to send
you a message like hey, I'mgoing to be in LA, do you want
to collab?
Because you'd be like okay, butlike whatever.
Like I wanted to tell you why Ilove the podcast, why I
resonate with you.
There's a reason I'm pitching.
So, even if you know you're acreator, there's a reason why
you're pitching the brand.
So just tell them.
And if there is no reasonyou're pitching to the brand
(10:36):
besides money, then maybe youneed to check check yourself.
Speaker 1 (10:41):
Okay, so what?
So?
A good pitch includes thepeople you've seen with it, the
arts people you see that youadmire, uh, why you align with
the brand and as well as theirmorals.
And a bad pitch is probablyjust a simple dm being like I'd
love to collab.
Yeah, great, yeah.
Do you feel strongly about dmsversus?
Speaker 3 (11:00):
email, not particularly, like I've had a
lot of great collabs comethrough DMs.
I would say, though, like ifyou can do both, do both,
because like then you just havedouble the chance of being seen.
But also, like sometimes my DMsare just a hot fucking mess and
things just get lost in thesauce.
So it's not that I don't wantto respond or that I don't want
to collab with whoever isreaching out, but sometimes I
just genuinely don't see it.
(11:21):
So I would say, like, do both.
Speaker 1 (11:23):
Yeah, I would agree.
I mean, I would agree with that, just from, like an actor
standpoint of, and also workingin production a little bit as
well, is like it takes a coupleof times to see a person before
they really stand out.
If the person's really busy anddated on the go, getting a
million DMs and emails, I thinkit's something like I don't know
what the psychological numberis.
I want to say it's five toseven times it takes for
(11:46):
somebody to cross yourperspective before you're
supposed to notice them.
So, like, yeah, I agree.
Okay, I would say, though,doing all of this can take a
little bit of balls, and youknow mindset, and I want to talk
about mindset as a contentcreator, as you know, somebody
who works in marketing and isworking as a coach, and then
(12:07):
also somebody who had a hugelife pivot.
Like, what is the mindset?
you need to have to to, like,get out there and be seen.
Yeah.
Speaker 3 (12:18):
Well, I would say, first and foremost, like you got
to be comfortable with beingseen, so that means you need to
love yourself.
Like I know this is so deep,but it really does go that deep.
Like you need to love yourself.
You need to be confident inyourself as a person, outside of
being a content creator, abusiness owner, whatever that
second title is.
And then, on top of that, youneed to understand what you
bring to the table and like,genuinely, there is a moment
(12:40):
where you might ask yourself,like is my content actually
worth paying for?
Because if it's not, then maybeI need to practice a little.
And that's cool, that's fine,that's why I grab things around
your house, practice Right.
But like ask yourself do Ibring something amazing to the
table?
If the answer is yes, start toown that.
If the answer is no, thenpractice and that's it.
But really it is the mindset andhaving the confidence to like
(13:00):
charge what you're worth andalso understand that you deserve
that because it is reallyvaluable.
And I think one thing for me,like just growing up having a
lot of money trauma coming fromnot a lot Like I at first, I was
like oh my God, do I reallyhave the audacity to charge for
this, or like, oh my God, thisfeels kind of easy, like should
I be getting paid for this?
I thought it was like almostwrong, but now I'm very much
(13:22):
like, no, I deserve to be paidfor this, I'm good at what I do
and it also benefits the brand.
It's like if you, if you go forit, right, and I just think the
more that we as women, ascontent creators, get paid well
(13:43):
for what we do, it paves the wayfor the next person who wants
to do it.
Speaker 1 (13:46):
Right, yeah, that's so true.
I remember, ironically on apodcast I think it was, jackie
Schimmel was on who is the hostof the Bitch Bible podcast, was
on the Skinny Confidential twovery big podcasts Love that show
and they were talking about thehuge Call Her Daddy deal to
Spotify and they basically shesaid the same thing and she's
like no, everybody in thepodcast community is being like
(14:08):
ew, her getting a huge, likemillions of dollars, and it's
like no, we should be happy forthat person in the space because
it's changing the space foreverybody.
