In this episode, Bri shares her journey from business development at Groupon to becoming a talent manager for prominent content creators like Josh Richards and Riley Saurage. Her transition into this role wasn't all glamour; it involved numerous humbling moments and hard work. Starting as an assistant and eventually rising to the position of director of operations within a startup, Bri exemplifies how crucial assistants can be as a stepping stone in one's career.
She emphasizes the significance of respectful interactions and casual meetings, underscoring the sacrifices necessary to succeed in the influencer industry. Bri's innovative networking strategies are highlighted, showcasing her ability to navigate both the glitzy LA lifestyle and the demands of a challenging career.
This episode serves as a reminder not to underestimate the role of an assistant, illustrating how it can pave the way for significant career advancements.
Bri’s Instagram:
@brianahernandezzz
Bri's Tiktok:
@brianashernandez
You can watch the full episodes on our Youtube
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Welcome back to Confessions of a Wannabe it Girl
, the podcast helping you filterout the BS in pursuit of
becoming the next it girl andgirlies, we got a great episode
today.
We are joined by my gal pal,brie, to dive into big world of
content creators.
Now we're talking mega creators.
Some of these people havemillions and 100Ks and she is a
(00:21):
talent manager and she reallygets what's going on in the
content space.
But we're diving so much intoher career and how she hustled
to be where she is, how she hada pivot, how she had a DM that
changed her life and how shereally manages the creator space
, working in it, staying humbleand working in this crazy
(00:43):
beautiful LA, glitzy, glam world.
So Brie gives so many greatnuggets about networking and
shooting your shot and takingthat pivot.
So let's dive in.
Welcome to Confessions of aWannabe it Girl.
I'm your host, marley Fregging,and I'm here to help you filter
out all the bullshit and becomethe next it girl.
(01:05):
This podcast explores thereality of what it really takes
to make it out there.
As it turns out, it is way lessInstagrammable than I thought
it was going to be.
I'm still very much a work inprogress, but there's simply
nothing else I'd rather be doingthan chasing my dreams.
So let's learn from my mistakesand work together to achieve
our dreams with more confidence,clarity and direction.
(01:26):
Let's get after it All right.
Welcome back to Confessions of aWannabe it Girl, the podcast
helping you to filter out the BSin pursuit of becoming the next
it Girl.
And today I am joined by Brie.
Brie, thank you so much forbeing here.
Yes, I'm so excited.
I am so excited.
You know, I really want to likename drop what you do so right
(01:47):
at the top, but I kind of can'texplain it and we were talking
for a second off mic about it.
So can you tell everybody whatyou do?
Speaker 2 (01:56):
Everything it feels like, but I'm a talent manager
at Crosscheck Studios, which isa Gen Z media company.
We have three focus pillars,which is talent management,
brand partnerships and then alsofilm and TV, where we focus on
scripted and unscripted.
So what the fuck does yourday-to-day look like?
Really insane.
(02:18):
Like I, right now I'm in like atransition period of my
workflow because our team isabout to be the biggest it's
ever been.
We've never had like a full,like 10 person team.
It's always been like three tofive of us or five to six of us,
and so right now a lot of myday to day is working with all
of my talent and just makingsure that all the deliverables
(02:38):
are getting in, doing outreachfor brand partnerships and just
kind of like overall trying tohelp them kind of with their day
to day essentially.
But then I also have like theadmin side of it where it is a
lot of outreach.
It's a lot of connecting withpeople on LinkedIn, taking
coffees, doing dinner.
So I would say like during theweek I'm hardly ever home or I
hardly ever cook or you're likeout at events, like networking.
(03:00):
But because we're also in thisgrowing period at cross check,
it's nice because you also getto like mentor others and like
onboard them, and so it's beenan overall fun experience.
But what's nice is like no dayis ever the same.
For sure can you name drop anyof the talent.
Yeah, um, I can name job.
Um, my most recent signee Isigned signed her in February.
(03:23):
Her name is Riley Saraj.
She's a senior ASU.
I love her.
Uh, we met two years ago.
Uh, she was at um another one ofour clients, josh Richards.
He's like our main client andco-founder, but at his 21st
birthday party and we had bondedthere because I had went to ASU
, did the whole Greek life, andthen she's at ASU, did the whole
(03:50):
Greekreek life, and then she'sat asu, did the whole greek life
.
But she's like an influencerand so we like bonded over that
like balance of wanting to be inentertainment.
And then, uh, we always hadstayed in touch.
And then I was good friendswith one of her brothers and
when I knew that I wanted to bein management full time, I was
like, okay, like I need to buildmy roster here and I just
started sending out like colddms, cold texts, just like from
networks that I built like inthe last four years.
And her brother was actuallylike you know what?
Like she's looking to leave hermanagement, Like you need to
text her.
He put us in a group chat andit's been history ever since,
(04:11):
damn.
Speaker 1 (04:12):
Yeah, so it kind of sounds like you're living the
dream, doing the dream job.
Speaker 2 (04:15):
Yeah, it took a while to live the dream as a little
you know, defeating for a fewyears Proceed yeah, we love
defeated.
I literally.
When I graduated at asu, I gota job immediately.
I don't even know if you knowthis, but like I got a job
immediately in sales andbusiness development.
Speaker 1 (04:31):
no, I didn't know this yeah, by the way, brie and
I like know each other.
Speaker 2 (04:33):
Yeah um, but through groupon at like a and like an
asu career fair.
And I took the job because,like when you're a senior in
college, you just like want tosecure the first thing, to make
sure you have an income.
And I secured the job and itwas like the best job I ever had
.
Like I was on the track tomanagement.
I loved the culture there.
It was like such a greatcompany to work for.
(04:54):
But in the back of my head Iknew that like I always wanted
to be in entertainment, reallyobsessed with like Kris Jenner
and like not because I wanted tobe a Kardashian, but because I
loved the way Kris Jenner justlike built all these girls up
and all these businesses.
Like just like got her portionand then started the next big
thing and like now she has likethis big empire and like I love
(05:14):
that like business facet of hers.
And so I always knew, while Iwas just like what the hell am I
doing?
Like I took all the classes, Idid all the internships, but
like I'm still not there.
And that's when, like COVID hit.
And then I was like I gotta moveback to LA, I gotta like do
something.
So I moved back to LA and Ikind of had to start, like
humbly, start from the ground up, because I was like everyone
(05:36):
has to start an assistant.
Like no one's gonna hire youlike as a manager, as anything,
because you don't know anything,you're not.
You don't like have a network,you don't have like a Rolodex of
contacts, like what are yougoing to be doing?
So, humbly, I had to start atthe bottom and I was an
assistant at 25 years old.
Speaker 1 (05:51):
Okay, that is not enough.
People talk about like the fallfrom grace.
Speaker 2 (05:55):
It was 25 going into 26, not like a fresh 25.
Speaker 1 (05:58):
Yeah, I like how we're getting super niche with
that is is like nobody talksabout the fact that, like you
know, it's okay to start overand you're not 22 like I know we
sound.
You know, just so great talkingabout 25, my mom's probably
rolling her eyes, but like it isimportant to acknowledge that
you can restart at any point,but humbly, but didn't you send
(06:22):
a little dm?
Speaker 2 (06:23):
that changed your life.
I did so, okay.
So I applied for grad schoolwhen covet hit because I was
like I need to occupy my time,like groupon had shut down,
everyone got furloughed.
I was like what is going on formy life?
I applied to grad school and itwas all online because of covet
.
So I got my master's in digitalaudience strategy and it was my
last year.
I was working on my capstoneand I needed like intern hours.
(06:43):
But it's also like a globalpandemic.
Who the hell is going to giveme intern hours, right?
So I just was on Instagram, Iwas on LinkedIn and at the time,
content houses on TikTok werelike a really big thing.
Like if you weren't in acontent house, you were
irrelevant online.
Speaker 1 (06:57):
Yeah, like you're nobody.
Speaker 2 (07:05):
And I just like I can't even tell you how I
connected with him, but somehowhe was a connection of mine on
LinkedIn and on Instagram.
Again could not tell you, buthe had posted and I'll tell you
in a second.
He had posted an IG story whichis like a simple black frame
with some overlay text and waslike I'm looking for, um,
someone to come on for a fewhours during the week and help
launch product and I was likevery vague, but but I was like
whatever, like maybe this canfulfill my hours.
(07:27):
And I already knew he kind oflike had a hand in like the
content TikTok world.
So I was like this can be it.
And I was like by the grace ofGod, I'm just gonna send a DM
Like how do I apply Whatever?
And so I DMed him and he waslike, oh, apply here.
(07:47):
And then it took me to likeLinkedIn.
I, this thing had over 400applications.
It was insane.
I was like there's no way.
There's no way.
I'm just gonna, I guess, applyanyway.
Two months later I, two months,two months later, I get a um
email that was like hey, brianna, like we loved your application
, like blah, blah, like can weset up a phone call?
I'm like, yeah sure, I don't.
Like I say yeah, sure, and Idon't hear from this guy for
another three weeks.
So I'm like are you likeleading me on?
(08:09):
Like I'm so confused so I justkept having to like follow up
and follow up.
And then like finally I had metsomeone else in the industry
and they're like you know whatthis is, just how entertainment
is.
Like no person is gonna likefollow up within that same
second.
Like you have to follow up, youhave to stay consistent, like,
even, like, just initiate allcontact.
And I was like, okay, so I did.
And then finally we got on thephone.
Great guy, he was a talentmanager for one of the sweet
(08:31):
boys at the time when they werein their big content house.
He had helped so many creatorsbecome like what they are today
and he just was so well versedin that industry.
We pretty much was like, okay,what is our agreement here?
What are we gonna do?
And I like still didn't knowwhat this product was.
I didn't know anything.
What's the product?
Yeah, and like I'm thinkinglike is it lashes?
Like I've seen people selleverything off the market, but
(08:54):
it was an energy drink companyfor, at the time, two best
friends which they're stillfriends, so I won't say at the
time, but best friends um, whichis bryce and josh richards.
