CONFESSIONS OF THE CRAFT
For landscaping contractors, there’s nothing more satisfying than a job well done — especially when it’s finished on time and under budget. Tune in every two weeks as real contractors and golf superintendents with real stories share their Confessions of the Craft, recorded live with SiteOne Landscape Supply during the Equip|HNA and GCSAA shows. This informative series pulls back the curtain for an entertaining and occasionally humorous look into the lives of green industry pros — as they navigate through the challenges and trends they face in an ever-evolving industry. Create a SiteOne.coma account today to start growing your business: https://www.siteone.com/online
Episodes
Fiona, founder of Four Boots Landscape and Construction, shares how she left a 25-year corporate career to build a thriving landscaping business. From home renovations to landscape design, Fiona’s story showcases her adaptability and passion. Tune in for insights on entrepreneurship and empowering other women in the trades: https://siteone.buzzsprout.com/
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In this episode, we sit down with Jordan, site lead at Everglades Equipment Group’s Naples branch, recorded live at the 2025 FNGLA conference. From mechanic to manager, Jordan shares his 11-year journey with Everglades, a John Deere dealer with deep Florida roots. Hear how his team delivers “white glove service” to every customer, the creative ways they market a hard-to-find location, and how mentorship and personal development sha...
SiteOne host Max McGee chats with Adam Stewart, superintendent at Nancy Lopez Legacy Golf and Country Club, about the real work behind pristine greens. From Florida turf challenges to autonomous mowers and rising golfer expectations, this episode dives into the future of golf course management.
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Rob Musil, GM of Musil’s Landscaping, shares with host Shawn Sandink how his family turned a side hustle into a thriving business. From tornado recovery to tech challenges, hear his honest take on running a multi-generational company, finding good help, and why landscaping is a career worth considering.
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Confessions of the Craft: Episode 41 - Automated Outdoor Solutions (AOS) & Langton Group Landscaping
In this episode, SiteOne's Shawn Sandink sits down with Joe Langton, founder of Automated Outdoor Solutions (AOS) and owner of Langton Group Landscaping, to explore how automation is transforming the green industry. From his early days in snow removal to leading the charge in robotic mowing, Joe shares his journey, insights, and predictions for the future of landscaping.
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In this episode of Confessions of the Craft, listen to host Micah Wise speak with Jordan Caplan, superintendent at Belvedere Golf Club in Charlevoix, MI, about starting in the industry during college and pursuing a degree, misconceptions of environmental impacts of golf courses, different skills needed to succeed in the industry, a new short game facility at his course, impacts of moisture meters, and more.
Host Shawn Sandink speaks with Nate Riley from Wilmington, Delaware, about his early start in the green industry and how business continues to evolve and grow, challenges and successes, how technology has helped efficiency, and more in this episode of Confessions of the Craft.
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Listen in to Shawn Sandink and James Johnson from SiteOne discuss James' career journey, automation and electrification in the green industry, change management, and more in this episode of Confessions of the Craft.
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In this episode of Confessions of the Craft, listen to host Max McGee speak with Dan Lucas, Director of Agronomy at High Point Golf Club, about starting as a player and getting into the industry, being a part of course construction and revamping older courses, inventory challenges, meeting customer expectations, how the industry has changed over the years, and more.
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Host Shawn Sandink speaks with Chris Lemcke, National Technical Director at Weed Man, about his early start in stone masonry, getting into the family business, franchising a company and setting regulations, navigating market volatility, EOPS and proactive planning, the importance of building a strong team and culture, and more in this episode of Confessions of the Craft.
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Listen in to Shawn Sandink from SiteOne and Cindy Code from Project Evergreen discuss the journalism side of the green industry, transitioning to a non-profit, Project Evergreen's mission and community involvement, how to volunteer with Project Evergreen, and more in this episode of Confessions of the Craft.
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In this episode of Confessions of the Craft, listen to host Max McGee speak with Lucas Walters, superintendent at Ocean Forest Golf Club in Sea Island, GA, about growing up playing golf and getting into the industry early, the unpredictability of nature and the efficiencies of a weather station, misconceptions about the industry and sustainability, growing customer expectations, and more.
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Listen in to Shawn Sandink from SiteOne and Daryl Prentice from Knoxville Landscaping discuss business goals and past regrets, how his business has evolved over time, customer service challenges and successes, CRM, his wife's support and more in this episode of Confessions of the Craft.
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In this episode of Confessions of the Craft, listen to host Max McGee speak with JT Hauser, superintendent at Des Moines Golf & Country Club, about transitioning from political science to turfgrass management, weather impacts on the job, robotics in the industry, customer expectations, and more.
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We're kicking off a new season of Confessions of the Craft! Host Max McGee from SiteOne and Asa High, superintendent of the Frederica Golf Club in St. Simons Island, GA talk about the unique challenges of managing turfgrass at a course in the south, managing expectations for green speeds, misconceptions of the job, the future of the golf industry, and more in this episode.
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Host Max McGee speaks with Tom Caliguire from Forest Glen Golf and Country Club in Naples, FL discuss his 30 year career and how he got into the industry, challenges with staffing, duel tee times and crossovers, prioritizing jobs on the course, misconceptions about being a super, how to grow in the industry, and more in this episode of Confessions of the Craft.
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Listen in to Shawn Sandink from SiteOne and Mark Becker from Complete Lawn Care Inc. discuss full service lawn maintenance, residential vs. commercial services, transitioning into a business owner and challenges in partnerships and mergers, H2B visas and seasonal workforces, battery vs. electric equipment, and more in this episode of Confessions of the Craft.
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Listen in to Shawn Sandink from SiteOne and Hunter Bailey from Bailey's Hardscaping and Landscaping in Maryville, Tennessee discuss hardscape installation, selling a lawncare business, using the SiteOne mobile app, navigating the residential to commercial transition, adding pool and water feature installation services, marketing, and more in this episode of Confessions of the Craft.
Listen to host Shawn Sandink talk with Audrey Benz from The Davey Tree Expert Company about being a woman in the green industry, pesticide compliance, environmental health and safety, scientific communication, sustainability reporting and more.
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Host Shawn Sandink talks with Tennessee-based landscape company owner Matt Blankenship about winning the Equip|HNA raffle grand prize and covers topics like service expansion, getting a spraying license, the importance of customer referrals, and more in this episode of Confessions of the Craft.
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