So even you, starting with thatgifted collab and then getting
$50, is well, the next person.
Maybe they can start at 50 andthey don't have to do the gifted
and same for you as well.
Absolutely, but it still takesa lot of balls and confidence to
(14:32):
like we can sit here on thecouch and talk about it, but
physically sitting behind theredoing it and then negotiating
like it does take a lot ofstrength for you.
Where did that come from?
Cause I know you pivoted frombeing a teacher, which is kind
of really different.
Speaker 3 (14:49):
Yeah, it's extremely different, I would say again,
it's just that confidence pieceand knowing that I can charge as
much.
Like I think when I look at thecontent creators who inspired
me, I'm like, okay, they'remaking bank, okay, they're
making big boss moves, okay,they're getting paid, they're
getting gifted this why not me?
And just knowing that they'renot uniquely, I mean, we're all
(15:09):
special, but they're not moreuniquely special than I am, like
they're not, they're also human, you know, they also come from
whatever backgrounds they comefrom.
So I think for me it was verymuch the confidence, but also
just practicing, like trulypracticing, because there were
times in my early career that Idid not stand up for myself.
(15:30):
There were a lot of brand dealsthat I did for gifted, even just
being younger and working likecustomer service jobs and being
a server.
There were a lot of times thatI did for gifted, even just
being younger and working likecustomer service jobs and being
a server.
There are a lot of times that Ididn't stand up for myself when
men were being icky and justthings like that.
So I think just over time Ikind of learned like, okay, no,
I need to stand up for myself,and it's not necessarily even
like a super assertive,confrontational energy.
(15:52):
It's just no like, stand yourground with how much you're
worth, um, and ask for that, andthen if that brand is not
aligned, then the next one willbe, and I think that's another
thing too.
When it comes to content,creation is like, don't just
settle and don't just say, ohwell, this brand, it's the only
brand that's willing to gift methis in the last week that I've
been pitching, like, no like,stand your ground and really,
(16:12):
just really be open to thepossibility that another brand
will come, even though it feelslike you're closing that door,
but you're really making spacefor brands that will pay you,
yeah, yeah.
Speaker 1 (16:22):
Did any of this like mindset come from being a
teacher and like this ability toreally like create a course and
share it, like what helped youin that transition, like be able
to instruct so well and alsojust also be like I can fucking
leave this career and dosomething so different?
Speaker 3 (16:42):
Yeah, okay.
So this is like super dramatic.
We love drama, we love drama, Ilove drama.
Yeah we all do so.
When I was 22, I was like soanxious, depressed, like I was
in such a victim mindset.
I hated my life and I actuallywanted people to feel bad for me
because, like I was workinglike 60 hours a week trying to
pay my tuition, trying to be aserver.
(17:04):
I also had a family member whowasn't well, so I was taking
care of them.
It's like a whole thing and Iwas just very miserable.
So, at 22, without having toput a trigger warning, I almost
died, like literally.
There was a moment where if Ihad gotten to the hospital eight
minutes later, like I would notbe here.
So that was the moment, likeonce I was conscious again.
(17:24):
That was the moment where I waslike, whoa, okay, something has
to change and it has to startwith me and I deserve to be
happy.
Like nothing else matters, notthe money, not my, my freaking
degree, like nothing.
So that was the moment wherethat light bulb went off.
I was like, okay, I need tochange this.
So I think, in terms of likekind of having the audacity to
make those changes, like Ineeded a big wake up call.
(17:46):
So that was it for me, and thenin terms of leaving my teaching
career.
It was crazy because, like Ihad gone to school, I had this
major in.
English Worked your ass offbecause, like I had, gone to
school, I had this major inEnglish, worked your ass off,
worked my ass off, paid so muchmoney to do this.
And I just got to a place whereI'm like, okay, I have a great
career, I'm being paid well, andnow I'm going to tear this shit
down and nope, yeah, and on tothe next.
(18:07):
But I really had no idea.
Like back then I knew that Iliked content creation.