They launched their energydrink and they're like we're
looking for a community managerto come on and, like you know,
just help us with our socials.
I was like this is perfect, thisis so perfect.
And I made a whole pitch deckbecause they had to pitch it to
the guys, because the guys alsohad final say.
(09:15):
I made a whole pitch deck andit was like I kind of took like
content.
I tested like AMB content withcaptions, with edits, um from
photos, how we utilize othercreators to like, maximize
engagement, and then they likewere.
You did a whole test?
I did a whole test because Iwas like you didn't have the job
yet.
No, I didn't have the job yet,but I was like I need this job,
like I need to do everything inmy willpower to make it known
(09:36):
that, like if they don't have me, they're fucked.
So I literally did that.
And then again, marley, anothermonth passes, I hear nothing,
nothing, and I'm just like feelso, let on no one's hiring again
.
Covid, like I don't know howI'm going to complete my hours,
like insane.
And then finally, uh, the guycalls me on my personal cell
phone and he was like hey, likewe'd love to offer you the job,
(09:57):
like blah, blah, blah.
And I'm like, okay, great.
And the next week I was workingout of the Sway Boy house in
Bel Air and it was just so likeunreal, like I couldn't even
believe it.
Also, keep in mind, I'mfreaking 25, so I can't be like
this 19 year old girl fangirling, but I'm also 25 and like
soaking it all in if that makessense right.
Speaker 1 (10:14):
So how did you?
Speaker 2 (10:15):
handle the balance.
I think it was just like it wasnice.
So there was another intern umwhich she was like way younger
than me.
So I I feel like I wasessentially her boss so.
But I feel like that helpedbecause I was able to like
delegate tasks to her.
So it kind of already, likeother sway boys, viewed me in a
more like managerial light, ifthat made sense, which was I had
(10:36):
such an upper hand in thatsituation.
But did you?
Speaker 1 (10:38):
I I know you and I know you didn't walk in there,
not walking in with some kind ofenergy of like.
Speaker 2 (10:43):
I'm going to run this shit?
No for sure.
Like I went in, I introducedmyself Like granted, first day I
was all about like just gettingto know everyone Because you're
walking.
What people don't have insightto and I'll share is like
content creation.
Influencer world was not like ajob five years ago.
Speaker 1 (10:59):
Like you don't go to college to be like stuff with
the testing.
I'm like my brain's spinningabout it.
Speaker 2 (11:03):
Yeah, like well, in grad school they teach you like
how to like properly market, howto A-B test, like how brands
even run what the fuck is an A-Btest?
A-B test like meaning okay.
Like, let's say, does a sepiatone image perform better than
like a high contrast?
It's like an edit on photo,okay, yeah.
So like let's say, for example,like this, like this podcast,
right, does performance gonna dobetter with like marley as a
(11:26):
thumbnail, or brie as athumbnail?
It's probably gonna do betterwith marley's thumbnail.
She's the co-host.
People see them, see her weekly, right, they're more bought in.
So it's like kind of thoselittle things like very small,
like fixes, gotcha, um.
But walking into a contenthouse, it's like what people
don't realize is like thesepeople have their whole teams
out of their homes.
So this house, like it was likeone toy boy and it was like
their manager, their assistantall living there like no not
(11:49):
living there, but likeday-to-day working yeah, so like
it's a huge couch but you havelike no back in his team.
And then you have like josh andhis team and it's like insane
and so like you walk in and itwas nice because, like I'm
meeting like also normal peopleon top of like the cool people,
so that was always nice, but, um, it's giving that idol without
the sketch parts, exactly, yeah,exactly.
(12:09):
And so I feel like that reallyhelped because it was like a mix
of people.
It wasn't like I was walkinginto a room full of people were
like I didn't have a say or likeI didn't have a seat at the
table.
It was very welcoming, everyonewas so warm, it was so great,
um, and I honestly think that'show I managed it.
But after that, like a year intothat job, I got asked to be
brought on full time.
(12:29):
I was just graduating gradschool and I was like hell, yeah
, like I'll come on full time.
Uh, we ended up, um launchingan Amazon seven 11, like, um, a
bunch of different grocerystores in the Midwest and it was
just like an insane process tobe a part of.
And then Josh launched, or Ithink he actually had already
launched.
That's how I met Katie.
I don't know if you know howthis story is either, but Katie
(12:49):
is one of our good friends.
Katie's been on the podcast,yeah.
So Katie at the time was Josh'sassistant and I was working
with Josh and Bryce that day ona photo shoot.
Katie happened to be with Joshon set.
We met, exchanged numbers.
We're like well, let's getcoffee, whatever we don't like
talk for a while.
Like it was one of those thingswhere, like you get each
other's numbers but like there'sno action, right you just kind
(13:11):
of have that.
Speaker 1 (13:11):
There's no ask.
Speaker 2 (13:12):
You kind of don't know what to do with yes, yeah
and then, um, so a year later Iremember this so clearly I was
driving arizona with mygrandparents for like a family
vacation and katie te calls meand is like hey, like, um, I
know, last time we spoke, whichwas the photo shoot, I did say
like I do want something alittle bit more permanent.
I do want to be anentertainment, I do want to be
part of like an agency.
(13:33):
Um, she was, like you know, oneof Josh's talent managers at
the time is hiring for anassistant.
Like you should definitelyapply blah, blah, blah, blah.
And I was like so grateful thatshe had called me.
But I also had to swallow mypride and be like I am already
doing the job of being acommunity manager.
I manage all social platformsand performance and analytics.
I'm also overseeing likeproduct distribution and
(13:54):
engagement and how you know,other people are like buying
into flavors, locations, likedifferent markets.
I already had my big girl job.
So when someone calls me likehey, do you want to be an
assistant, you're like no, thefuck, I don't want to be fucking
assistant.
Like.
So I was in the car.
I remember I told mygrandparents and my grandparents
are so like old school, like mygrandpa's 79, my grandma's 75.
So like a lot of those types ofthings like they don't
(14:17):
understand.
But they were like you knowwhat, Sometimes it's okay to
work backwards in order to goforward.
It's okay to work backwards inorder to go forward.
And I feel like that kind oflike stuck with me and my
grandpa was like, by being anassistant, what do you lose?
A title Like a title meansnothing unless your work ethic
follows.
So I was like, okay, and whatdo I do with this information?
I did my vacation, all was well, and then, top of next week, I
(14:38):
had like I think I texted her,called Katie back.
She talked me through a littlebit about what the role would be
.
I had interviewed for it and Iwas like so scared because it
was just like I wasn't scaredabout the job, I think I was
scared to enter the actual world.
I wanted to be in full time.
It was like a full circlemoment that I was like so
nervous, there's so much ridingon it.
Yes, Like and there's so muchgoing on.
(15:00):
Like in the interview I almostfelt dumb because I'm like I am
so overqualified, like thequestions they were asking me,
like, oh, tell me about a time.
And I'm like, why the fuck am Ihere?
Tell you about a time that,when I got my master's and I'm
already in this industry, likewhat, tell you about what time?
But, and so like I kind of likejust play trick, mind tricks on
myself and um, about a coupleof weeks later so keep in mind
(15:24):
Two months yeah, like Iinterviewed for a talent
manager's assistant.
So like it wasn't creator-facing, it was nothing.
A few weeks later I get a textand it was like, oh, like we
want to bring you on to be JoshRichards' assistant and I was
like what, like I didn't eveninterview for him too.
That's weird.
Like I kind of already workedwith slash for him.
(15:45):
Like, yeah, there wasn't like abigger conversation had.
But honestly, in the grandscheme of things, everything
aligned and it just like workedout for the best and I've been
there going on four years.
This year will be four years.
Speaker 1 (15:57):
Did you just know you were like I'm gonna go for it?
Speaker 2 (15:59):
I, yeah, I couldn't even like going back in that
time, like I couldn't even tellyou like how much I had to
convince myself, because it wasa lot of convincing.
I feel like I was very likenervous of what other people
would say, like my friends or myfamily, like obviously I'm
gonna have to take a pay cut,I'm gonna have to.
I was gonna ask yeah, like Ihave to like commute to now a
creator's house.
(16:19):
I've already seen how acreator's house works.
There's so many people workingout of a house and it's like I
have to adapt to thatenvironment.
Keep in mind, I'm coming fromcorporate america where I was
like in sales structure, youwork seven to three, you get an
hour lunch and here it's likeyou clock in and you do not
clock out.
Right and again it's the worldI want to be in.
So like I'm not opposed to thehours, but everything just
(16:40):
aligned.
I got in um, I was an assistantfor about a year and a half and
then my lovely boss uh,currently Chris, who you've met
he I like came to him and I'mlike, okay, like you know, I
feel like I've done a lot ofthings.
I've done a lot of work andI've already had like a role
before being an assistant.
I feel like not that like Ididn't want to sound like I'm so
(17:02):
advanced, like what am I doinghere?
But, but also like I deserve thebells and whistles because my
age, my experience, all the timeI put in already.
Speaker 1 (17:10):
You'd already put in the pudding, put in the work.
Speaker 2 (17:13):
Yeah and um, you know it was hard because crosscheck
was still growing at the timeand still is right like.
But in those years, like we weresuch a fresh startup that, like
, when you work at a startup,you have to have full conviction
behind why you're working there.
You can't just take it becauseof the name stamped on it and I
had full conviction, one why Iwas staying there and I was like
I just want more work, I wantto be at the next level, like I
(17:35):
feel like I need growth and hewas very much understanding,
created a space where, like, Ican communicate my needs and
within six months, I waspromoted to director of
operations, which is like insanebecause, like, that is not a
title you earn overnight andwith that it's like, I think him
and I still didn't really knowwhat that meant, but I just knew
that title was going to give methat zhuzh of like being able
(17:57):
to like reach out and like alsohelp make money for the company
you know, build my network, like, and I think that's the other
negative connotation to thisLike people see assistant in the
email signature and thinkyou're relevant, right.
Speaker 1 (18:09):
And it's like so, not no.
I mean, I think assistants likebeing somebody who has been an
assistant to a celebrity andlike often acts as like an
assistant to a producer orassociate producer, like I'm
pulling all the like strings,like I know who's who.
