How can marketers stay discoverable as AI reshapes the search landscape?
In this episode of Connect to Market, host Casey Cheshire welcomes Al Sargent, Senior Director, Product, Solution & Partner Marketing at ZEDEDA, to explore the evolving field of Generative Engine Optimization (GEO). Al delivers a strategic and practical breakdown of how marketers can adapt to the rise of AI tools like ChatGPT, Perplexity, and Gemini- tools that are reshaping how content is discovered and consumed.
He explains how GEO differs from traditional SEO, why documentation matters more than ever, and how to leverage content repetition and high-authority sites to maintain discoverability. Al also shares his personal journey in tech and marketing, emphasizing the role of empathy, mentorship, and community-building in professional growth.
In this episode, we cover:
- How to use LLM.txt files and structured content to improve visibility
- The importance of repurposing and repeating content across platforms
- Leveraging high-authority sites like Wikipedia to support GEO
- Why competitive comparison content is crucial in the AI search era
If you're looking to evolve your content strategy for the AI era and master the new rules of digital discoverability, Al’s insights offer a timely and tactical guide for marketers ready to lead in the future.
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Connect with Al:
- LinkedIn: https://www.linkedin.com/in/alsargent/
- Twitter: https://x.com/alsargent
- Zededa: https://zededa.com/
- How to do Generative Engine Optimization for B2B online marketing with LLMs: https://www.youtube.com/watch?v=3ERlcDoKqlE
- FunnelMind.ai: https://funnelmind.ai
Ways to Tune In:
- Spotify: https://open.spotify.com/show/01kCcPP1ib9MSE9aNb5SQa
- Apple Podcasts: https://podcasts.apple.com/podcast/connect-to-market/id1822777920
- Amazon Music: https://music.amazon.com/podcasts/b5c3fb03-482f-4496-bcd0-82c1d66fed3d
- iHeart Radio: https://iheart.com/podcast/282837141/
- Podchaser: https://www.podchaser.com/podcasts/connect-to-market-6138391
- YouTube: https://www.youtube.com/playlist?list=PLP_sn6_Cwun_qxaOz94Epgf6zdqeTFjJV
Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/
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