Was it paying my bills?
Absolutely not.
I was getting some money, butdefinitely not enough to sustain
myself.
But I just knew again I'm like,okay, I just deserve to be
happy, like there's somethingelse for me.
And, like you said, I think alot of my mindset did come from
(18:27):
teaching, where I'm like, okay,I have these little humans kind
of depending on me to teach them.
How old did you teach?
So I taught kindergarten andgrade eight.
Ah, cute, I know, so cute.
I like the kindergartens better, yeah, because, like, think of
yourself in grade Like I wasannoying, yeah, yeah, and fuck
that, yeah, fuck that.
Love to them, though, butanyway.
So, yeah, I just realized like,okay, I want to do something
where I can inspire and teach,and maybe the time my boyfriend
(18:54):
and I were moving out into ourown place.
So I moved out jobless and soin Canada I don't know if any of
your audience is from Canada.
Speaker 2 (19:01):
Yes, can't be that different.
Speaker 3 (19:03):
Yeah, yeah, whatever so we have something called like
unemployment insurance.
Oh, that's nice.
Yeah, we also have free healthcare.
Shout out to Canada, yeah,shout out.
But um, so with that like EIit's called, they pay you, you
like 60 of your wages whenyou're out of a job and you're
currently looking.
So when we moved in, I literallyhad no job.
I was on ei.
I was getting like 60 of what Iwould normally get paid and I
(19:24):
just started applying for jobsbecause, like, okay, there has
to be something out there.
I didn't even know, like, whatI wanted to do career-wise.
I was like, let me just get aminimum wage job so I could at
least keep a roof over our heads, you know, with my boyfriend.
So I ended up working at OrangeTheory and when I worked there
I just knew I'm like, okay, thisis not going to be my forever.
But I thought my mindset waslike this is what I'm going to
(19:46):
do to fund my dreams, until mydreams fund my life, basically.
So I did that.
And then one day the owner ofOrange Theory was like, hey, we
know you do content creation.
Like, do you know how to dosocial media management?
It's like, yes, I do.
I did not.
Speaker 1 (20:01):
Yeah, yeah.
No, I love a blatant ballsy lie.
Yeah, I don't.
But I'm not going to tell youthat and I'm going to step into
it.
I'm going to figure it, thefuck out, yeah.
Speaker 3 (20:11):
Just figuring it the fuck out, because my belief was
like everything is figureoutable.
That was the book I read bymarie forleo, like during this
time, I love it's so good.
If you haven't figureoutable,it's called everything is
figureoutable, I love.
Okay, yeah, you shoulddefinitely read it.
Um, so, anyway, that happenedon a friday where she asked me
over the weekend.
So I had 1400 in my bankaccount and I invested 1100 into
(20:34):
a social media manager program.
Yep, and I learned how to be asocial media manager.
Like over the fucking weekend.
You did just the whole course,the whole course.
You were just like fuck it,yeah, didn't sleep, did the
whole course.
I came up with a like proposaland I asked them, like I pitched
.
I said will you pay me $800 amonth to do this?
And I had, like, this wholething.
They're like, yeah, sure.
(21:01):
I was like, oh, my God, shit,okay.
So I made some of my money back, great, yeah.
And now I'm like okay, I canwork minimum wage for you know,
40 hours a week, but now I alsoget $800.
Yeah, I remember calling myboyfriend and my parents being
like holy shit, I'm about to getpaid $800 a month.
Like this is crazy.
So started doing that, it wasgreat.
Their social media starteddoing really well.
And I found out I was like, oh,I actually have a really good
like grasp on this, yeah, and itwas going perfect.
And then COVID hit yes, andthey were like just kidding, we
(21:24):
can't pay you because we have nomembers, we can't be open.
I was like fuck.
Speaker 1 (21:28):
Okay, yeah, you grind it in the moment and it paid
off, yeah.
Speaker 3 (21:31):
So I was like again, that happened on a Friday where
we had like a lockdown, and thenover that weekend I was like,
okay, if I can pitch this tothem and I can do this for them,
I could totally do it for otherpeople.