You are like the mini CEO youknow what's going on more than
person B, who has great title.
They don't even know who halfthe people in the room are
(18:30):
Exactly.
Speaker 2 (18:32):
The power of the assistant is scary, so scary and
like, even as an assistant,like you are in these group
chats as your time goes on withthe most insane people, like
insane, and obviously it's alllike NDA, but it's like insane
of like how many group chatsyou're in and then you're like
it goes it makes you want moreCause.
It's like I'm capable of this.
(18:52):
If I can execute this, imaginewhat I can do here.
And so like, obviously, as mycareer grew and then being in
director of operations, Imanaged the day, helped manage
like the day in, day out, likeof all of our talent, um, just
the company.
And then I assisted and coveredlike some of our CEO's desk,
which wasn't ideal because wehad lost his assistant, but it
again it all worked out becausewhat I was able to kind of get
like visibility on was like howhe operates the company, like
(19:14):
how things come across his desk,how he vets things, and I think
that's what really likepolished me and like told myself
like I was ready for managementbecause I'm like I've seen it
all, like I've done it all andI'm so ready for it and I've
worked so hard to like be thislike thing which is a talent
manager.
But it's like, now that I'm here, it's a lot of hard work, it's
super tough and a lot of it islike technically speaking, like
(19:41):
assisting again, because you'remanaging all of your talents day
in and day out, all thedeliverables.
You're chasing them around.
Some of your talents ondifferent time zones.
Some of your talent, like aremore, you know, hungry than
others.
Some of your talent and youknow, has wants and needs.
And or sometimes your talentslike compare each other and
you're like so-and-so, got thisgifting, what about me?
And it's like you're alsoraising kids, like that's also
what it feels like Therapist,scheduler, assistant, literally.
Speaker 1 (20:03):
It's interesting, like the conversation around
being an assistant, like find mea job in the entertainment
industry that even at thehighest level you still don't
feel like an assistant, exactlyLike.
I remember the day I figuredthat out.
I asked a producer and I waslike, oh, like what his job
entails and I was like, oh, itjust sounds like you're
assisting this person and he'slike and they're assisting
someone else, and they'reassisting someone else.
(20:24):
It never ends.
Speaker 2 (20:27):
Never.
And he's like and they'reassisting someone else, and
they're assisting someone else.
It's a domino effect.
It never ends, never ends.
Yeah, like, even as when I wasdirector of operations and we
were working on our comedysketch series, it's like I have
no interest in film and TV.
However, like I consume it, butlike that's not where I want,
like I don't want my career tobe in that, but like, so you
(20:50):
coordinated a film Exactly.
And then at the end, when, like, everyone was inputting credits
, again I like do not care aboutfilm and TV.
And then, like, you see yourname in the credits and like my,
my grandparents, like watching,and like wait, I saw your name
in the credits and I'm like, oh,I didn't even really cool.
Speaker 1 (21:04):
And then it makes you think, like I did that, like
that was so fun, yeah Well, andI love what you're saying too
about you know, covering theCEO's desk.
I feel like kind of an elementthat I have just recently
learned is like when you want toget somewhere, ask to be CC'd
on the emails, ask to beincluded.
Just see how the other person'soperating grow from watching
other people above you, or evensometimes laterally grow from
(21:27):
watching other people above youor?
even sometimes laterally, justhow they're doing things
different.
So you can learn, because theonly the best way to learn is by
seeing other people do and thendoing it yourself.
You're not going to learn fromany other way, but I feel like
you're also like kind of a bossat networking.
Speaker 2 (21:39):
Yeah, I think it's like I'm a natural yapper and
that has that has blessed metenfold.
Speaker 1 (21:47):
Okay so, but like the thing about networking, because
you know there's a lot ofentrepreneurial spirited people
who listen to this Like, andeven though you technically, I
guess, have a notentrepreneurial job, I still
feel like you very much have anentrepreneurial spirit.
Speaker 2 (21:59):
Yeah.
Speaker 1 (22:00):
How do you network without being icky?
You can navigate this so wellbecause you've been working with
the highest of the highest andentry people.
You see the ladder.
Speaker 2 (22:08):
Yeah, and my boss actually, like it's always
pushing me, like, do youroutreach, do this, don't be
afraid to grab a coffee.
Like no matter their title,anytime I get an inquiry for a
talent, like I've worked withbrands the last six months like
Clarence Revolve, like Coachella, bloom, nutrition, huge brands,
anyone who emails me I treatthem as if they were the CEO.
I don't care what's in theirtitle, and at the end of the
(22:33):
inquiry I'm always like let meknow if it makes sense, if we
should set up coffee, because,like they're probably also
wondering the same thing, I'mwondering how do they build
their network right?
What if where they're at, youknow, isn't there forever?
And so I almost feel likegrabbing a coffee or networking
is, it's a two way street, it'smutually beneficial, like
networking is never beneficialto just one person and it's
always like a what's in it forme type of thing.
And that's why, like, at the endof the emails, I'm always like
(22:55):
let me know if it makes sense toset up coffee or hey, I would
love to chat, even if it's onZoom, Because sometimes you know
, they might not always be in LA.
So I feel like that has alwaysreally helped.
You know, I went on two coffeedates, you know, last week, and
then Fenty, one of the girls atFenty Beauty marketing team, had
reached out.
My dream, yeah, reached out andwas like hey, like I saw client
XYZs in LA.
Like, would love to, like, youknow, get lunch with you guys.
(23:16):
I like emailed, like my CEO.
And I was like oh, my God, youshould come join us right, come
like let's, you know, let's dothe thing and we do the thing.
And it was so fun and I feellike I'm still learning how to
like manage certainconversations based off people's
you know, inquiries andinterests.
(23:36):
But I would say, even like ascenario that's like not on
email, right, it's like if it'slike a text or exchanging
numbers, like never be afraid tobe like.
Oh hey, like you know, likewhat do you do?
I always see you around.
Like you know like what do youdo?
I always see you around.
Like you know X, y, z, but likegetting that phone number and
like don't be afraid to likesend that text, because the
worst thing that someone can do,like the worst thing, is like
what?
Not respond?
Like boo-hoo, like every girl'sbeen ghosted, get over it.
(23:56):
Yeah, like also, you're likestroking their ego.
Speaker 1 (24:07):
Yeah, that's so true.
Speaker 2 (24:08):
You're like they're probably thinking like oh, like
she wants to hang out with me,like she wants to know what I do
, she wants to, like people havenothing more than to be able to
talk about themselves, yeah,yeah, fuck it.
So like, why wouldn't you textnothing to be lost?
Yet it's something like soscary and even if it's like I
don't know.
Speaker 1 (24:28):
I think I've gotten in my head a bunch about
thinking like oh, if you asksomebody for coffee, there has
to be an ask.
Or like yeah, you know,whatever, and it's like no, no
you, it can just be a coffeewith my newest friend whitney.
Speaker 2 (24:41):
She's at purple pr?
Um.
We went to coffee, met for thefirst time in irl like a couple
days ago, and there was noagenda.
And like going into it, likesimilarly to you, I was just
like, should I have an agenda?
I'm like no.
Like what were you never havean agenda?
Like just drive, just go.
Oh, my god, I think that's thetitle of the episode come with
no agenda.
Yeah, like there's, you don'thave to have an agenda.
Like we show up, we're atalfred's or melrose, and we
(25:04):
literally just were like oh.
I was asking her like oh, whataccounts do you manage?
She's like, what type of talentdo you manage?
We're just talking getting toknow each other, because what
that does, it helps for her froma PR perspective.
It helps her have my talent onher radar for things that she's
working on.
But then vice versa, it helpswith projects that I'm working
on because I know the sevenbeauty accounts that she runs.
So when time comes, if a clientneeds something or whatever,
(25:24):
like she's now in my contactlist.
We don't have to be bestfriends, but mutually beneficial
, because one day we're going tocross paths and I'm going to
make her life easier and she'sgoing to make mine easier, yeah.
Speaker 1 (25:33):
And then that's a few less emails you have to send.
You can just text her and belike hey, I thought of someone
for this Exactly.
Also make your life easier withnetworking.
Yeah, this is a shiny industry.
Like we can't lie.
It's so glamorous.
We all think it's cool.
Speaker 2 (25:49):
Yes, everybody wants to be in it.
How do you not get sucked into?
The grass is always greener.
Oh, you know it's.
It's hard.
Like it, I feel like, even likemy hometown friends are like,
oh my gosh, like you knoweveryone that their hometown has
that one person that likeeither makes it big and they're
like, oh my god, like thehometown hero.
I'm not the hometown hero, butlike that narrative, yeah, but
like we know some hometownheroes, um, but I feel like you
know you have to stay humble,like, as cliche and cringe that
(26:17):
might sound, you don't knoweverything.
And like even I have to tellmyself that sometimes, because
I'm such a control freak, Icatch myself like like
micromanaging myself, or likemicromanaging myself, I'll
micromanage, like my team, andI'm like well, like why isn't
this color-coded?
Or like why are we doing this?
Or like I'm constantly pitchingideas and like I'm just like
sometimes I go home and Irealize that I'm so anxious or
(26:38):
so like, oh my God, like worriedabout something, but it's
because I'm always worried aboutthe next big thing and I have
yet to like enjoy the fruits ofmy labor, and so, like I'm still
learning those things.
I'm also still learning likehow to like break off from my
phone and not be on it, becausenot only do I love scrolling, my
job is to scroll.
I have to find talent.
Speaker 1 (26:57):
I have to find brands .
So let's get the question abouthow do you turn off your phone
or ignore personal?
Oh, it's hard.
Speaker 2 (27:02):
It's hard.
I don't even think I have therecipe for it yet because I'm
really trying.
I did start to put my phone onD&D starting at 10 pm every
night and that's a huge step forme, even though I'm still on it
, but I mean like it's stillpersonal use.
Speaker 1 (27:14):
Exactly.
Speaker 2 (27:21):
Like I'm scrolling for my own doom's sake.