So I started like cold DMing Iguess warm, because I kind of
knew the people I was DMing,asking if anyone needed a social
media manager.
I announced it on social media,just saying, hey, I'm a social
(21:52):
media manager now, and by MondayI landed my first client, Damn.
So I think, in terms of yourquestion of like what was the
mindset and just how did I goabout navigating all of that, I
think it was very much like Ijust deserve to be happy and
fuck it.
Like everything isfigureoutable and I always I
always to this day have themindset of like you can perfect
(22:13):
it as you go, you don't have tobe perfect right when you launch
it and also you have to jumpbefore you're ready.
Like I very much have a belief,like people always say, I'll
believe it when I see it, butfor me it's like I'll believe it
so that I can see it.
Yeah, that's my very long-windedanswer to your question.
Speaker 1 (22:29):
I love that.
I almost say I'm like I'mpondering it so much, everything
is figureoutable but also like,do you ever get like worried?
Speaker 2 (22:38):
Yes, girl, okay, and like what do?
Speaker 1 (22:40):
you do when you get stressed in these moments of
like, I, you know, I don't knowhow the bills are going to get
paid, I don't know the nextsteps.
Yeah, like, and you're in theprocess of get.
What did you say I want to?
I see it so I can believe it,or I believe it so that I can
believe it, or I believe it sothat I can see it.
Yeah, yeah, you know.
I think about you're sittingthere practicing filming the
(23:00):
products.
You're filming a highlighterand it's not there yet.
Yeah, how do you push throughthat?
It's not there yet.
Speaker 3 (23:05):
Yeah Well, I would say like I always compare this
to going to the gym right, it'slike okay, if you want to start
a fitness routine and you havegoals, like the first day you go
to the gym, you're not going toleave and be like, oh shit, I
look fucking snatched Right,like you're not going to do that
.
It's going to take time.
So, yeah, I mean whatever ifyou're already snatched happy
(23:25):
for you, whatever placebo, butlike, for the most part, if you
go to the gym on the first day,you're not going to leave with
like tone, ass biceps, you'renot.
You have to just believe thatover time, if you keep doing it,
you keep practicing, you keepshowing up for yourself, your
body composition is going tochange.
I think of career and contentcreation, anything else like
that, right, because I feel likeworking out is the only time
(23:46):
where we say like, yeah, I'mgoing to put in the work and I
just believe that it's going tochange.
But everyone else is like, ohwell, once I get hired or once a
brand reaches out to me, thenI'm legit.
Yes, but like you have to thinkof it like you're going to the
gym, you're building a muscle,you're doing something so that
you can get yourself to thatpoint.
You just have to keep believingin it.
Speaker 1 (24:05):
I love that because I do think that, yes, we look for
the external validation to deemus to be in the place that we
want to be, but instead ofacknowledging the steps and
realizing you're already thereand then those other things seem
to just usually fall in place.
It's crazy.
So you see a lot of peopleworking in creation.
(24:26):
You've worked as a creatoryourself, yeah.
What are the differencesbetween the people who really
make it and the people who don'tLike?
Is there a drive or a workethic, or just like?
Oh, they just like understandhow to make an aesthetic video.
What do you see?
Speaker 3 (24:43):
Yeah, I think there's so many layers to this one.
So I think, like number one,the number one reason why people
don't make it is because theygive up point blank, period.
Um, I think a lot of peoplethey think that if they don't
land a brand deal in the firstmonth, or they're not getting a
ton of brand deals within youknow six months, that like oh,
I'm just not good at this, butit's like, no, you just keep
(25:03):
going.
So I think that's the firstthing.
A lot of people just straightup give up.
I think a lot of people alsoaren't willing to understand
that maybe they're not wherethey want to be, but, like, how
do I work on it?
Right?
So, like, if your content's kindof mid and you're like I see
all these content creators doingthese cool things, like do your
research?
Like scroll, tiktok, actuallylook at and analyze, okay, what
(25:24):
makes this video so good?
Is it the quality, is it thelighting, is it the jump cuts,
is it the music, is it trending?
Like, do your research?
Like, social media is literallyfree, so if you can look up,
you know what are the trends andalso recognize, like, okay,
what actually feels aligned forme, because there's a lot of
content creators out there whohave content that I would never
do but I love it for them, youknow.
(25:45):
And then there's contentcreators who do stuff that's
similar to me and I feelinspired.
So owning, like, okay, what ismy zone of genius?
Maybe you're really fuckingfunny and maybe you can have
like really funny hooks or likedo silly things in your videos.
Maybe you're a dancer andthat's like your vibe.
If you don't dance, if you'renot funny, don't try to be that
Right, you know, like, justdon't.
Or like if you are kind ofsassy and the way that you
(26:08):
captivate your audience and yourUGC is by saying something like
kind of controversial or likeout there, do you Right?
So so like owning that, butalso just like being relentless
at, you know, your pursuit ofbeing great.
Because I think, like again backto the example with the gym
like if you kind of half-ass it,if you go twice a week and
you're like, okay, I'm justmoving my body, I mean no shade
to anyone who's doing it justfor that reason, like that's
(26:28):
cool.
But if you're really like,motivated, and you say, okay, I
have a body composition goal andI want to, you know, do x, do X
, y, z.
Like show the fuck up foryourself.
You know, like get it, go inthere, do the work.
And I think it's the same withcontent creation, like do your
research, look at the trends,look at what's successful and
even, too, if you have like adream brand that you really want
(26:48):
to work with, go and look atwhat kind of content creators
they're posting.
Go analyze that content, lookat the theme of their page.
Like you know, I see a lot ofcontent creators try to pitch to
like I don't know, summerFridays or something, and their
content's very like dark andmoody.
You're not going to get thatsummer Fridays collab because
there's a very bright, airy,like colorful right.
So just even looking at all ofthose things, I forgot what your
(27:09):
initial question was.
Speaker 1 (27:10):
No, honestly it answered it Cause I honestly
don't remember listening to youso much as well.
There's a little bit ofresilience in here.
There's also in my mind, youknow there's quality, there's
quantity and then there's kindof like you know the aspect of
well, I'm just making videos tomake videos, and a little bit of
(27:30):
mindset and self-care there.
How do you pick the balance of,like, I'm going to get a really
beautiful quality video today,versus I'm going to have 10
videos, versus I just need abreak today.
Like I can't film.
How do you sift through all that?
Speaker 3 (27:46):
Yeah, I think honestly, it really depends on
the person, but get really goodat just listening to yourself.
That's the first thing I wouldsay.
I'd also say time block.
So like I'm sure that mostpeople listening who want to
know how to get into thisthey're also doing other things,
maybe they're working, maybethey have their own business,
whatever.
Like block your time.
So what I used to do when I wasworking at Orange Theory and
doing all of this at the sametime, even like when I was a
(28:07):
teacher and a server and inuniversity, I would pick a day
and say, okay, I'm going tobatch content on this day, okay,
I'm going to do my makeup onthis day and like film a few
things here.
If you're someone like me whohas your own business, so for me
, on Tuesdays and Thursdays,those are my like meeting slash,
podcast recording, slash, liketalking days where I'm out in
the world or on zoom and you'retraveling, and it's a Tuesday
(28:29):
and you've still got this down,damn Like okay, good, yeah, I'm
pretty like rigid with it, to behonest because,
I feel like if I, for mepersonally, how my brain works,
is like, okay, if Tuesday,Thursday are my talking days and
I know I'm going to be withpeople, I know I'm going to be
on Zoom, that's going to be mymindset all day.
Monday, wednesday are my adminlike quiet days.
So maybe I'll shoot contentthose days, maybe I'm doing
(28:50):
emails, creating I don't knowwhatever, just quiet work.
And then Fridays I usually liketo take off, especially in the
summer.
But if I am working a Friday,then it's going to be another
like quiet admin day.