I do find myself, though I'mstarting respond in real time
Because, like I'm a night owl,I'm up at 1 am, but if one of my
talent's like, oh, I love thisbrand, like we should do
something Before, I'd be like,oh, my God, yes, like we'd be
ideating at 1 am and I'm like,what are we doing?
Like don't need to do that.
(27:42):
I realized that like I wasexhausting myself mentally, like
physically, I could go all day,like I have a huge cup, like I
could do anything.
Speaker 1 (27:48):
You do, but mentally.
Speaker 2 (27:49):
I'm just like I realized like over the years my
cup gets smaller and I thinkbalancing all that was is really
important for me and my mentalhealth Because, like a year or
so ago, I really neverunderstood when people were like
, oh, I have such bad anxiety orsocial anxiety I can't go out
today, or like I can't do this.
And I never understood thatbecause I'm like, what do you
mean?
Yeah, I'm like, what do youmean?
Like you don't like talking,like you don't like doing this,
(28:12):
you don't like doing that.
And then it got to a point in mycareer where, like I was so
maxed out on conversations ormaxed out on anything that, like
anytime something was gettingadded to my calendar, I'd be
panicking.
I'm like, why, like?
Why do I have to talk tosomeone today?
Why is my boss calling me?
Why are my coworkers texting me?
Like what is going on?
And like it got to a pointwhere I had to realize, like
breathe, I took some mentalmentee bee time to myself and I
(28:35):
kind of just stepped back and Ikind of like just rearranged my
list of priorities and it'sdefinitely helped.
Oh, breathe.
Speaker 1 (28:49):
I think you're right.
When you get older, your cupgets smaller, yeah, but also
your ability to do things is ata higher quality and at a higher
caliber.
So I think you need more timeoff to do things as well, as
you're going to do that.
Speaker 2 (29:02):
Like I love hanging out by myself.
I know that sounds so weird,I'm an only child.
I love hanging out by myselfand like sometimes, like you
know, I only have an hour fromLA.
But my family's like, oh, come,we're doing a barbecue.
And I'm like, oh, sundays aremy reset days.
Granted, I'll choose the days Ido go hang out, whatever.
But like five years ago, likeBrie would never reset, like at
all.
Brie would be like oh, it'sSunday, it's still the weekend.
(29:22):
Like, let's go shopping.
Speaker 1 (29:29):
Let's go do it.
Well, seeing you are in such atalent manager position, I think
so many people out there wouldlike love to be assigned with
somebody like you.
Yeah, what do you see for thecreator space Like?
What do you see coming?
Is it too late?
Speaker 2 (29:44):
to get in the game.
Oh my gosh.
No, I think about this often.
This is really funny, not to gooff tangent, but I'm like it's
crazy because I also feel like alot of my resume too, like a
lot of it, is also like creativedirecting.
Like I love mood boarding, Ilove being creative and I'll
just go give it to someone elseand go make the story come true
is like kind of what I like todo.
But it's like you know, it'snever too late to start.
(30:10):
I think about this often becauseI'm like I'm making all like
the rich richer and I'm likethese are all my ideas, like why
aren't I doing this for myself?
Right?
Why isn't this like?
Why isn't this me?
And then I'm like then I feedmyself this narrative that like
the society feeds of, like girlsin their late twenties, like
what is there to influence about?
Like no one's listening to you.
Everyone wants the girls freshout of college, everyone wants
the girls great, she's amarketing genius, she has like
way more to offer.
(30:31):
But it's like you get in yourhead because I think society has
like curated this narrativethat like age defines
capabilities.
But it's like just so, not true?
But I would say it's never toolate to like start and create
our economy.
And then even for talentmanagement, like even if someone
wanted to be a talent manager,like you have to start at the
bottom or at least it's acoordinator right, that's like a
(30:51):
level above.
You know an assistant, but youhave to be willing to humble
yourself and acknowledge youdon't know everything, even if
you've been at an agency, evenif you've interned, you've been
in the mail room.
Like you need to have the rightpeople in your corner and I
think that's why I was so boughtin at being at a startup,
because I knew that I was goingto get like quality face time
with the ceo day in and day.
And I know people at big timeagencies don't get that until
(31:13):
they're an agent.
Speaker 1 (31:14):
So, and you know, I think you also have so much
insight about whose quality hasthe potential to grow, or like
you can look at it and you cansee, like the for lack of a
better word the it factor, like,what do you look for when
you're looking to sign a newclient?
Speaker 2 (31:30):
Yeah, you're looking to sign a new client.
Yeah, not to like be specific,but I'm very into like makeup,
beauty, wellness.
I love nothing more.
Yeah, exactly, I love nothingmore than like looking for
talent.
That is all things lifestyle,because I've realized for
(31:51):
someone that like wants to be.
You know, they want to findtheir niche in content creation
and then like execute on that.
One thing is not for me Because, like for me, sky's the limit
and like, even with my newestclient, riley, like we
brainstorm all day long, like wetalk all night.
She has her own clothing lineand we're always like, okay,
like, how do we maximizeengagement here?
Like, what type of designs arewe appealing to?
(32:12):
What is our demo?
Are we making, you know,clothes for ages 18 to 26?
And do we make it affordable?
And like, you kind of have togo down through that pipeline.
But I think for me, like whenyou know I'm out and I'm
sourcing talent, because I knowI'm talking about like the
talent I already have, but likewhen I'm out and just I really
(32:37):
like I know it's so cliche, butlike I really do, um, brie loves
wednesday, I do, she's myfavorite.
Um, it's okay misty.
I really just look forpersonality, because, although,
like yes, you want to look forthe one that has like the most
views and like the one we can,like help monetize, it's like
you also have to work with thisperson day in and day out.
It's like dating, yeah, like doyou like them enough, do you?
Speaker 1 (32:53):
do you like?
Speaker 2 (32:54):
them enough.
The content they're creatinglike does what values does it
have?
Does it not?
It doesn't have to align withyour values, but does it make
sense?
Can you also help this personenhance the story they're trying
to tell?
You really have to like askyourself what you bring to the
table, because the creators arealready so vulnerable and are
very open about what they bringto the table.
They're creating content allday.
(33:14):
So now you, as a manager, youhave to figure out grab that
story that's already out there,grab your own and does it create
one narrative?
Or like does it not mesh?
And I think that's reallyimportant.
Like I'm like till this day,like I think I would love to
have like a full roster of maybe10, but right now I'm at like
three full-time and I I likegive so much credit to like the
(33:35):
big agents, even my own boss.
He's like the CEO of thecompany, but he's still like
Josh's manager.
He still manages like briechicken fry and like he lets me
help on all those like you know,those talent things.
But even when I am helping, I'mlike, how do you do this?
How are you still running thecompany and then also being like
a manager?
Because I'm just a manager andI'm not running a company, but
like I'm like losing my marbles,like, yeah, what is going on?
(33:57):
Because again, every daysomeone needs something or
something's not going right.
You're never gonna have theperfect day, but yeah, I would
love to have my roster at 10,maybe like by the end of the
year, by next year we're puttingit out in the universe.
Speaker 1 (34:09):
Putting it out in the universe, so how do you pick up
the marbles when they get allscrambled?
Speaker 2 (34:13):
girl, we all fight overwhelm like yeah, you're
doing a lot, sometimes like it'sgonna to pick up the marbles.
Sometimes you're gonna have tostay up late.
Sometimes you're gonna have tosacrifice.
Sometimes you're gonna have tomiss out on things, whether
that's like rotting on the couchand watching love island or
it's, you know, missing dinnertime because you got to go to a
client fitting at 10 pm becauseall their Coachella outfits are
(34:35):
horrible.
Like.
So you, like, you really lovethe world.
Speaker 1 (34:39):
We live in.
Speaker 2 (34:40):
It's just like it's crazy, but like you also have to
like I think this is soimportant you have to love what
you do.
If you don't love what you do,all of these extra things of
like staying up late or doingextra work that might not come
on the desk to end of night,it's going to feel like a chore
for you.
You'll resent the client,you'll resent yourself, you'll
resent your boss.
And if, once you start feelinglike that, like I think that
(35:02):
should be like a, like a wake upcall, like you need to fix
something For you if you couldgo back in time and you could,
you know, leave the nine to fivegirly life and send the DM.
Speaker 1 (35:12):
Yeah, Like, how would you know you were making the
right choice?
Speaker 2 (35:19):
I think you just have to have full conviction behind,
like what you're going afterand like what you want.
And I think it's also okay,like, if you don't know what you
want fully, but as long as youknow the trajectory, like, or
get in the space.
Speaker 1 (35:32):
Get in the space and you'll figure out where your
niche is exactly.
Speaker 2 (35:34):
I feel like that's a conversation my boss and I have
often, because he's like brieI'm confused, like I feel like
you're so good at creative stuff, but like you also want to
manage.
Like what side of the companydo you want to be on?
I'm like, why not both?
Let me do both.
And then that's when we createdmy role of like operations and
like I was kind of like dabblingin everything, but then I found
my niche was like management.
But in management I'm stilllike helping with like the
creative, but then I'm alsodoing the business and then I'm
(35:56):
also doing the sales.
So I feel like in management Ido have it all, but I would say
you have to just go for it, andthe worst thing someone can do
is not respond to you but youmove on because someone else
will.
Speaker 1 (36:06):
And go to the network meeting with no agenda.
Speaker 2 (36:09):
Yeah, Go to the network meeting with no agenda
and no expectations.
The more expectations you haveand this list of to-dos and
things you need to check off,like you're going to let
yourself down.
Speaker 1 (36:17):
That's what people can see through it.
Yeah, so unreal.
Yeah, bri, you are so wonderful.
Thank you so much for takingthe time to chat with us.
Speaker 2 (36:24):
Yes, it was so fun.
You have to tell everybody.
Speaker 1 (36:26):
If you need a new co-host, you can hire arm, tell
everybody where they can findyou.
Speaker 2 (36:32):
You can find me on socials.
My Instagram, which I wish itwas just like my name, but I'm
not that cool is BriannaHernandez, with three Z's at the
end, and my grandpa makes ajoke that it's three Z's at the
end because I'm always sleepy.
Speaker 1 (36:44):
Oh yeah.
Speaker 2 (36:44):
So, but that's my name across all socials.
You can also email me, yeah youcan reach out, all right.
Speaker 1 (36:53):
Thank you so much for listening to Confessions of a
Wannabe it Girl.
Don't forget to rate andsubscribe to the show.
As always, we'll see you nextTuesday.
Welcome back to Confessions of a Wannabe it Girl
, the podcast helping you filterout the BS in pursuit of
becoming the next it girl andgirlies, we got a great episode
today.
We are joined by my gal pal,brie, to dive into big world of
content creators.
Now we're talking mega creators.
Some of these people havemillions and 100Ks and she is a
(00:21):
talent manager and she reallygets what's going on in the
content space.
But we're diving so much intoher career and how she hustled
to be where she is, how she hada pivot, how she had a DM that
changed her life and how shereally manages the creator space
, working in it, staying humbleand working in this crazy
(00:43):
beautiful LA, glitzy, glam world.
So Brie gives so many greatnuggets about networking and
shooting your shot and takingthat pivot.
So let's dive in.
Welcome to Confessions of aWannabe it Girl.
I'm your host, marley Fregging,and I'm here to help you filter
out all the bullshit and becomethe next it girl.
(01:05):
This podcast explores thereality of what it really takes
to make it out there.
As it turns out, it is way lessInstagrammable than I thought
it was going to be.
I'm still very much a work inprogress, but there's simply
nothing else I'd rather be doingthan chasing my dreams.
So let's learn from my mistakesand work together to achieve
our dreams with more confidence,clarity and direction.
(01:26):
Let's get after it All right.
Welcome back to Confessions of aWannabe it Girl, the podcast
helping you to filter out the BSin pursuit of becoming the next
it Girl.
And today I am joined by Brie.
Brie, thank you so much forbeing here.
Yes, I'm so excited.
I am so excited.
You know, I really want to likename drop what you do so right
(01:47):
at the top, but I kind of can'texplain it and we were talking
for a second off mic about it.
So can you tell everybody whatyou do?
Speaker 2 (01:56):
Everything it feels like, but I'm a talent manager
at Crosscheck Studios, which isa Gen Z media company.
We have three focus pillars,which is talent management,
brand partnerships and then alsofilm and TV, where we focus on
scripted and unscripted.
So what the fuck does yourday-to-day look like?
Really insane.
(02:18):
Like I, right now I'm in like atransition period of my
workflow because our team isabout to be the biggest it's
ever been.
We've never had like a full,like 10 person team.
It's always been like three tofive of us or five to six of us,
and so right now a lot of myday to day is working with all
of my talent and just makingsure that all the deliverables
(02:38):
are getting in, doing outreachfor brand partnerships and just
kind of like overall trying tohelp them kind of with their day
to day essentially.
But then I also have like theadmin side of it where it is a
lot of outreach.
It's a lot of connecting withpeople on LinkedIn, taking
coffees, doing dinner.
So I would say like during theweek I'm hardly ever home or I
hardly ever cook or you're likeout at events, like networking.
(03:00):
But because we're also in thisgrowing period at cross check,
it's nice because you also getto like mentor others and like
onboard them, and so it's beenan overall fun experience.
But what's nice is like no dayis ever the same.
For sure can you name drop anyof the talent.
Yeah, um, I can name job.
Um, my most recent signee Isigned signed her in February.
(03:23):
Her name is Riley Saraj.
She's a senior ASU.
I love her.
Uh, we met two years ago.
Uh, she was at um another one ofour clients, josh Richards.
He's like our main client andco-founder, but at his 21st
birthday party and we had bondedthere because I had went to ASU
, did the whole Greek life, andthen she's at ASU, did the whole
(03:50):
Greekreek life, and then she'sat asu, did the whole greek life
.
But she's like an influencerand so we like bonded over that
like balance of wanting to be inentertainment.
And then, uh, we always hadstayed in touch.
And then I was good friendswith one of her brothers and
when I knew that I wanted to bein management full time, I was
like, okay, like I need to buildmy roster here and I just
started sending out like colddms, cold texts, just like from
networks that I built like inthe last four years.
And her brother was actuallylike you know what?
Like she's looking to leave hermanagement, Like you need to
text her.
He put us in a group chat andit's been history ever since,
(04:11):
damn.
Speaker 1 (04:12):
Yeah, so it kind of sounds like you're living the
dream, doing the dream job.
Speaker 2 (04:15):
Yeah, it took a while to live the dream as a little
you know, defeating for a fewyears Proceed yeah, we love
defeated.
I literally.
When I graduated at asu, I gota job immediately.
I don't even know if you knowthis, but like I got a job
immediately in sales andbusiness development.
Speaker 1 (04:31):
no, I didn't know this yeah, by the way, brie and
I like know each other.
Speaker 2 (04:33):
Yeah um, but through groupon at like a and like an
asu career fair.
And I took the job because,like when you're a senior in
college, you just like want tosecure the first thing, to make
sure you have an income.
And I secured the job and itwas like the best job I ever had
.
Like I was on the track tomanagement.
I loved the culture there.
It was like such a greatcompany to work for.
(04:54):
But in the back of my head Iknew that like I always wanted
to be in entertainment, reallyobsessed with like Kris Jenner
and like not because I wanted tobe a Kardashian, but because I
loved the way Kris Jenner justlike built all these girls up
and all these businesses.
Like just like got her portionand then started the next big
thing and like now she has likethis big empire and like I love
(05:14):
that like business facet of hers.
And so I always knew, while Iwas just like what the hell am I
doing?
Like I took all the classes, Idid all the internships, but
like I'm still not there.
And that's when, like COVID hit.
And then I was like I gotta moveback to LA, I gotta like do
something.
So I moved back to LA and Ikind of had to start, like
humbly, start from the ground up, because I was like everyone
(05:36):
has to start an assistant.
Like no one's gonna hire youlike as a manager, as anything,
because you don't know anything,you're not.
You don't like have a network,you don't have like a Rolodex of
contacts, like what are yougoing to be doing?
So, humbly, I had to start atthe bottom and I was an
assistant at 25 years old.
Speaker 1 (05:51):
Okay, that is not enough.
People talk about like the fallfrom grace.
Speaker 2 (05:55):
It was 25 going into 26, not like a fresh 25.
Speaker 1 (05:58):
Yeah, I like how we're getting super niche with
that is is like nobody talksabout the fact that, like you
know, it's okay to start overand you're not 22 like I know we
sound.
You know, just so great talkingabout 25, my mom's probably
rolling her eyes, but like it isimportant to acknowledge that
you can restart at any point,but humbly, but didn't you send
(06:22):
a little dm?
Speaker 2 (06:23):
that changed your life.
I did so, okay.
So I applied for grad schoolwhen covet hit because I was
like I need to occupy my time,like groupon had shut down,
everyone got furloughed.
I was like what is going on formy life?
I applied to grad school and itwas all online because of covet
.
So I got my master's in digitalaudience strategy and it was my
last year.
I was working on my capstoneand I needed like intern hours.
(06:43):
But it's also like a globalpandemic.
Who the hell is going to giveme intern hours, right?
So I just was on Instagram, Iwas on LinkedIn and at the time,
content houses on TikTok werelike a really big thing.
Like if you weren't in acontent house, you were
irrelevant online.
Speaker 1 (06:57):
Yeah, like you're nobody.
Speaker 2 (07:05):
And I just like I can't even tell you how I
connected with him, but somehowhe was a connection of mine on
LinkedIn and on Instagram.
Again could not tell you, buthe had posted and I'll tell you
in a second.
He had posted an IG story whichis like a simple black frame
with some overlay text and waslike I'm looking for, um,
someone to come on for a fewhours during the week and help
launch product and I was likevery vague, but but I was like
whatever, like maybe this canfulfill my hours.
(07:27):
And I already knew he kind oflike had a hand in like the
content TikTok world.
So I was like this can be it.
And I was like by the grace ofGod, I'm just gonna send a DM
Like how do I apply Whatever?
And so I DMed him and he waslike, oh, apply here.
(07:47):
And then it took me to likeLinkedIn.
I, this thing had over 400applications.
It was insane.
I was like there's no way.
There's no way.
I'm just gonna, I guess, applyanyway.
Two months later I, two months,two months later, I get a um
email that was like hey, brianna, like we loved your application
, like blah, blah, like can weset up a phone call?
I'm like, yeah sure, I don't.
Like I say yeah, sure, and Idon't hear from this guy for
another three weeks.
So I'm like are you likeleading me on?
(08:09):
Like I'm so confused so I justkept having to like follow up
and follow up.
And then like finally I had metsomeone else in the industry
and they're like you know whatthis is, just how entertainment
is.
Like no person is gonna likefollow up within that same
second.
Like you have to follow up, youhave to stay consistent, like,
even, like, just initiate allcontact.
And I was like, okay, so I did.
And then finally we got on thephone.
Great guy, he was a talentmanager for one of the sweet
(08:31):
boys at the time when they werein their big content house.
He had helped so many creatorsbecome like what they are today
and he just was so well versedin that industry.
We pretty much was like, okay,what is our agreement here?
What are we gonna do?
And I like still didn't knowwhat this product was.
I didn't know anything.
What's the product?
Yeah, and like I'm thinkinglike is it lashes?
Like I've seen people selleverything off the market, but
(08:54):
it was an energy drink companyfor, at the time, two best
friends which they're stillfriends, so I won't say at the
time, but best friends um, whichis bryce and josh richards.
They launched their energydrink and they're like we're
looking for a community managerto come on and, like you know,
just help us with our socials.
I was like this is perfect, thisis so perfect.
And I made a whole pitch deckbecause they had to pitch it to
the guys, because the guys alsohad final say.
(09:15):
I made a whole pitch deck andit was like I kind of took like
content.
I tested like AMB content withcaptions, with edits, um from
photos, how we utilize othercreators to like, maximize
engagement, and then they likewere.
You did a whole test?