I think doing it that way isreally helpful because your
brain is not trying to switchback and forth.
I mean, obviously, if you're inuniversity or you're working
and you have to do it after work, like you can still time block
(29:10):
your day, cause even for me,like I kind of feel like I have
three days in one all the time,right.
So my morning is always likethat's for me, that's when I go
to the gym, that's when I do mymeditation, my me time, whatever
for a few hours.
The rest of my day, like theafternoon, until like five ish,
that's my business stuff.
So I work on my business, Icreate content, I work with
(29:31):
clients, I coach, whatever, andthen in the evening, once my
boyfriend gets home, that's ourtime, and I feel like that's a
third day within my day.
So, even if you are working andyou're doing multiple things at
once, like you can time blockthat way and say, okay, from
this time to this time you knowI'm working, and then I'm taking
a break, having dinner, dinnerand then at least for an hour or
two in the evening maybe I'mcreating content, or maybe on
the weekend I have a couplehours set aside.
(29:52):
Um, and I don't think there's aright or wrong way to go about
it, it's just it has to feelgood to you, because if you are
like stressed about it, ifyou're like, oh shit, I gotta
make content, it feels like anobligation, like it's not gonna
be fun.
And aren't we doing this forfun?
Yeah, you know, like we want tomake money, obvi, but like you
want to have fun when you do itso well and like we can see it
when it's not that too.
Speaker 1 (30:11):
You can hella see it.
You can see it in yourself andyou can see it when you watch
people and you're like theydon't want to do that.
Yes, a thousand percent, it'sjust not.
I love what you're saying aboutI'm like that sitting here
thinking like I can't wait torework my life by that I mean
I'm like, oh, maybe I should dothis this this time.
You're super entrepreneurial, aswell as having these amazing
(30:32):
mindsets and like understandingof the creator space.
Like, what would you say tosomebody who wants to get out of
a career they're in and shiftto being an entrepreneur?
Yeah, Okay.
Speaker 3 (30:45):
So I would say, first of all, just know that your
idea is not crazy, because Iremember when I first was
talking about like oh, I want toquit as a teacher, I had some
friends and family who were likewhat the fuck are you talking
about?
Like you have a safe job, likeyou get benefits, like what are
you doing?
You know, but understandingthat your vision is there for a
reason, like it's on your heartfor a reason, otherwise it
(31:08):
wouldn't be there, like you'remeant to have it.
So if you are in a nine to fiveand you want to leave and you
feel like, okay, I don't know ifI should do this, just know
that that desire is on yourheart for a reason.
Number one.
Number two, though just know,like again back to Marie Forleo,
everything is figureoutable.
So what's the worst that canhappen?
Right, maybe you leave the joband then this is not working out
(31:31):
for you in the way that youthought.
So you get another job, you getanother part-time where you
start serving and you make tips,like whatever, you will figure
it out.
I know, obviously there'slayers to this.
Of course there's some peoplewho have families and different
obligations, so like sometimes,in those cases I would say, like
you know, make it your sidehustle then and just commit and
say okay, you know what, hiMisty.
Speaker 1 (31:51):
There's a cat here.
This is Misty.
Hi, misty, she's so cute.
She's so cute, she's being bold, she usually doesn't come out.
Speaker 3 (32:01):
Oh, I love that.
Okay, sorry, no, that's great,love the kids, but continuing.
I think if you do haveobligations and you are a little
bit more I don't want to say Idon't want to, I don't even want
to say that word out loud, butlike you have a little bit more
restriction on what you can dowith your time, I would say just
choosing, like you make time.
So, even if it's just an hour aday, like, move towards that
goal always and always askyourself, with everything that
(32:22):
you're doing, is this gettingcloser?
Is this getting me closer to mygoals?
Right, because even with thejob that you have, like maybe
there's another job that you canfind that has equal or similar
pay, but it's more in line withwhat you like or it's going to
help you open doors.
Like even with my boyfriend, hejust got a promotion at his job
, he's now working in like themarketing space there and that's
more in line with what he wantsto do as an entrepreneur,
(32:43):
because he also has a businessand yeah, like there's just so
many ways that you can getcloser to your goal.