I did a whole test because Iwas like you didn't have the job
yet.
No, I didn't have the job yet,but I was like I need this job,
like I need to do everything inmy willpower to make it known
(09:36):
that, like if they don't have me, they're fucked.
So I literally did that.
And then again, marley, anothermonth passes, I hear nothing,
nothing, and I'm just like feelso, let on no one's hiring again
.
Covid, like I don't know howI'm going to complete my hours,
like insane.
And then finally, uh, the guycalls me on my personal cell
phone and he was like hey, likewe'd love to offer you the job,
(09:57):
like blah, blah, blah.
And I'm like, okay, great.
And the next week I was workingout of the Sway Boy house in
Bel Air and it was just so likeunreal, like I couldn't even
believe it.
Also, keep in mind, I'mfreaking 25, so I can't be like
this 19 year old girl fangirling, but I'm also 25 and like
soaking it all in if that makessense right.
Speaker 1 (10:14):
So how did you?
Speaker 2 (10:15):
handle the balance.
I think it was just like it wasnice.
So there was another intern umwhich she was like way younger
than me.
So I I feel like I wasessentially her boss so.
But I feel like that helpedbecause I was able to like
delegate tasks to her.
So it kind of already, likeother sway boys, viewed me in a
more like managerial light, ifthat made sense, which was I had
(10:36):
such an upper hand in thatsituation.
But did you?
Speaker 1 (10:38):
I I know you and I know you didn't walk in there,
not walking in with some kind ofenergy of like.
Speaker 2 (10:43):
I'm going to run this shit?
No for sure.
Like I went in, I introducedmyself Like granted, first day I
was all about like just gettingto know everyone Because you're
walking.
What people don't have insightto and I'll share is like
content creation.
Influencer world was not like ajob five years ago.
Speaker 1 (10:59):
Like you don't go to college to be like stuff with
the testing.
I'm like my brain's spinningabout it.
Speaker 2 (11:03):
Yeah, like well, in grad school they teach you like
how to like properly market, howto A-B test, like how brands
even run what the fuck is an A-Btest?
A-B test like meaning okay.
Like, let's say, does a sepiatone image perform better than
like a high contrast?
It's like an edit on photo,okay, yeah.
So like let's say, for example,like this, like this podcast,
right, does performance gonna dobetter with like marley as a
(11:26):
thumbnail, or brie as athumbnail?
It's probably gonna do betterwith marley's thumbnail.
She's the co-host.
People see them, see her weekly, right, they're more bought in.
So it's like kind of thoselittle things like very small,
like fixes, gotcha, um.
But walking into a contenthouse, it's like what people
don't realize is like thesepeople have their whole teams
out of their homes.
So this house, like it was likeone toy boy and it was like
their manager, their assistantall living there like no not
(11:49):
living there, but likeday-to-day working yeah, so like
it's a huge couch but you havelike no back in his team.
And then you have like josh andhis team and it's like insane
and so like you walk in and itwas nice because, like I'm
meeting like also normal peopleon top of like the cool people,
so that was always nice, but, um, it's giving that idol without
the sketch parts, exactly, yeah,exactly.
(12:09):
And so I feel like that reallyhelped because it was like a mix
of people.
It wasn't like I was walkinginto a room full of people were
like I didn't have a say or likeI didn't have a seat at the
table.
It was very welcoming, everyonewas so warm, it was so great,
um, and I honestly think that'show I managed it.
But after that, like a year intothat job, I got asked to be
brought on full time.
(12:29):
I was just graduating gradschool and I was like hell, yeah
, like I'll come on full time.
Uh, we ended up, um launchingan Amazon seven 11, like, um, a
bunch of different grocerystores in the Midwest and it was
just like an insane process tobe a part of.
And then Josh launched, or Ithink he actually had already
launched.
That's how I met Katie.
I don't know if you know howthis story is either, but Katie
(12:49):
is one of our good friends.
Katie's been on the podcast,yeah.
So Katie at the time was Josh'sassistant and I was working
with Josh and Bryce that day ona photo shoot.
Katie happened to be with Joshon set.
We met, exchanged numbers.
We're like well, let's getcoffee, whatever we don't like
talk for a while.
Like it was one of those thingswhere, like you get each
other's numbers but like there'sno action, right you just kind
(13:11):
of have that.
Speaker 1 (13:11):
There's no ask.
Speaker 2 (13:12):
You kind of don't know what to do with yes, yeah
and then, um, so a year later Iremember this so clearly I was
driving arizona with mygrandparents for like a family
vacation and katie te calls meand is like hey, like, um, I
know, last time we spoke, whichwas the photo shoot, I did say
like I do want something alittle bit more permanent.
I do want to be anentertainment, I do want to be
part of like an agency.
(13:33):
Um, she was, like you know, oneof Josh's talent managers at
the time is hiring for anassistant.
Like you should definitelyapply blah, blah, blah, blah.
And I was like so grateful thatshe had called me.
But I also had to swallow mypride and be like I am already
doing the job of being acommunity manager.
I manage all social platformsand performance and analytics.
I'm also overseeing likeproduct distribution and
(13:54):
engagement and how you know,other people are like buying
into flavors, locations, likedifferent markets.
I already had my big girl job.
So when someone calls me likehey, do you want to be an
assistant, you're like no, thefuck, I don't want to be fucking
assistant.
Like.
So I was in the car.
I remember I told mygrandparents and my grandparents
are so like old school, like mygrandpa's 79, my grandma's 75.
So like a lot of those types ofthings like they don't
(14:17):
understand.
But they were like you knowwhat, Sometimes it's okay to
work backwards in order to goforward.
It's okay to work backwards inorder to go forward.
And I feel like that kind oflike stuck with me and my
grandpa was like, by being anassistant, what do you lose?
A title Like a title meansnothing unless your work ethic
follows.
So I was like, okay, and whatdo I do with this information?
I did my vacation, all was well, and then, top of next week, I
(14:38):
had like I think I texted her,called Katie back.
She talked me through a littlebit about what the role would be
.
I had interviewed for it and Iwas like so scared because it
was just like I wasn't scaredabout the job, I think I was
scared to enter the actual world.
I wanted to be in full time.
It was like a full circlemoment that I was like so
nervous, there's so much ridingon it.
Yes, Like and there's so muchgoing on.
(15:00):
Like in the interview I almostfelt dumb because I'm like I am
so overqualified, like thequestions they were asking me,
like, oh, tell me about a time.
And I'm like, why the fuck am Ihere?
Tell you about a time that,when I got my master's and I'm
already in this industry, likewhat, tell you about what time?
But, and so like I kind of likejust play trick, mind tricks on
myself and um, about a coupleof weeks later so keep in mind
(15:24):
Two months yeah, like Iinterviewed for a talent
manager's assistant.
So like it wasn't creator-facing, it was nothing.
A few weeks later I get a textand it was like, oh, like we
want to bring you on to be JoshRichards' assistant and I was
like what, like I didn't eveninterview for him too.
That's weird.
Like I kind of already workedwith slash for him.
(15:45):
Like, yeah, there wasn't like abigger conversation had.
But honestly, in the grandscheme of things, everything
aligned and it just like workedout for the best and I've been
there going on four years.
This year will be four years.
Speaker 1 (15:57):
Did you just know you were like I'm gonna go for it?
Speaker 2 (15:59):
I, yeah, I couldn't even like going back in that
time, like I couldn't even tellyou like how much I had to
convince myself, because it wasa lot of convincing.
I feel like I was very likenervous of what other people
would say, like my friends or myfamily, like obviously I'm
gonna have to take a pay cut,I'm gonna have to.
I was gonna ask yeah, like Ihave to like commute to now a
creator's house.
(16:19):
I've already seen how acreator's house works.
There's so many people workingout of a house and it's like I
have to adapt to thatenvironment.
Keep in mind, I'm coming fromcorporate america where I was
like in sales structure, youwork seven to three, you get an
hour lunch and here it's likeyou clock in and you do not
clock out.
Right and again it's the worldI want to be in.
So like I'm not opposed to thehours, but everything just
(16:40):
aligned.
I got in um, I was an assistantfor about a year and a half and
then my lovely boss uh,currently Chris, who you've met
he I like came to him and I'mlike, okay, like you know, I
feel like I've done a lot ofthings.
I've done a lot of work andI've already had like a role
before being an assistant.
I feel like not that like Ididn't want to sound like I'm so
(17:02):
advanced, like what am I doinghere?
But, but also like I deserve thebells and whistles because my
age, my experience, all the timeI put in already.
Speaker 1 (17:10):
You'd already put in the pudding, put in the work.
Speaker 2 (17:13):
Yeah and um, you know it was hard because crosscheck
was still growing at the timeand still is right like.
But in those years, like we weresuch a fresh startup that, like
, when you work at a startup,you have to have full conviction
behind why you're working there.
You can't just take it becauseof the name stamped on it and I
had full conviction, one why Iwas staying there and I was like
I just want more work, I wantto be at the next level, like I
(17:35):
feel like I need growth and hewas very much understanding,
created a space where, like, Ican communicate my needs and
within six months, I waspromoted to director of
operations, which is like insanebecause, like, that is not a
title you earn overnight andwith that it's like, I think him
and I still didn't really knowwhat that meant, but I just knew
that title was going to give methat zhuzh of like being able
(17:57):
to like reach out and like alsohelp make money for the company
you know, build my network, like, and I think that's the other
negative connotation to thisLike people see assistant in the
email signature and thinkyou're relevant, right.
Speaker 1 (18:09):
And it's like so, not no.
I mean, I think assistants likebeing somebody who has been an
assistant to a celebrity andlike often acts as like an
assistant to a producer orassociate producer, like I'm
pulling all the like strings,like I know who's who.
You are like the mini CEO youknow what's going on more than
person B, who has great title.
They don't even know who halfthe people in the room are
(18:30):
Exactly.
Speaker 2 (18:32):
The power of the assistant is scary, so scary and
like, even as an assistant,like you are in these group
chats as your time goes on withthe most insane people, like
insane, and obviously it's alllike NDA, but it's like insane
of like how many group chatsyou're in and then you're like
it goes it makes you want moreCause.
It's like I'm capable of this.
(18:52):
If I can execute this, imaginewhat I can do here.
And so like, obviously, as mycareer grew and then being in
director of operations, Imanaged the day, helped manage
like the day in, day out, likeof all of our talent, um, just
the company.
And then I assisted and coveredlike some of our CEO's desk,
which wasn't ideal because wehad lost his assistant, but it
again it all worked out becausewhat I was able to kind of get
like visibility on was like howhe operates the company, like
(19:14):
how things come across his desk,how he vets things, and I think
that's what really likepolished me and like told myself
like I was ready for managementbecause I'm like I've seen it
all, like I've done it all andI'm so ready for it and I've
worked so hard to like be thislike thing which is a talent
manager.
But it's like, now that I'm here, it's a lot of hard work, it's
super tough and a lot of it islike technically speaking, like
(19:41):
assisting again, because you'remanaging all of your talents day
in and day out, all thedeliverables.
You're chasing them around.
Some of your talents ondifferent time zones.
Some of your talent, like aremore, you know, hungry than
others.
Some of your talent and youknow, has wants and needs.
And or sometimes your talentslike compare each other and
you're like so-and-so, got thisgifting, what about me?
And it's like you're alsoraising kids, like that's also
what it feels like Therapist,scheduler, assistant, literally.
Speaker 1 (20:03):
It's interesting, like the conversation around
being an assistant, like find mea job in the entertainment
industry that even at thehighest level you still don't
feel like an assistant, exactlyLike.
I remember the day I figuredthat out.
I asked a producer and I waslike, oh, like what his job
entails and I was like, oh, itjust sounds like you're
assisting this person and he'slike and they're assisting
someone else, and they'reassisting someone else.
(20:24):
It never ends.
Speaker 2 (20:27):
Never.
And he's like and they'reassisting someone else, and
they're assisting someone else.
It's a domino effect.
It never ends, never ends.
Yeah, like, even as when I wasdirector of operations and we
were working on our comedysketch series, it's like I have
no interest in film and TV.
However, like I consume it, butlike that's not where I want,
like I don't want my career tobe in that, but like, so you
(20:50):
coordinated a film Exactly.
And then at the end, when, like, everyone was inputting credits
, again I like do not care aboutfilm and TV.
And then, like, you see yourname in the credits and like my,
my grandparents, like watching,and like wait, I saw your name
in the credits and I'm like, oh,I didn't even really cool.
Speaker 1 (21:04):
And then it makes you think, like I did that, like
that was so fun, yeah Well, andI love what you're saying too
about you know, covering theCEO's desk.
I feel like kind of an elementthat I have just recently
learned is like when you want toget somewhere, ask to be CC'd
on the emails, ask to beincluded.
Just see how the other person'soperating grow from watching
other people above you, or evensometimes laterally grow from
(21:27):
watching other people above youor?
even sometimes laterally, justhow they're doing things
different.
So you can learn, because theonly the best way to learn is by
seeing other people do and thendoing it yourself.
You're not going to learn fromany other way, but I feel like
you're also like kind of a bossat networking.
Speaker 2 (21:39):
Yeah, I think it's like I'm a natural yapper and
that has that has blessed metenfold.
Speaker 1 (21:47):
Okay so, but like the thing about networking, because
you know there's a lot ofentrepreneurial spirited people
who listen to this Like, andeven though you technically, I
guess, have a notentrepreneurial job, I still
feel like you very much have anentrepreneurial spirit.
Speaker 2 (21:59):
Yeah.
Speaker 1 (22:00):
How do you network without being icky?
You can navigate this so wellbecause you've been working with
the highest of the highest andentry people.
You see the ladder.
Speaker 2 (22:08):
Yeah, and my boss actually, like it's always
pushing me, like, do youroutreach, do this, don't be
afraid to grab a coffee.
Like no matter their title,anytime I get an inquiry for a
talent, like I've worked withbrands the last six months like
Clarence Revolve, like Coachella, bloom, nutrition, huge brands,
anyone who emails me I treatthem as if they were the CEO.
I don't care what's in theirtitle, and at the end of the
(22:33):
inquiry I'm always like let meknow if it makes sense, if we
should set up coffee, because,like they're probably also
wondering the same thing, I'mwondering how do they build
their network right?
What if where they're at, youknow, isn't there forever?
And so I almost feel likegrabbing a coffee or networking
is, it's a two way street, it'smutually beneficial, like
networking is never beneficialto just one person and it's
always like a what's in it forme type of thing.
And that's why, like, at the endof the emails, I'm always like
(22:55):
let me know if it makes sense toset up coffee or hey, I would
love to chat, even if it's onZoom, Because sometimes you know
, they might not always be in LA.
So I feel like that has alwaysreally helped.
You know, I went on two coffeedates, you know, last week, and
then Fenty, one of the girls atFenty Beauty marketing team, had
reached out.
My dream, yeah, reached out andwas like hey, like I saw client
XYZs in LA.
Like, would love to, like, youknow, get lunch with you guys.
(23:16):
I like emailed, like my CEO.
And I was like oh, my God, youshould come join us right, come
like let's, you know, let's dothe thing and we do the thing.
And it was so fun and I feellike I'm still learning how to
like manage certainconversations based off people's
you know, inquiries andinterests.
(23:36):
But I would say, even like ascenario that's like not on
email, right, it's like if it'slike a text or exchanging
numbers, like never be afraid tobe like.
Oh hey, like you know, likewhat do you do?
I always see you around.
Like you know like what do youdo?
I always see you around.
Like you know X, y, z, but likegetting that phone number and
like don't be afraid to likesend that text, because the
worst thing that someone can do,like the worst thing, is like
what?
Not respond?
Like boo-hoo, like every girl'sbeen ghosted, get over it.
(23:56):
Yeah, like also, you're likestroking their ego.
Speaker 1 (24:07):
Yeah, that's so true.
Speaker 2 (24:08):
You're like they're probably thinking like oh, like
she wants to hang out with me,like she wants to know what I do
, she wants to, like people havenothing more than to be able to
talk about themselves, yeah,yeah, fuck it.
So like, why wouldn't you textnothing to be lost?
Yet it's something like soscary and even if it's like I
don't know.
Speaker 1 (24:28):
I think I've gotten in my head a bunch about
thinking like oh, if you asksomebody for coffee, there has
to be an ask.
Or like yeah, you know,whatever, and it's like no, no
you, it can just be a coffeewith my newest friend whitney.
Speaker 2 (24:41):
She's at purple pr?
Um.
We went to coffee, met for thefirst time in irl like a couple
days ago, and there was noagenda.
And like going into it, likesimilarly to you, I was just
like, should I have an agenda?
I'm like no.
Like what were you never havean agenda?
Like just drive, just go.
Oh, my god, I think that's thetitle of the episode come with
no agenda.
Yeah, like there's, you don'thave to have an agenda.
Like we show up, we're atalfred's or melrose, and we
(25:04):
literally just were like oh.
I was asking her like oh, whataccounts do you manage?
She's like, what type of talentdo you manage?
We're just talking getting toknow each other, because what
that does, it helps for her froma PR perspective.
It helps her have my talent onher radar for things that she's
working on.
But then vice versa, it helpswith projects that I'm working
on because I know the sevenbeauty accounts that she runs.
So when time comes, if a clientneeds something or whatever,
(25:24):
like she's now in my contactlist.
We don't have to be bestfriends, but mutually beneficial
, because one day we're going tocross paths and I'm going to
make her life easier and she'sgoing to make mine easier, yeah.
Speaker 1 (25:33):
And then that's a few less emails you have to send.
You can just text her and belike hey, I thought of someone
for this Exactly.
Also make your life easier withnetworking.
Yeah, this is a shiny industry.
Like we can't lie.
It's so glamorous.
We all think it's cool.
Speaker 2 (25:49):
Yes, everybody wants to be in it.
How do you not get sucked into?
The grass is always greener.
Oh, you know it's.
It's hard.
Like it, I feel like, even likemy hometown friends are like,
oh my gosh, like you knoweveryone that their hometown has
that one person that likeeither makes it big and they're
like, oh my god, like thehometown hero.
I'm not the hometown hero, butlike that narrative, yeah, but
like we know some hometownheroes, um, but I feel like you
know you have to stay humble,like, as cliche and cringe that
(26:17):
might sound, you don't knoweverything.
And like even I have to tellmyself that sometimes, because
I'm such a control freak, Icatch myself like like
micromanaging myself, or likemicromanaging myself, I'll
micromanage, like my team, andI'm like well, like why isn't
this color-coded?
Or like why are we doing this?
Or like I'm constantly pitchingideas and like I'm just like
sometimes I go home and Irealize that I'm so anxious or
(26:38):
so like, oh my God, like worriedabout something, but it's
because I'm always worried aboutthe next big thing and I have
yet to like enjoy the fruits ofmy labor, and so, like I'm still
learning those things.
I'm also still learning likehow to like break off from my
phone and not be on it, becausenot only do I love scrolling, my
job is to scroll.
I have to find talent.
Speaker 1 (26:57):
I have to find brands .
So let's get the question abouthow do you turn off your phone
or ignore personal?
Oh, it's hard.
Speaker 2 (27:02):
It's hard.
I don't even think I have therecipe for it yet because I'm
really trying.
I did start to put my phone onD&D starting at 10 pm every
night and that's a huge step forme, even though I'm still on it
, but I mean like it's stillpersonal use.
Speaker 1 (27:14):
Exactly.
Speaker 2 (27:21):
Like I'm scrolling for my own doom's sake.
I do find myself, though I'mstarting respond in real time
Because, like I'm a night owl,I'm up at 1 am, but if one of my
talent's like, oh, I love thisbrand, like we should do
something Before, I'd be like,oh, my God, yes, like we'd be
ideating at 1 am and I'm like,what are we doing?
Like don't need to do that.
(27:42):
I realized that like I wasexhausting myself mentally, like
physically, I could go all day,like I have a huge cup, like I
could do anything.