And I also think one more thingI'll say about this is like you
don't have to go balls to thewall and quit if that's going to
send your nervous system into afucking fight or flight.
Because for someone like melike I'm kind of delulue,
obviously, with all thesestories I'm giving you I kind of
(33:04):
do well when my back is againstthe wall and I feel pressure,
but for some people, like thatis not going to serve them.
So just understanding whereyou're at and what makes you
feel more motivated Because forme, if I feel a little bit
unsafe, I feel like I have moremotivation, but for some people
that would just shut them down.
So all of this to say likereally it's about leaning into
your intuition and understandingwhat works well for you and
(33:26):
also where you're at in life.
Again, if you have moreobligations, like you can still
move towards it without quitting.
Speaker 1 (33:30):
Tomorrow, again, if you have more obligations, like
you can still move towards itwithout quitting tomorrow.
Yeah, no, I agree, I'm someonewho is also delusional and I do
like to have my back up againstthe wall, but I'm realizing in
this moment my back is super upagainst the wall.
Speaker 2 (33:40):
Yeah.
Speaker 1 (33:40):
I need a little less.
Yeah, you know it is reallylistening to yourself, seeing
what you can figure out and alsowhat you can sustain, like I
cannot sustain this place at alland I think that it takes a lot
of honesty, confidence, mindset, but also like passion and want
to like stick it out withthings.
Taylor, you are so wonderful.
(34:01):
I just really appreciate youtelling us all this stuff about
you know hustling, but alsocreation and entrepreneur and
mindset Like it's just a wealthof knowledge.
And you know, I want to leaveus on a final note, like if you
were to go back and like redoany of this journey, is there
anything you would maybe dodifferent?
Speaker 3 (34:24):
Ooh.
Part of me feels like no,because everything that I've
done and haven't done has led meto where I'm at now.
I guess maybe one thing that Iwould do different is just trust
a little more, Because I thinklike I would freak out a lot,
and, like you know, actually anearlier question that I didn't
even answer was do I freak outsometimes?
Hell yeah, Even to this day,because entrepreneurship is,
(34:48):
like you never actually know forsure where your next paycheck
is coming from Inconsistentconsistent rollercoaster.
Yes, and it really is arollercoaster.
And always when you look backin hindsight it's like, oh, I
could have chilled out a littlebit.
But you know, obviously in themoment it just feels like a lot
and it is a lot.
But I would say like I wouldwork a little bit more on
regulating my nervous system,because when you're like acting
(35:09):
in an energy of desperation,like oh my god, I need to land
this brand deal because I needto pay my bills, or I need to
land this client, or I need tomake the sale, it's just kind of
a desperate, icky energy that Iwouldn't operate from again.
It's not that you can't makesales that way, it just doesn't
feel as good.
So that would be like the onlything I would change.
But I think like failures arenecessary.
I think the mental breakdownsare necessary.
(35:30):
I think it's all.
I think it's all part of thejourney.
So, yeah, that'd be my answer.
Speaker 1 (35:36):
Taylor, thank you so much.
Can you tell everybody wherethey can find you all the good
deets?
Speaker 3 (35:41):
Yes, absolutely.
So you can find me on Instagramat Taylor Francisco.
You can find me on Melrosemarketing studiocom.
Uh, you can hit me up on TikTOK.
It's at Taylor Francisco, and Ialso have one with my boyfriend
.
It's Taylor and Glenn andthat's just where I fuck with
him all the time and prank him.
Super fun over there.
It's very different from myother social.
So if that's more your vibe,hang out with me there.
(36:02):
And if you are looking tobecome a content creator and you
want my guidance, if you wantsome coaching, dm me on
Instagram and let's talk,because you can absolutely do it
and I'm here for you.
Speaker 2 (36:15):
Thank you so much for listening to Confessions of a
Wannabe it Girl.
Don't forget to rate andsubscribe to the show.
As always, we'll see you nextTuesday.
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