Speaker 1 (27:48):
You do, but mentally.
Speaker 2 (27:49):
I'm just like I realized like over the years my
cup gets smaller and I thinkbalancing all that was is really
important for me and my mentalhealth Because, like a year or
so ago, I really neverunderstood when people were like
, oh, I have such bad anxiety orsocial anxiety I can't go out
today, or like I can't do this.
And I never understood thatbecause I'm like, what do you
mean?
Yeah, I'm like, what do youmean?
Like you don't like talking,like you don't like doing this,
(28:12):
you don't like doing that.
And then it got to a point in mycareer where, like I was so
maxed out on conversations ormaxed out on anything that, like
anytime something was gettingadded to my calendar, I'd be
panicking.
I'm like, why, like?
Why do I have to talk tosomeone today?
Why is my boss calling me?
Why are my coworkers texting me?
Like what is going on?
And like it got to a pointwhere I had to realize, like
breathe, I took some mentalmentee bee time to myself and I
(28:35):
kind of just stepped back and Ikind of like just rearranged my
list of priorities and it'sdefinitely helped.
Oh, breathe.
Speaker 1 (28:49):
I think you're right.
When you get older, your cupgets smaller, yeah, but also
your ability to do things is ata higher quality and at a higher
caliber.
So I think you need more timeoff to do things as well, as
you're going to do that.
Speaker 2 (29:02):
Like I love hanging out by myself.
I know that sounds so weird,I'm an only child.
I love hanging out by myselfand like sometimes, like you
know, I only have an hour fromLA.
But my family's like, oh, come,we're doing a barbecue.
And I'm like, oh, sundays aremy reset days.
Granted, I'll choose the days Ido go hang out, whatever.
But like five years ago, likeBrie would never reset, like at
all.
Brie would be like oh, it'sSunday, it's still the weekend.
(29:22):
Like, let's go shopping.
Speaker 1 (29:29):
Let's go do it.
Well, seeing you are in such atalent manager position, I think
so many people out there wouldlike love to be assigned with
somebody like you.
Yeah, what do you see for thecreator space Like?
What do you see coming?
Is it too late?
Speaker 2 (29:44):
to get in the game.
Oh my gosh.
No, I think about this often.
This is really funny, not to gooff tangent, but I'm like it's
crazy because I also feel like alot of my resume too, like a
lot of it, is also like creativedirecting.
Like I love mood boarding, Ilove being creative and I'll
just go give it to someone elseand go make the story come true
is like kind of what I like todo.
But it's like you know, it'snever too late to start.
(30:10):
I think about this often becauseI'm like I'm making all like
the rich richer and I'm likethese are all my ideas, like why
aren't I doing this for myself?
Right?
Why isn't this like?
Why isn't this me?
And then I'm like then I feedmyself this narrative that like
the society feeds of, like girlsin their late twenties, like
what is there to influence about?
Like no one's listening to you.
Everyone wants the girls freshout of college, everyone wants
the girls great, she's amarketing genius, she has like
way more to offer.
(30:31):
But it's like you get in yourhead because I think society has
like curated this narrativethat like age defines
capabilities.
But it's like just so, not true?
But I would say it's never toolate to like start and create
our economy.
And then even for talentmanagement, like even if someone
wanted to be a talent manager,like you have to start at the
bottom or at least it's acoordinator right, that's like a
(30:51):
level above.
You know an assistant, but youhave to be willing to humble
yourself and acknowledge youdon't know everything, even if
you've been at an agency, evenif you've interned, you've been
in the mail room.
Like you need to have the rightpeople in your corner and I
think that's why I was so boughtin at being at a startup,
because I knew that I was goingto get like quality face time
with the ceo day in and day.
And I know people at big timeagencies don't get that until
(31:13):
they're an agent.
Speaker 1 (31:14):
So, and you know, I think you also have so much
insight about whose quality hasthe potential to grow, or like
you can look at it and you cansee, like the for lack of a
better word the it factor, like,what do you look for when
you're looking to sign a newclient?
Speaker 2 (31:30):
Yeah, you're looking to sign a new client.
Yeah, not to like be specific,but I'm very into like makeup,
beauty, wellness.
I love nothing more.
Yeah, exactly, I love nothingmore than like looking for
talent.
That is all things lifestyle,because I've realized for
(31:51):
someone that like wants to be.
You know, they want to findtheir niche in content creation
and then like execute on that.
One thing is not for me Because, like for me, sky's the limit
and like, even with my newestclient, riley, like we
brainstorm all day long, like wetalk all night.
She has her own clothing lineand we're always like, okay,
like, how do we maximizeengagement here?
Like, what type of designs arewe appealing to?
(32:12):
What is our demo?
Are we making, you know,clothes for ages 18 to 26?
And do we make it affordable?
And like, you kind of have togo down through that pipeline.
But I think for me, like whenyou know I'm out and I'm
sourcing talent, because I knowI'm talking about like the
talent I already have, but likewhen I'm out and just I really
(32:37):
like I know it's so cliche, butlike I really do, um, brie loves
wednesday, I do, she's myfavorite.
Um, it's okay misty.
I really just look forpersonality, because, although,
like yes, you want to look forthe one that has like the most
views and like the one we can,like help monetize, it's like
you also have to work with thisperson day in and day out.
It's like dating, yeah, like doyou like them enough, do you?
Speaker 1 (32:53):
do you like?
Speaker 2 (32:54):
them enough.
The content they're creatinglike does what values does it
have?
Does it not?
It doesn't have to align withyour values, but does it make
sense?
Can you also help this personenhance the story they're trying
to tell?
You really have to like askyourself what you bring to the
table, because the creators arealready so vulnerable and are
very open about what they bringto the table.
They're creating content allday.
(33:14):
So now you, as a manager, youhave to figure out grab that
story that's already out there,grab your own and does it create
one narrative?
Or like does it not mesh?
And I think that's reallyimportant.
Like I'm like till this day,like I think I would love to
have like a full roster of maybe10, but right now I'm at like
three full-time and I I likegive so much credit to like the
(33:35):
big agents, even my own boss.
He's like the CEO of thecompany, but he's still like
Josh's manager.
He still manages like briechicken fry and like he lets me
help on all those like you know,those talent things.
But even when I am helping, I'mlike, how do you do this?
How are you still running thecompany and then also being like
a manager?
Because I'm just a manager andI'm not running a company, but
like I'm like losing my marbles,like, yeah, what is going on?
(33:57):
Because again, every daysomeone needs something or
something's not going right.
You're never gonna have theperfect day, but yeah, I would
love to have my roster at 10,maybe like by the end of the
year, by next year we're puttingit out in the universe.
Speaker 1 (34:09):
Putting it out in the universe, so how do you pick up
the marbles when they get allscrambled?
Speaker 2 (34:13):
girl, we all fight overwhelm like yeah, you're
doing a lot, sometimes like it'sgonna to pick up the marbles.
Sometimes you're gonna have tostay up late.
Sometimes you're gonna have tosacrifice.
Sometimes you're gonna have tomiss out on things, whether
that's like rotting on the couchand watching love island or
it's, you know, missing dinnertime because you got to go to a
client fitting at 10 pm becauseall their Coachella outfits are
(34:35):
horrible.
Like.
So you, like, you really lovethe world.
Speaker 1 (34:39):
We live in.
Speaker 2 (34:40):
It's just like it's crazy, but like you also have to
like I think this is soimportant you have to love what
you do.
If you don't love what you do,all of these extra things of
like staying up late or doingextra work that might not come
on the desk to end of night,it's going to feel like a chore
for you.
You'll resent the client,you'll resent yourself, you'll
resent your boss.
And if, once you start feelinglike that, like I think that
(35:02):
should be like a, like a wake upcall, like you need to fix
something For you if you couldgo back in time and you could,
you know, leave the nine to fivegirly life and send the DM.
Speaker 1 (35:12):
Yeah, Like, how would you know you were making the
right choice?
Speaker 2 (35:19):
I think you just have to have full conviction behind,
like what you're going afterand like what you want.
And I think it's also okay,like, if you don't know what you
want fully, but as long as youknow the trajectory, like, or
get in the space.
Speaker 1 (35:32):
Get in the space and you'll figure out where your
niche is exactly.
Speaker 2 (35:34):
I feel like that's a conversation my boss and I have
often, because he's like brieI'm confused, like I feel like
you're so good at creative stuff, but like you also want to
manage.
Like what side of the companydo you want to be on?
I'm like, why not both?
Let me do both.
And then that's when we createdmy role of like operations and
like I was kind of like dabblingin everything, but then I found
my niche was like management.
But in management I'm stilllike helping with like the
creative, but then I'm alsodoing the business and then I'm
(35:56):
also doing the sales.
So I feel like in management Ido have it all, but I would say
you have to just go for it, andthe worst thing someone can do
is not respond to you but youmove on because someone else
will.
Speaker 1 (36:06):
And go to the network meeting with no agenda.
Speaker 2 (36:09):
Yeah, Go to the network meeting with no agenda
and no expectations.
The more expectations you haveand this list of to-dos and
things you need to check off,like you're going to let
yourself down.
Speaker 1 (36:17):
That's what people can see through it.
Yeah, so unreal.
Yeah, bri, you are so wonderful.
Thank you so much for takingthe time to chat with us.
Speaker 2 (36:24):
Yes, it was so fun.
You have to tell everybody.
Speaker 1 (36:26):
If you need a new co-host, you can hire arm, tell
everybody where they can findyou.
Speaker 2 (36:32):
You can find me on socials.
My Instagram, which I wish itwas just like my name, but I'm
not that cool is BriannaHernandez, with three Z's at the
end, and my grandpa makes ajoke that it's three Z's at the
end because I'm always sleepy.
Speaker 1 (36:44):
Oh yeah.
Speaker 2 (36:44):
So, but that's my name across all socials.
You can also email me, yeah youcan reach out, all right.
Speaker 1 (36:53):
Thank you so much for listening to Confessions of a
Wannabe it Girl.
Don't forget to rate andsubscribe to the show.
As always, we'll see you nextTuesday.
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